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Allen Walton is the founder of SpyGuy.com - an eCommerce site for surveillance equipment. He went from C-student, $11/hour to multiple 7-figure businesses.
LinkedIn: https://www.linkedin.com/in/allenwalton/
Twitter: https://twitter.com/allenthirdf
0:00:00.000,0:00:04.720 i've gone to conferences where it's like 0:00:02.000,0:00:06.799 okay there's 10 people sitting at this 0:00:04.720,0:00:08.240 table like at a conference right we're 0:00:06.799,0:00:09.760 all having lunch there's 10 people there 0:00:08.240,0:00:13.120 fba sellers and like none of them want 0:00:09.760,0:00:13.120 to talk about what they still call 0:00:13.440,0:00:16.240 because then they're just going to like 0:00:14.799,0:00:17.039 jot it down real quick and then they're 0:00:16.240,0:00:18.560 gonna like 0:00:17.039,0:00:20.160 immediately after the conference it's 0:00:18.560,0:00:22.240 like the canton fair or whatever 0:00:20.160,0:00:23.840 global sources and they're gonna find a 0:00:22.240,0:00:30.830 vendor to like supply them with that 0:00:23.840,0:00:40.079 exact same product 0:00:30.830,0:00:40.079 [Music] 0:00:40.719,0:00:44.320 what is your uh what is your like work 0:00:43.360,0:00:47.760 work schedule 0:00:44.320,0:00:50.879 workflow like these days i got nothing 0:00:47.760,0:00:54.000 uh nothing is set in stone really it's 0:00:50.879,0:00:55.680 we're like spyguy is still like a 0:00:54.000,0:00:57.520 like a small company like i should 0:00:55.680,0:00:58.399 really be outside of the operations and 0:00:57.520,0:01:01.680 i'm not 0:00:58.399,0:01:03.359 um just poor planning and not enough 0:01:01.680,0:01:07.119 profit margin i don't think 0:01:03.359,0:01:10.240 yeah um but uh i got a team of five 0:01:07.119,0:01:12.000 and four out of them out of 0:01:10.240,0:01:13.600 five are basically well three out of 0:01:12.000,0:01:15.759 five are customer service 0:01:13.600,0:01:16.799 and then i hired my brother a couple of 0:01:15.759,0:01:18.240 years ago to help 0:01:16.799,0:01:19.920 just kind of fill in the gaps and some 0:01:18.240,0:01:22.240 of the stuff that i needed doing 0:01:19.920,0:01:23.200 so as far as like my daily schedule goes 0:01:22.240,0:01:24.720 i'll wake up 0:01:23.200,0:01:26.400 spend a few hours with my daughter like 0:01:24.720,0:01:28.080 we'll go for a walk around the park and 0:01:26.400,0:01:31.520 i'll listen to my podcast 0:01:28.080,0:01:34.240 and uh around lunch time i'll 0:01:31.520,0:01:34.640 get in a quick workout i do the same 0:01:34.240,0:01:36.960 thing 0:01:34.640,0:01:37.840 i like to work out at lunchtime that's 0:01:36.960,0:01:39.200 cool yeah 0:01:37.840,0:01:41.680 yeah i wish i could do it earlier in the 0:01:39.200,0:01:43.759 morning but my wife uh likes 0:01:41.680,0:01:45.600 to sleep in i mean i used to like 0:01:43.759,0:01:47.360 sleeping in too but she's pregnant and 0:01:45.600,0:01:49.520 so she kind of overrides whatever 0:01:47.360,0:01:50.720 right right right and so she's been 0:01:49.520,0:01:51.920 sleeping a lot so i'll handle my 0:01:50.720,0:01:53.119 daughter the first couple hours and i 0:01:51.920,0:01:56.640 like it a lot 0:01:53.119,0:01:58.240 work out uh and then try to take care of 0:01:56.640,0:02:01.119 as much work stuff as i can 0:01:58.240,0:02:01.920 um and typically that's usually involved 0:02:01.119,0:02:04.320 in like 0:02:01.920,0:02:05.520 like that lately that entails product 0:02:04.320,0:02:06.880 development so like we're trying to 0:02:05.520,0:02:09.759 manufacture our own products 0:02:06.880,0:02:11.360 okay and then uh we're doing a slight 0:02:09.759,0:02:14.080 website redesign 0:02:11.360,0:02:15.360 and we're trying to turn out more 0:02:14.080,0:02:17.920 content for the website 0:02:15.360,0:02:18.480 so that we can rank for important 0:02:17.920,0:02:20.080 keywords 0:02:18.480,0:02:21.520 right and that's basically what i'm 0:02:20.080,0:02:23.200 doing at the company right now in 0:02:21.520,0:02:25.360 addition to like just managing 0:02:23.200,0:02:27.840 team and stuff right right right what's 0:02:25.360,0:02:29.760 um what's that process like of 0:02:27.840,0:02:31.519 trying to manufacture your own stuff 0:02:29.760,0:02:34.879 like are you like 0:02:31.519,0:02:36.879 designing stuff in a software or 0:02:34.879,0:02:38.959 finding manufacturers or how does that 0:02:36.879,0:02:42.319 work 0:02:38.959,0:02:43.920 well first of all like we we do 0:02:42.319,0:02:45.360 electronics and i don't i'm not 0:02:43.920,0:02:47.920 technical i don't know anything about it 0:02:45.360,0:02:50.640 so it's really hard to break into 0:02:47.920,0:02:51.519 and uh it's also like really capital 0:02:50.640,0:02:53.760 intensive 0:02:51.519,0:02:54.640 but when it comes to us designing our 0:02:53.760,0:02:56.959 hardware 0:02:54.640,0:02:58.879 i got really lucky because i was on a on 0:02:56.959,0:03:03.440 a podcast a couple years ago 0:02:58.879,0:03:05.280 um and i voiced my displeasure 0:03:03.440,0:03:06.800 at manufacturing electronics because i 0:03:05.280,0:03:07.519 was trying to figure it out and i 0:03:06.800,0:03:08.959 couldn't 0:03:07.519,0:03:11.360 this is like before we actually made 0:03:08.959,0:03:13.599 anything and after i was on that podcast 0:03:11.360,0:03:15.599 i had a ton of people reach out 0:03:13.599,0:03:18.080 to help with manufacturing electronics 0:03:15.599,0:03:20.720 and i found a guy who's down in austin 0:03:18.080,0:03:21.920 and we've kind of teamed up and he's 0:03:20.720,0:03:25.440 just like a 0:03:21.920,0:03:25.760 um he kind of has a team that'll do it 0:03:25.440,0:03:27.360 all 0:03:25.760,0:03:29.200 right and so like i can tell them 0:03:27.360,0:03:31.360 exactly what i'm trying to do 0:03:29.200,0:03:33.200 technically like with the electronics 0:03:31.360,0:03:33.519 and then i have a separate guy that i go 0:03:33.200,0:03:37.519 to 0:03:33.519,0:03:39.519 who's also in austin for product design 0:03:37.519,0:03:40.799 and so they'll kind of work together to 0:03:39.519,0:03:42.239 figure out what this product looks like 0:03:40.799,0:03:42.640 looks like what's it made of what are 0:03:42.239,0:03:44.959 the 0:03:42.640,0:03:46.560 components inside and then that hardware 0:03:44.959,0:03:47.840 partner has a china back office where 0:03:46.560,0:03:49.920 they actually kind of 0:03:47.840,0:03:50.959 find the factory and get things done the 0:03:49.920,0:03:53.040 way that i want to 0:03:50.959,0:03:54.959 and so for me it's basically just like 0:03:53.040,0:03:56.640 typing up exactly what i want 0:03:54.959,0:03:58.239 maybe taking some products off the shelf 0:03:56.640,0:03:59.599 and pointing out like i like this i 0:03:58.239,0:04:02.000 don't like this at all 0:03:59.599,0:04:03.680 sending all that over and in our slack 0:04:02.000,0:04:04.959 channel and then they'll 0:04:03.680,0:04:06.799 take care of it and then i just have to 0:04:04.959,0:04:09.360 like wire money 0:04:06.799,0:04:11.439 that's kind of nice it's largely hands 0:04:09.360,0:04:13.439 off when it comes to like the dirty work 0:04:11.439,0:04:15.120 right i need i'm the guy that's like 0:04:13.439,0:04:17.440 deciding which products we go after 0:04:15.120,0:04:18.799 how much money we spend that sort of 0:04:17.440,0:04:21.840 thing that's cool man 0:04:18.799,0:04:23.360 like yeah like as a developer that's 0:04:21.840,0:04:24.720 done a couple of businesses with like 0:04:23.360,0:04:26.960 software like software is 0:04:24.720,0:04:28.479 great like the margins are great like 0:04:26.960,0:04:30.479 it's fun it's cool 0:04:28.479,0:04:31.919 um it's a cool business to be in but 0:04:30.479,0:04:33.440 like i 0:04:31.919,0:04:35.120 i have so much respect for people that 0:04:33.440,0:04:37.600 are actually doing stuff 0:04:35.120,0:04:39.600 in the physical world you know like elon 0:04:37.600,0:04:40.720 musk like building all sorts of stuff 0:04:39.600,0:04:41.919 and like 0:04:40.720,0:04:44.479 like you said it's like capital 0:04:41.919,0:04:47.040 intensive there's a lot more risk 0:04:44.479,0:04:48.720 um it just to me when i think about 0:04:47.040,0:04:50.400 doing something like that it's like it's 0:04:48.720,0:04:53.120 totally overwhelming you know 0:04:50.400,0:04:54.320 it's like yeah and and when you think 0:04:53.120,0:04:56.320 about it too 0:04:54.320,0:04:57.120 um like there's a little there are a lot 0:04:56.320,0:04:59.520 of different things that you can 0:04:57.120,0:05:02.479 manufacture but electronics is 0:04:59.520,0:05:03.199 the hardest if not one of the harder 0:05:02.479,0:05:06.400 ones it's 0:05:03.199,0:05:07.440 the hardest i say that it's so difficult 0:05:06.400,0:05:10.639 because there's 0:05:07.440,0:05:12.160 um you have the actual uh like the 0:05:10.639,0:05:12.880 circuit board and all the hardware that 0:05:12.160,0:05:14.160 goes into that 0:05:12.880,0:05:15.840 and then you got to program that with 0:05:14.160,0:05:16.639 like firmware i guess and then you have 0:05:15.840,0:05:18.479 software 0:05:16.639,0:05:20.080 and if you have like a connected device 0:05:18.479,0:05:20.400 like an iphone or an android then you 0:05:20.080,0:05:22.840 have to 0:05:20.400,0:05:24.479 that whole infrastructure right yeah 0:05:22.840,0:05:25.039 yeah that's like a lot of disciplines 0:05:24.479,0:05:26.880 like that's 0:05:25.039,0:05:28.320 not just one person right whereas if i'm 0:05:26.880,0:05:31.520 making like a leather bag 0:05:28.320,0:05:35.600 or a protein bar like 0:05:31.520,0:05:35.919 whatever but yeah and with the product 0:05:35.600,0:05:38.639 thing 0:05:35.919,0:05:39.759 you have to get it right from like that 0:05:38.639,0:05:41.600 that's the main thing i learned about 0:05:39.759,0:05:43.440 manufacturing electronics 0:05:41.600,0:05:44.880 is that you have to get it right at the 0:05:43.440,0:05:45.759 very beginning you have to know exactly 0:05:44.880,0:05:48.000 what you want 0:05:45.759,0:05:49.199 because every step along the way that 0:05:48.000,0:05:51.039 you like 0:05:49.199,0:05:52.880 you think oh actually we probably should 0:05:51.039,0:05:54.240 have added this like this really needed 0:05:52.880,0:05:56.720 bluetooth or 0:05:54.240,0:05:57.360 maybe i need a different type of usb 0:05:56.720,0:05:59.440 port 0:05:57.360,0:06:01.520 like every step along the way it gets 0:05:59.440,0:06:02.240 way more expensive to go back and fix 0:06:01.520,0:06:05.840 your 0:06:02.240,0:06:06.960 fix the errors that you made so you yeah 0:06:05.840,0:06:10.800 it's really hard 0:06:06.960,0:06:12.880 yeah yeah it sounds like it sounds super 0:06:10.800,0:06:14.400 super difficult yeah i'm envious of 0:06:12.880,0:06:16.560 people who do software stuff 0:06:14.400,0:06:18.000 right like people who do service and 0:06:16.560,0:06:18.960 software stuff they're envious of like 0:06:18.000,0:06:22.479 products 0:06:18.960,0:06:23.120 yeah product sellers yeah but you're in 0:06:22.479,0:06:25.680 a great 0:06:23.120,0:06:26.240 like position because you know the 0:06:25.680,0:06:28.240 market 0:06:26.240,0:06:29.280 you have an existing business business 0:06:28.240,0:06:32.880 you have an existing 0:06:29.280,0:06:34.000 existing audience um you probably know 0:06:32.880,0:06:35.840 and imagine all the different 0:06:34.000,0:06:37.520 products intimately what like what's 0:06:35.840,0:06:39.280 good about this thing and 0:06:37.520,0:06:41.440 what could be a little better and stuff 0:06:39.280,0:06:43.280 so you're in the perfect position 0:06:41.440,0:06:44.800 um like if somebody was just starting 0:06:43.280,0:06:45.520 out it was like oh i want to get into 0:06:44.800,0:06:48.639 this 0:06:45.520,0:06:49.280 category of manufacturing like it'd be a 0:06:48.639,0:06:51.360 completely 0:06:49.280,0:06:53.360 it'd be a huge gamble right like it's 0:06:51.360,0:06:57.120 still a gamble for you but like 0:06:53.360,0:06:57.520 so much less because it is less and i'm 0:06:57.120,0:07:00.400 really 0:06:57.520,0:07:00.880 like i i try to be aware of that because 0:07:00.400,0:07:03.520 i have 0:07:00.880,0:07:05.120 a lot of respect for somebody who is 0:07:03.520,0:07:05.919 just diving headfirst into something 0:07:05.120,0:07:07.599 that they don't know 0:07:05.919,0:07:09.199 and like they're figuring out along the 0:07:07.599,0:07:10.960 way um it's 0:07:09.199,0:07:13.039 more difficult than like how i got 0:07:10.960,0:07:16.080 involved in my niche because like 0:07:13.039,0:07:17.599 somebody else showed me the ropes and i 0:07:16.080,0:07:19.360 learned where they were sourcing stuff 0:07:17.599,0:07:20.080 and i got to actually meet the clients 0:07:19.360,0:07:22.319 that 0:07:20.080,0:07:24.319 were already buying these types of items 0:07:22.319,0:07:26.560 and i got to see those like 0:07:24.319,0:07:27.440 you know those buying personas in person 0:07:26.560,0:07:29.120 because i worked in like a brick and 0:07:27.440,0:07:31.680 mortar store right 0:07:29.120,0:07:33.199 and uh so yeah i i have a little bit of 0:07:31.680,0:07:34.479 a leg up and it'd be really hard for 0:07:33.199,0:07:37.120 somebody who doesn't know the 0:07:34.479,0:07:38.720 surveillance space or the clientele or 0:07:37.120,0:07:40.080 why people buy something and why they 0:07:38.720,0:07:42.080 return it and why they 0:07:40.080,0:07:43.599 don't buy something like there's just a 0:07:42.080,0:07:45.280 whole lot and 0:07:43.599,0:07:46.560 you know i tend to forget that like 0:07:45.280,0:07:47.199 sometimes i look at this and i'm like 0:07:46.560,0:07:48.960 dude 0:07:47.199,0:07:50.560 somebody this is gonna be the year where 0:07:48.960,0:07:52.479 somebody swoops in and like 0:07:50.560,0:07:53.599 just dominates me and i gotta like find 0:07:52.479,0:07:56.639 something else to do 0:07:53.599,0:07:58.879 and it never happens i mean right 0:07:56.639,0:08:00.240 it just never does i've gone on podcasts 0:07:58.879,0:08:02.479 i've shared everything 0:08:00.240,0:08:04.160 and nobody's right then and so it must 0:08:02.479,0:08:06.800 be a lot harder than i realized 0:08:04.160,0:08:08.960 yeah man it's cool how you know like in 0:08:06.800,0:08:11.360 this whole ecosystem of like independent 0:08:08.960,0:08:12.720 business owners bootstrappers whatever 0:08:11.360,0:08:14.560 like you can just 0:08:12.720,0:08:16.639 kind of do your thing and have like a 0:08:14.560,0:08:17.599 small business but it's extremely 0:08:16.639,0:08:20.639 healthy 0:08:17.599,0:08:23.840 business for you know whatever size like 0:08:20.639,0:08:24.560 um like it's great you know like so much 0:08:23.840,0:08:27.199 of the vc 0:08:24.560,0:08:28.720 world is so focused on like becoming a 0:08:27.199,0:08:31.919 unicorn and 0:08:28.720,0:08:32.399 it's just like yeah and that does like 0:08:31.919,0:08:34.479 kind of 0:08:32.399,0:08:36.000 mess with you a little bit it does i 0:08:34.479,0:08:37.680 fell into that trap for a couple years 0:08:36.000,0:08:40.320 where i was just really focused on like 0:08:37.680,0:08:42.080 revenue growth scale i look at the 0:08:40.320,0:08:42.959 bottom line i'm like holy crap what was 0:08:42.080,0:08:45.440 i doing 0:08:42.959,0:08:46.959 yeah yeah focus on profit but you get 0:08:45.440,0:08:49.120 caught up in all of it especially on 0:08:46.959,0:08:52.240 twitter when everyone's just trying to 0:08:49.120,0:08:53.519 showboat and i like all that yeah it's 0:08:52.240,0:08:56.480 so weird like 0:08:53.519,0:08:58.320 i um you know like i'll see some like 0:08:56.480,0:09:00.080 investors and all like oh this person is 0:08:58.320,0:09:00.880 super interesting or they see a tweet 0:09:00.080,0:09:02.320 and then i 0:09:00.880,0:09:03.839 i follow them before i know it i'm 0:09:02.320,0:09:05.839 following a bunch of different investors 0:09:03.839,0:09:07.760 and then all i'm seeing is like 0:09:05.839,0:09:08.959 money money money money billions 0:09:07.760,0:09:11.680 billions and then 0:09:08.959,0:09:12.720 it like i'm like i gotta i gotta pull 0:09:11.680,0:09:15.680 back from that a little bit 0:09:12.720,0:09:17.120 you know yeah absolutely i'm doing i'm 0:09:15.680,0:09:18.640 in the process of doing that too i've 0:09:17.120,0:09:20.880 unfollowed a lot lately 0:09:18.640,0:09:22.959 right like okay this is not good for my 0:09:20.880,0:09:24.480 like mental health 0:09:22.959,0:09:26.320 i don't need to be seeing these many 0:09:24.480,0:09:28.959 zeros in somebody's tweet right 0:09:26.320,0:09:29.360 so yeah and it's weird because like i i 0:09:28.959,0:09:32.160 had 0:09:29.360,0:09:33.040 had been a fan of the whole like sharing 0:09:32.160,0:09:35.519 your revenue 0:09:33.040,0:09:36.800 being transparent about that i think 0:09:35.519,0:09:38.399 you've shared some numbers which i 0:09:36.800,0:09:40.399 thought was cool and 0:09:38.399,0:09:41.440 um and i and and there was a time where 0:09:40.399,0:09:42.880 i was like oh that's great 0:09:41.440,0:09:44.560 everybody should do that like 0:09:42.880,0:09:46.600 bearmetrics i think it was yeah 0:09:44.560,0:09:49.120 bearmetrics had like their 0:09:46.600,0:09:49.920 baremetrics.com open with like open 0:09:49.120,0:09:50.880 businesses yeah 0:09:49.920,0:09:53.440 sharing all that i was like that's 0:09:50.880,0:09:55.440 awesome convertkit yeah convertkit was 0:09:53.440,0:09:56.000 like crushing the leader still crushing 0:09:55.440,0:09:59.519 those 0:09:56.000,0:10:01.680 like leaderboards like absurdly 0:09:59.519,0:10:03.760 and then um i don't know somewhere along 0:10:01.680,0:10:06.240 the way i just like 0:10:03.760,0:10:08.399 those feelings of i don't know if it's 0:10:06.240,0:10:10.320 envy or what it is exactly just start to 0:10:08.399,0:10:12.480 add up to where it feels like it's 0:10:10.320,0:10:13.920 i'm like ah don't show me the numbers i 0:10:12.480,0:10:15.440 don't need to see all these numbers all 0:10:13.920,0:10:17.680 the time you know 0:10:15.440,0:10:18.640 yeah no i'm the same way i i have no 0:10:17.680,0:10:21.040 idea 0:10:18.640,0:10:22.399 like what my competitors are doing uh 0:10:21.040,0:10:23.760 like i kind of do like every now and 0:10:22.399,0:10:25.120 then maybe like once a month i'll just 0:10:23.760,0:10:26.800 load up the website and be like 0:10:25.120,0:10:28.480 okay something going on here that i need 0:10:26.800,0:10:29.279 to be aware of is there a product i need 0:10:28.480,0:10:31.680 to be selling 0:10:29.279,0:10:33.440 right but as far as like revenue i don't 0:10:31.680,0:10:36.000 know what my competitors are doing 0:10:33.440,0:10:36.640 um as far as people on twitter a lot of 0:10:36.000,0:10:38.560 people 0:10:36.640,0:10:40.160 share numbers like that but and they 0:10:38.560,0:10:41.760 look good on the surface and then you 0:10:40.160,0:10:43.040 hear from somebody else like oh actually 0:10:41.760,0:10:44.959 they're like in big trouble like they 0:10:43.040,0:10:47.839 lost a lot of money 0:10:44.959,0:10:49.120 they got algorithms out of uh amazon or 0:10:47.839,0:10:51.200 something like that 0:10:49.120,0:10:53.200 so they're like really hurting right um 0:10:51.200,0:10:55.920 and so you just got to think about that 0:10:53.200,0:10:57.440 one of the things i think about like uh 0:10:55.920,0:10:59.200 because i've been in the like i guess 0:10:57.440,0:11:01.600 the e-commerce vendor world 0:10:59.200,0:11:02.959 of like development agencies related 0:11:01.600,0:11:05.839 magento or whatever 0:11:02.959,0:11:07.040 sas companies and like e-commerce 0:11:05.839,0:11:10.399 merchants 0:11:07.040,0:11:12.880 i feel like um are generally like less 0:11:10.399,0:11:14.480 transparent about stuff like i was 0:11:12.880,0:11:15.680 talking to a buddy recently and we were 0:11:14.480,0:11:16.880 just talking about all sorts of cool 0:11:15.680,0:11:18.240 stuff and then i was like hey you want 0:11:16.880,0:11:20.079 to come on the podcast he's like no i 0:11:18.240,0:11:23.760 can't talk about any of that stuff 0:11:20.079,0:11:26.320 and yeah i wonder if like as a merchant 0:11:23.760,0:11:28.959 there are it's there's different 0:11:26.320,0:11:30.560 dynamics at play like it's almost 0:11:28.959,0:11:33.360 harder to be transparent right because 0:11:30.560,0:11:35.120 if you're a sas company or whatever 0:11:33.360,0:11:36.240 if you're sharing a bunch of stuff 0:11:35.120,0:11:37.680 transparently it's kind of like 0:11:36.240,0:11:39.839 marketing for you in a way 0:11:37.680,0:11:40.800 like you're gonna get more business 0:11:39.839,0:11:43.279 whereas like 0:11:40.800,0:11:45.440 right when you share stuff i don't know 0:11:43.279,0:11:46.480 if it directly leads to business but i i 0:11:45.440,0:11:49.760 love it when 0:11:46.480,0:11:51.200 i find never right never for me 0:11:49.760,0:11:52.880 yeah people who buy my stuff like they 0:11:51.200,0:11:53.760 need it right they're not doing it just 0:11:52.880,0:11:55.040 right because 0:11:53.760,0:11:56.720 right it's not like a hobby or a 0:11:55.040,0:11:58.240 lifestyle thing it's like you actually 0:11:56.720,0:11:59.519 need like a hidden camera 0:11:58.240,0:12:01.920 right yes i understand what you're 0:11:59.519,0:12:03.680 saying absolutely and i'm curious about 0:12:01.920,0:12:04.720 that like you know like for a guy like 0:12:03.680,0:12:06.720 you that's 0:12:04.720,0:12:08.880 like you seem like you've become more 0:12:06.720,0:12:10.399 and more transparent in recent years or 0:12:08.880,0:12:13.920 whatever i don't know 0:12:10.399,0:12:16.000 um like if it's just like a like 0:12:13.920,0:12:17.200 you just want to do it like you kind of 0:12:16.000,0:12:18.959 just don't care 0:12:17.200,0:12:21.200 if there's an impact you know like 0:12:18.959,0:12:23.920 what's the thinking there 0:12:21.200,0:12:24.959 i guess there are a few things that play 0:12:23.920,0:12:28.560 with that 0:12:24.959,0:12:31.279 so the first one is um 0:12:28.560,0:12:31.920 i mean yeah the average e-commerce like 0:12:31.279,0:12:34.000 retailer 0:12:31.920,0:12:35.040 or whatever or amazon seller like they 0:12:34.000,0:12:35.760 don't really want to tell you what they 0:12:35.040,0:12:38.079 sell 0:12:35.760,0:12:38.880 they want or something they're gonna 0:12:38.079,0:12:40.480 yeah 0:12:38.880,0:12:42.079 they're worried about people coming in 0:12:40.480,0:12:43.760 and like stealing their business 0:12:42.079,0:12:46.160 and i totally get that i've gone to 0:12:43.760,0:12:49.200 conferences where it's like okay there's 0:12:46.160,0:12:50.320 10 people sitting at this table like at 0:12:49.200,0:12:51.839 a conference right we're all having 0:12:50.320,0:12:53.040 lunch there's 10 people there fba 0:12:51.839,0:12:56.320 sellers and like none of them want to 0:12:53.040,0:12:56.320 talk about what they see at all 0:12:56.720,0:12:59.519 because then they're just gonna like jot 0:12:58.240,0:13:00.320 it down real quick and then they're 0:12:59.519,0:13:01.839 gonna like 0:13:00.320,0:13:03.440 immediately after the conference it's 0:13:01.839,0:13:05.519 like the canton fair or whatever 0:13:03.440,0:13:07.200 global sources and they're gonna find a 0:13:05.519,0:13:08.639 vendor to like supply them with that 0:13:07.200,0:13:11.040 exact same product and then 0:13:08.639,0:13:12.560 right just under their selling price 0:13:11.040,0:13:14.800 just a little bit on amazon 0:13:12.560,0:13:16.880 right so you have that a lot of people 0:13:14.800,0:13:18.480 just want to fly under the radar 0:13:16.880,0:13:20.320 they don't want competitors i mean that 0:13:18.480,0:13:23.680 was always one of my things too uh 0:13:20.320,0:13:26.160 things too is just i've noticed when i 0:13:23.680,0:13:27.600 talk online about things or like on 0:13:26.160,0:13:29.200 podcasts or twitter or something like 0:13:27.600,0:13:30.320 that i see some of my competitors like 0:13:29.200,0:13:32.720 kind of copying the same 0:13:30.320,0:13:34.560 stuff i do i've had competitors like 0:13:32.720,0:13:35.200 competitors that i actually used to work 0:13:34.560,0:13:38.320 for 0:13:35.200,0:13:39.760 like they'll take my product description 0:13:38.320,0:13:41.680 i'll notice that they installed this 0:13:39.760,0:13:43.519 shopify app after i mentioned it on this 0:13:41.680,0:13:43.760 podcast and so they like keep tabs on 0:13:43.519,0:13:44.959 you 0:13:43.760,0:13:47.040 i mean they're probably listening right 0:13:44.959,0:13:50.240 now right 0:13:47.040,0:13:52.320 but uh that's one thing uh 0:13:50.240,0:13:53.600 when you're open though so here are the 0:13:52.320,0:13:56.639 good things i guess 0:13:53.600,0:13:57.680 when i've been open about it i i hear 0:13:56.639,0:14:00.160 from people that 0:13:57.680,0:14:01.519 i want to hear from like people who are 0:14:00.160,0:14:03.839 like-minded 0:14:01.519,0:14:04.959 and they kind of want to like share 0:14:03.839,0:14:06.639 their journey with you 0:14:04.959,0:14:08.560 you know because they know that like hey 0:14:06.639,0:14:10.560 you're transparent you're up front 0:14:08.560,0:14:11.600 you seem like a trustworthy guy right i 0:14:10.560,0:14:14.639 like to think i am 0:14:11.600,0:14:16.320 and so to have them come out and make 0:14:14.639,0:14:17.360 themselves known it's like okay now i've 0:14:16.320,0:14:19.519 got like a crew 0:14:17.360,0:14:20.560 and we can all help each other's 0:14:19.519,0:14:23.120 businesses out 0:14:20.560,0:14:25.279 right yeah like the guy you mentioned in 0:14:23.120,0:14:26.720 austin the product development 0:14:25.279,0:14:28.560 team or whatever that you mentioned yeah 0:14:26.720,0:14:29.440 exactly exactly i never would have found 0:14:28.560,0:14:31.519 out about them otherwise 0:14:29.440,0:14:32.720 i never would have found out about him 0:14:31.519,0:14:34.240 and so 0:14:32.720,0:14:36.000 for him to have heard me on that podcast 0:14:34.240,0:14:37.040 that helped me out a ton like i made a 0:14:36.000,0:14:39.199 lot of money that way 0:14:37.040,0:14:40.079 he's made a lot of money that way it's 0:14:39.199,0:14:41.600 like a 0:14:40.079,0:14:43.440 rising tide floats all boats kind of 0:14:41.600,0:14:44.720 situation right mm-hmm 0:14:43.440,0:14:46.079 and so you just meet interesting people 0:14:44.720,0:14:46.639 you get interesting opportunities that 0:14:46.079,0:14:48.320 come up 0:14:46.639,0:14:49.760 i mean if i were underground i like 0:14:48.320,0:14:52.160 wouldn't have met you at all 0:14:49.760,0:14:53.279 right uh we met on twitter and still 0:14:52.160,0:14:55.920 haven't met in person 0:14:53.279,0:14:55.920 this is the first time 0:14:56.800,0:15:00.639 i get a lot of interesting dm's from 0:14:58.399,0:15:02.000 people as well last week i had somebody 0:15:00.639,0:15:04.160 reach out to me from 0:15:02.000,0:15:05.839 the other side of the planet and want to 0:15:04.160,0:15:07.760 go in on a business venture with me 0:15:05.839,0:15:09.360 yeah just because they've seen me around 0:15:07.760,0:15:11.600 and stuff and they were trying to 0:15:09.360,0:15:13.440 manufacture a hardware product which i 0:15:11.600,0:15:16.320 sort of know something about now 0:15:13.440,0:15:18.959 yeah and you know you can get media 0:15:16.320,0:15:20.240 attention out of it as well too 0:15:18.959,0:15:22.240 from people who want to have you on 0:15:20.240,0:15:23.920 their podcast or people who are doing a 0:15:22.240,0:15:25.839 story and they looked up 0:15:23.920,0:15:27.360 they like typed the keyword into twitter 0:15:25.839,0:15:28.240 and you tweeted something about it and 0:15:27.360,0:15:29.920 then 0:15:28.240,0:15:31.519 that you get a dm from them and like hey 0:15:29.920,0:15:32.880 i'm from bloomberg i'm looking for a 0:15:31.519,0:15:33.199 source because i saw you tweeting about 0:15:32.880,0:15:34.720 this 0:15:33.199,0:15:36.480 and we're doing a story about it yeah 0:15:34.720,0:15:37.680 i'm like oh wow great i might get a 0:15:36.480,0:15:39.440 backlink from bloomberg 0:15:37.680,0:15:41.680 they never give you the backlink though 0:15:39.440,0:15:41.680 yeah 0:15:41.759,0:15:44.959 but cool stuff comes up you make 0:15:43.920,0:15:47.120 yourself known 0:15:44.959,0:15:48.480 opportunity you know that sort of thing 0:15:47.120,0:15:51.040 and so that's why i share it 0:15:48.480,0:15:51.519 and also like i've i've shared my story 0:15:51.040,0:15:52.880 on like 0:15:51.519,0:15:54.959 some of the largest platforms out there 0:15:52.880,0:15:58.160 i was on tim ferriss's podcast a couple 0:15:54.959,0:16:00.480 uh years ago yeah dude 0:15:58.160,0:16:01.279 that's awesome yeah i mean it was 0:16:00.480,0:16:03.920 amazing for me 0:16:01.279,0:16:05.199 uh just because i'm such a huge fan but 0:16:03.920,0:16:07.519 like 0:16:05.199,0:16:08.959 he wanted to do an episode for our work 0:16:07.519,0:16:10.560 week case studies 0:16:08.959,0:16:12.160 and i'm like okay if i go on tim 0:16:10.560,0:16:13.040 ferriss's podcast i'm going to share 0:16:12.160,0:16:14.880 everything 0:16:13.040,0:16:16.959 like competitors are going to steal it 0:16:14.880,0:16:19.279 i'm probably going to get a bunch of 0:16:16.959,0:16:20.240 people listening who want to move in on 0:16:19.279,0:16:21.519 that space 0:16:20.240,0:16:23.839 right i'm probably going to people that 0:16:21.519,0:16:25.920 want to like you know maybe just buy 0:16:23.839,0:16:28.160 my business or something like that but 0:16:25.920,0:16:29.600 uh i once i was on when i was about to 0:16:28.160,0:16:31.279 go on there i was like okay i'm just 0:16:29.600,0:16:33.199 going to lay it all out because 0:16:31.279,0:16:34.880 the whole reason i have this business is 0:16:33.199,0:16:36.320 because i read four hour work week 0:16:34.880,0:16:38.320 and i also did like a bunch of other 0:16:36.320,0:16:39.600 work and stuff right like i went all in 0:16:38.320,0:16:43.120 on that premise 0:16:39.600,0:16:43.920 and uh i was like okay i'm gonna share 0:16:43.120,0:16:46.800 the story 0:16:43.920,0:16:47.440 everyone has been so helpful to me along 0:16:46.800,0:16:49.120 the way 0:16:47.440,0:16:51.600 now it's time to share what i've learned 0:16:49.120,0:16:53.199 about starting and running spy guy 0:16:51.600,0:16:55.279 and so i was fully transparent on then 0:16:53.199,0:16:56.079 on there and then i still didn't get any 0:16:55.279,0:16:57.600 competition 0:16:56.079,0:17:00.320 and so i'm like okay i'm just gonna be 0:16:57.600,0:17:02.480 like screw it i'm gonna be more open 0:17:00.320,0:17:04.160 yeah so dude that's so cool that's like 0:17:02.480,0:17:05.039 i've been listening tim ferriss i don't 0:17:04.160,0:17:09.039 know how long 0:17:05.039,0:17:10.400 years and uh it's such a bucket list 0:17:09.039,0:17:13.760 thing for me like to 0:17:10.400,0:17:15.839 to to either meet him or whatever but 0:17:13.760,0:17:17.439 like it's i don't want to like meet him 0:17:15.839,0:17:20.559 in the sense of just like 0:17:17.439,0:17:23.199 like a fan girl like oh 0:17:20.559,0:17:24.799 like i don't know i want to like be read 0:17:23.199,0:17:26.400 like have something interest like you 0:17:24.799,0:17:29.200 had an interesting 0:17:26.400,0:17:30.880 thing to to to discuss obviously having 0:17:29.200,0:17:32.160 been like that four hour work week 0:17:30.880,0:17:34.400 success story 0:17:32.160,0:17:36.799 like that's just that's so cool sure 0:17:34.400,0:17:38.400 yeah yeah uh he's only done a couple 0:17:36.799,0:17:39.280 episodes on four work four hour work 0:17:38.400,0:17:42.000 week case studies 0:17:39.280,0:17:42.320 too and so it was really nice to be able 0:17:42.000,0:17:44.720 to 0:17:42.320,0:17:45.360 sit and like tell him like exactly how i 0:17:44.720,0:17:47.600 did it 0:17:45.360,0:17:48.799 what i would do differently now if i had 0:17:47.600,0:17:49.919 to like 0:17:48.799,0:17:51.360 anything i've learned along the way that 0:17:49.919,0:17:52.799 was helpful for other people because 0:17:51.360,0:17:53.520 that book hasn't been updated in like 10 0:17:52.799,0:17:54.880 years 0:17:53.520,0:17:56.080 and i saw that as an opportunity like 0:17:54.880,0:17:57.120 okay here's some stuff i've learned 0:17:56.080,0:17:59.840 along the way that might be 0:17:57.120,0:18:00.400 useful to somebody else yeah and so yeah 0:17:59.840,0:18:04.240 to just 0:18:00.400,0:18:06.400 sit and talk about that and not fan girl 0:18:04.240,0:18:07.840 um it was cool just having a 0:18:06.400,0:18:10.000 conversation with another person 0:18:07.840,0:18:11.679 that's so cool that did you guys record 0:18:10.000,0:18:13.440 it in person 0:18:11.679,0:18:15.039 yeah yeah yeah he listened austin now so 0:18:13.440,0:18:18.320 right on austin yeah 0:18:15.039,0:18:21.280 and um yeah we i 0:18:18.320,0:18:22.880 i had like a list of questions like that 0:18:21.280,0:18:24.480 they sent over at the last minute 0:18:22.880,0:18:26.960 but like nothing on there was really 0:18:24.480,0:18:28.960 asked at all so it's kind of like 0:18:26.960,0:18:30.320 we just sat he set up he set up the 0:18:28.960,0:18:33.120 whole podcasting thing 0:18:30.320,0:18:33.840 um and we just talked for like three 0:18:33.120,0:18:37.360 hours 0:18:33.840,0:18:39.919 and so cool it was really cool and so i 0:18:37.360,0:18:41.440 i was really nervous i didn't have any 0:18:39.919,0:18:43.120 planned answers or anything like that 0:18:41.440,0:18:45.520 but uh 0:18:43.120,0:18:47.120 people seem to have liked it and it was 0:18:45.520,0:18:50.000 like a very 0:18:47.120,0:18:51.200 um like cathartic experience i guess 0:18:50.000,0:18:52.400 because i still remember the first time 0:18:51.200,0:18:53.760 i like read the book 0:18:52.400,0:18:56.160 i still have the book and all my 0:18:53.760,0:18:58.799 original notes and to 0:18:56.160,0:18:59.760 meet the man and and do that podcast 0:18:58.799,0:19:02.960 episode was really cool 0:18:59.760,0:19:03.600 so cool yeah i um i never actually read 0:19:02.960,0:19:06.720 the book 0:19:03.600,0:19:08.559 but i feel like i've essentially 0:19:06.720,0:19:11.200 absorbed it because i've just heard 0:19:08.559,0:19:12.880 about so many different aspects of it 0:19:11.200,0:19:13.120 from so many different people and a lot 0:19:12.880,0:19:15.440 of 0:19:13.120,0:19:16.880 like what i understand to be kind of the 0:19:15.440,0:19:19.200 core ideas of it 0:19:16.880,0:19:20.720 of like outsourcing things or 0:19:19.200,0:19:23.520 simplifying things or kind of 0:19:20.720,0:19:24.000 um work life balance email stuff like 0:19:23.520,0:19:26.320 not like 0:19:24.000,0:19:27.440 minimizing all that stuff like i do so 0:19:26.320,0:19:31.120 much of that 0:19:27.440,0:19:31.120 uh but i've never actually read the book 0:19:31.360,0:19:34.720 it's a good one i mean you're gonna read 0:19:32.880,0:19:38.240 it and be like okay 0:19:34.720,0:19:39.679 uh a lot of this like the tools and all 0:19:38.240,0:19:42.160 that other stuff are just like so 0:19:39.679,0:19:43.600 outdated um a lot of them are like still 0:19:42.160,0:19:46.000 okay like 0:19:43.600,0:19:47.120 the copy that i had like shopify had 0:19:46.000,0:19:49.440 just come out 0:19:47.120,0:19:52.000 and like so he i guess he came out with 0:19:49.440,0:19:55.360 the original one 2007 and then 0:19:52.000,0:19:56.960 a second edition or whatever in 2009 and 0:19:55.360,0:19:58.640 like shopify wasn't even mentioned in 0:19:56.960,0:20:01.919 the first one at all oh okay 0:19:58.640,0:20:02.799 and so yeah and then in the 2009 version 0:20:01.919,0:20:04.799 it's like all right there's like a 0:20:02.799,0:20:05.120 scrappy young startup that i've invested 0:20:04.799,0:20:07.840 in 0:20:05.120,0:20:09.280 called shopify yeah it's like i don't 0:20:07.840,0:20:11.280 know how much it's worth now but 0:20:09.280,0:20:13.679 it's just kind of funny yeah it's better 0:20:11.280,0:20:17.600 the principles are still really useful 0:20:13.679,0:20:20.080 um and the the tools are out of date but 0:20:17.600,0:20:21.840 i think that it's a big mindset shift 0:20:20.080,0:20:24.159 for a lot of people but yeah you've 0:20:21.840,0:20:24.720 probably just you know accumulated a lot 0:20:24.159,0:20:28.000 of 0:20:24.720,0:20:30.480 yeah yeah information from it via 0:20:28.000,0:20:31.360 osmosis or whatever but it is it holds 0:20:30.480,0:20:33.679 up quite well 0:20:31.360,0:20:35.039 yeah yeah a lot of times like like on 0:20:33.679,0:20:37.120 podcasts you'll hear 0:20:35.039,0:20:38.159 uh like an author talking about it like 0:20:37.120,0:20:39.600 i listened to 0:20:38.159,0:20:41.200 actually on tim ferriss i listened to 0:20:39.600,0:20:43.200 matthew mcconaughey 0:20:41.200,0:20:45.520 um yeah and he was talking about the 0:20:43.200,0:20:48.240 book he wrote and so it's like i'll 0:20:45.520,0:20:49.679 absorb things from books mostly on 0:20:48.240,0:20:52.720 podcasts 0:20:49.679,0:20:55.919 um and for me that's just what 0:20:52.720,0:20:58.480 i'm usually just what works for me um 0:20:55.919,0:21:00.559 i've even tried listening to some actual 0:20:58.480,0:21:02.640 audio books but i just can't 0:21:00.559,0:21:04.320 get into him very much like there's 0:21:02.640,0:21:07.280 something about i can't do audio 0:21:04.320,0:21:10.080 i can't do it yeah like and you listen 0:21:07.280,0:21:13.600 to podcasts a bunch too right 0:21:10.080,0:21:16.480 i do yes um i like to 0:21:13.600,0:21:17.039 listen to podcasts if i'm in my car just 0:21:16.480,0:21:19.840 heading to 0:21:17.039,0:21:19.840 office or 0:21:20.159,0:21:24.880 listening to podcasts like yeah or like 0:21:23.280,0:21:26.960 driving uh walking around the park with 0:21:24.880,0:21:28.159 my daughter like she's in a stroller and 0:21:26.960,0:21:30.320 so i'm just pushing it 0:21:28.159,0:21:32.240 like kind of mindlessly uh just making 0:21:30.320,0:21:33.120 sure nobody runs us over but i'll have a 0:21:32.240,0:21:35.919 podcast on 0:21:33.120,0:21:36.880 or like a youtube video but i'm too 0:21:35.919,0:21:38.400 cheap to pay for 0:21:36.880,0:21:40.159 whatever their premium product is where 0:21:38.400,0:21:42.240 i can turn the screen off you know 0:21:40.159,0:21:43.679 yeah yeah so i just like shove that and 0:21:42.240,0:21:45.919 like the stroller 0:21:43.679,0:21:47.760 holder pocket or whatever right right 0:21:45.919,0:21:50.000 and uh listen to something 0:21:47.760,0:21:51.039 yeah but yeah i like reading books more 0:21:50.000,0:21:55.039 than i do 0:21:51.039,0:21:56.320 like watching video or um or 0:21:55.039,0:21:58.159 i guess that's the main thing i can't do 0:21:56.320,0:21:58.880 audiobooks though i i just can't i tried 0:21:58.159,0:22:01.360 doing it i 0:21:58.880,0:22:02.720 can't do it for like a year yeah and 0:22:01.360,0:22:04.080 then i'm like i gotta cancel audible 0:22:02.720,0:22:07.440 because i'm not even using it 0:22:04.080,0:22:11.120 it's like yeah oh go ahead no idea 0:22:07.440,0:22:13.200 no just say it's like it's too um 0:22:11.120,0:22:14.559 it's it's it's a little too formal like 0:22:13.200,0:22:16.640 the audio is a little too 0:22:14.559,0:22:18.960 formal and there's just something about 0:22:16.640,0:22:20.559 the informal conversational nature of 0:22:18.960,0:22:22.320 podcasts that just 0:22:20.559,0:22:24.400 are easier for me to listen to in the 0:22:22.320,0:22:27.200 background but reading books is like 0:22:24.400,0:22:27.520 actually reading books is the best you 0:22:27.200,0:22:30.640 know 0:22:27.520,0:22:32.240 like i wish i was a reader too i haven't 0:22:30.640,0:22:34.559 done it as much lately 0:22:32.240,0:22:35.360 but i credit a lot of my success to 0:22:34.559,0:22:39.039 actually reading 0:22:35.360,0:22:41.200 the books i guess but the 0:22:39.039,0:22:43.840 i i like learning new concepts from 0:22:41.200,0:22:46.720 books more than i do hearing about it on 0:22:43.840,0:22:48.080 like youtube or podcast because they 0:22:46.720,0:22:50.080 have many different 0:22:48.080,0:22:51.600 i so they'll give you like the premise 0:22:50.080,0:22:53.280 or like the idea or whatever and then 0:22:51.600,0:22:56.320 they'll use a lot of 0:22:53.280,0:22:58.480 like evidence of that premise in like 0:22:56.320,0:22:59.919 later paragraphs right and so they kind 0:22:58.480,0:23:01.120 of just hammers home the point that 0:22:59.919,0:23:03.039 they're trying to make 0:23:01.120,0:23:04.640 by giving a lot of context as to it 0:23:03.039,0:23:05.840 whereas like if you're just reading like 0:23:04.640,0:23:08.960 podcast notes 0:23:05.840,0:23:10.960 or like a five minute video where some 0:23:08.960,0:23:12.559 dude is like hand drawing notes from the 0:23:10.960,0:23:15.760 book you know which i'm talking about 0:23:12.559,0:23:17.280 we're like yeah uh 0:23:15.760,0:23:19.120 like yeah okay you're getting like the 0:23:17.280,0:23:20.640 most important idea across but are you 0:23:19.120,0:23:21.360 really going to be able to retain that 0:23:20.640,0:23:23.200 idea 0:23:21.360,0:23:24.960 yeah without having read the book i 0:23:23.200,0:23:25.360 don't apparently some people can i can 0:23:24.960,0:23:27.280 yeah 0:23:25.360,0:23:28.400 i have to actually read it yeah have you 0:23:27.280,0:23:31.840 ever seen uh 0:23:28.400,0:23:35.840 blinkist it's the thing that does the um 0:23:31.840,0:23:37.440 book summaries um i've heard of it yeah 0:23:35.840,0:23:39.360 so i checked it out 0:23:37.440,0:23:41.360 and i was like this is great i can like 0:23:39.360,0:23:42.799 essentially read books without actually 0:23:41.360,0:23:45.120 reading books 0:23:42.799,0:23:47.120 and uh so i looked at a few summaries 0:23:45.120,0:23:49.440 and it's like 0:23:47.120,0:23:52.159 it's like the the summaries when you 0:23:49.440,0:23:53.679 just read a summary of the points 0:23:52.159,0:23:56.240 i heard somebody say it's like reading 0:23:53.679,0:23:58.640 the punch line without hearing the joke 0:23:56.240,0:24:00.799 so everything just seems like so bland 0:23:58.640,0:24:02.640 whereas when you actually read a book 0:24:00.799,0:24:04.480 they take you through this journey and 0:24:02.640,0:24:05.120 then you when you get to the point it 0:24:04.480,0:24:08.720 really like 0:24:05.120,0:24:10.559 sticks um but like yeah the 0:24:08.720,0:24:11.919 book summary thing was like didn't 0:24:10.559,0:24:15.120 didn't do it for me either 0:24:11.919,0:24:17.760 you know yeah i try to do it i 0:24:15.120,0:24:19.760 i i tried it out not blinkist but just 0:24:17.760,0:24:21.200 like reading book summaries or like a 0:24:19.760,0:24:23.360 friend of mine 0:24:21.200,0:24:24.640 uh natalia he's on twitter he has his 0:24:23.360,0:24:26.320 book notes online 0:24:24.640,0:24:27.919 and i'll read through i'm like okay yeah 0:24:26.320,0:24:28.559 this seems really interesting i should 0:24:27.919,0:24:31.360 actually like 0:24:28.559,0:24:32.960 book and read it instead of just i just 0:24:31.360,0:24:34.000 don't retain it if i'm seeing it online 0:24:32.960,0:24:35.440 or something like that 0:24:34.000,0:24:37.520 it's a podcast and i'm hearing the 0:24:35.440,0:24:38.960 author like talk about the ideas they 0:24:37.520,0:24:40.720 usually like give 0:24:38.960,0:24:42.159 more context than right just like the 0:24:40.720,0:24:44.960 show notes do right 0:24:42.159,0:24:45.679 right they'll get questions there'll be 0:24:44.960,0:24:47.600 feedback 0:24:45.679,0:24:49.679 you know and so you can retain a little 0:24:47.600,0:24:52.799 bit better yeah yeah yeah 0:24:49.679,0:24:54.240 so you're out in dallas um i gotta make 0:24:52.799,0:24:55.279 it out there haven't made it out there 0:24:54.240,0:24:58.640 yet 0:24:55.279,0:25:00.799 um never ever yeah no no never actually 0:24:58.640,0:25:03.120 oh um so yeah i got to get out there and 0:25:00.799,0:25:05.440 hang i saw you had posted about 0:25:03.120,0:25:06.720 uh a buddy of yours nick gray i think 0:25:05.440,0:25:08.559 that has like 0:25:06.720,0:25:10.000 meetups for friends which i was like 0:25:08.559,0:25:12.400 that's the coolest thing 0:25:10.000,0:25:13.760 just like have meetups and meet cool 0:25:12.400,0:25:14.159 people i was like i'd totally be doing 0:25:13.760,0:25:17.200 that 0:25:14.159,0:25:18.480 if it was yeah i just moved up here i 0:25:17.200,0:25:19.200 stay up here because you're in austin 0:25:18.480,0:25:22.559 right 0:25:19.200,0:25:24.480 yes if i'm not mistaken okay yeah uh 0:25:22.559,0:25:26.720 he's from man well actually he's from 0:25:24.480,0:25:28.559 dallas like he was born here but then i 0:25:26.720,0:25:31.679 guess for the last decade or so he 0:25:28.559,0:25:33.520 lived up in manhattan and he has 0:25:31.679,0:25:34.960 uh he had sold it but he had a really 0:25:33.520,0:25:37.440 cool company called museum hack 0:25:34.960,0:25:38.640 where they do museum tours uh but for 0:25:37.440,0:25:40.480 people who like aren't 0:25:38.640,0:25:42.960 like artsy you know okay that's me 0:25:40.480,0:25:45.200 they'll go and they'll have like alcohol 0:25:42.960,0:25:47.039 and then a comedian will do the tour of 0:25:45.200,0:25:48.240 the museum it's like a really cool 0:25:47.039,0:25:49.919 experience 0:25:48.240,0:25:52.159 but he just recently moved down here and 0:25:49.919,0:25:53.039 i guess he's he's just like the most 0:25:52.159,0:25:55.440 social person 0:25:53.039,0:25:56.480 i've i know i guess and so he's been 0:25:55.440,0:25:58.799 doing meetups 0:25:56.480,0:25:59.919 for um like other online entrepreneurs 0:25:58.799,0:26:03.200 and so it's been fun to 0:25:59.919,0:26:04.799 to do stuff that's cool like alice 0:26:03.200,0:26:06.640 entrepreneur community is like so 0:26:04.799,0:26:08.880 scattered like what is it it's not like 0:26:06.640,0:26:11.200 austin where you just like 0:26:08.880,0:26:13.360 go to trader joe's or whatever and like 0:26:11.200,0:26:14.480 see ten people that you know 0:26:13.360,0:26:17.120 it's like everyone's hiding in the 0:26:14.480,0:26:18.799 suburbs and right in their home and they 0:26:17.120,0:26:20.640 don't like go out at all 0:26:18.799,0:26:22.240 right we just don't have a community up 0:26:20.640,0:26:23.840 here and so nick has been the guy that's 0:26:22.240,0:26:25.360 like kind of been finding everybody and 0:26:23.840,0:26:26.960 that's cool getting us all together 0:26:25.360,0:26:28.640 yeah yeah the funny thing i'm actually 0:26:26.960,0:26:32.000 about a half hour north of 0:26:28.640,0:26:34.559 uh austin i'm in georgetown um 0:26:32.000,0:26:36.320 in the suburbs um and so we love it out 0:26:34.559,0:26:39.440 here and stuff like that and 0:26:36.320,0:26:42.000 it's great for the family um so i'm 0:26:39.440,0:26:42.799 i'm kind of like that actually like kind 0:26:42.000,0:26:44.480 of just 0:26:42.799,0:26:45.840 up in the suburbs don't go down to the 0:26:44.480,0:26:48.320 city very much 0:26:45.840,0:26:50.320 um and i kind of go in and out of like 0:26:48.320,0:26:52.000 wanting to really connect with people 0:26:50.320,0:26:54.159 and meet people um 0:26:52.000,0:26:55.679 i'll go for like a year where i'm like 0:26:54.159,0:26:57.120 yeah i don't want to meet anybody i'm 0:26:55.679,0:27:00.480 just gonna like 0:26:57.120,0:27:02.240 stay in my cave um yeah but 0:27:00.480,0:27:04.159 i've been like and then sometimes i'll 0:27:02.240,0:27:05.679 look at like meetup.com and i'll try to 0:27:04.159,0:27:07.120 find meetups 0:27:05.679,0:27:08.720 but a lot of the austin tech scene is 0:27:07.120,0:27:12.320 like that vc scene 0:27:08.720,0:27:15.200 too um yeah 0:27:12.320,0:27:16.799 yeah so like trying to find more of like 0:27:15.200,0:27:20.320 the indie kind of scene 0:27:16.799,0:27:21.600 you know and um the dallas meetup scene 0:27:20.320,0:27:24.799 is more like 0:27:21.600,0:27:27.039 just um networking people 0:27:24.799,0:27:28.080 right network not actually like get 0:27:27.039,0:27:29.919 stuff done 0:27:28.080,0:27:31.679 but it's just like you want to meet 0:27:29.919,0:27:32.240 people and like like try and get ahead 0:27:31.679,0:27:34.000 that way 0:27:32.240,0:27:35.279 right like i love networking in the 0:27:34.000,0:27:38.000 sense of actually just 0:27:35.279,0:27:40.240 meeting cool people but like networking 0:27:38.000,0:27:43.760 groups for the sake of networking 0:27:40.240,0:27:45.440 are the absolute worst it's terrible 0:27:43.760,0:27:46.880 and you know a lot of people when 0:27:45.440,0:27:47.600 they're just getting started out like 0:27:46.880,0:27:50.640 that that's 0:27:47.600,0:27:52.720 what you do right like i did that 0:27:50.640,0:27:54.000 you know six seven years ago when i was 0:27:52.720,0:27:55.679 starting spy guy 0:27:54.000,0:27:57.600 yeah like all right there's a young 0:27:55.679,0:27:58.399 entrepreneur meet up or whatever i gotta 0:27:57.600,0:27:59.520 go to it 0:27:58.399,0:28:02.080 and then i go and then i'm like the 0:27:59.520,0:28:04.320 youngest guy at like 25 0:28:02.080,0:28:07.600 right everyone else is like a car 0:28:04.320,0:28:09.919 salesman like in their 40s or something 0:28:07.600,0:28:12.080 just handed out cards yeah you go 0:28:09.919,0:28:13.760 through that it sucks 0:28:12.080,0:28:15.120 you don't know any better and thankfully 0:28:13.760,0:28:15.600 i haven't had to go to one of those in a 0:28:15.120,0:28:17.600 while 0:28:15.600,0:28:19.120 twitter is a much better networking 0:28:17.600,0:28:21.279 right tool than 0:28:19.120,0:28:23.120 actually going to the networking events 0:28:21.279,0:28:24.640 yeah yeah yeah yeah i saw you posted 0:28:23.120,0:28:26.000 recently that you know you just really 0:28:24.640,0:28:28.240 love twitter and have 0:28:26.000,0:28:29.039 met a lot of cool people and stuff and 0:28:28.240,0:28:32.480 um i 0:28:29.039,0:28:33.200 like it's weird like i was tweaking my 0:28:32.480,0:28:35.039 feed and 0:28:33.200,0:28:36.159 like we were talking about like finding 0:28:35.039,0:28:38.640 the things that were more kind of 0:28:36.159,0:28:40.399 interesting and inspiring and engaging 0:28:38.640,0:28:42.320 and i thought it was great and then like 0:28:40.399,0:28:43.600 a couple weeks later i found myself 0:28:42.320,0:28:44.880 every time i was using twitter it was 0:28:43.600,0:28:46.640 just 0:28:44.880,0:28:48.960 making me frustrated for one reason or 0:28:46.640,0:28:50.159 another so it's like you really have to 0:28:48.960,0:28:52.480 focus on like 0:28:50.159,0:28:53.360 on curating and filtering people out and 0:28:52.480,0:28:55.279 stuff 0:28:53.360,0:28:56.880 yeah so i don't know like is there 0:28:55.279,0:29:00.799 anything you do in particular that 0:28:56.880,0:29:00.799 makes it just work well for you 0:29:00.960,0:29:06.159 uh for so i've heard i've heard from 0:29:04.559,0:29:08.000 other people that lists help 0:29:06.159,0:29:09.440 i don't personally use them i've tried 0:29:08.000,0:29:13.039 that out there yeah 0:29:09.440,0:29:14.799 i guess yeah and i see people start to 0:29:13.039,0:29:16.559 use them and i'm just like i can't do 0:29:14.799,0:29:19.279 this 0:29:16.559,0:29:20.640 yeah so my new rule lately is just okay 0:29:19.279,0:29:23.840 i don't care how 0:29:20.640,0:29:25.600 like how how much of an expert you are 0:29:23.840,0:29:27.360 at this particular thing 0:29:25.600,0:29:28.799 which is why i probably followed them to 0:29:27.360,0:29:30.720 begin with right was because they're 0:29:28.799,0:29:33.360 really good at this one thing and i was 0:29:30.720,0:29:35.279 wanting to learn from them uh like if 0:29:33.360,0:29:38.720 you just talk about politics 0:29:35.279,0:29:41.520 like too much i i just have to either 0:29:38.720,0:29:42.080 or block or unfollow i don't know what 0:29:41.520,0:29:43.760 it is 0:29:42.080,0:29:45.679 yeah it's too much sometimes it goes 0:29:43.760,0:29:48.080 into from like a follow to like 0:29:45.679,0:29:49.840 a like unfollow but then i still see 0:29:48.080,0:29:50.960 their tweets because like a friend of 0:29:49.840,0:29:54.559 mine like liked it 0:29:50.960,0:29:56.320 yeah yeah yeah that drives me crazy 0:29:54.559,0:29:58.080 um but you can actually find out i find 0:29:56.320,0:29:59.360 a lot of interesting people that way by 0:29:58.080,0:30:01.360 somebody you already follow 0:29:59.360,0:30:03.200 like seeing what they like yeah you like 0:30:01.360,0:30:04.559 click their profile like oh okay this 0:30:03.200,0:30:05.840 is cool and then you can follow them 0:30:04.559,0:30:07.679 right but sometimes you just gotta meet 0:30:05.840,0:30:08.240 or block people that do it like yeah the 0:30:07.679,0:30:10.399 one that 0:30:08.240,0:30:12.480 really gets me lately is like people on 0:30:10.399,0:30:16.000 twitter who are like responding to 0:30:12.480,0:30:20.080 a tweet from our president like 0:30:16.000,0:30:21.120 don't do that like he's not gonna see it 0:30:20.080,0:30:24.320 and you just look 0:30:21.120,0:30:27.679 really like angry like just 0:30:24.320,0:30:29.760 mad or angry or whatever yeah yeah 0:30:27.679,0:30:30.960 it just kind of signals that you're like 0:30:29.760,0:30:34.159 easily rattled 0:30:30.960,0:30:37.440 or like childish i don't know what it is 0:30:34.159,0:30:39.360 yeah it's it's hard i just need politics 0:30:37.440,0:30:40.960 yeah yeah yeah that's a good one i try 0:30:39.360,0:30:42.640 to i try to mute that stuff too but then 0:30:40.960,0:30:44.559 it gets hard because like 0:30:42.640,0:30:47.279 you mute certain keywords but then it's 0:30:44.559,0:30:48.799 like at certain times people are just 0:30:47.279,0:30:51.120 there's not a key word like people are 0:30:48.799,0:30:55.440 just going off on 0:30:51.120,0:30:57.120 i guess that's when you log off yeah 0:30:55.440,0:31:00.559 dude by the way your teeth are like 0:30:57.120,0:31:01.919 super white like i was thinking about 0:31:00.559,0:31:03.679 i don't know i don't know if it's the 0:31:01.919,0:31:05.120 video or what but i was like i think 0:31:03.679,0:31:05.679 it's just a weird lighting in here like 0:31:05.120,0:31:08.080 it's actually 0:31:05.679,0:31:10.559 really dark in here right now yeah but 0:31:08.080,0:31:13.279 i'm look i'm like kind of looking at the 0:31:10.559,0:31:14.880 the i have like the smallest little 0:31:13.279,0:31:15.440 window where i can see my camera it's 0:31:14.880,0:31:17.600 not even 0:31:15.440,0:31:18.720 it's like all blurry but it does look 0:31:17.600,0:31:22.159 really white in here 0:31:18.720,0:31:24.960 and so yeah i think it's just the 0:31:22.159,0:31:26.480 i was like the auto i i was like 0:31:24.960,0:31:28.000 thinking about doing the teeth whitening 0:31:26.480,0:31:30.480 i tried the like uh 0:31:28.000,0:31:31.200 the strips the over-the-counter strips 0:31:30.480,0:31:32.880 and then 0:31:31.200,0:31:34.640 it just you got to do it like every 0:31:32.880,0:31:37.440 night for an hour 0:31:34.640,0:31:38.559 um it's uh it's a it's a huge hassle so 0:31:37.440,0:31:41.039 i just gave up on it 0:31:38.559,0:31:42.480 i've never done it before uh i assure 0:31:41.039,0:31:44.960 you my teeth are not 0:31:42.480,0:31:46.399 yeah now all i can see in my little 0:31:44.960,0:31:48.000 thing is my teeth 0:31:46.399,0:31:49.600 i would love to change i don't know if 0:31:48.000,0:31:50.080 that's exposure or white balance or what 0:31:49.600,0:31:52.320 it is 0:31:50.080,0:31:53.760 it's the webcam it's yeah my teeth are 0:31:52.320,0:31:57.039 really actually pretty 0:31:53.760,0:31:58.000 awful pretty standard but like but like 0:31:57.039,0:31:59.600 when it comes to like 0:31:58.000,0:32:01.440 health and fitness and stuff like you've 0:31:59.600,0:32:03.600 been okay i think you posted some 0:32:01.440,0:32:05.440 some before and after shots and you've 0:32:03.600,0:32:07.840 been uh working on improving 0:32:05.440,0:32:10.480 your health and and you got a nice gym 0:32:07.840,0:32:13.360 set up garage gym set up right 0:32:10.480,0:32:15.120 yes yeah i shelled out the money to do a 0:32:13.360,0:32:17.600 home gym setup 0:32:15.120,0:32:18.720 uh which has been fantastic uh even 0:32:17.600,0:32:20.240 though it's only been set up for like a 0:32:18.720,0:32:23.360 week and a half now i guess 0:32:20.240,0:32:24.000 but uh it saves me like 20 minutes each 0:32:23.360,0:32:26.640 way 0:32:24.000,0:32:27.679 yeah and so that's nearly an hour of my 0:32:26.640,0:32:30.720 time 0:32:27.679,0:32:31.760 four days a week and i don't have to 0:32:30.720,0:32:34.080 plan it i could just 0:32:31.760,0:32:35.200 head out there and do my thing pays for 0:32:34.080,0:32:38.720 itself basically 0:32:35.200,0:32:42.000 um what but yeah a few years ago i 0:32:38.720,0:32:45.360 um i had met a friend online 0:32:42.000,0:32:47.840 and he had invited me to a conference 0:32:45.360,0:32:49.200 where he was a speaker and at this 0:32:47.840,0:32:51.120 conference there were just a lot of 0:32:49.200,0:32:52.000 people who were into health and fitness 0:32:51.120,0:32:54.000 a lot of personal 0:32:52.000,0:32:55.679 like online coaches and stuff and i'm 0:32:54.000,0:32:57.840 not talking about like 0:32:55.679,0:32:59.840 influencer instagram stuff or whatever 0:32:57.840,0:33:02.080 i'm talking about like online coach 0:32:59.840,0:33:04.000 i'm training this guy who's gonna be 0:33:02.080,0:33:04.480 like trying out for the olympic team or 0:33:04.000,0:33:07.679 whatever 0:33:04.480,0:33:10.960 oh [ __ ] yeah real online fitness folks 0:33:07.679,0:33:14.240 and uh one of them his name's andy uh 0:33:10.960,0:33:17.919 this super specimen 0:33:14.240,0:33:20.320 of a man yeah a british guy 0:33:17.919,0:33:21.840 like six foot four lives in japan he has 0:33:20.320,0:33:22.799 like the number one fitness website in 0:33:21.840,0:33:24.720 japan 0:33:22.799,0:33:26.559 and uh he became my online coach for a 0:33:24.720,0:33:28.159 couple years and i lost a ton of weight 0:33:26.559,0:33:29.840 i learned how to lift weights and eat 0:33:28.159,0:33:31.600 right and it 0:33:29.840,0:33:33.519 like the physical transformation was 0:33:31.600,0:33:35.760 awesome but the mental 0:33:33.519,0:33:38.399 transformation was equally as important 0:33:35.760,0:33:39.679 to me yeah it was way better um 0:33:38.399,0:33:41.360 i don't i don't want to say i was 0:33:39.679,0:33:42.080 depressed or anything like that but i 0:33:41.360,0:33:44.080 was at this 0:33:42.080,0:33:45.760 stage with my business where like just 0:33:44.080,0:33:47.360 wasn't interested in working on it i was 0:33:45.760,0:33:49.039 like really lethargic 0:33:47.360,0:33:50.720 i just didn't have much of an interest 0:33:49.039,0:33:54.480 in doing anything at all but then 0:33:50.720,0:33:57.039 once i like got in shape just uh 0:33:54.480,0:33:58.320 felt tremendously better and so i try to 0:33:57.039,0:34:01.360 stay physically active 0:33:58.320,0:34:01.840 and eat well and also awesome yeah dude 0:34:01.360,0:34:04.799 i had to 0:34:01.840,0:34:06.000 do all of it yeah i had a very similar 0:34:04.799,0:34:09.200 thing actually i recently 0:34:06.000,0:34:10.960 lost like 40 45 pounds and um 0:34:09.200,0:34:12.879 that's awesome similar thing with 0:34:10.960,0:34:14.159 business like i was kind of between two 0:34:12.879,0:34:16.879 businesses had sold one 0:34:14.159,0:34:18.720 and was just like trying to figure out 0:34:16.879,0:34:21.040 what i want to do in life kind of thing 0:34:18.720,0:34:22.399 and just was like similar like i don't 0:34:21.040,0:34:24.159 know if i was depressed or 0:34:22.399,0:34:26.159 somewhat like i'm sure depression is 0:34:24.159,0:34:29.359 kind of a spectrum or whatever 0:34:26.159,0:34:30.960 um and then i was trying to 0:34:29.359,0:34:32.480 it's been a process for me though cause 0:34:30.960,0:34:35.119 like i 0:34:32.480,0:34:37.359 i wanted to just dive into like getting 0:34:35.119,0:34:39.760 super healthy after i sold my business 0:34:37.359,0:34:41.119 but it's like the first day i'm like i 0:34:39.760,0:34:42.240 work out for an hour and i'm like all 0:34:41.119,0:34:45.040 right i'm sore 0:34:42.240,0:34:47.040 my like ankles hurt like i don't want to 0:34:45.040,0:34:49.200 do this anymore you know 0:34:47.040,0:34:51.359 yeah so it's just taken time and just 0:34:49.200,0:34:53.520 gradually like little by little 0:34:51.359,0:34:54.399 um yeah it might be the type of training 0:34:53.520,0:34:57.119 too because 0:34:54.399,0:34:58.320 i have i mean there's a type of 0:34:57.119,0:34:59.440 weightlifting that you could do high 0:34:58.320,0:35:02.800 intensity training or 0:34:59.440,0:35:05.200 hit not hit just h-i-t 0:35:02.800,0:35:06.400 and you can do like a whole workout in 0:35:05.200,0:35:07.760 under 20 minutes 0:35:06.400,0:35:09.599 right and you do it like three times a 0:35:07.760,0:35:11.760 week so it's really quick 0:35:09.599,0:35:13.359 it's like and it's really effective too 0:35:11.760,0:35:14.000 and so you know some people they're 0:35:13.359,0:35:16.560 interesting 0:35:14.000,0:35:18.400 with certain types of training yeah yeah 0:35:16.560,0:35:20.000 yeah i've been doing um 0:35:18.400,0:35:22.000 i just do like mondays wednesdays 0:35:20.000,0:35:23.760 fridays i do upper body at the gym 0:35:22.000,0:35:26.000 and i try to hit it pretty hard you know 0:35:23.760,0:35:29.119 for 20 25 minutes and then 0:35:26.000,0:35:32.079 legs on uh tuesdays and thursdays and 0:35:29.119,0:35:32.960 yeah then i hit the sauna um i love the 0:35:32.079,0:35:34.240 sauna 0:35:32.960,0:35:35.760 i love doing that every day i haven't 0:35:34.240,0:35:37.839 done that in a while i was thinking 0:35:35.760,0:35:39.599 about getting one though because 0:35:37.839,0:35:41.040 apparently people i follow on twitter 0:35:39.599,0:35:43.359 now are getting saunas 0:35:41.040,0:35:44.320 and posting about it i think that guy uh 0:35:43.359,0:35:48.079 nat or nate 0:35:44.320,0:35:50.160 was uh matt was super into that yeah 0:35:48.079,0:35:52.320 yeah i saw him yeah it's kind of funny 0:35:50.160,0:35:54.079 yeah i saw him post about 0:35:52.320,0:35:55.520 getting like a barrel sauna i think 0:35:54.079,0:35:57.839 something like that it was a 0:35:55.520,0:35:59.119 yeah i don't remember the make and model 0:35:57.839,0:36:01.760 of it or whatever it was 0:35:59.119,0:36:02.640 but uh it did look quite cool uh it 0:36:01.760,0:36:06.560 looked like uh 0:36:02.640,0:36:08.640 like a wooden keg like on its side 0:36:06.560,0:36:09.599 so i guess you got the space to do that 0:36:08.640,0:36:12.960 down there 0:36:09.599,0:36:14.560 um i i do not but um 0:36:12.960,0:36:15.920 yeah he's he's a really cool guy and i 0:36:14.560,0:36:17.760 like seeing what he's up to just because 0:36:15.920,0:36:20.000 he's he does a lot of uh 0:36:17.760,0:36:21.359 interesting stuff yeah he does a bunch 0:36:20.000,0:36:23.119 of super interesting stuff i think he 0:36:21.359,0:36:27.119 did that um 0:36:23.119,0:36:30.880 course on rome um the uh note-taking 0:36:27.119,0:36:33.440 tool and um i was using i still use rome 0:36:30.880,0:36:35.280 i was real heavy in like to like for 0:36:33.440,0:36:37.119 like a month or so i was trying to learn 0:36:35.280,0:36:37.440 about all the features and stuff like 0:36:37.119,0:36:40.079 that 0:36:37.440,0:36:42.079 filters and queries and now i just use 0:36:40.079,0:36:45.440 it as like a glorified notepad 0:36:42.079,0:36:47.040 um but i was i was trying to journal 0:36:45.440,0:36:48.640 almost every day i kind of stopped doing 0:36:47.040,0:36:50.000 that about a week ago 0:36:48.640,0:36:52.000 but i think i noticed that you were 0:36:50.000,0:36:54.079 talking about journaling are you uh your 0:36:52.000,0:36:57.520 big journaler 0:36:54.079,0:36:59.119 i'm not like super committed to it in 0:36:57.520,0:36:59.839 the sense that like i do it once a day 0:36:59.119,0:37:01.520 or whatever 0:36:59.839,0:37:03.280 sometimes i get on a streak where i'll 0:37:01.520,0:37:06.400 like do it daily for a little bit 0:37:03.280,0:37:08.160 but um more often than not it's usually 0:37:06.400,0:37:08.800 like i just have too much going on in my 0:37:08.160,0:37:11.040 head 0:37:08.800,0:37:11.839 and i don't have any focus and i find 0:37:11.040,0:37:14.240 that 0:37:11.839,0:37:15.359 just opening up the text editor or 0:37:14.240,0:37:18.720 whatever 0:37:15.359,0:37:19.760 lately i've been using um there's an app 0:37:18.720,0:37:22.480 called bear 0:37:19.760,0:37:23.520 it's kind of like evernote but it's only 0:37:22.480,0:37:26.240 and it's just like a little bit 0:37:23.520,0:37:26.800 of a nicer user experience i'll journal 0:37:26.240,0:37:28.240 and bear 0:37:26.800,0:37:30.079 and i'll just like write down a list of 0:37:28.240,0:37:32.800 all the stuff that i got to get done 0:37:30.079,0:37:33.760 and like figure out what's actually 0:37:32.800,0:37:36.320 important 0:37:33.760,0:37:37.119 which ones can i do like real quickly to 0:37:36.320,0:37:39.760 where 0:37:37.119,0:37:41.520 like it just gets taken off my plate and 0:37:39.760,0:37:43.839 then i get to free up that mental ram 0:37:41.520,0:37:45.200 right and so i do like writing a journal 0:37:43.839,0:37:46.960 like from time to time about like what 0:37:45.200,0:37:48.720 i'm feeling what i'm going through 0:37:46.960,0:37:50.000 if there's something that's on my mind i 0:37:48.720,0:37:51.599 like to get it out there and then 0:37:50.000,0:37:54.320 i generally feel a lot better after i do 0:37:51.599,0:37:55.839 that i'm just not like uh 0:37:54.320,0:37:59.119 like super committed to like doing it 0:37:55.839,0:38:00.640 once a day or whatever regardless 0:37:59.119,0:38:02.560 you know just to keep the chain going 0:38:00.640,0:38:04.079 it's more like okay there's 0:38:02.560,0:38:05.520 i need to take a step back from what's 0:38:04.079,0:38:06.160 going on in life and like figure out 0:38:05.520,0:38:08.400 what 0:38:06.160,0:38:10.720 where i need to go from here mm-hmm 0:38:08.400,0:38:12.560 that's yeah that's interesting i was um 0:38:10.720,0:38:14.000 like so i i'd always heard like you 0:38:12.560,0:38:16.720 should journal you should journal 0:38:14.000,0:38:18.640 but i was like i hate journaling um and 0:38:16.720,0:38:22.079 then i started i guess 0:38:18.640,0:38:25.599 a few months ago doing it every night um 0:38:22.079,0:38:28.000 and i found it pretty helpful um 0:38:25.599,0:38:29.440 but then i kind of stopped like about a 0:38:28.000,0:38:31.520 week ago 0:38:29.440,0:38:33.440 um and instead i kind of been doing like 0:38:31.520,0:38:36.720 more meditating but kind of like 0:38:33.440,0:38:39.920 similarly like kind of ad hoc like 0:38:36.720,0:38:42.240 when i feel like i need to 0:38:39.920,0:38:44.560 you know and and like um i saw like 0:38:42.240,0:38:48.400 naval ravikant was like 0:38:44.560,0:38:50.400 you got to do 60 minutes every morning 0:38:48.400,0:38:52.720 do nothing at all and you gotta do it 0:38:50.400,0:38:53.440 for 60 days and i was like oh that's too 0:38:52.720,0:38:55.119 hard 0:38:53.440,0:38:56.880 and then i heard about it again recently 0:38:55.119,0:38:58.640 and i was like i gotta do that so i like 0:38:56.880,0:39:00.880 did it two days in a row 0:38:58.640,0:39:02.480 and then like the next day i was just 0:39:00.880,0:39:03.040 like too busy or whatever so i didn't do 0:39:02.480,0:39:05.280 it 0:39:03.040,0:39:06.640 um but i've been doing it more like ad 0:39:05.280,0:39:08.000 hoc like as 0:39:06.640,0:39:10.240 you know if i'm feeling weird or 0:39:08.000,0:39:11.760 whatever 0:39:10.240,0:39:14.079 that's generally how i go about the 0:39:11.760,0:39:17.359 journaling thing or 0:39:14.079,0:39:20.079 um just 0:39:17.359,0:39:20.560 the only thing that i like really have 0:39:20.079,0:39:23.680 like 0:39:20.560,0:39:28.000 in my routine uh as far as like 0:39:23.680,0:39:29.839 for my what would you call it just like 0:39:28.000,0:39:31.920 well-being i i don't know what it is 0:39:29.839,0:39:33.760 mental health well-being 0:39:31.920,0:39:35.760 yeah it's lifting weights for me just 0:39:33.760,0:39:38.000 because um 0:39:35.760,0:39:40.839 it's a workout it's a way to get you 0:39:38.000,0:39:42.880 know i feel good afterwards 0:39:40.839,0:39:44.160 yeah i don't know there's something 0:39:42.880,0:39:45.040 about lifting weights that just really 0:39:44.160,0:39:47.599 does it for me 0:39:45.040,0:39:48.560 there's a lot of a lot of gosh we're 0:39:47.599,0:39:49.760 just going to talk about twitter the 0:39:48.560,0:39:52.960 whole time 0:39:49.760,0:39:54.400 i love it on twitter that are like 0:39:52.960,0:39:56.400 really into fitness and they can put it 0:39:54.400,0:39:56.720 into boards better than i can like why 0:39:56.400,0:39:58.160 it's 0:39:56.720,0:40:00.000 good to lift weights and why it feels 0:39:58.160,0:40:01.680 good to be like 0:40:00.000,0:40:03.119 your body to be fatigued and like i 0:40:01.680,0:40:06.800 guess right from 0:40:03.119,0:40:08.160 it and totally back stronger and 0:40:06.800,0:40:10.400 yeah there's actually a really cool 0:40:08.160,0:40:13.680 piece by uh henry rollins 0:40:10.400,0:40:16.319 the musician uh he has this really cool 0:40:13.680,0:40:17.280 like essay on like the iron god i think 0:40:16.319,0:40:18.720 it was and 0:40:17.280,0:40:20.400 basically just weightlifting and like 0:40:18.720,0:40:23.440 why weightlifting is so amazing 0:40:20.400,0:40:24.640 right and so i'll do that have you done 0:40:23.440,0:40:28.160 the wim hof thing 0:40:24.640,0:40:30.319 by aj so i've heard about that 0:40:28.160,0:40:31.680 and i've been wanting to do like i've 0:40:30.319,0:40:34.079 been wanting to go like a br 0:40:31.680,0:40:34.880 to like a breath work seminar or some 0:40:34.079,0:40:37.119 [ __ ] 0:40:34.880,0:40:38.640 you should do it yes i did it a couple 0:40:37.119,0:40:40.240 times 0:40:38.640,0:40:42.160 a couple years ago yeah so this isn't 0:40:40.240,0:40:44.160 like something i'm like committed to 0:40:42.160,0:40:45.359 or that i've even done recently but i'm 0:40:44.160,0:40:47.359 still 0:40:45.359,0:40:49.359 i still think about it from time to time 0:40:47.359,0:40:51.599 and how it made me feel 0:40:49.359,0:40:53.599 and i try to like just like think about 0:40:51.599,0:40:56.079 that every now and then because 0:40:53.599,0:40:57.119 we like i did this uh i guess we called 0:40:56.079,0:40:59.040 it mancation 0:40:57.119,0:41:00.400 where we had like 13 other online 0:40:59.040,0:41:02.160 entrepreneurs when we ran out this big 0:41:00.400,0:41:05.920 mansion and one of the dudes 0:41:02.160,0:41:08.640 had a wim hof instructor fly in and 0:41:05.920,0:41:10.079 uh so we did like three hours of it and 0:41:08.640,0:41:11.440 none of us i don't think any of us had 0:41:10.079,0:41:13.920 ever done it before 0:41:11.440,0:41:14.960 and it was definitely a thing there's 0:41:13.920,0:41:16.880 something going on 0:41:14.960,0:41:18.400 something happens that type of breathing 0:41:16.880,0:41:20.000 yeah there's 0:41:18.400,0:41:21.760 yeah it was a really interesting 0:41:20.000,0:41:24.160 experience um 0:41:21.760,0:41:25.680 my understanding what one of the guys 0:41:24.160,0:41:27.599 that was there said it was basically 0:41:25.680,0:41:29.680 like doing molly 0:41:27.599,0:41:31.200 so i've never done so i can't tell you 0:41:29.680,0:41:32.560 it's like if it did or not but he was 0:41:31.200,0:41:34.960 like yeah i feel exactly 0:41:32.560,0:41:36.079 the way that i did after taking molly 0:41:34.960,0:41:39.040 for the first time 0:41:36.079,0:41:40.079 dude so everyone was super relaxed 0:41:39.040,0:41:43.520 afterwards 0:41:40.079,0:41:46.240 very like like there were people who 0:41:43.520,0:41:47.119 left uh like the house that we were 0:41:46.240,0:41:48.560 staying at 0:41:47.119,0:41:50.880 there were people who left that i didn't 0:41:48.560,0:41:52.319 even speak with that that entire trip 0:41:50.880,0:41:54.160 just because there's so many people and 0:41:52.319,0:41:55.839 i didn't know anybody but we're all like 0:41:54.160,0:41:57.280 giving each other hugs and stuff 0:41:55.839,0:41:58.800 as like they're leaving because it was 0:41:57.280,0:41:59.520 just like an emotional kind of thing 0:41:58.800,0:42:02.560 going on 0:41:59.520,0:42:04.079 right i don't know but yeah it was 0:42:02.560,0:42:05.520 definitely something to 0:42:04.079,0:42:07.119 to consider trying i would i would 0:42:05.520,0:42:07.520 suggest that's cool yeah yeah i think i 0:42:07.119,0:42:10.720 heard 0:42:07.520,0:42:14.000 uh i heard on the aubrey marcus uh 0:42:10.720,0:42:16.079 podcast um he'd had uh 0:42:14.000,0:42:17.359 i think he had that dude wim hof on and 0:42:16.079,0:42:20.560 they did some retreat in 0:42:17.359,0:42:22.480 poland recently um and and i heard about 0:42:20.560,0:42:24.000 it there and then a few different places 0:42:22.480,0:42:25.760 and uh and the other thing i've been 0:42:24.000,0:42:27.440 thinking about is like psychedelics like 0:42:25.760,0:42:29.200 especially as i've heard like tim 0:42:27.440,0:42:31.200 ferriss talk about that 0:42:29.200,0:42:33.280 rogan and stuff like that and i've never 0:42:31.200,0:42:35.839 done really any of that stuff 0:42:33.280,0:42:36.640 um but i've been starting to think about 0:42:35.839,0:42:40.720 it you know 0:42:36.640,0:42:42.319 and uh oh yeah definitely i mean 0:42:40.720,0:42:44.079 yeah tim talks about it a lot rogan 0:42:42.319,0:42:45.520 talks about a lot i know oregon just 0:42:44.079,0:42:48.000 legalized everything 0:42:45.520,0:42:48.720 right like right so i don't know what's 0:42:48.000,0:42:51.839 gonna happen 0:42:48.720,0:42:54.720 they have the first major results from 0:42:51.839,0:42:56.400 a uh i guess it was that thing that tim 0:42:54.720,0:42:58.560 funded a couple years ago like some sort 0:42:56.400,0:42:58.560 of 0:43:01.359,0:43:04.800 treatment for ptsd i believe and 0:43:03.359,0:43:06.079 apparently the results were like 0:43:04.800,0:43:07.839 outstanding 0:43:06.079,0:43:09.599 and so there's definitely something 0:43:07.839,0:43:11.440 there i feel pretty great without having 0:43:09.599,0:43:14.720 to do drugs personally 0:43:11.440,0:43:16.000 but it is really interesting to hear all 0:43:14.720,0:43:16.400 the studies that are coming out about it 0:43:16.000,0:43:18.240 and 0:43:16.400,0:43:20.160 see what people are focusing in on and 0:43:18.240,0:43:20.800 like how that can help people recover 0:43:20.160,0:43:22.560 from 0:43:20.800,0:43:24.839 like mental illness and all that other 0:43:22.560,0:43:28.880 stuff it is quite fascinating 0:43:24.839,0:43:32.079 yeah hard segue into uh 0:43:28.880,0:43:35.359 yeah i know well i love it 0:43:32.079,0:43:36.880 e-commerce no no i love it like i kind 0:43:35.359,0:43:38.240 of like to go all over the place 0:43:36.880,0:43:39.040 actually like those are kind of my 0:43:38.240,0:43:41.280 favorite 0:43:39.040,0:43:42.640 types of podcasts to listen to so that's 0:43:41.280,0:43:44.079 kind of what i'd 0:43:42.640,0:43:45.200 like to do i'll wrap it up with the 0:43:44.079,0:43:46.079 journaling thing real quick though 0:43:45.200,0:43:47.680 because 0:43:46.079,0:43:49.920 i know you listen to mcconaughey's 0:43:47.680,0:43:52.839 podcast i i heard him on rogan and one 0:43:49.920,0:43:55.599 of the things that he talked about was 0:43:52.839,0:43:56.800 journalism 0:43:55.599,0:43:59.200 you know what was i going through in 0:43:56.800,0:44:00.560 life when things were really good and 0:43:59.200,0:44:02.079 things were really bad like what was my 0:44:00.560,0:44:03.520 routine like what was i eating and 0:44:02.079,0:44:05.760 feeling and whatever 0:44:03.520,0:44:07.520 and i think that's one of the uh like a 0:44:05.760,0:44:08.800 fantastic recent journal i wish i had 0:44:07.520,0:44:10.079 done it when i was younger i wish i were 0:44:08.800,0:44:11.760 doing it now 0:44:10.079,0:44:14.160 right so that 20 years down the line i 0:44:11.760,0:44:17.040 can go uh look back and be like oh 0:44:14.160,0:44:17.760 okay just kind of like reflect on that 0:44:17.040,0:44:19.920 before i 0:44:17.760,0:44:21.920 croak or whatever yeah i thought that 0:44:19.920,0:44:22.640 was so fascinating too and especially 0:44:21.920,0:44:24.480 like 0:44:22.640,0:44:26.240 not knowing that much about matthew 0:44:24.480,0:44:28.079 mcconaughey and thinking of him as more 0:44:26.240,0:44:31.359 of just kind of like a 0:44:28.079,0:44:33.119 free spirit like wild dude i was kind of 0:44:31.359,0:44:34.960 like surprised that he was into 0:44:33.119,0:44:37.760 journaling of all things 0:44:34.960,0:44:39.200 uh especially for so long and so 0:44:37.760,0:44:42.319 disciplined i was like 0:44:39.200,0:44:44.720 really surprised about that yeah yeah 0:44:42.319,0:44:45.680 interesting guy yeah he's a super 0:44:44.720,0:44:51.280 interesting guy 0:44:45.680,0:44:53.680 um hard segway into uh shopify so how 0:44:51.280,0:44:54.720 how you talk a good bit about the 0:44:53.680,0:44:55.599 different things you're doing with 0:44:54.720,0:44:58.640 shopify 0:44:55.599,0:44:59.040 and um different apps and and stuff that 0:44:58.640,0:45:00.880 you're 0:44:59.040,0:45:02.319 playing out like how's all that like 0:45:00.880,0:45:05.280 going for you 0:45:02.319,0:45:06.319 pain points uh stuff that you're 0:45:05.280,0:45:08.880 enjoying 0:45:06.319,0:45:10.400 or playing with like what kind of stuff 0:45:08.880,0:45:12.240 are you playing with and tweaking right 0:45:10.400,0:45:16.000 now 0:45:12.240,0:45:17.200 uh right now we're doing a 0:45:16.000,0:45:19.040 well i guess there are a few different 0:45:17.200,0:45:20.400 things um 0:45:19.040,0:45:23.119 the main thing i'm doing with shopify at 0:45:20.400,0:45:25.599 the moment is just trying to 0:45:23.119,0:45:26.480 have a as good of a user experience as 0:45:25.599,0:45:30.079 possible for 0:45:26.480,0:45:32.400 our customers because um 0:45:30.079,0:45:33.599 so for the first four years of i think 0:45:32.400,0:45:37.599 four years of 0:45:33.599,0:45:40.640 spy guy we i was just using a 150 dollar 0:45:37.599,0:45:42.480 template like uh i bought it shopify 0:45:40.640,0:45:44.000 template store or whatever it's called 0:45:42.480,0:45:46.960 theme store and 0:45:44.000,0:45:46.960 i wrote that thing 0:45:47.839,0:45:54.640 a couple years ago i paid for like 0:45:50.880,0:45:55.760 a custom theme uh it was expensive right 0:45:54.640,0:45:57.680 like 0:45:55.760,0:45:59.119 50 000 or something like that when 0:45:57.680,0:46:02.880 everything was said and done 0:45:59.119,0:46:05.920 right but i had an agency do that for me 0:46:02.880,0:46:06.800 and like it was good like i think there 0:46:05.920,0:46:08.800 were some things that could have been 0:46:06.800,0:46:09.599 better but the thing is like going back 0:46:08.800,0:46:12.000 and 0:46:09.599,0:46:12.960 uh like editing it we're a small team 0:46:12.000,0:46:14.079 over here right 0:46:12.960,0:46:15.599 if somebody's gonna be editing the 0:46:14.079,0:46:16.319 website it's either me or like a 0:46:15.599,0:46:19.520 developer 0:46:16.319,0:46:22.800 that i'm paying like on contract work 0:46:19.520,0:46:24.079 and it kind of gets difficult uh when 0:46:22.800,0:46:28.480 you have a custom theme to 0:46:24.079,0:46:29.839 do stuff um and so i do find it a little 0:46:28.480,0:46:31.200 bit annoying that i basically have to 0:46:29.839,0:46:33.359 always have a developer 0:46:31.200,0:46:34.240 handy to like do things for me and fix 0:46:33.359,0:46:35.599 things up 0:46:34.240,0:46:37.440 and then i try to use something like 0:46:35.599,0:46:39.040 shogun to build a custom landing page 0:46:37.440,0:46:42.480 and then that doesn't play nice with 0:46:39.040,0:46:43.680 shopify sometimes and so that's kind of 0:46:42.480,0:46:45.760 like the main thing that i'm dealing 0:46:43.680,0:46:48.880 with shopify right now is just 0:46:45.760,0:46:50.640 um we're trying to do a quick facelift 0:46:48.880,0:46:52.160 um based on some user testing that we 0:46:50.640,0:46:52.640 did we found a lot of different pain 0:46:52.160,0:46:55.359 points 0:46:52.640,0:46:57.359 on our website or some product pages 0:46:55.359,0:47:01.280 weren't clear 0:46:57.359,0:47:02.640 or excuse me like our 0:47:01.280,0:47:04.480 ordering and shipping policies were 0:47:02.640,0:47:06.400 unclear or maybe like our cart page had 0:47:04.480,0:47:08.560 an issue on it that we were unaware of 0:47:06.400,0:47:10.640 like we did some user testing to 0:47:08.560,0:47:13.040 diagnose a lot of those issues 0:47:10.640,0:47:14.640 and then now we're tweaking the website 0:47:13.040,0:47:19.359 and trying to fix those 0:47:14.640,0:47:21.920 issues while also kind of 0:47:19.359,0:47:22.720 um trying to improve the quality of the 0:47:21.920,0:47:25.200 design 0:47:22.720,0:47:26.240 to so that when people load our website 0:47:25.200,0:47:28.319 they're like oh okay 0:47:26.240,0:47:29.760 like this feels like a website where 0:47:28.319,0:47:30.800 they put in a lot of resources and 0:47:29.760,0:47:32.559 they're making it 0:47:30.800,0:47:34.160 useful to the customer and a lot of 0:47:32.559,0:47:36.480 that's subconscious right 0:47:34.160,0:47:37.520 like it's just like find things like oh 0:47:36.480,0:47:39.200 wow this is actually like a 0:47:37.520,0:47:42.000 well-designed website 0:47:39.200,0:47:44.400 um they actually have like a product 0:47:42.000,0:47:47.040 video on the product page that is like 0:47:44.400,0:47:48.559 it's well lit uh the audio quality is 0:47:47.040,0:47:49.680 good like this person seems to know what 0:47:48.559,0:47:52.240 they're talking about 0:47:49.680,0:47:54.000 like i'm just trying to put a nice coat 0:47:52.240,0:47:55.520 of polish on the website and 0:47:54.000,0:47:57.680 our content and all the different things 0:47:55.520,0:47:58.960 that we do so that when people 0:47:57.680,0:48:01.760 who are shopping around they might 0:47:58.960,0:48:04.720 compare us to a competitor who's using 0:48:01.760,0:48:05.200 like 150 theme that they've like hacked 0:48:04.720,0:48:06.720 to do 0:48:05.200,0:48:08.240 what they want but maybe like the user 0:48:06.720,0:48:10.079 experience is really poor 0:48:08.240,0:48:11.440 right like i want to be in as like a 0:48:10.079,0:48:14.000 premium option 0:48:11.440,0:48:16.079 yeah space so yeah it's interesting how 0:48:14.000,0:48:17.599 like design like i remember at one time 0:48:16.079,0:48:19.200 looking at like those trust 0:48:17.599,0:48:22.079 badges like there's these different 0:48:19.200,0:48:25.280 trust badges that you could get 0:48:22.079,0:48:27.040 and i was like a b testing them 0:48:25.280,0:48:29.359 uh on a site i used to work for and 0:48:27.040,0:48:30.880 stuff like that and then um somebody 0:48:29.359,0:48:31.760 told me they were like if you have a 0:48:30.880,0:48:34.480 good if you have 0:48:31.760,0:48:36.240 good design you don't need the trust 0:48:34.480,0:48:36.960 badge like the trust badge kind of makes 0:48:36.240,0:48:39.280 it worse 0:48:36.960,0:48:40.960 i absolutely agree yeah like you know 0:48:39.280,0:48:41.760 like there's just something about great 0:48:40.960,0:48:43.280 design you just 0:48:41.760,0:48:45.280 automatically trust them it's like okay 0:48:43.280,0:48:47.599 these guys have their [ __ ] together 0:48:45.280,0:48:49.760 you know mine is really important and i 0:48:47.599,0:48:51.680 feel like a lot of people in 0:48:49.760,0:48:53.839 the e-commerce world just like don't 0:48:51.680,0:48:55.760 other than like designers 0:48:53.839,0:48:57.599 like i i don't a lot of them appreciate 0:48:55.760,0:48:59.200 it right they're too busy focusing on 0:48:57.599,0:49:01.040 things like oh should i 0:48:59.200,0:49:02.319 how much should my free shipping 0:49:01.040,0:49:04.640 threshold biggie 0:49:02.319,0:49:06.559 or uh just like making really small 0:49:04.640,0:49:08.319 inconsequential changes to their website 0:49:06.559,0:49:10.240 or like installing shopify apps and 0:49:08.319,0:49:11.520 testing them and oh this one loads a 0:49:10.240,0:49:12.079 little bit slower so i'm not going to 0:49:11.520,0:49:15.280 use it 0:49:12.079,0:49:16.960 or right like whereas maybe like i know 0:49:15.280,0:49:20.800 one person in particular who 0:49:16.960,0:49:23.520 is very like ingrained 0:49:20.800,0:49:25.040 in the entire technical aspect of his 0:49:23.520,0:49:28.079 shopify website so that it 0:49:25.040,0:49:29.839 runs as good as it can but man like 0:49:28.079,0:49:31.359 really needs a website redesign because 0:49:29.839,0:49:34.720 it's so difficult 0:49:31.359,0:49:35.760 it's ugly in my personal view like i 0:49:34.720,0:49:37.599 wish that he would spend 0:49:35.760,0:49:39.440 time and money into really great design 0:49:37.599,0:49:41.119 because that's going to do more than 0:49:39.440,0:49:42.800 any that's going to have a higher return 0:49:41.119,0:49:44.960 than anything else he's going to do 0:49:42.800,0:49:45.839 like a b testing apps and a b testing 0:49:44.960,0:49:49.040 landing pages 0:49:45.839,0:49:50.640 and whatever else yeah but it's hard for 0:49:49.040,0:49:52.480 e-commerce store owners because 0:49:50.640,0:49:54.240 we don't know anything about design 0:49:52.480,0:49:56.800 right and so 0:49:54.240,0:49:58.319 like i have this problem like i'll load 0:49:56.800,0:50:00.319 up my own website 0:49:58.319,0:50:01.680 and i'll see something and it just 0:50:00.319,0:50:03.280 doesn't look right but i couldn't tell 0:50:01.680,0:50:05.520 you why it's not right 0:50:03.280,0:50:07.119 um and so it gets really hard to like 0:50:05.520,0:50:08.400 diagnose a lot of design problems that 0:50:07.119,0:50:09.920 you have 0:50:08.400,0:50:12.559 so then you gotta find a designer and 0:50:09.920,0:50:15.040 designers can be expensive 0:50:12.559,0:50:16.240 yeah yeah yeah but good good design is 0:50:15.040,0:50:18.559 really important 0:50:16.240,0:50:20.240 it's interesting like yeah it's 0:50:18.559,0:50:22.160 interesting because like i i've mostly 0:50:20.240,0:50:25.359 been in like the magento world for 0:50:22.160,0:50:27.440 forever and i've been trying to kind of 0:50:25.359,0:50:29.280 dive into the shopify world a little bit 0:50:27.440,0:50:31.680 and my impression of like 0:50:29.280,0:50:32.559 shopify was like everything was plug and 0:50:31.680,0:50:33.680 play like 0:50:32.559,0:50:35.440 because the whole thing of where you're 0:50:33.680,0:50:36.880 like oh i got to have a developer to 0:50:35.440,0:50:39.040 make design tweaks or 0:50:36.880,0:50:40.640 little tweaks to the site that's like 0:50:39.040,0:50:42.559 magento and i thought 0:50:40.640,0:50:44.400 like but it's interesting because some 0:50:42.559,0:50:44.720 of these dynamics are playing themselves 0:50:44.400,0:50:46.960 out 0:50:44.720,0:50:47.920 in the shopify ecosystem as it has 0:50:46.960,0:50:50.160 matured 0:50:47.920,0:50:52.160 in similar ways like even though it's a 0:50:50.160,0:50:54.400 you know open source versus sas 0:50:52.160,0:50:56.160 and stuff like that but like yeah it's 0:50:54.400,0:50:57.520 it's interesting you know that you got 0:50:56.160,0:51:00.559 to get a developer to do 0:50:57.520,0:51:02.000 little tweaks and um 0:51:00.559,0:51:03.839 you know and then like you said you got 0:51:02.000,0:51:05.839 the people that are so so 0:51:03.839,0:51:07.680 thinking about all of the technical 0:51:05.839,0:51:09.200 details all the time 0:51:07.680,0:51:11.040 that they can't really focus on the 0:51:09.200,0:51:13.520 bigger picture you know 0:51:11.040,0:51:15.040 yeah like the user experience the thing 0:51:13.520,0:51:16.240 with the shopify st 0:51:15.040,0:51:18.480 so there's a couple different points 0:51:16.240,0:51:20.079 there um with the shopify apps a lot of 0:51:18.480,0:51:21.440 them just don't play nice together 0:51:20.079,0:51:23.760 right either they don't communicate with 0:51:21.440,0:51:25.359 each other properly like if it's 0:51:23.760,0:51:27.200 some sort of data that's going through 0:51:25.359,0:51:28.319 apis and stuff which i'm not a 0:51:27.200,0:51:29.760 programmer so i might have just said 0:51:28.319,0:51:33.040 that completely wrong 0:51:29.760,0:51:34.480 but i do know that's right you can't 0:51:33.040,0:51:36.319 you can't use that app because it 0:51:34.480,0:51:37.920 doesn't communicate with this other app 0:51:36.319,0:51:38.720 which is communicating with the facebook 0:51:37.920,0:51:40.079 pixel 0:51:38.720,0:51:42.240 and all this other stuff and so you got 0:51:40.079,0:51:44.559 to worry about that but then 0:51:42.240,0:51:46.319 like i was dealing with an issue with uh 0:51:44.559,0:51:48.559 this app shogun the other day which is 0:51:46.319,0:51:50.000 an awesome landing page builder app but 0:51:48.559,0:51:51.680 it didn't play nice with something in my 0:51:50.000,0:51:53.760 theme and it didn't play nice with my 0:51:51.680,0:51:55.040 reviews app and it didn't play nice with 0:51:53.760,0:51:56.960 some other thing 0:51:55.040,0:51:58.319 and so i have to like contact the 0:51:56.960,0:52:00.079 different app developers who are all 0:51:58.319,0:52:00.960 blaming it on each other as why it's not 0:52:00.079,0:52:03.040 working 0:52:00.960,0:52:04.640 and then it just becomes really 0:52:03.040,0:52:07.119 frustrating to deal with 0:52:04.640,0:52:08.720 yeah that's interesting and then you got 0:52:07.119,0:52:10.559 people going the other direction 0:52:08.720,0:52:11.920 where they have a totally like headless 0:52:10.559,0:52:14.240 solution where like 0:52:11.920,0:52:15.359 the whole front end is custom and then 0:52:14.240,0:52:18.720 they gotta api 0:52:15.359,0:52:19.440 everything in um but i heard a little 0:52:18.720,0:52:21.520 bit about that 0:52:19.440,0:52:22.559 but if i tried to talk about it right 0:52:21.520,0:52:25.839 now it would not sound 0:52:22.559,0:52:28.640 yeah super smart yeah yeah so 0:52:25.839,0:52:30.160 shogun is for building like landing 0:52:28.640,0:52:33.440 pages that are either product 0:52:30.160,0:52:35.280 specific or just like different 0:52:33.440,0:52:36.640 campaign pages or categories yeah 0:52:35.280,0:52:38.640 whatever page you could want 0:52:36.640,0:52:40.559 yeah just if you just want a completely 0:52:38.640,0:52:42.480 blank page but it looks like your 0:52:40.559,0:52:43.599 theme like it'll pull all your theme 0:52:42.480,0:52:45.040 settings and then you can 0:52:43.599,0:52:47.599 create a landing page if you want to 0:52:45.040,0:52:48.319 drive traffic to it via like a facebook 0:52:47.599,0:52:51.440 ad right 0:52:48.319,0:52:52.480 or email letter an email campaign excuse 0:52:51.440,0:52:54.400 me 0:52:52.480,0:52:55.760 or if you want to make a brand new 0:52:54.400,0:52:59.119 product page but 0:52:55.760,0:53:00.880 like let's say your product 0:52:59.119,0:53:02.720 template your product page template 0:53:00.880,0:53:04.640 that's in your shopify theme 0:53:02.720,0:53:06.000 like let's say that you want some 0:53:04.640,0:53:09.440 additional 0:53:06.000,0:53:11.440 um additional like sections 0:53:09.440,0:53:13.359 i guess you would call it like so let's 0:53:11.440,0:53:14.000 say you want to add in like a grid or 0:53:13.359,0:53:16.079 you want to 0:53:14.000,0:53:17.440 import this video into this particular 0:53:16.079,0:53:19.760 spot or like there's 0:53:17.440,0:53:20.800 let's say you want to go ahead and make 0:53:19.760,0:53:23.280 columns 0:53:20.800,0:53:24.960 right then you could use shogun which is 0:53:23.280,0:53:26.720 like a drag and drop 0:53:24.960,0:53:28.400 landing page builder so you can add 0:53:26.720,0:53:30.240 certain things like oh you know what i 0:53:28.400,0:53:30.720 really like to have like a slideshow 0:53:30.240,0:53:32.640 banner 0:53:30.720,0:53:34.160 or something right here for whatever 0:53:32.640,0:53:34.880 reason then you can just grab that and 0:53:34.160,0:53:36.720 drag it in 0:53:34.880,0:53:37.920 and so it's kind of like a no code tool 0:53:36.720,0:53:41.200 i guess for people 0:53:37.920,0:53:43.680 who are trying to build landing pages um 0:53:41.200,0:53:44.880 but although they can add that those 0:53:43.680,0:53:46.800 features 0:53:44.880,0:53:48.240 um and this comes back into the design 0:53:46.800,0:53:49.920 thing but like one of the problems i 0:53:48.240,0:53:52.240 have is like okay i can 0:53:49.920,0:53:54.000 use shogun to make a landing page and it 0:53:52.240,0:53:57.200 has the features that i want 0:53:54.000,0:53:59.200 but like it doesn't look right and 0:53:57.200,0:54:00.720 it might not look look right because oh 0:53:59.200,0:54:03.920 you know what they're that 0:54:00.720,0:54:07.359 that bar is like too many pixels or 0:54:03.920,0:54:11.040 perfectly uh perfectly aligned with the 0:54:07.359,0:54:11.040 rest of your but they're 0:54:12.480,0:54:15.680 and so there's all these like small 0:54:13.839,0:54:18.160 little things that 0:54:15.680,0:54:19.200 yes the feature is now there but when 0:54:18.160,0:54:21.359 you're looking at it 0:54:19.200,0:54:23.040 visually it's like okay something is off 0:54:21.359,0:54:24.640 and i don't know how to fix it 0:54:23.040,0:54:26.400 right and so that's like bringing a 0:54:24.640,0:54:28.400 designer and i'm like okay why doesn't 0:54:26.400,0:54:30.079 this look like the rest of my website 0:54:28.400,0:54:32.559 right they're like oh it's because the 0:54:30.079,0:54:34.960 font is incorrect and then the font 0:54:32.559,0:54:36.559 size and font weight is wrong and then 0:54:34.960,0:54:38.480 also 0:54:36.559,0:54:40.079 yeah and so how somebody needs to be 0:54:38.480,0:54:42.640 doing that like design 0:54:40.079,0:54:44.160 on demand consultation right like you 0:54:42.640,0:54:45.599 just message it to them and be like okay 0:54:44.160,0:54:46.880 why is this so crappy from the rest of 0:54:45.599,0:54:48.960 my website and then they just 0:54:46.880,0:54:50.400 straight up tell you what it is have you 0:54:48.960,0:54:52.000 tried out any of those 0:54:50.400,0:54:53.599 um like because i know there's some 0:54:52.000,0:54:57.040 different like shopify 0:54:53.599,0:54:58.000 like um talent marketplaces kind of 0:54:57.040,0:54:59.680 thing to like 0:54:58.000,0:55:01.040 get a developer like i can't remember 0:54:59.680,0:55:03.040 the name of it 0:55:01.040,0:55:04.319 but like where you could go yeah the 0:55:03.040,0:55:05.520 shopify partner thing 0:55:04.319,0:55:07.040 is that what you mean i know there's the 0:55:05.520,0:55:08.559 partner thing but then i remember there 0:55:07.040,0:55:09.839 was this other thing it was like an 0:55:08.559,0:55:11.839 independent thing 0:55:09.839,0:55:13.359 um because it was a little similar to my 0:55:11.839,0:55:14.960 talent thing which is a little more 0:55:13.359,0:55:17.839 magenta oriented but 0:55:14.960,0:55:18.400 they um it was like for small jobs like 0:55:17.839,0:55:22.160 like 0:55:18.400,0:55:25.280 like small families jobs so like 0:55:22.160,0:55:27.280 uh there's i know toptill top 0:55:25.280,0:55:30.079 has been hitting me with ads like crazy 0:55:27.280,0:55:32.960 um they do it 0:55:30.079,0:55:33.200 yeah uh but then there's also i don't 0:55:32.960,0:55:35.440 know 0:55:33.200,0:55:37.200 am i allowed to name some of them yeah 0:55:35.440,0:55:38.960 yeah for sure 0:55:37.200,0:55:40.799 a few companies out there i have not 0:55:38.960,0:55:42.640 tried them like i know one 0:55:40.799,0:55:44.480 was hey carson and i think that's the 0:55:42.640,0:55:44.880 one that's the one i was thinking about 0:55:44.480,0:55:47.280 yeah 0:55:44.880,0:55:49.359 yeah yeah it's basically like you can 0:55:47.280,0:55:51.520 you can choose from their menu 0:55:49.359,0:55:53.359 uh of like changes that you want done to 0:55:51.520,0:55:55.839 your shopify website 0:55:53.359,0:55:56.720 right so does that work for that type of 0:55:55.839,0:55:58.640 thing 0:55:56.720,0:56:00.319 uh you know i tried one of those really 0:55:58.640,0:56:03.200 early on in 0:56:00.319,0:56:04.640 like 2014 like when we first got started 0:56:03.200,0:56:08.240 and 0:56:04.640,0:56:10.559 i ultimately ended up not 0:56:08.240,0:56:12.079 going down that route because i just 0:56:10.559,0:56:14.319 don't know if those 0:56:12.079,0:56:15.839 i it's like a trust thing like i don't 0:56:14.319,0:56:18.000 know if they really know what they're 0:56:15.839,0:56:19.280 talking about or like if they're doing 0:56:18.000,0:56:22.240 something the best way 0:56:19.280,0:56:24.000 like it seems like they might be doing a 0:56:22.240,0:56:25.680 lot of cookie cutter related stuff that 0:56:24.000,0:56:26.640 might work on some people's stuff but 0:56:25.680,0:56:29.119 then like 0:56:26.640,0:56:30.160 cause problems on my end i don't know i 0:56:29.119,0:56:33.680 just i guess i get 0:56:30.160,0:56:36.480 worried about like um i try to have like 0:56:33.680,0:56:38.319 clean code you know where everything is 0:56:36.480,0:56:39.760 so i could bring in just anybody to come 0:56:38.319,0:56:41.040 in and tweak stuff 0:56:39.760,0:56:42.400 whereas when i use that stuff in the 0:56:41.040,0:56:43.200 past it was like somebody would come in 0:56:42.400,0:56:44.319 and be like okay 0:56:43.200,0:56:46.480 all of this is a mess and i don't 0:56:44.319,0:56:48.480 understand what this is at all right 0:56:46.480,0:56:49.839 uh and so i just get really worried when 0:56:48.480,0:56:51.359 i just bring in like 0:56:49.839,0:56:52.960 a million different developers they 0:56:51.359,0:56:56.400 don't all know each other 0:56:52.960,0:56:57.839 right right right it's like i just get 0:56:56.400,0:56:59.359 worried about stuff getting bogged down 0:56:57.839,0:57:00.720 and stuff not working properly i guess 0:56:59.359,0:57:02.160 so i have one 0:57:00.720,0:57:04.000 that i go to for like pretty much 0:57:02.160,0:57:05.359 everything yeah that makes sense that 0:57:04.000,0:57:06.720 makes sense because the last thing you 0:57:05.359,0:57:08.640 want to hear is like ah this is all a 0:57:06.720,0:57:12.240 hot mess everything is 0:57:08.640,0:57:14.240 you know conflicting with each other and 0:57:12.240,0:57:16.160 now i got to charge you a lot of extra 0:57:14.240,0:57:17.839 money to untangle all that 0:57:16.160,0:57:19.359 you know and they're like a lot of 0:57:17.839,0:57:21.119 shopify apps where like you want to 0:57:19.359,0:57:24.000 install it but they leave 0:57:21.119,0:57:25.440 a lot of crap behind in your theme and 0:57:24.000,0:57:26.000 so i've experienced that before and i 0:57:25.440,0:57:28.079 just get really 0:57:26.000,0:57:29.520 paranoid about that sort of thing like 0:57:28.079,0:57:31.680 oh no what if 0:57:29.520,0:57:34.160 what if uh this developer changed the 0:57:31.680,0:57:36.160 thing that i asked him to do but then he 0:57:34.160,0:57:37.520 accidentally deleted this one thing or 0:57:36.160,0:57:40.960 like and now my 0:57:37.520,0:57:40.960 page isn't showing up in google 0:57:42.960,0:57:46.240 i don't even know if it's possible i 0:57:44.319,0:57:48.079 just get paranoid about it yeah i know 0:57:46.240,0:57:49.680 because it's like random stuff happens 0:57:48.079,0:57:50.799 when you're relying on google or 0:57:49.680,0:57:53.920 whatever 0:57:50.799,0:57:54.160 and then you're like who knows like um 0:57:53.920,0:57:56.480 and 0:57:54.160,0:57:57.359 and you um you recently took over like 0:57:56.480,0:58:00.160 your uh 0:57:57.359,0:58:01.760 facebook ads right you had like an 0:58:00.160,0:58:04.079 agency that was doing them and you're 0:58:01.760,0:58:06.799 like screw this i'm gonna do it myself 0:58:04.079,0:58:08.000 and then like you you got like much 0:58:06.799,0:58:12.000 better results and everything 0:58:08.000,0:58:15.040 right uh yeah so 0:58:12.000,0:58:18.720 i i we get a lot of our business through 0:58:15.040,0:58:21.359 google ads right over the years and 0:58:18.720,0:58:23.280 last year was the first um it was the 0:58:21.359,0:58:25.920 year that i came out with my first 0:58:23.280,0:58:26.799 actual products that i've designed up 0:58:25.920,0:58:28.319 until then we just 0:58:26.799,0:58:29.839 we were just like a retailer right we 0:58:28.319,0:58:31.760 were just on other people's stuff 0:58:29.839,0:58:33.839 but last year after i met that hardware 0:58:31.760,0:58:35.839 guy we 0:58:33.839,0:58:37.359 got to work on a product it's a hidden 0:58:35.839,0:58:39.280 camera finder for people who are 0:58:37.359,0:58:41.599 traveling and staying in airbnbs 0:58:39.280,0:58:43.680 because i hear about that stuff all the 0:58:41.599,0:58:46.240 time just based on my industry 0:58:43.680,0:58:47.599 and i could google alerts and i'd see or 0:58:46.240,0:58:49.200 like friends would send me articles 0:58:47.599,0:58:50.799 about people who i found a hidden camera 0:58:49.200,0:58:53.280 in their airbnb 0:58:50.799,0:58:54.880 and i was like okay you know what uh 0:58:53.280,0:58:58.160 this can be my first foray 0:58:54.880,0:59:01.440 into a selling a physical product 0:58:58.160,0:59:02.559 right that appeals to people who aren't 0:59:01.440,0:59:04.960 really interested 0:59:02.559,0:59:06.480 in like who don't need buy gear right 0:59:04.960,0:59:07.920 this is just for anybody who travels and 0:59:06.480,0:59:10.319 is concerned about their privacy 0:59:07.920,0:59:11.359 right right get this product and i was 0:59:10.319,0:59:13.520 like okay 0:59:11.359,0:59:15.200 uh i think this will do really well on 0:59:13.520,0:59:17.119 facebook ads right because 0:59:15.200,0:59:19.520 facebook ads i could target people who 0:59:17.119,0:59:21.680 are traveling like that's my logic 0:59:19.520,0:59:23.359 i i can pick the exact demographic that 0:59:21.680,0:59:24.799 i think is going to buy this product or 0:59:23.359,0:59:26.640 i might be wrong and we can test that 0:59:24.799,0:59:28.319 and it's actually this demographic 0:59:26.640,0:59:31.359 so anyways i just facebook is this 0:59:28.319,0:59:34.160 opportunity to sell like a low 0:59:31.359,0:59:34.960 price point product hit a ton of people 0:59:34.160,0:59:37.839 and hopefully get 0:59:34.960,0:59:39.359 like a ton of sales and i hired this 0:59:37.839,0:59:42.400 facebook agency 0:59:39.359,0:59:44.799 through twitter uh don't do that folk 0:59:42.400,0:59:47.200 um that did not work out me i spent a 0:59:44.799,0:59:49.119 lot of money on 0:59:47.200,0:59:50.960 um so we spent money on the ads of 0:59:49.119,0:59:53.680 course but the agency fees were just 0:59:50.960,0:59:54.319 absolutely absurd and they just stopped 0:59:53.680,0:59:56.799 the game 0:59:54.319,0:59:57.359 and i guess i fell for it i don't know 0:59:56.799,1:00:00.559 and 0:59:57.359,1:00:03.760 uh it just bombed and so uh 1:00:00.559,1:00:07.520 back in march when i let them go 1:00:03.760,1:00:10.000 the uh well coveted hit right and so for 1:00:07.520,1:00:11.040 a couple months i did all of the google 1:00:10.000,1:00:14.640 ads 1:00:11.040,1:00:15.440 um i i took that over and so it was like 1:00:14.640,1:00:18.640 i was 1:00:15.440,1:00:22.319 glad for the first time in six years 1:00:18.640,1:00:23.920 and uh after about two months of the 1:00:22.319,1:00:25.839 covet thing like starting in june like 1:00:23.920,1:00:27.520 things were really picking back up again 1:00:25.839,1:00:29.599 and i was like you know what i really 1:00:27.520,1:00:30.799 think that there's a way for us to make 1:00:29.599,1:00:32.640 money on facebook 1:00:30.799,1:00:34.559 maybe not with that product considering 1:00:32.640,1:00:35.839 all travel has halted 1:00:34.559,1:00:37.760 but there's got to be something we could 1:00:35.839,1:00:40.559 do with facebook and the bare minimum 1:00:37.760,1:00:42.000 is just setting up retargeting right 1:00:40.559,1:00:45.040 because we weren't doing any retargeting 1:00:42.000,1:00:46.559 whatsoever yeah okay and we set that up 1:00:45.040,1:00:48.799 like i set that up i just browse a bunch 1:00:46.559,1:00:50.079 of blogs online and maybe watch a 1:00:48.799,1:00:52.640 youtube video in a 1:00:50.079,1:00:54.319 podcast or two and got it up and running 1:00:52.640,1:00:56.640 and sure enough if you look at 1:00:54.319,1:00:58.160 i guess the tweet that you saw was if 1:00:56.640,1:01:00.480 you compare 1:00:58.160,1:01:02.000 third quarters numbers where it was just 1:01:00.480,1:01:03.520 me doing the retargeting thing on 1:01:02.000,1:01:05.520 facebook 1:01:03.520,1:01:07.200 compare third quarter to first quarter 1:01:05.520,1:01:09.040 when a ten thousand dollar a month 1:01:07.200,1:01:13.760 agency is running this thing 1:01:09.040,1:01:17.520 like we spent like 20 1:01:13.760,1:01:20.640 of what they did but ended up getting 1:01:17.520,1:01:22.400 uh like 10 more in sales than they did 1:01:20.640,1:01:25.680 over like a period 1:01:22.400,1:01:30.720 yeah and like it it almost sounds absurd 1:01:25.680,1:01:33.680 right yeah i i just don't get it 1:01:30.720,1:01:34.640 so i don't know what the lesson is 1:01:33.680,1:01:36.799 necessarily 1:01:34.640,1:01:38.799 um sometimes it's tough to know like 1:01:36.799,1:01:40.400 what to do yourself you know because you 1:01:38.799,1:01:41.200 could see how a lot of people would say 1:01:40.400,1:01:42.960 well 1:01:41.200,1:01:44.400 you're you know you're designing 1:01:42.960,1:01:45.040 products let somebody else handle the 1:01:44.400,1:01:46.400 ads 1:01:45.040,1:01:48.799 you know that let somebody else with 1:01:46.400,1:01:51.040 that specialty handle the ads 1:01:48.799,1:01:52.079 um right then you know sometimes you dig 1:01:51.040,1:01:55.280 in you do it yourself 1:01:52.079,1:01:57.599 and it's just it it goes back to what 1:01:55.280,1:02:00.960 you said like it's hard to hire people 1:01:57.599,1:02:04.000 it's hard to whether it's a developer 1:02:00.960,1:02:07.039 or ad agency or anything 1:02:04.000,1:02:09.520 in-house or uh hiring a contractor 1:02:07.039,1:02:11.200 like it's hard to know because you don't 1:02:09.520,1:02:14.480 know what you don't know 1:02:11.200,1:02:15.680 and uh it's just you know it's tough 1:02:14.480,1:02:17.680 like in a lot of times you don't 1:02:15.680,1:02:18.720 learn about the problems for a long time 1:02:17.680,1:02:20.079 yeah 1:02:18.720,1:02:21.599 you don't know what you don't know i 1:02:20.079,1:02:22.400 used to hate that saying i think it was 1:02:21.599,1:02:23.599 my dad that 1:02:22.400,1:02:26.000 i first heard that from and i'm like 1:02:23.599,1:02:28.079 that is such a stupid saying but i was 1:02:26.000,1:02:29.599 literally thinking about that yesterday 1:02:28.079,1:02:32.640 maybe and i'm like man that is just the 1:02:29.599,1:02:32.640 truest statement ever 1:02:32.839,1:02:38.079 because 1:02:35.200,1:02:39.920 a lot of the people who are good at 1:02:38.079,1:02:41.520 hiring or just seem to hit home run 1:02:39.920,1:02:44.799 after home right after home run 1:02:41.520,1:02:47.440 yeah they're just really lucky um 1:02:44.799,1:02:48.079 and i feel i certainly feel this way is 1:02:47.440,1:02:49.599 like 1:02:48.079,1:02:51.520 i look at people like that i'm like you 1:02:49.599,1:02:52.799 know what i should be doing that i 1:02:51.520,1:02:54.079 should be hitting home run after home 1:02:52.799,1:02:56.319 run 1:02:54.079,1:02:57.920 but i'm not for whatever reason but 1:02:56.319,1:02:59.920 other people have other advantages too 1:02:57.920,1:03:02.319 like maybe they just knew somebody who 1:02:59.920,1:03:04.240 happened to be the guy to get the job 1:03:02.319,1:03:06.640 done and sure enough he got it done 1:03:04.240,1:03:07.440 right like they just get lucky with 1:03:06.640,1:03:09.680 their network 1:03:07.440,1:03:11.200 and who they know and how much money 1:03:09.680,1:03:14.319 they can afford for that sort of thing 1:03:11.200,1:03:16.319 look if i had if i had you know twice as 1:03:14.319,1:03:18.400 many sales as i do right now in a better 1:03:16.319,1:03:20.720 profit margin than i do right now 1:03:18.400,1:03:22.240 and i could probably do all the stuff 1:03:20.720,1:03:24.559 that i want to do 1:03:22.240,1:03:25.599 right i could find the right people for 1:03:24.559,1:03:27.520 the job 1:03:25.599,1:03:28.960 and get it taken care of but you know 1:03:27.520,1:03:30.319 sometimes you're just not at that point 1:03:28.960,1:03:34.559 where you can afford that 1:03:30.319,1:03:36.480 the the where you can afford the quality 1:03:34.559,1:03:38.000 of worker to get something done and so 1:03:36.480,1:03:38.880 you go for something less and it just 1:03:38.000,1:03:40.720 doesn't work out 1:03:38.880,1:03:42.000 and then you feel like you failed or 1:03:40.720,1:03:45.680 like you did fail 1:03:42.000,1:03:46.160 right uh it's it's all situational i 1:03:45.680,1:03:48.640 guess 1:03:46.160,1:03:50.240 yeah dude are you like like when it 1:03:48.640,1:03:52.960 comes to like surveillance and stuff 1:03:50.240,1:03:54.799 like sometimes i'll get super paranoid 1:03:52.960,1:03:55.920 like i'll be like dude what if what it 1:03:54.799,1:03:57.599 like 1:03:55.920,1:04:00.079 what if a call is being recorded what if 1:03:57.599,1:04:02.400 i'm being recorded or what's like 1:04:00.079,1:04:03.599 it's just a weird head space to get into 1:04:02.400,1:04:04.720 and then most of the time i'll be like 1:04:03.599,1:04:08.079 ah 1:04:04.720,1:04:10.000 everything's fine but like 1:04:08.079,1:04:12.240 i mean this is the space that you're in 1:04:10.000,1:04:13.280 so like do you think about that all the 1:04:12.240,1:04:15.119 time like 1:04:13.280,1:04:16.400 are you like oh [ __ ] what if i'm being 1:04:15.119,1:04:20.160 recorded 1:04:16.400,1:04:21.760 yeah i so i'm not on all the time 1:04:20.160,1:04:23.520 in other words like i'm not just 1:04:21.760,1:04:27.599 constantly like 1:04:23.520,1:04:31.440 paranoid i i'm more of just aware 1:04:27.599,1:04:35.920 and i guess what i mean by that is um 1:04:31.440,1:04:38.079 i'm i'm very aware of 1:04:35.920,1:04:39.680 like the products that i sell and how 1:04:38.079,1:04:41.920 people are using them 1:04:39.680,1:04:43.680 and how that can really screw somebody 1:04:41.920,1:04:45.359 over i'm just aware of what people are 1:04:43.680,1:04:46.480 doing in the world with these types of 1:04:45.359,1:04:48.880 products right 1:04:46.480,1:04:49.680 right um or just like how sinister 1:04:48.880,1:04:53.280 people can be 1:04:49.680,1:04:55.520 or like evil or 1:04:53.280,1:04:56.640 like the reasons why people are using 1:04:55.520,1:04:59.200 these products 1:04:56.640,1:05:00.559 and i guess most people just don't get 1:04:59.200,1:05:02.720 that kind of exposure and so 1:05:00.559,1:05:04.079 they just don't think of it at all right 1:05:02.720,1:05:05.680 but like yeah i'll go to 1:05:04.079,1:05:06.880 like a hotel room or something like that 1:05:05.680,1:05:08.000 and i'll like lay down on the bed i'll 1:05:06.880,1:05:10.960 look up and there's like a smoke 1:05:08.000,1:05:12.960 detector right above me and like sure 1:05:10.960,1:05:14.640 enough like it blinked the light 1:05:12.960,1:05:16.480 probably just to indicate that the power 1:05:14.640,1:05:17.280 was constant right like it is plugged in 1:05:16.480,1:05:19.520 for power 1:05:17.280,1:05:20.400 right because hidden cameras don't 1:05:19.520,1:05:22.720 really 1:05:20.400,1:05:23.920 hidden cameras like when you watch a 1:05:22.720,1:05:26.240 movie right and there's 1:05:23.920,1:05:27.680 it shows a security camera has captured 1:05:26.240,1:05:29.119 what just happened in the movie 1:05:27.680,1:05:32.079 like you know it shows a blinking red 1:05:29.119,1:05:32.480 light right no real security camera does 1:05:32.079,1:05:34.640 that 1:05:32.480,1:05:35.680 right that's just an indicator for the 1:05:34.640,1:05:38.319 audience 1:05:35.680,1:05:39.680 that the camera is on right but like 1:05:38.319,1:05:41.200 i'll be laying in bed and i'll look at a 1:05:39.680,1:05:43.039 smoke detector be like great that looks 1:05:41.200,1:05:45.039 exactly like a smoke detector that i 1:05:43.039,1:05:47.520 sold like five years ago 1:05:45.039,1:05:49.920 yeah and i forgot my hidden camera 1:05:47.520,1:05:49.920 finder 1:05:50.160,1:05:54.559 yeah so i'm aware of that i'm aware of 1:05:51.760,1:05:57.680 gps trackers and private investigators 1:05:54.559,1:05:58.000 and like how they work and how they're 1:05:57.680,1:05:59.680 not 1:05:58.000,1:06:02.160 noticed by the typical person like 1:05:59.680,1:06:04.400 there's so much that can be done 1:06:02.160,1:06:06.160 when you're not aware of this space like 1:06:04.400,1:06:08.480 it's really quite interesting 1:06:06.160,1:06:10.160 yeah to see how people work the products 1:06:08.480,1:06:10.960 that are used why they're doing it that 1:06:10.160,1:06:13.280 way 1:06:10.960,1:06:16.000 like honestly i wouldn't be surprised if 1:06:13.280,1:06:16.000 i get hauled in 1:06:16.079,1:06:19.599 by the fbi or something like that like 1:06:18.000,1:06:21.520 okay we've tracked all your whereabouts 1:06:19.599,1:06:23.440 and your internet activity 1:06:21.520,1:06:25.200 and we got you on video here and we 1:06:23.440,1:06:26.880 actually like entered your home because 1:06:25.200,1:06:29.039 you did this one thing wrong 1:06:26.880,1:06:31.119 and that gave us access you know what i 1:06:29.039,1:06:33.440 mean like it's terrifying when you start 1:06:31.119,1:06:36.720 going down that absolutely 1:06:33.440,1:06:37.440 yeah it's horrible the world that we 1:06:36.720,1:06:40.640 live in 1:06:37.440,1:06:41.599 like yeah it's crazy i've i've seen this 1:06:40.640,1:06:43.680 stuff happen 1:06:41.599,1:06:45.119 where like like there have been 1:06:43.680,1:06:46.319 situations where like i've set up a 1:06:45.119,1:06:49.039 hidden camera 1:06:46.319,1:06:50.319 and uh i found out who was vandalizing 1:06:49.039,1:06:54.079 my neighbor's car we got it 1:06:50.319,1:06:56.000 all on video right and i bet that person 1:06:54.079,1:06:57.760 like once they saw that video they just 1:06:56.000,1:06:59.920 felt like 1:06:57.760,1:07:01.839 that dread that you get in your body 1:06:59.920,1:07:03.359 when you realize like that secret 1:07:01.839,1:07:05.039 thing that you did you thought nobody 1:07:03.359,1:07:07.280 knew about it and it's like straight 1:07:05.039,1:07:08.319 on video in this case this guy like 1:07:07.280,1:07:10.480 spray painted a 1:07:08.319,1:07:12.480 bad word on my neighbor's car right and 1:07:10.480,1:07:15.520 that's the thing is like 1:07:12.480,1:07:17.359 he's like a felon now so 1:07:15.520,1:07:19.680 and he it was like a nothing thing he 1:07:17.359,1:07:22.880 bought spray paint wrote on the dude's 1:07:19.680,1:07:24.640 car but we got it on video and he was 18 1:07:22.880,1:07:26.079 and he got kicked out of college and 1:07:24.640,1:07:28.160 lost all of his scholarships 1:07:26.079,1:07:29.359 and now he's a felon right because you 1:07:28.160,1:07:30.480 did that and you thought nobody was 1:07:29.359,1:07:33.200 going to find out about it 1:07:30.480,1:07:35.520 and it happens every day is that a 1:07:33.200,1:07:38.480 felony spray painting 1:07:35.520,1:07:38.880 uh i don't know what exactly he got hit 1:07:38.480,1:07:40.400 with 1:07:38.880,1:07:41.760 but he was doing a bunch of stuff and 1:07:40.400,1:07:42.079 that just happened to be one of the 1:07:41.760,1:07:44.079 things 1:07:42.079,1:07:46.559 yeah see that's the thing like you got 1:07:44.079,1:07:49.359 to avoid doing stuff like that 1:07:46.559,1:07:50.000 you know like gps trackers i sell 1:07:49.359,1:07:51.280 trackers 1:07:50.000,1:07:53.440 and i think in most places just a 1:07:51.280,1:07:55.039 misdemeanor like i could 1:07:53.440,1:07:56.240 just i don't know if you ever saw 1:07:55.039,1:07:56.640 breaking bad there's just one moment 1:07:56.240,1:07:58.480 where 1:07:56.640,1:08:00.400 like the car just drives up and he like 1:07:58.480,1:08:02.160 has a magnetic tracker and just like 1:08:00.400,1:08:03.839 slaps it under somebody's car 1:08:02.160,1:08:06.400 those things will go for months you can 1:08:03.839,1:08:09.440 track all of their movements and they'll 1:08:06.400,1:08:10.960 never have any idea whatsoever but it's 1:08:09.440,1:08:13.119 like a misdemeanor to do that 1:08:10.960,1:08:15.119 uh in some cases like if you're stalking 1:08:13.119,1:08:18.799 with somebody it can be like a felony 1:08:15.119,1:08:19.359 and so yeah yeah uh so yes to answer 1:08:18.799,1:08:22.719 your question 1:08:19.359,1:08:26.080 i i'm very aware of 1:08:22.719,1:08:28.319 problems that can occur uh using 1:08:26.080,1:08:30.319 some of the products that we sell or 1:08:28.319,1:08:31.759 even just even stuff that's illegal and 1:08:30.319,1:08:32.400 we don't sell it like just what's 1:08:31.759,1:08:34.319 possible 1:08:32.400,1:08:35.440 like yeah yeah it kind of scares me a 1:08:34.319,1:08:37.199 little bit yeah 1:08:35.440,1:08:38.560 sometimes i'll just be on a phone call 1:08:37.199,1:08:41.120 like with a buddy or 1:08:38.560,1:08:42.080 not or an acquaintance or something like 1:08:41.120,1:08:44.239 that and 1:08:42.080,1:08:45.839 i'm just i don't know like talk like 1:08:44.239,1:08:47.679 talking without you know just 1:08:45.839,1:08:49.359 being you know just having private 1:08:47.679,1:08:50.799 conversations saying something random 1:08:49.359,1:08:52.799 and i'm just like oh [ __ ] what if this 1:08:50.799,1:08:54.880 is recorded you know 1:08:52.799,1:08:56.480 yeah audio recorders i mean that's one 1:08:54.880,1:08:58.080 of the major categories that we have is 1:08:56.480,1:09:00.080 just covered audio and so we got 1:08:58.080,1:09:01.359 microphones and pens microphones and 1:09:00.080,1:09:05.040 thumb drives 1:09:01.359,1:09:07.040 and power banks and then keychains 1:09:05.040,1:09:09.199 so it looks like a clicker for a car but 1:09:07.040,1:09:12.159 nope it's an audio recorder 1:09:09.199,1:09:13.600 um yeah dude you could put a hidden 1:09:12.159,1:09:14.400 camera basically anything you never have 1:09:13.600,1:09:18.400 any idea 1:09:14.400,1:09:20.239 and it's like 1080p resolution um 1:09:18.400,1:09:21.600 yeah it can be scary especially the 1:09:20.239,1:09:24.239 audio recordings that stuff can 1:09:21.600,1:09:25.520 like really haunt you right right more 1:09:24.239,1:09:27.040 than a few news stories of people 1:09:25.520,1:09:30.159 getting caught on 1:09:27.040,1:09:31.679 camera or audio and they had no idea and 1:09:30.159,1:09:34.799 it's like ruining their lives 1:09:31.679,1:09:35.839 right yeah it's brilliant a lot of the 1:09:34.799,1:09:38.880 audio recorders we do 1:09:35.839,1:09:40.000 are people um people who are recording 1:09:38.880,1:09:41.440 conversations at work 1:09:40.000,1:09:42.640 like they're getting harassed at work or 1:09:41.440,1:09:44.560 something like that see and that's 1:09:42.640,1:09:46.159 important 1:09:44.560,1:09:48.960 right yeah i've heard you mention that i 1:09:46.159,1:09:51.040 think and it's that's important is like 1:09:48.960,1:09:52.319 you're you're using it like defensively 1:09:51.040,1:09:53.120 right because you're getting harassed 1:09:52.319,1:09:55.840 and 1:09:53.120,1:09:57.199 you need some way to prove it you know 1:09:55.840,1:09:58.640 so it's like 1:09:57.199,1:10:00.840 right that feels like a legitimate thing 1:09:58.640,1:10:03.520 to do you know 1:10:00.840,1:10:05.360 yeah and uh yeah 1:10:03.520,1:10:07.360 the legitimate stuff i love helping 1:10:05.360,1:10:08.800 people that where it's like a legitimate 1:10:07.360,1:10:10.159 thing but you know we'll get phone calls 1:10:08.800,1:10:11.760 for somebody and what they're trying to 1:10:10.159,1:10:12.800 do is like straight up illegal and we'll 1:10:11.760,1:10:15.679 be like yeah we can't 1:10:12.800,1:10:16.800 help you with that at all yeah um like 1:10:15.679,1:10:18.880 somebody'll be like yeah i need to like 1:10:16.800,1:10:21.280 set up a camera in this bathroom at work 1:10:18.880,1:10:22.320 and we're like uh yeah we can't help you 1:10:21.280,1:10:26.159 with that 1:10:22.320,1:10:27.600 like yeah no yeah 1:10:26.159,1:10:29.120 yeah there's there's a lot of creepy 1:10:27.600,1:10:30.800 stuff out there i remember being on 1:10:29.120,1:10:32.239 alibaba once and like there was a 1:10:30.800,1:10:33.920 straight-up toilet that you could buy an 1:10:32.239,1:10:36.159 alibaba that had a hidden camera built 1:10:33.920,1:10:36.159 inside 1:10:37.840,1:10:41.120 no it's terrible and i mean we laugh 1:10:39.520,1:10:43.840 about it because it's like 1:10:41.120,1:10:45.760 absurd right yeah yeah but i mean it was 1:10:43.840,1:10:49.040 available for just anybody to buy 1:10:45.760,1:10:52.080 i don't know if it still is but um 1:10:49.040,1:10:53.600 yeah there's i 1:10:52.080,1:10:55.120 i'm certainly a more paranoid person 1:10:53.600,1:10:57.199 than the average 1:10:55.120,1:10:59.120 right american i guess well and it's 1:10:57.199,1:11:01.120 like you know it's like any time with 1:10:59.120,1:11:03.040 tools right like tools can be used in 1:11:01.120,1:11:03.440 different ways like even with technology 1:11:03.040,1:11:06.080 and 1:11:03.440,1:11:07.920 web stuff like you can create tools that 1:11:06.080,1:11:10.080 are for one purpose but they can be 1:11:07.920,1:11:11.120 abused for bad purposes oh yeah 1:11:10.080,1:11:13.760 absolutely 1:11:11.120,1:11:14.400 yeah and in our space it's like we get a 1:11:13.760,1:11:16.320 lot of 1:11:14.400,1:11:17.600 mothers who have kids with autism and 1:11:16.320,1:11:20.880 they think that they're getting 1:11:17.600,1:11:22.239 abused or harassed or people who like 1:11:20.880,1:11:24.239 they're divorced and they think that 1:11:22.239,1:11:25.840 their ex-husband is like 1:11:24.239,1:11:28.000 beating their kid or something like that 1:11:25.840,1:11:30.000 and they need proof yeah and so 1:11:28.000,1:11:31.120 look i totally get that or they're being 1:11:30.000,1:11:33.760 harassed at work 1:11:31.120,1:11:34.400 or right whatever i totally get that but 1:11:33.760,1:11:35.920 there are 1:11:34.400,1:11:38.000 people out there i mean i see the 1:11:35.920,1:11:39.040 headlines all the time just because of 1:11:38.000,1:11:40.560 google alerts 1:11:39.040,1:11:42.239 who are using hidden cameras in ways 1:11:40.560,1:11:46.320 that they shouldn't be using them 1:11:42.239,1:11:49.520 yeah yeah crazy industry man 1:11:46.320,1:11:52.560 um but you meet weird people 1:11:49.520,1:11:55.840 you find that there's a lot of people 1:11:52.560,1:11:58.400 that have stuff going on and um 1:11:55.840,1:12:00.080 you know you hear all of it so whether 1:11:58.400,1:12:03.040 it's like keep an eye on their kids 1:12:00.080,1:12:05.440 or like their business or somebody's 1:12:03.040,1:12:06.960 vandalizing my political sign in my yard 1:12:05.440,1:12:08.159 and i need to find out who sometimes it 1:12:06.960,1:12:12.159 just gets a 1:12:08.159,1:12:14.560 it gets kind of funny but uh yeah yeah 1:12:12.159,1:12:15.760 it's a it's an interesting space a lot 1:12:14.560,1:12:18.239 of interesting people 1:12:15.760,1:12:20.000 private investigators law enforcement 1:12:18.239,1:12:22.800 just regular people i've met a number of 1:12:20.000,1:12:25.120 celebrities who have like um 1:12:22.800,1:12:26.719 bought in person or like they'll place 1:12:25.120,1:12:30.000 an order on the website 1:12:26.719,1:12:31.520 and like you'll get people who are like 1:12:30.000,1:12:32.159 yeah i need to find out who's stealing 1:12:31.520,1:12:34.400 my 1:12:32.159,1:12:36.480 tools at work or you get people who are 1:12:34.400,1:12:39.600 like yeah i have like a 1:12:36.480,1:12:40.960 uh like a 50 year old camaro or 1:12:39.600,1:12:42.239 something like that and i want to put a 1:12:40.960,1:12:44.719 gps tracker on it 1:12:42.239,1:12:46.239 and i want to find out like if anybody 1:12:44.719,1:12:46.880 steals it i want to be notified right 1:12:46.239,1:12:48.560 away 1:12:46.880,1:12:50.159 like you get many different types of 1:12:48.560,1:12:52.320 clients in this space 1:12:50.159,1:12:54.000 so it's very diverse very interesting 1:12:52.320,1:12:56.719 and you hear a lot of uh 1:12:54.000,1:12:58.159 fun wild crazy stories i guess yeah yeah 1:12:56.719,1:13:00.159 i saw that tweet you posted where you're 1:12:58.159,1:13:00.560 saying like it'd be cool to do like a tv 1:13:00.159,1:13:03.360 show 1:13:00.560,1:13:04.800 where like you were like from your days 1:13:03.360,1:13:06.159 in like the brick and mortar store or 1:13:04.800,1:13:07.120 whatever where you're dealing with all 1:13:06.159,1:13:09.600 these like 1:13:07.120,1:13:10.719 crazy scenarios and celebrities so i 1:13:09.600,1:13:13.920 thought that was 1:13:10.719,1:13:16.400 i thought that'd be hilarious you know 1:13:13.920,1:13:18.159 i think so too if there are any tv 1:13:16.400,1:13:19.600 producers out there listening let me 1:13:18.159,1:13:22.719 know because i've got 1:13:19.600,1:13:22.719 a full season worth 1:13:22.960,1:13:26.159 crazy stories that have actually like 1:13:25.360,1:13:29.199 happened 1:13:26.159,1:13:30.960 like that i've heard experience from my 1:13:29.199,1:13:31.760 days of work i was only there for two 1:13:30.960,1:13:34.560 years 1:13:31.760,1:13:35.360 but i got crazy stories we were working 1:13:34.560,1:13:36.719 with like 1:13:35.360,1:13:39.840 like there'd be drug dealers that were 1:13:36.719,1:13:41.440 coming in and just buying like 1:13:39.840,1:13:43.280 and then like they'll leave and like the 1:13:41.440,1:13:43.920 police department will come in and then 1:13:43.280,1:13:45.760 like 1:13:43.920,1:13:48.719 i was just helping the fbi earlier this 1:13:45.760,1:13:48.719 year with a case 1:13:48.960,1:13:52.400 yeah they'll come to us like i'll get 1:13:50.560,1:13:53.600 subpoenas all the time i don't know if 1:13:52.400,1:13:54.400 you know any other e-commerce store 1:13:53.600,1:13:56.560 owners that get 1:13:54.400,1:13:58.480 subpoenas and warrants but not really 1:13:56.560,1:14:00.320 then that's crazy 1:13:58.480,1:14:02.000 yeah they'll be like yeah we found a gps 1:14:00.320,1:14:03.679 tracker on this person's car 1:14:02.000,1:14:06.560 and that should not have been there so 1:14:03.679,1:14:09.199 we need all of your sales records for 1:14:06.560,1:14:10.880 this gps tracker and then i'll contact 1:14:09.199,1:14:12.159 them and be like look we don't even sell 1:14:10.880,1:14:14.640 that device 1:14:12.159,1:14:16.080 but i can help you out and so then 1:14:14.640,1:14:17.840 they'll tell me exactly like what the 1:14:16.080,1:14:19.440 problem was they'll show me the device 1:14:17.840,1:14:20.159 i'll tell them about it and it's kind of 1:14:19.440,1:14:22.000 like i'm a 1:14:20.159,1:14:23.600 expert that they'll come to for 1:14:22.000,1:14:25.600 information on like products that are in 1:14:23.600,1:14:28.159 our space 1:14:25.600,1:14:28.880 dude and like you could um you could 1:14:28.159,1:14:30.960 kind of 1:14:28.880,1:14:32.239 uh do it yours like you could do that 1:14:30.960,1:14:35.679 kind of content yourself 1:14:32.239,1:14:37.840 as like a as like a like a vlog 1:14:35.679,1:14:38.880 or like a youtube show like you could 1:14:37.840,1:14:40.960 just yeah 1:14:38.880,1:14:42.000 that'd be cool content that might be a 1:14:40.960,1:14:44.960 good like content 1:14:42.000,1:14:46.320 strategy i think so too i've had 1:14:44.960,1:14:47.760 multiple people tell me that 1:14:46.320,1:14:49.920 eric bandholz has been trying to get me 1:14:47.760,1:14:52.239 to do videos from beardbrand 1:14:49.920,1:14:53.360 for years now and i keep telling him 1:14:52.239,1:14:56.960 yeah yeah we're gonna do it 1:14:53.360,1:14:58.320 and it yeah we built a youtube set a 1:14:56.960,1:15:02.400 couple months ago 1:14:58.320,1:15:03.520 i've been focused on seo and some other 1:15:02.400,1:15:04.800 stuff that 1:15:03.520,1:15:07.040 seems like it's a little bit more 1:15:04.800,1:15:08.480 important to us um 1:15:07.040,1:15:10.239 and so i've been working on some other 1:15:08.480,1:15:12.239 things and that's just the thing with my 1:15:10.239,1:15:15.360 business is that it's small 1:15:12.239,1:15:18.080 it's me doing a lot of the stuff and 1:15:15.360,1:15:19.520 i have high you know i have dreams of 1:15:18.080,1:15:21.280 what spy guy could be 1:15:19.520,1:15:23.280 right like it'd be great if we were like 1:15:21.280,1:15:25.280 straight up d2c company 1:15:23.280,1:15:27.040 that you know we follow a lot of people 1:15:25.280,1:15:28.000 that are running d2c companies and it's 1:15:27.040,1:15:32.159 really cool 1:15:28.000,1:15:32.159 and they're making their own stuff and 1:15:32.480,1:15:36.560 with me i'm just a retailer and it's 1:15:35.040,1:15:37.520 hardware so it's really capital 1:15:36.560,1:15:40.159 intensive 1:15:37.520,1:15:41.600 and then because it's just me it's like 1:15:40.159,1:15:42.320 i can't do everything i can't do all 1:15:41.600,1:15:46.320 these videos 1:15:42.320,1:15:48.239 i can't do the seo i can't run 1:15:46.320,1:15:50.320 i can't be so focused on the product 1:15:48.239,1:15:53.040 development it's just a lot of plates 1:15:50.320,1:15:54.080 to spin all at once and yeah i just have 1:15:53.040,1:15:57.120 to pick the stuff 1:15:54.080,1:15:58.719 to focus on and uh but youtube is 1:15:57.120,1:16:00.320 something that's on my radar for 1:15:58.719,1:16:01.760 first quarter once we wrap up some of 1:16:00.320,1:16:05.520 the projects that we have right now 1:16:01.760,1:16:06.560 because um we built a a brand new set at 1:16:05.520,1:16:07.840 our offices 1:16:06.560,1:16:10.000 and we're gonna film all new product 1:16:07.840,1:16:11.840 videos i want every blog on our website 1:16:10.000,1:16:13.600 to have a video on it that's just kind 1:16:11.840,1:16:16.000 of recapping the information 1:16:13.600,1:16:16.640 in the blog i'd love to sit down and 1:16:16.000,1:16:18.719 interview 1:16:16.640,1:16:20.400 like private investigators that i know 1:16:18.719,1:16:22.960 fbi agents 1:16:20.400,1:16:24.080 um maybe that'd be great content can't 1:16:22.960,1:16:25.920 find it 1:16:24.080,1:16:27.679 yeah i think so too and i think people 1:16:25.920,1:16:28.080 would i think people would really enjoy 1:16:27.679,1:16:31.360 that 1:16:28.080,1:16:33.520 and it it's just this weird space 1:16:31.360,1:16:34.400 right like surveillance and spy gear 1:16:33.520,1:16:36.320 that 1:16:34.400,1:16:38.320 like even though it's all around us in a 1:16:36.320,1:16:39.920 lot of ways nobody really talks about it 1:16:38.320,1:16:41.520 yeah you get a lot of private 1:16:39.920,1:16:42.880 investigator tv shows private 1:16:41.520,1:16:46.560 investigator movies 1:16:42.880,1:16:48.400 spy thrillers um the stuff's in the news 1:16:46.560,1:16:50.239 all the time with cameras being found in 1:16:48.400,1:16:52.000 places that they shouldn't be 1:16:50.239,1:16:54.080 and i work with so many different types 1:16:52.000,1:16:57.120 of people from all walks of life like 1:16:54.080,1:16:58.320 this stuff is everywhere but uh nobody's 1:16:57.120,1:17:00.080 like putting out like 1:16:58.320,1:17:02.000 interesting content about like how it 1:17:00.080,1:17:04.640 all works and how people are using it 1:17:02.000,1:17:07.199 and i don't know it does seem like a lot 1:17:04.640,1:17:08.960 of fun it's just i don't have 1:17:07.199,1:17:10.719 i got another kid coming in a few months 1:17:08.960,1:17:12.640 and like i just don't have time 1:17:10.719,1:17:14.320 right maybe if my margins were better 1:17:12.640,1:17:15.920 and we were a bigger company then 1:17:14.320,1:17:18.239 we could do it all but you just can't 1:17:15.920,1:17:18.880 right now yeah congrats on the new kid 1:17:18.239,1:17:22.159 by the way 1:17:18.880,1:17:23.840 thanks man yeah awesome are there any 1:17:22.159,1:17:25.760 like podcasts with like private 1:17:23.840,1:17:29.120 investigators talking about 1:17:25.760,1:17:29.600 random stuff like i'm curious now if 1:17:29.120,1:17:32.159 that 1:17:29.600,1:17:34.000 i did search for it um like a couple 1:17:32.159,1:17:36.800 months ago because i was looking for 1:17:34.000,1:17:37.120 uh backlink opportunities for spy guy um 1:17:36.800,1:17:39.760 just 1:17:37.120,1:17:41.520 because that helps with our seo and i 1:17:39.760,1:17:43.520 found a couple that are out there i 1:17:41.520,1:17:45.040 um i'll have if you want to put this 1:17:43.520,1:17:45.440 like in show notes or something like 1:17:45.040,1:17:47.600 that 1:17:45.440,1:17:48.800 yeah that'd be awesome but cool yeah 1:17:47.600,1:17:51.920 there there are some 1:17:48.800,1:17:52.400 uh pri there are a lot of privacy 1:17:51.920,1:17:54.000 focused 1:17:52.400,1:17:56.239 podcasts for people who want to like get 1:17:54.000,1:17:58.159 off the grid and like just be 1:17:56.239,1:17:59.760 oh okay not get tracked all over the 1:17:58.159,1:18:02.080 internet you know 1:17:59.760,1:18:03.120 and find a way to disconnect and hide 1:18:02.080,1:18:05.360 their activity 1:18:03.120,1:18:06.719 there's a lot of that out there um a lot 1:18:05.360,1:18:09.760 of cyber security 1:18:06.719,1:18:11.840 related stuff right um 1:18:09.760,1:18:13.679 which kind of scares me more than just 1:18:11.840,1:18:15.120 the regular like oh my conversation's 1:18:13.679,1:18:18.159 being recorded 1:18:15.120,1:18:20.640 exactly yeah uh there there's a lot of 1:18:18.159,1:18:23.360 that but i don't know of any 1:18:20.640,1:18:26.400 private investigators just telling war 1:18:23.360,1:18:30.000 stories you know like that'd be 1:18:26.400,1:18:33.280 yeah i know i've heard a couple um but 1:18:30.000,1:18:35.199 i think those were more like like short 1:18:33.280,1:18:37.120 stories rather than just like a long 1:18:35.199,1:18:39.440 form like interview kind of thing 1:18:37.120,1:18:40.560 but um yeah private investigators are 1:18:39.440,1:18:42.880 really interesting people 1:18:40.560,1:18:44.800 um at least the good ones are there's a 1:18:42.880,1:18:46.719 lot of people who like saw csi 1:18:44.800,1:18:48.640 and like went and got their criminology 1:18:46.719,1:18:51.760 degree and think they're really cool 1:18:48.640,1:18:52.000 um but like they'll buy something from 1:18:51.760,1:18:54.239 us 1:18:52.000,1:18:55.280 and like they'll ask how to how it's 1:18:54.239,1:18:56.719 used 1:18:55.280,1:18:58.560 we're like dude you're a pi like you 1:18:56.719,1:19:01.120 should know how to use this thing 1:18:58.560,1:19:03.040 um but the good ones are like really 1:19:01.120,1:19:04.880 good like they could do 1:19:03.040,1:19:06.719 they'll like drive somewhere and pull up 1:19:04.880,1:19:08.719 records from an archive somewhere 1:19:06.719,1:19:10.159 or they'll be doing surveillance 1:19:08.719,1:19:10.960 overnight somewhere to find out where 1:19:10.159,1:19:12.640 somebody's going 1:19:10.960,1:19:13.920 like they could do a really good job and 1:19:12.640,1:19:15.760 they got a lot of interesting stories 1:19:13.920,1:19:18.239 and a lot of like high-end clients 1:19:15.760,1:19:20.000 that pay a lot of money pi retainers are 1:19:18.239,1:19:22.239 like 1:19:20.000,1:19:25.280 400 500 an hour or something like that 1:19:22.239,1:19:27.280 for some of the people that i know 1:19:25.280,1:19:28.320 yeah that's why it's an interesting 1:19:27.280,1:19:30.320 space yeah 1:19:28.320,1:19:31.600 yeah yeah the more i'm the more we're 1:19:30.320,1:19:32.960 talking about the more i'm like i kind 1:19:31.600,1:19:34.480 of want to just listen to something like 1:19:32.960,1:19:37.120 that be interesting 1:19:34.480,1:19:39.440 um but uh i know we're over our time 1:19:37.120,1:19:42.480 alan it's been uh it's been fun 1:19:39.440,1:19:44.320 thanks so much for taking some time 1:19:42.480,1:19:46.719 um where's the best place for people to 1:19:44.320,1:19:50.320 find you online 1:19:46.719,1:19:52.800 uh this is twitter so 1:19:50.320,1:19:54.760 i'm on twitter you can just uh go to 1:19:52.800,1:19:57.760 google and type in alan walton 1:19:54.760,1:20:00.400 a-l-l-e-n and then 1:19:57.760,1:20:01.520 i'm on there email address alan 1:20:00.400,1:20:04.960 spyguy.com 1:20:01.520,1:20:07.920 if you have any uh questions about 1:20:04.960,1:20:08.400 personal fitness and wim hof breathing 1:20:07.920,1:20:10.560 and 1:20:08.400,1:20:11.679 maybe some e-commerce and maybe i can be 1:20:10.560,1:20:13.679 helpful but 1:20:11.679,1:20:15.199 uh i like i like meeting new people and 1:20:13.679,1:20:15.760 i like helping people out who are going 1:20:15.199,1:20:19.520 down the 1:20:15.760,1:20:21.120 you know who are just now starting out 1:20:19.520,1:20:22.480 um especially if they already have 1:20:21.120,1:20:23.280 something going and are trying to figure 1:20:22.480,1:20:25.120 out the next step 1:20:23.280,1:20:27.040 you know it's a lot of like tire kickers 1:20:25.120,1:20:28.639 to entrepreneurship out there 1:20:27.040,1:20:29.840 and they suck up a lot of your time but 1:20:28.639,1:20:30.400 it's always nice to hear from somebody 1:20:29.840,1:20:31.679 that like 1:20:30.400,1:20:33.440 has something going and they've got 1:20:31.679,1:20:34.800 traction already and they 1:20:33.440,1:20:37.199 need a little bit more help i like 1:20:34.800,1:20:42.400 helping those people out so 1:20:37.199,1:20:42.400 reach out and say hello