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#92 From Retailing to Manufacturing Electronic Products | Allen Walton

Allen Walton is the founder of SpyGuy.com - an eCommerce site for surveillance equipment. He went from C-student, $11/hour to multiple 7-figure businesses.

LinkedIn: https://www.linkedin.com/in/allenwalton/

Twitter: https://twitter.com/allenthirdf

Transcript
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i've gone to conferences where it's like

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okay there's 10 people sitting at this

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table like at a conference right we're

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all having lunch there's 10 people there

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fba sellers and like none of them want

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to talk about what they still call

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because then they're just going to like

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jot it down real quick and then they're

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gonna like

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immediately after the conference it's

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like the canton fair or whatever

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global sources and they're gonna find a

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vendor to like supply them with that

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exact same product

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[Music]

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what is your uh what is your like work

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work schedule

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workflow like these days i got nothing

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uh nothing is set in stone really it's

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we're like spyguy is still like a

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like a small company like i should

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really be outside of the operations and

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i'm not

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um just poor planning and not enough

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profit margin i don't think

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yeah um but uh i got a team of five

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and four out of them out of

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five are basically well three out of

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five are customer service

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and then i hired my brother a couple of

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years ago to help

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just kind of fill in the gaps and some

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of the stuff that i needed doing

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so as far as like my daily schedule goes

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i'll wake up

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spend a few hours with my daughter like

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we'll go for a walk around the park and

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i'll listen to my podcast

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and uh around lunch time i'll

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get in a quick workout i do the same

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thing

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i like to work out at lunchtime that's

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cool yeah

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yeah i wish i could do it earlier in the

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morning but my wife uh likes

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to sleep in i mean i used to like

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sleeping in too but she's pregnant and

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so she kind of overrides whatever

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right right right and so she's been

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sleeping a lot so i'll handle my

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daughter the first couple hours and i

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like it a lot

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work out uh and then try to take care of

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as much work stuff as i can

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um and typically that's usually involved

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in like

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like that lately that entails product

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development so like we're trying to

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manufacture our own products

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okay and then uh we're doing a slight

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website redesign

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and we're trying to turn out more

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content for the website

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so that we can rank for important

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keywords

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right and that's basically what i'm

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doing at the company right now in

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addition to like just managing

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team and stuff right right right what's

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um what's that process like of

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trying to manufacture your own stuff

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like are you like

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designing stuff in a software or

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finding manufacturers or how does that

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work

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well first of all like we we do

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electronics and i don't i'm not

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technical i don't know anything about it

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so it's really hard to break into

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and uh it's also like really capital

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intensive

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but when it comes to us designing our

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hardware

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i got really lucky because i was on a on

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a podcast a couple years ago

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um and i voiced my displeasure

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at manufacturing electronics because i

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was trying to figure it out and i

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couldn't

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this is like before we actually made

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anything and after i was on that podcast

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i had a ton of people reach out

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to help with manufacturing electronics

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and i found a guy who's down in austin

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and we've kind of teamed up and he's

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just like a

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um he kind of has a team that'll do it

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all

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right and so like i can tell them

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exactly what i'm trying to do

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technically like with the electronics

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and then i have a separate guy that i go

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to

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who's also in austin for product design

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and so they'll kind of work together to

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figure out what this product looks like

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looks like what's it made of what are

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the

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components inside and then that hardware

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partner has a china back office where

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they actually kind of

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find the factory and get things done the

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way that i want to

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and so for me it's basically just like

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typing up exactly what i want

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maybe taking some products off the shelf

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and pointing out like i like this i

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don't like this at all

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sending all that over and in our slack

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channel and then they'll

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take care of it and then i just have to

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like wire money

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that's kind of nice it's largely hands

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off when it comes to like the dirty work

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right i need i'm the guy that's like

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deciding which products we go after

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how much money we spend that sort of

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thing that's cool man

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like yeah like as a developer that's

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done a couple of businesses with like

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software like software is

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great like the margins are great like

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it's fun it's cool

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um it's a cool business to be in but

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like i

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i have so much respect for people that

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are actually doing stuff

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in the physical world you know like elon

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musk like building all sorts of stuff

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and like

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like you said it's like capital

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intensive there's a lot more risk

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um it just to me when i think about

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doing something like that it's like it's

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totally overwhelming you know

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it's like yeah and and when you think

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about it too

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um like there's a little there are a lot

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of different things that you can

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manufacture but electronics is

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the hardest if not one of the harder

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ones it's

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the hardest i say that it's so difficult

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because there's

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um you have the actual uh like the

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circuit board and all the hardware that

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goes into that

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and then you got to program that with

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like firmware i guess and then you have

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software

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and if you have like a connected device

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like an iphone or an android then you

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have to

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that whole infrastructure right yeah

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yeah that's like a lot of disciplines

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like that's

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not just one person right whereas if i'm

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making like a leather bag

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or a protein bar like

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whatever but yeah and with the product

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thing

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you have to get it right from like that

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that's the main thing i learned about

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manufacturing electronics

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is that you have to get it right at the

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very beginning you have to know exactly

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what you want

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because every step along the way that

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you like

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you think oh actually we probably should

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have added this like this really needed

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bluetooth or

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maybe i need a different type of usb

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port

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like every step along the way it gets

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way more expensive to go back and fix

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your

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fix the errors that you made so you yeah

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it's really hard

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yeah yeah it sounds like it sounds super

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super difficult yeah i'm envious of

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people who do software stuff

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right like people who do service and

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software stuff they're envious of like

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products

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yeah product sellers yeah but you're in

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a great

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like position because you know the

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market

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you have an existing business business

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you have an existing

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existing audience um you probably know

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and imagine all the different

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products intimately what like what's

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good about this thing and

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what could be a little better and stuff

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so you're in the perfect position

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um like if somebody was just starting

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out it was like oh i want to get into

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this

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category of manufacturing like it'd be a

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completely

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it'd be a huge gamble right like it's

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still a gamble for you but like

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so much less because it is less and i'm

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really

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like i i try to be aware of that because

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i have

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a lot of respect for somebody who is

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just diving headfirst into something

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that they don't know

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and like they're figuring out along the

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way um it's

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more difficult than like how i got

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involved in my niche because like

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somebody else showed me the ropes and i

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learned where they were sourcing stuff

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and i got to actually meet the clients

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that

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were already buying these types of items

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and i got to see those like

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you know those buying personas in person

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because i worked in like a brick and

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mortar store right

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and uh so yeah i i have a little bit of

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a leg up and it'd be really hard for

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somebody who doesn't know the

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surveillance space or the clientele or

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why people buy something and why they

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return it and why they

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don't buy something like there's just a

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whole lot and

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you know i tend to forget that like

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sometimes i look at this and i'm like

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dude

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somebody this is gonna be the year where

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somebody swoops in and like

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just dominates me and i gotta like find

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something else to do

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and it never happens i mean right

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it just never does i've gone on podcasts

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i've shared everything

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and nobody's right then and so it must

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be a lot harder than i realized

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yeah man it's cool how you know like in

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this whole ecosystem of like independent

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business owners bootstrappers whatever

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like you can just

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kind of do your thing and have like a

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small business but it's extremely

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healthy

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business for you know whatever size like

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um like it's great you know like so much

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of the vc

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world is so focused on like becoming a

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unicorn and

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it's just like yeah and that does like

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kind of

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mess with you a little bit it does i

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fell into that trap for a couple years

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where i was just really focused on like

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revenue growth scale i look at the

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bottom line i'm like holy crap what was

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i doing

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yeah yeah focus on profit but you get

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caught up in all of it especially on

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twitter when everyone's just trying to

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showboat and i like all that yeah it's

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so weird like

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i um you know like i'll see some like

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investors and all like oh this person is

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super interesting or they see a tweet

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and then i

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i follow them before i know it i'm

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following a bunch of different investors

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and then all i'm seeing is like

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money money money money billions

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billions and then

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it like i'm like i gotta i gotta pull

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back from that a little bit

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you know yeah absolutely i'm doing i'm

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in the process of doing that too i've

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unfollowed a lot lately

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right like okay this is not good for my

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like mental health

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i don't need to be seeing these many

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zeros in somebody's tweet right

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so yeah and it's weird because like i i

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had

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had been a fan of the whole like sharing

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your revenue

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being transparent about that i think

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you've shared some numbers which i

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thought was cool and

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um and i and and there was a time where

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i was like oh that's great

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everybody should do that like

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bearmetrics i think it was yeah

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bearmetrics had like their

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baremetrics.com open with like open

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businesses yeah

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sharing all that i was like that's

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awesome convertkit yeah convertkit was

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like crushing the leader still crushing

0:09:55.440,0:09:59.519
those

0:09:56.000,0:10:01.680
like leaderboards like absurdly

0:09:59.519,0:10:03.760
and then um i don't know somewhere along

0:10:01.680,0:10:06.240
the way i just like

0:10:03.760,0:10:08.399
those feelings of i don't know if it's

0:10:06.240,0:10:10.320
envy or what it is exactly just start to

0:10:08.399,0:10:12.480
add up to where it feels like it's

0:10:10.320,0:10:13.920
i'm like ah don't show me the numbers i

0:10:12.480,0:10:15.440
don't need to see all these numbers all

0:10:13.920,0:10:17.680
the time you know

0:10:15.440,0:10:18.640
yeah no i'm the same way i i have no

0:10:17.680,0:10:21.040
idea

0:10:18.640,0:10:22.399
like what my competitors are doing uh

0:10:21.040,0:10:23.760
like i kind of do like every now and

0:10:22.399,0:10:25.120
then maybe like once a month i'll just

0:10:23.760,0:10:26.800
load up the website and be like

0:10:25.120,0:10:28.480
okay something going on here that i need

0:10:26.800,0:10:29.279
to be aware of is there a product i need

0:10:28.480,0:10:31.680
to be selling

0:10:29.279,0:10:33.440
right but as far as like revenue i don't

0:10:31.680,0:10:36.000
know what my competitors are doing

0:10:33.440,0:10:36.640
um as far as people on twitter a lot of

0:10:36.000,0:10:38.560
people

0:10:36.640,0:10:40.160
share numbers like that but and they

0:10:38.560,0:10:41.760
look good on the surface and then you

0:10:40.160,0:10:43.040
hear from somebody else like oh actually

0:10:41.760,0:10:44.959
they're like in big trouble like they

0:10:43.040,0:10:47.839
lost a lot of money

0:10:44.959,0:10:49.120
they got algorithms out of uh amazon or

0:10:47.839,0:10:51.200
something like that

0:10:49.120,0:10:53.200
so they're like really hurting right um

0:10:51.200,0:10:55.920
and so you just got to think about that

0:10:53.200,0:10:57.440
one of the things i think about like uh

0:10:55.920,0:10:59.200
because i've been in the like i guess

0:10:57.440,0:11:01.600
the e-commerce vendor world

0:10:59.200,0:11:02.959
of like development agencies related

0:11:01.600,0:11:05.839
magento or whatever

0:11:02.959,0:11:07.040
sas companies and like e-commerce

0:11:05.839,0:11:10.399
merchants

0:11:07.040,0:11:12.880
i feel like um are generally like less

0:11:10.399,0:11:14.480
transparent about stuff like i was

0:11:12.880,0:11:15.680
talking to a buddy recently and we were

0:11:14.480,0:11:16.880
just talking about all sorts of cool

0:11:15.680,0:11:18.240
stuff and then i was like hey you want

0:11:16.880,0:11:20.079
to come on the podcast he's like no i

0:11:18.240,0:11:23.760
can't talk about any of that stuff

0:11:20.079,0:11:26.320
and yeah i wonder if like as a merchant

0:11:23.760,0:11:28.959
there are it's there's different

0:11:26.320,0:11:30.560
dynamics at play like it's almost

0:11:28.959,0:11:33.360
harder to be transparent right because

0:11:30.560,0:11:35.120
if you're a sas company or whatever

0:11:33.360,0:11:36.240
if you're sharing a bunch of stuff

0:11:35.120,0:11:37.680
transparently it's kind of like

0:11:36.240,0:11:39.839
marketing for you in a way

0:11:37.680,0:11:40.800
like you're gonna get more business

0:11:39.839,0:11:43.279
whereas like

0:11:40.800,0:11:45.440
right when you share stuff i don't know

0:11:43.279,0:11:46.480
if it directly leads to business but i i

0:11:45.440,0:11:49.760
love it when

0:11:46.480,0:11:51.200
i find never right never for me

0:11:49.760,0:11:52.880
yeah people who buy my stuff like they

0:11:51.200,0:11:53.760
need it right they're not doing it just

0:11:52.880,0:11:55.040
right because

0:11:53.760,0:11:56.720
right it's not like a hobby or a

0:11:55.040,0:11:58.240
lifestyle thing it's like you actually

0:11:56.720,0:11:59.519
need like a hidden camera

0:11:58.240,0:12:01.920
right yes i understand what you're

0:11:59.519,0:12:03.680
saying absolutely and i'm curious about

0:12:01.920,0:12:04.720
that like you know like for a guy like

0:12:03.680,0:12:06.720
you that's

0:12:04.720,0:12:08.880
like you seem like you've become more

0:12:06.720,0:12:10.399
and more transparent in recent years or

0:12:08.880,0:12:13.920
whatever i don't know

0:12:10.399,0:12:16.000
um like if it's just like a like

0:12:13.920,0:12:17.200
you just want to do it like you kind of

0:12:16.000,0:12:18.959
just don't care

0:12:17.200,0:12:21.200
if there's an impact you know like

0:12:18.959,0:12:23.920
what's the thinking there

0:12:21.200,0:12:24.959
i guess there are a few things that play

0:12:23.920,0:12:28.560
with that

0:12:24.959,0:12:31.279
so the first one is um

0:12:28.560,0:12:31.920
i mean yeah the average e-commerce like

0:12:31.279,0:12:34.000
retailer

0:12:31.920,0:12:35.040
or whatever or amazon seller like they

0:12:34.000,0:12:35.760
don't really want to tell you what they

0:12:35.040,0:12:38.079
sell

0:12:35.760,0:12:38.880
they want or something they're gonna

0:12:38.079,0:12:40.480
yeah

0:12:38.880,0:12:42.079
they're worried about people coming in

0:12:40.480,0:12:43.760
and like stealing their business

0:12:42.079,0:12:46.160
and i totally get that i've gone to

0:12:43.760,0:12:49.200
conferences where it's like okay there's

0:12:46.160,0:12:50.320
10 people sitting at this table like at

0:12:49.200,0:12:51.839
a conference right we're all having

0:12:50.320,0:12:53.040
lunch there's 10 people there fba

0:12:51.839,0:12:56.320
sellers and like none of them want to

0:12:53.040,0:12:56.320
talk about what they see at all

0:12:56.720,0:12:59.519
because then they're just gonna like jot

0:12:58.240,0:13:00.320
it down real quick and then they're

0:12:59.519,0:13:01.839
gonna like

0:13:00.320,0:13:03.440
immediately after the conference it's

0:13:01.839,0:13:05.519
like the canton fair or whatever

0:13:03.440,0:13:07.200
global sources and they're gonna find a

0:13:05.519,0:13:08.639
vendor to like supply them with that

0:13:07.200,0:13:11.040
exact same product and then

0:13:08.639,0:13:12.560
right just under their selling price

0:13:11.040,0:13:14.800
just a little bit on amazon

0:13:12.560,0:13:16.880
right so you have that a lot of people

0:13:14.800,0:13:18.480
just want to fly under the radar

0:13:16.880,0:13:20.320
they don't want competitors i mean that

0:13:18.480,0:13:23.680
was always one of my things too uh

0:13:20.320,0:13:26.160
things too is just i've noticed when i

0:13:23.680,0:13:27.600
talk online about things or like on

0:13:26.160,0:13:29.200
podcasts or twitter or something like

0:13:27.600,0:13:30.320
that i see some of my competitors like

0:13:29.200,0:13:32.720
kind of copying the same

0:13:30.320,0:13:34.560
stuff i do i've had competitors like

0:13:32.720,0:13:35.200
competitors that i actually used to work

0:13:34.560,0:13:38.320
for

0:13:35.200,0:13:39.760
like they'll take my product description

0:13:38.320,0:13:41.680
i'll notice that they installed this

0:13:39.760,0:13:43.519
shopify app after i mentioned it on this

0:13:41.680,0:13:43.760
podcast and so they like keep tabs on

0:13:43.519,0:13:44.959
you

0:13:43.760,0:13:47.040
i mean they're probably listening right

0:13:44.959,0:13:50.240
now right

0:13:47.040,0:13:52.320
but uh that's one thing uh

0:13:50.240,0:13:53.600
when you're open though so here are the

0:13:52.320,0:13:56.639
good things i guess

0:13:53.600,0:13:57.680
when i've been open about it i i hear

0:13:56.639,0:14:00.160
from people that

0:13:57.680,0:14:01.519
i want to hear from like people who are

0:14:00.160,0:14:03.839
like-minded

0:14:01.519,0:14:04.959
and they kind of want to like share

0:14:03.839,0:14:06.639
their journey with you

0:14:04.959,0:14:08.560
you know because they know that like hey

0:14:06.639,0:14:10.560
you're transparent you're up front

0:14:08.560,0:14:11.600
you seem like a trustworthy guy right i

0:14:10.560,0:14:14.639
like to think i am

0:14:11.600,0:14:16.320
and so to have them come out and make

0:14:14.639,0:14:17.360
themselves known it's like okay now i've

0:14:16.320,0:14:19.519
got like a crew

0:14:17.360,0:14:20.560
and we can all help each other's

0:14:19.519,0:14:23.120
businesses out

0:14:20.560,0:14:25.279
right yeah like the guy you mentioned in

0:14:23.120,0:14:26.720
austin the product development

0:14:25.279,0:14:28.560
team or whatever that you mentioned yeah

0:14:26.720,0:14:29.440
exactly exactly i never would have found

0:14:28.560,0:14:31.519
out about them otherwise

0:14:29.440,0:14:32.720
i never would have found out about him

0:14:31.519,0:14:34.240
and so

0:14:32.720,0:14:36.000
for him to have heard me on that podcast

0:14:34.240,0:14:37.040
that helped me out a ton like i made a

0:14:36.000,0:14:39.199
lot of money that way

0:14:37.040,0:14:40.079
he's made a lot of money that way it's

0:14:39.199,0:14:41.600
like a

0:14:40.079,0:14:43.440
rising tide floats all boats kind of

0:14:41.600,0:14:44.720
situation right mm-hmm

0:14:43.440,0:14:46.079
and so you just meet interesting people

0:14:44.720,0:14:46.639
you get interesting opportunities that

0:14:46.079,0:14:48.320
come up

0:14:46.639,0:14:49.760
i mean if i were underground i like

0:14:48.320,0:14:52.160
wouldn't have met you at all

0:14:49.760,0:14:53.279
right uh we met on twitter and still

0:14:52.160,0:14:55.920
haven't met in person

0:14:53.279,0:14:55.920
this is the first time

0:14:56.800,0:15:00.639
i get a lot of interesting dm's from

0:14:58.399,0:15:02.000
people as well last week i had somebody

0:15:00.639,0:15:04.160
reach out to me from

0:15:02.000,0:15:05.839
the other side of the planet and want to

0:15:04.160,0:15:07.760
go in on a business venture with me

0:15:05.839,0:15:09.360
yeah just because they've seen me around

0:15:07.760,0:15:11.600
and stuff and they were trying to

0:15:09.360,0:15:13.440
manufacture a hardware product which i

0:15:11.600,0:15:16.320
sort of know something about now

0:15:13.440,0:15:18.959
yeah and you know you can get media

0:15:16.320,0:15:20.240
attention out of it as well too

0:15:18.959,0:15:22.240
from people who want to have you on

0:15:20.240,0:15:23.920
their podcast or people who are doing a

0:15:22.240,0:15:25.839
story and they looked up

0:15:23.920,0:15:27.360
they like typed the keyword into twitter

0:15:25.839,0:15:28.240
and you tweeted something about it and

0:15:27.360,0:15:29.920
then

0:15:28.240,0:15:31.519
that you get a dm from them and like hey

0:15:29.920,0:15:32.880
i'm from bloomberg i'm looking for a

0:15:31.519,0:15:33.199
source because i saw you tweeting about

0:15:32.880,0:15:34.720
this

0:15:33.199,0:15:36.480
and we're doing a story about it yeah

0:15:34.720,0:15:37.680
i'm like oh wow great i might get a

0:15:36.480,0:15:39.440
backlink from bloomberg

0:15:37.680,0:15:41.680
they never give you the backlink though

0:15:39.440,0:15:41.680
yeah

0:15:41.759,0:15:44.959
but cool stuff comes up you make

0:15:43.920,0:15:47.120
yourself known

0:15:44.959,0:15:48.480
opportunity you know that sort of thing

0:15:47.120,0:15:51.040
and so that's why i share it

0:15:48.480,0:15:51.519
and also like i've i've shared my story

0:15:51.040,0:15:52.880
on like

0:15:51.519,0:15:54.959
some of the largest platforms out there

0:15:52.880,0:15:58.160
i was on tim ferriss's podcast a couple

0:15:54.959,0:16:00.480
uh years ago yeah dude

0:15:58.160,0:16:01.279
that's awesome yeah i mean it was

0:16:00.480,0:16:03.920
amazing for me

0:16:01.279,0:16:05.199
uh just because i'm such a huge fan but

0:16:03.920,0:16:07.519
like

0:16:05.199,0:16:08.959
he wanted to do an episode for our work

0:16:07.519,0:16:10.560
week case studies

0:16:08.959,0:16:12.160
and i'm like okay if i go on tim

0:16:10.560,0:16:13.040
ferriss's podcast i'm going to share

0:16:12.160,0:16:14.880
everything

0:16:13.040,0:16:16.959
like competitors are going to steal it

0:16:14.880,0:16:19.279
i'm probably going to get a bunch of

0:16:16.959,0:16:20.240
people listening who want to move in on

0:16:19.279,0:16:21.519
that space

0:16:20.240,0:16:23.839
right i'm probably going to people that

0:16:21.519,0:16:25.920
want to like you know maybe just buy

0:16:23.839,0:16:28.160
my business or something like that but

0:16:25.920,0:16:29.600
uh i once i was on when i was about to

0:16:28.160,0:16:31.279
go on there i was like okay i'm just

0:16:29.600,0:16:33.199
going to lay it all out because

0:16:31.279,0:16:34.880
the whole reason i have this business is

0:16:33.199,0:16:36.320
because i read four hour work week

0:16:34.880,0:16:38.320
and i also did like a bunch of other

0:16:36.320,0:16:39.600
work and stuff right like i went all in

0:16:38.320,0:16:43.120
on that premise

0:16:39.600,0:16:43.920
and uh i was like okay i'm gonna share

0:16:43.120,0:16:46.800
the story

0:16:43.920,0:16:47.440
everyone has been so helpful to me along

0:16:46.800,0:16:49.120
the way

0:16:47.440,0:16:51.600
now it's time to share what i've learned

0:16:49.120,0:16:53.199
about starting and running spy guy

0:16:51.600,0:16:55.279
and so i was fully transparent on then

0:16:53.199,0:16:56.079
on there and then i still didn't get any

0:16:55.279,0:16:57.600
competition

0:16:56.079,0:17:00.320
and so i'm like okay i'm just gonna be

0:16:57.600,0:17:02.480
like screw it i'm gonna be more open

0:17:00.320,0:17:04.160
yeah so dude that's so cool that's like

0:17:02.480,0:17:05.039
i've been listening tim ferriss i don't

0:17:04.160,0:17:09.039
know how long

0:17:05.039,0:17:10.400
years and uh it's such a bucket list

0:17:09.039,0:17:13.760
thing for me like to

0:17:10.400,0:17:15.839
to to either meet him or whatever but

0:17:13.760,0:17:17.439
like it's i don't want to like meet him

0:17:15.839,0:17:20.559
in the sense of just like

0:17:17.439,0:17:23.199
like a fan girl like oh

0:17:20.559,0:17:24.799
like i don't know i want to like be read

0:17:23.199,0:17:26.400
like have something interest like you

0:17:24.799,0:17:29.200
had an interesting

0:17:26.400,0:17:30.880
thing to to to discuss obviously having

0:17:29.200,0:17:32.160
been like that four hour work week

0:17:30.880,0:17:34.400
success story

0:17:32.160,0:17:36.799
like that's just that's so cool sure

0:17:34.400,0:17:38.400
yeah yeah uh he's only done a couple

0:17:36.799,0:17:39.280
episodes on four work four hour work

0:17:38.400,0:17:42.000
week case studies

0:17:39.280,0:17:42.320
too and so it was really nice to be able

0:17:42.000,0:17:44.720
to

0:17:42.320,0:17:45.360
sit and like tell him like exactly how i

0:17:44.720,0:17:47.600
did it

0:17:45.360,0:17:48.799
what i would do differently now if i had

0:17:47.600,0:17:49.919
to like

0:17:48.799,0:17:51.360
anything i've learned along the way that

0:17:49.919,0:17:52.799
was helpful for other people because

0:17:51.360,0:17:53.520
that book hasn't been updated in like 10

0:17:52.799,0:17:54.880
years

0:17:53.520,0:17:56.080
and i saw that as an opportunity like

0:17:54.880,0:17:57.120
okay here's some stuff i've learned

0:17:56.080,0:17:59.840
along the way that might be

0:17:57.120,0:18:00.400
useful to somebody else yeah and so yeah

0:17:59.840,0:18:04.240
to just

0:18:00.400,0:18:06.400
sit and talk about that and not fan girl

0:18:04.240,0:18:07.840
um it was cool just having a

0:18:06.400,0:18:10.000
conversation with another person

0:18:07.840,0:18:11.679
that's so cool that did you guys record

0:18:10.000,0:18:13.440
it in person

0:18:11.679,0:18:15.039
yeah yeah yeah he listened austin now so

0:18:13.440,0:18:18.320
right on austin yeah

0:18:15.039,0:18:21.280
and um yeah we i

0:18:18.320,0:18:22.880
i had like a list of questions like that

0:18:21.280,0:18:24.480
they sent over at the last minute

0:18:22.880,0:18:26.960
but like nothing on there was really

0:18:24.480,0:18:28.960
asked at all so it's kind of like

0:18:26.960,0:18:30.320
we just sat he set up he set up the

0:18:28.960,0:18:33.120
whole podcasting thing

0:18:30.320,0:18:33.840
um and we just talked for like three

0:18:33.120,0:18:37.360
hours

0:18:33.840,0:18:39.919
and so cool it was really cool and so i

0:18:37.360,0:18:41.440
i was really nervous i didn't have any

0:18:39.919,0:18:43.120
planned answers or anything like that

0:18:41.440,0:18:45.520
but uh

0:18:43.120,0:18:47.120
people seem to have liked it and it was

0:18:45.520,0:18:50.000
like a very

0:18:47.120,0:18:51.200
um like cathartic experience i guess

0:18:50.000,0:18:52.400
because i still remember the first time

0:18:51.200,0:18:53.760
i like read the book

0:18:52.400,0:18:56.160
i still have the book and all my

0:18:53.760,0:18:58.799
original notes and to

0:18:56.160,0:18:59.760
meet the man and and do that podcast

0:18:58.799,0:19:02.960
episode was really cool

0:18:59.760,0:19:03.600
so cool yeah i um i never actually read

0:19:02.960,0:19:06.720
the book

0:19:03.600,0:19:08.559
but i feel like i've essentially

0:19:06.720,0:19:11.200
absorbed it because i've just heard

0:19:08.559,0:19:12.880
about so many different aspects of it

0:19:11.200,0:19:13.120
from so many different people and a lot

0:19:12.880,0:19:15.440
of

0:19:13.120,0:19:16.880
like what i understand to be kind of the

0:19:15.440,0:19:19.200
core ideas of it

0:19:16.880,0:19:20.720
of like outsourcing things or

0:19:19.200,0:19:23.520
simplifying things or kind of

0:19:20.720,0:19:24.000
um work life balance email stuff like

0:19:23.520,0:19:26.320
not like

0:19:24.000,0:19:27.440
minimizing all that stuff like i do so

0:19:26.320,0:19:31.120
much of that

0:19:27.440,0:19:31.120
uh but i've never actually read the book

0:19:31.360,0:19:34.720
it's a good one i mean you're gonna read

0:19:32.880,0:19:38.240
it and be like okay

0:19:34.720,0:19:39.679
uh a lot of this like the tools and all

0:19:38.240,0:19:42.160
that other stuff are just like so

0:19:39.679,0:19:43.600
outdated um a lot of them are like still

0:19:42.160,0:19:46.000
okay like

0:19:43.600,0:19:47.120
the copy that i had like shopify had

0:19:46.000,0:19:49.440
just come out

0:19:47.120,0:19:52.000
and like so he i guess he came out with

0:19:49.440,0:19:55.360
the original one 2007 and then

0:19:52.000,0:19:56.960
a second edition or whatever in 2009 and

0:19:55.360,0:19:58.640
like shopify wasn't even mentioned in

0:19:56.960,0:20:01.919
the first one at all oh okay

0:19:58.640,0:20:02.799
and so yeah and then in the 2009 version

0:20:01.919,0:20:04.799
it's like all right there's like a

0:20:02.799,0:20:05.120
scrappy young startup that i've invested

0:20:04.799,0:20:07.840
in

0:20:05.120,0:20:09.280
called shopify yeah it's like i don't

0:20:07.840,0:20:11.280
know how much it's worth now but

0:20:09.280,0:20:13.679
it's just kind of funny yeah it's better

0:20:11.280,0:20:17.600
the principles are still really useful

0:20:13.679,0:20:20.080
um and the the tools are out of date but

0:20:17.600,0:20:21.840
i think that it's a big mindset shift

0:20:20.080,0:20:24.159
for a lot of people but yeah you've

0:20:21.840,0:20:24.720
probably just you know accumulated a lot

0:20:24.159,0:20:28.000
of

0:20:24.720,0:20:30.480
yeah yeah information from it via

0:20:28.000,0:20:31.360
osmosis or whatever but it is it holds

0:20:30.480,0:20:33.679
up quite well

0:20:31.360,0:20:35.039
yeah yeah a lot of times like like on

0:20:33.679,0:20:37.120
podcasts you'll hear

0:20:35.039,0:20:38.159
uh like an author talking about it like

0:20:37.120,0:20:39.600
i listened to

0:20:38.159,0:20:41.200
actually on tim ferriss i listened to

0:20:39.600,0:20:43.200
matthew mcconaughey

0:20:41.200,0:20:45.520
um yeah and he was talking about the

0:20:43.200,0:20:48.240
book he wrote and so it's like i'll

0:20:45.520,0:20:49.679
absorb things from books mostly on

0:20:48.240,0:20:52.720
podcasts

0:20:49.679,0:20:55.919
um and for me that's just what

0:20:52.720,0:20:58.480
i'm usually just what works for me um

0:20:55.919,0:21:00.559
i've even tried listening to some actual

0:20:58.480,0:21:02.640
audio books but i just can't

0:21:00.559,0:21:04.320
get into him very much like there's

0:21:02.640,0:21:07.280
something about i can't do audio

0:21:04.320,0:21:10.080
i can't do it yeah like and you listen

0:21:07.280,0:21:13.600
to podcasts a bunch too right

0:21:10.080,0:21:16.480
i do yes um i like to

0:21:13.600,0:21:17.039
listen to podcasts if i'm in my car just

0:21:16.480,0:21:19.840
heading to

0:21:17.039,0:21:19.840
office or

0:21:20.159,0:21:24.880
listening to podcasts like yeah or like

0:21:23.280,0:21:26.960
driving uh walking around the park with

0:21:24.880,0:21:28.159
my daughter like she's in a stroller and

0:21:26.960,0:21:30.320
so i'm just pushing it

0:21:28.159,0:21:32.240
like kind of mindlessly uh just making

0:21:30.320,0:21:33.120
sure nobody runs us over but i'll have a

0:21:32.240,0:21:35.919
podcast on

0:21:33.120,0:21:36.880
or like a youtube video but i'm too

0:21:35.919,0:21:38.400
cheap to pay for

0:21:36.880,0:21:40.159
whatever their premium product is where

0:21:38.400,0:21:42.240
i can turn the screen off you know

0:21:40.159,0:21:43.679
yeah yeah so i just like shove that and

0:21:42.240,0:21:45.919
like the stroller

0:21:43.679,0:21:47.760
holder pocket or whatever right right

0:21:45.919,0:21:50.000
and uh listen to something

0:21:47.760,0:21:51.039
yeah but yeah i like reading books more

0:21:50.000,0:21:55.039
than i do

0:21:51.039,0:21:56.320
like watching video or um or

0:21:55.039,0:21:58.159
i guess that's the main thing i can't do

0:21:56.320,0:21:58.880
audiobooks though i i just can't i tried

0:21:58.159,0:22:01.360
doing it i

0:21:58.880,0:22:02.720
can't do it for like a year yeah and

0:22:01.360,0:22:04.080
then i'm like i gotta cancel audible

0:22:02.720,0:22:07.440
because i'm not even using it

0:22:04.080,0:22:11.120
it's like yeah oh go ahead no idea

0:22:07.440,0:22:13.200
no just say it's like it's too um

0:22:11.120,0:22:14.559
it's it's it's a little too formal like

0:22:13.200,0:22:16.640
the audio is a little too

0:22:14.559,0:22:18.960
formal and there's just something about

0:22:16.640,0:22:20.559
the informal conversational nature of

0:22:18.960,0:22:22.320
podcasts that just

0:22:20.559,0:22:24.400
are easier for me to listen to in the

0:22:22.320,0:22:27.200
background but reading books is like

0:22:24.400,0:22:27.520
actually reading books is the best you

0:22:27.200,0:22:30.640
know

0:22:27.520,0:22:32.240
like i wish i was a reader too i haven't

0:22:30.640,0:22:34.559
done it as much lately

0:22:32.240,0:22:35.360
but i credit a lot of my success to

0:22:34.559,0:22:39.039
actually reading

0:22:35.360,0:22:41.200
the books i guess but the

0:22:39.039,0:22:43.840
i i like learning new concepts from

0:22:41.200,0:22:46.720
books more than i do hearing about it on

0:22:43.840,0:22:48.080
like youtube or podcast because they

0:22:46.720,0:22:50.080
have many different

0:22:48.080,0:22:51.600
i so they'll give you like the premise

0:22:50.080,0:22:53.280
or like the idea or whatever and then

0:22:51.600,0:22:56.320
they'll use a lot of

0:22:53.280,0:22:58.480
like evidence of that premise in like

0:22:56.320,0:22:59.919
later paragraphs right and so they kind

0:22:58.480,0:23:01.120
of just hammers home the point that

0:22:59.919,0:23:03.039
they're trying to make

0:23:01.120,0:23:04.640
by giving a lot of context as to it

0:23:03.039,0:23:05.840
whereas like if you're just reading like

0:23:04.640,0:23:08.960
podcast notes

0:23:05.840,0:23:10.960
or like a five minute video where some

0:23:08.960,0:23:12.559
dude is like hand drawing notes from the

0:23:10.960,0:23:15.760
book you know which i'm talking about

0:23:12.559,0:23:17.280
we're like yeah uh

0:23:15.760,0:23:19.120
like yeah okay you're getting like the

0:23:17.280,0:23:20.640
most important idea across but are you

0:23:19.120,0:23:21.360
really going to be able to retain that

0:23:20.640,0:23:23.200
idea

0:23:21.360,0:23:24.960
yeah without having read the book i

0:23:23.200,0:23:25.360
don't apparently some people can i can

0:23:24.960,0:23:27.280
yeah

0:23:25.360,0:23:28.400
i have to actually read it yeah have you

0:23:27.280,0:23:31.840
ever seen uh

0:23:28.400,0:23:35.840
blinkist it's the thing that does the um

0:23:31.840,0:23:37.440
book summaries um i've heard of it yeah

0:23:35.840,0:23:39.360
so i checked it out

0:23:37.440,0:23:41.360
and i was like this is great i can like

0:23:39.360,0:23:42.799
essentially read books without actually

0:23:41.360,0:23:45.120
reading books

0:23:42.799,0:23:47.120
and uh so i looked at a few summaries

0:23:45.120,0:23:49.440
and it's like

0:23:47.120,0:23:52.159
it's like the the summaries when you

0:23:49.440,0:23:53.679
just read a summary of the points

0:23:52.159,0:23:56.240
i heard somebody say it's like reading

0:23:53.679,0:23:58.640
the punch line without hearing the joke

0:23:56.240,0:24:00.799
so everything just seems like so bland

0:23:58.640,0:24:02.640
whereas when you actually read a book

0:24:00.799,0:24:04.480
they take you through this journey and

0:24:02.640,0:24:05.120
then you when you get to the point it

0:24:04.480,0:24:08.720
really like

0:24:05.120,0:24:10.559
sticks um but like yeah the

0:24:08.720,0:24:11.919
book summary thing was like didn't

0:24:10.559,0:24:15.120
didn't do it for me either

0:24:11.919,0:24:17.760
you know yeah i try to do it i

0:24:15.120,0:24:19.760
i i tried it out not blinkist but just

0:24:17.760,0:24:21.200
like reading book summaries or like a

0:24:19.760,0:24:23.360
friend of mine

0:24:21.200,0:24:24.640
uh natalia he's on twitter he has his

0:24:23.360,0:24:26.320
book notes online

0:24:24.640,0:24:27.919
and i'll read through i'm like okay yeah

0:24:26.320,0:24:28.559
this seems really interesting i should

0:24:27.919,0:24:31.360
actually like

0:24:28.559,0:24:32.960
book and read it instead of just i just

0:24:31.360,0:24:34.000
don't retain it if i'm seeing it online

0:24:32.960,0:24:35.440
or something like that

0:24:34.000,0:24:37.520
it's a podcast and i'm hearing the

0:24:35.440,0:24:38.960
author like talk about the ideas they

0:24:37.520,0:24:40.720
usually like give

0:24:38.960,0:24:42.159
more context than right just like the

0:24:40.720,0:24:44.960
show notes do right

0:24:42.159,0:24:45.679
right they'll get questions there'll be

0:24:44.960,0:24:47.600
feedback

0:24:45.679,0:24:49.679
you know and so you can retain a little

0:24:47.600,0:24:52.799
bit better yeah yeah yeah

0:24:49.679,0:24:54.240
so you're out in dallas um i gotta make

0:24:52.799,0:24:55.279
it out there haven't made it out there

0:24:54.240,0:24:58.640
yet

0:24:55.279,0:25:00.799
um never ever yeah no no never actually

0:24:58.640,0:25:03.120
oh um so yeah i got to get out there and

0:25:00.799,0:25:05.440
hang i saw you had posted about

0:25:03.120,0:25:06.720
uh a buddy of yours nick gray i think

0:25:05.440,0:25:08.559
that has like

0:25:06.720,0:25:10.000
meetups for friends which i was like

0:25:08.559,0:25:12.400
that's the coolest thing

0:25:10.000,0:25:13.760
just like have meetups and meet cool

0:25:12.400,0:25:14.159
people i was like i'd totally be doing

0:25:13.760,0:25:17.200
that

0:25:14.159,0:25:18.480
if it was yeah i just moved up here i

0:25:17.200,0:25:19.200
stay up here because you're in austin

0:25:18.480,0:25:22.559
right

0:25:19.200,0:25:24.480
yes if i'm not mistaken okay yeah uh

0:25:22.559,0:25:26.720
he's from man well actually he's from

0:25:24.480,0:25:28.559
dallas like he was born here but then i

0:25:26.720,0:25:31.679
guess for the last decade or so he

0:25:28.559,0:25:33.520
lived up in manhattan and he has

0:25:31.679,0:25:34.960
uh he had sold it but he had a really

0:25:33.520,0:25:37.440
cool company called museum hack

0:25:34.960,0:25:38.640
where they do museum tours uh but for

0:25:37.440,0:25:40.480
people who like aren't

0:25:38.640,0:25:42.960
like artsy you know okay that's me

0:25:40.480,0:25:45.200
they'll go and they'll have like alcohol

0:25:42.960,0:25:47.039
and then a comedian will do the tour of

0:25:45.200,0:25:48.240
the museum it's like a really cool

0:25:47.039,0:25:49.919
experience

0:25:48.240,0:25:52.159
but he just recently moved down here and

0:25:49.919,0:25:53.039
i guess he's he's just like the most

0:25:52.159,0:25:55.440
social person

0:25:53.039,0:25:56.480
i've i know i guess and so he's been

0:25:55.440,0:25:58.799
doing meetups

0:25:56.480,0:25:59.919
for um like other online entrepreneurs

0:25:58.799,0:26:03.200
and so it's been fun to

0:25:59.919,0:26:04.799
to do stuff that's cool like alice

0:26:03.200,0:26:06.640
entrepreneur community is like so

0:26:04.799,0:26:08.880
scattered like what is it it's not like

0:26:06.640,0:26:11.200
austin where you just like

0:26:08.880,0:26:13.360
go to trader joe's or whatever and like

0:26:11.200,0:26:14.480
see ten people that you know

0:26:13.360,0:26:17.120
it's like everyone's hiding in the

0:26:14.480,0:26:18.799
suburbs and right in their home and they

0:26:17.120,0:26:20.640
don't like go out at all

0:26:18.799,0:26:22.240
right we just don't have a community up

0:26:20.640,0:26:23.840
here and so nick has been the guy that's

0:26:22.240,0:26:25.360
like kind of been finding everybody and

0:26:23.840,0:26:26.960
that's cool getting us all together

0:26:25.360,0:26:28.640
yeah yeah the funny thing i'm actually

0:26:26.960,0:26:32.000
about a half hour north of

0:26:28.640,0:26:34.559
uh austin i'm in georgetown um

0:26:32.000,0:26:36.320
in the suburbs um and so we love it out

0:26:34.559,0:26:39.440
here and stuff like that and

0:26:36.320,0:26:42.000
it's great for the family um so i'm

0:26:39.440,0:26:42.799
i'm kind of like that actually like kind

0:26:42.000,0:26:44.480
of just

0:26:42.799,0:26:45.840
up in the suburbs don't go down to the

0:26:44.480,0:26:48.320
city very much

0:26:45.840,0:26:50.320
um and i kind of go in and out of like

0:26:48.320,0:26:52.000
wanting to really connect with people

0:26:50.320,0:26:54.159
and meet people um

0:26:52.000,0:26:55.679
i'll go for like a year where i'm like

0:26:54.159,0:26:57.120
yeah i don't want to meet anybody i'm

0:26:55.679,0:27:00.480
just gonna like

0:26:57.120,0:27:02.240
stay in my cave um yeah but

0:27:00.480,0:27:04.159
i've been like and then sometimes i'll

0:27:02.240,0:27:05.679
look at like meetup.com and i'll try to

0:27:04.159,0:27:07.120
find meetups

0:27:05.679,0:27:08.720
but a lot of the austin tech scene is

0:27:07.120,0:27:12.320
like that vc scene

0:27:08.720,0:27:15.200
too um yeah

0:27:12.320,0:27:16.799
yeah so like trying to find more of like

0:27:15.200,0:27:20.320
the indie kind of scene

0:27:16.799,0:27:21.600
you know and um the dallas meetup scene

0:27:20.320,0:27:24.799
is more like

0:27:21.600,0:27:27.039
just um networking people

0:27:24.799,0:27:28.080
right network not actually like get

0:27:27.039,0:27:29.919
stuff done

0:27:28.080,0:27:31.679
but it's just like you want to meet

0:27:29.919,0:27:32.240
people and like like try and get ahead

0:27:31.679,0:27:34.000
that way

0:27:32.240,0:27:35.279
right like i love networking in the

0:27:34.000,0:27:38.000
sense of actually just

0:27:35.279,0:27:40.240
meeting cool people but like networking

0:27:38.000,0:27:43.760
groups for the sake of networking

0:27:40.240,0:27:45.440
are the absolute worst it's terrible

0:27:43.760,0:27:46.880
and you know a lot of people when

0:27:45.440,0:27:47.600
they're just getting started out like

0:27:46.880,0:27:50.640
that that's

0:27:47.600,0:27:52.720
what you do right like i did that

0:27:50.640,0:27:54.000
you know six seven years ago when i was

0:27:52.720,0:27:55.679
starting spy guy

0:27:54.000,0:27:57.600
yeah like all right there's a young

0:27:55.679,0:27:58.399
entrepreneur meet up or whatever i gotta

0:27:57.600,0:27:59.520
go to it

0:27:58.399,0:28:02.080
and then i go and then i'm like the

0:27:59.520,0:28:04.320
youngest guy at like 25

0:28:02.080,0:28:07.600
right everyone else is like a car

0:28:04.320,0:28:09.919
salesman like in their 40s or something

0:28:07.600,0:28:12.080
just handed out cards yeah you go

0:28:09.919,0:28:13.760
through that it sucks

0:28:12.080,0:28:15.120
you don't know any better and thankfully

0:28:13.760,0:28:15.600
i haven't had to go to one of those in a

0:28:15.120,0:28:17.600
while

0:28:15.600,0:28:19.120
twitter is a much better networking

0:28:17.600,0:28:21.279
right tool than

0:28:19.120,0:28:23.120
actually going to the networking events

0:28:21.279,0:28:24.640
yeah yeah yeah yeah i saw you posted

0:28:23.120,0:28:26.000
recently that you know you just really

0:28:24.640,0:28:28.240
love twitter and have

0:28:26.000,0:28:29.039
met a lot of cool people and stuff and

0:28:28.240,0:28:32.480
um i

0:28:29.039,0:28:33.200
like it's weird like i was tweaking my

0:28:32.480,0:28:35.039
feed and

0:28:33.200,0:28:36.159
like we were talking about like finding

0:28:35.039,0:28:38.640
the things that were more kind of

0:28:36.159,0:28:40.399
interesting and inspiring and engaging

0:28:38.640,0:28:42.320
and i thought it was great and then like

0:28:40.399,0:28:43.600
a couple weeks later i found myself

0:28:42.320,0:28:44.880
every time i was using twitter it was

0:28:43.600,0:28:46.640
just

0:28:44.880,0:28:48.960
making me frustrated for one reason or

0:28:46.640,0:28:50.159
another so it's like you really have to

0:28:48.960,0:28:52.480
focus on like

0:28:50.159,0:28:53.360
on curating and filtering people out and

0:28:52.480,0:28:55.279
stuff

0:28:53.360,0:28:56.880
yeah so i don't know like is there

0:28:55.279,0:29:00.799
anything you do in particular that

0:28:56.880,0:29:00.799
makes it just work well for you

0:29:00.960,0:29:06.159
uh for so i've heard i've heard from

0:29:04.559,0:29:08.000
other people that lists help

0:29:06.159,0:29:09.440
i don't personally use them i've tried

0:29:08.000,0:29:13.039
that out there yeah

0:29:09.440,0:29:14.799
i guess yeah and i see people start to

0:29:13.039,0:29:16.559
use them and i'm just like i can't do

0:29:14.799,0:29:19.279
this

0:29:16.559,0:29:20.640
yeah so my new rule lately is just okay

0:29:19.279,0:29:23.840
i don't care how

0:29:20.640,0:29:25.600
like how how much of an expert you are

0:29:23.840,0:29:27.360
at this particular thing

0:29:25.600,0:29:28.799
which is why i probably followed them to

0:29:27.360,0:29:30.720
begin with right was because they're

0:29:28.799,0:29:33.360
really good at this one thing and i was

0:29:30.720,0:29:35.279
wanting to learn from them uh like if

0:29:33.360,0:29:38.720
you just talk about politics

0:29:35.279,0:29:41.520
like too much i i just have to either

0:29:38.720,0:29:42.080
or block or unfollow i don't know what

0:29:41.520,0:29:43.760
it is

0:29:42.080,0:29:45.679
yeah it's too much sometimes it goes

0:29:43.760,0:29:48.080
into from like a follow to like

0:29:45.679,0:29:49.840
a like unfollow but then i still see

0:29:48.080,0:29:50.960
their tweets because like a friend of

0:29:49.840,0:29:54.559
mine like liked it

0:29:50.960,0:29:56.320
yeah yeah yeah that drives me crazy

0:29:54.559,0:29:58.080
um but you can actually find out i find

0:29:56.320,0:29:59.360
a lot of interesting people that way by

0:29:58.080,0:30:01.360
somebody you already follow

0:29:59.360,0:30:03.200
like seeing what they like yeah you like

0:30:01.360,0:30:04.559
click their profile like oh okay this

0:30:03.200,0:30:05.840
is cool and then you can follow them

0:30:04.559,0:30:07.679
right but sometimes you just gotta meet

0:30:05.840,0:30:08.240
or block people that do it like yeah the

0:30:07.679,0:30:10.399
one that

0:30:08.240,0:30:12.480
really gets me lately is like people on

0:30:10.399,0:30:16.000
twitter who are like responding to

0:30:12.480,0:30:20.080
a tweet from our president like

0:30:16.000,0:30:21.120
don't do that like he's not gonna see it

0:30:20.080,0:30:24.320
and you just look

0:30:21.120,0:30:27.679
really like angry like just

0:30:24.320,0:30:29.760
mad or angry or whatever yeah yeah

0:30:27.679,0:30:30.960
it just kind of signals that you're like

0:30:29.760,0:30:34.159
easily rattled

0:30:30.960,0:30:37.440
or like childish i don't know what it is

0:30:34.159,0:30:39.360
yeah it's it's hard i just need politics

0:30:37.440,0:30:40.960
yeah yeah yeah that's a good one i try

0:30:39.360,0:30:42.640
to i try to mute that stuff too but then

0:30:40.960,0:30:44.559
it gets hard because like

0:30:42.640,0:30:47.279
you mute certain keywords but then it's

0:30:44.559,0:30:48.799
like at certain times people are just

0:30:47.279,0:30:51.120
there's not a key word like people are

0:30:48.799,0:30:55.440
just going off on

0:30:51.120,0:30:57.120
i guess that's when you log off yeah

0:30:55.440,0:31:00.559
dude by the way your teeth are like

0:30:57.120,0:31:01.919
super white like i was thinking about

0:31:00.559,0:31:03.679
i don't know i don't know if it's the

0:31:01.919,0:31:05.120
video or what but i was like i think

0:31:03.679,0:31:05.679
it's just a weird lighting in here like

0:31:05.120,0:31:08.080
it's actually

0:31:05.679,0:31:10.559
really dark in here right now yeah but

0:31:08.080,0:31:13.279
i'm look i'm like kind of looking at the

0:31:10.559,0:31:14.880
the i have like the smallest little

0:31:13.279,0:31:15.440
window where i can see my camera it's

0:31:14.880,0:31:17.600
not even

0:31:15.440,0:31:18.720
it's like all blurry but it does look

0:31:17.600,0:31:22.159
really white in here

0:31:18.720,0:31:24.960
and so yeah i think it's just the

0:31:22.159,0:31:26.480
i was like the auto i i was like

0:31:24.960,0:31:28.000
thinking about doing the teeth whitening

0:31:26.480,0:31:30.480
i tried the like uh

0:31:28.000,0:31:31.200
the strips the over-the-counter strips

0:31:30.480,0:31:32.880
and then

0:31:31.200,0:31:34.640
it just you got to do it like every

0:31:32.880,0:31:37.440
night for an hour

0:31:34.640,0:31:38.559
um it's uh it's a it's a huge hassle so

0:31:37.440,0:31:41.039
i just gave up on it

0:31:38.559,0:31:42.480
i've never done it before uh i assure

0:31:41.039,0:31:44.960
you my teeth are not

0:31:42.480,0:31:46.399
yeah now all i can see in my little

0:31:44.960,0:31:48.000
thing is my teeth

0:31:46.399,0:31:49.600
i would love to change i don't know if

0:31:48.000,0:31:50.080
that's exposure or white balance or what

0:31:49.600,0:31:52.320
it is

0:31:50.080,0:31:53.760
it's the webcam it's yeah my teeth are

0:31:52.320,0:31:57.039
really actually pretty

0:31:53.760,0:31:58.000
awful pretty standard but like but like

0:31:57.039,0:31:59.600
when it comes to like

0:31:58.000,0:32:01.440
health and fitness and stuff like you've

0:31:59.600,0:32:03.600
been okay i think you posted some

0:32:01.440,0:32:05.440
some before and after shots and you've

0:32:03.600,0:32:07.840
been uh working on improving

0:32:05.440,0:32:10.480
your health and and you got a nice gym

0:32:07.840,0:32:13.360
set up garage gym set up right

0:32:10.480,0:32:15.120
yes yeah i shelled out the money to do a

0:32:13.360,0:32:17.600
home gym setup

0:32:15.120,0:32:18.720
uh which has been fantastic uh even

0:32:17.600,0:32:20.240
though it's only been set up for like a

0:32:18.720,0:32:23.360
week and a half now i guess

0:32:20.240,0:32:24.000
but uh it saves me like 20 minutes each

0:32:23.360,0:32:26.640
way

0:32:24.000,0:32:27.679
yeah and so that's nearly an hour of my

0:32:26.640,0:32:30.720
time

0:32:27.679,0:32:31.760
four days a week and i don't have to

0:32:30.720,0:32:34.080
plan it i could just

0:32:31.760,0:32:35.200
head out there and do my thing pays for

0:32:34.080,0:32:38.720
itself basically

0:32:35.200,0:32:42.000
um what but yeah a few years ago i

0:32:38.720,0:32:45.360
um i had met a friend online

0:32:42.000,0:32:47.840
and he had invited me to a conference

0:32:45.360,0:32:49.200
where he was a speaker and at this

0:32:47.840,0:32:51.120
conference there were just a lot of

0:32:49.200,0:32:52.000
people who were into health and fitness

0:32:51.120,0:32:54.000
a lot of personal

0:32:52.000,0:32:55.679
like online coaches and stuff and i'm

0:32:54.000,0:32:57.840
not talking about like

0:32:55.679,0:32:59.840
influencer instagram stuff or whatever

0:32:57.840,0:33:02.080
i'm talking about like online coach

0:32:59.840,0:33:04.000
i'm training this guy who's gonna be

0:33:02.080,0:33:04.480
like trying out for the olympic team or

0:33:04.000,0:33:07.679
whatever

0:33:04.480,0:33:10.960
oh [ __ ] yeah real online fitness folks

0:33:07.679,0:33:14.240
and uh one of them his name's andy uh

0:33:10.960,0:33:17.919
this super specimen

0:33:14.240,0:33:20.320
of a man yeah a british guy

0:33:17.919,0:33:21.840
like six foot four lives in japan he has

0:33:20.320,0:33:22.799
like the number one fitness website in

0:33:21.840,0:33:24.720
japan

0:33:22.799,0:33:26.559
and uh he became my online coach for a

0:33:24.720,0:33:28.159
couple years and i lost a ton of weight

0:33:26.559,0:33:29.840
i learned how to lift weights and eat

0:33:28.159,0:33:31.600
right and it

0:33:29.840,0:33:33.519
like the physical transformation was

0:33:31.600,0:33:35.760
awesome but the mental

0:33:33.519,0:33:38.399
transformation was equally as important

0:33:35.760,0:33:39.679
to me yeah it was way better um

0:33:38.399,0:33:41.360
i don't i don't want to say i was

0:33:39.679,0:33:42.080
depressed or anything like that but i

0:33:41.360,0:33:44.080
was at this

0:33:42.080,0:33:45.760
stage with my business where like just

0:33:44.080,0:33:47.360
wasn't interested in working on it i was

0:33:45.760,0:33:49.039
like really lethargic

0:33:47.360,0:33:50.720
i just didn't have much of an interest

0:33:49.039,0:33:54.480
in doing anything at all but then

0:33:50.720,0:33:57.039
once i like got in shape just uh

0:33:54.480,0:33:58.320
felt tremendously better and so i try to

0:33:57.039,0:34:01.360
stay physically active

0:33:58.320,0:34:01.840
and eat well and also awesome yeah dude

0:34:01.360,0:34:04.799
i had to

0:34:01.840,0:34:06.000
do all of it yeah i had a very similar

0:34:04.799,0:34:09.200
thing actually i recently

0:34:06.000,0:34:10.960
lost like 40 45 pounds and um

0:34:09.200,0:34:12.879
that's awesome similar thing with

0:34:10.960,0:34:14.159
business like i was kind of between two

0:34:12.879,0:34:16.879
businesses had sold one

0:34:14.159,0:34:18.720
and was just like trying to figure out

0:34:16.879,0:34:21.040
what i want to do in life kind of thing

0:34:18.720,0:34:22.399
and just was like similar like i don't

0:34:21.040,0:34:24.159
know if i was depressed or

0:34:22.399,0:34:26.159
somewhat like i'm sure depression is

0:34:24.159,0:34:29.359
kind of a spectrum or whatever

0:34:26.159,0:34:30.960
um and then i was trying to

0:34:29.359,0:34:32.480
it's been a process for me though cause

0:34:30.960,0:34:35.119
like i

0:34:32.480,0:34:37.359
i wanted to just dive into like getting

0:34:35.119,0:34:39.760
super healthy after i sold my business

0:34:37.359,0:34:41.119
but it's like the first day i'm like i

0:34:39.760,0:34:42.240
work out for an hour and i'm like all

0:34:41.119,0:34:45.040
right i'm sore

0:34:42.240,0:34:47.040
my like ankles hurt like i don't want to

0:34:45.040,0:34:49.200
do this anymore you know

0:34:47.040,0:34:51.359
yeah so it's just taken time and just

0:34:49.200,0:34:53.520
gradually like little by little

0:34:51.359,0:34:54.399
um yeah it might be the type of training

0:34:53.520,0:34:57.119
too because

0:34:54.399,0:34:58.320
i have i mean there's a type of

0:34:57.119,0:34:59.440
weightlifting that you could do high

0:34:58.320,0:35:02.800
intensity training or

0:34:59.440,0:35:05.200
hit not hit just h-i-t

0:35:02.800,0:35:06.400
and you can do like a whole workout in

0:35:05.200,0:35:07.760
under 20 minutes

0:35:06.400,0:35:09.599
right and you do it like three times a

0:35:07.760,0:35:11.760
week so it's really quick

0:35:09.599,0:35:13.359
it's like and it's really effective too

0:35:11.760,0:35:14.000
and so you know some people they're

0:35:13.359,0:35:16.560
interesting

0:35:14.000,0:35:18.400
with certain types of training yeah yeah

0:35:16.560,0:35:20.000
yeah i've been doing um

0:35:18.400,0:35:22.000
i just do like mondays wednesdays

0:35:20.000,0:35:23.760
fridays i do upper body at the gym

0:35:22.000,0:35:26.000
and i try to hit it pretty hard you know

0:35:23.760,0:35:29.119
for 20 25 minutes and then

0:35:26.000,0:35:32.079
legs on uh tuesdays and thursdays and

0:35:29.119,0:35:32.960
yeah then i hit the sauna um i love the

0:35:32.079,0:35:34.240
sauna

0:35:32.960,0:35:35.760
i love doing that every day i haven't

0:35:34.240,0:35:37.839
done that in a while i was thinking

0:35:35.760,0:35:39.599
about getting one though because

0:35:37.839,0:35:41.040
apparently people i follow on twitter

0:35:39.599,0:35:43.359
now are getting saunas

0:35:41.040,0:35:44.320
and posting about it i think that guy uh

0:35:43.359,0:35:48.079
nat or nate

0:35:44.320,0:35:50.160
was uh matt was super into that yeah

0:35:48.079,0:35:52.320
yeah i saw him yeah it's kind of funny

0:35:50.160,0:35:54.079
yeah i saw him post about

0:35:52.320,0:35:55.520
getting like a barrel sauna i think

0:35:54.079,0:35:57.839
something like that it was a

0:35:55.520,0:35:59.119
yeah i don't remember the make and model

0:35:57.839,0:36:01.760
of it or whatever it was

0:35:59.119,0:36:02.640
but uh it did look quite cool uh it

0:36:01.760,0:36:06.560
looked like uh

0:36:02.640,0:36:08.640
like a wooden keg like on its side

0:36:06.560,0:36:09.599
so i guess you got the space to do that

0:36:08.640,0:36:12.960
down there

0:36:09.599,0:36:14.560
um i i do not but um

0:36:12.960,0:36:15.920
yeah he's he's a really cool guy and i

0:36:14.560,0:36:17.760
like seeing what he's up to just because

0:36:15.920,0:36:20.000
he's he does a lot of uh

0:36:17.760,0:36:21.359
interesting stuff yeah he does a bunch

0:36:20.000,0:36:23.119
of super interesting stuff i think he

0:36:21.359,0:36:27.119
did that um

0:36:23.119,0:36:30.880
course on rome um the uh note-taking

0:36:27.119,0:36:33.440
tool and um i was using i still use rome

0:36:30.880,0:36:35.280
i was real heavy in like to like for

0:36:33.440,0:36:37.119
like a month or so i was trying to learn

0:36:35.280,0:36:37.440
about all the features and stuff like

0:36:37.119,0:36:40.079
that

0:36:37.440,0:36:42.079
filters and queries and now i just use

0:36:40.079,0:36:45.440
it as like a glorified notepad

0:36:42.079,0:36:47.040
um but i was i was trying to journal

0:36:45.440,0:36:48.640
almost every day i kind of stopped doing

0:36:47.040,0:36:50.000
that about a week ago

0:36:48.640,0:36:52.000
but i think i noticed that you were

0:36:50.000,0:36:54.079
talking about journaling are you uh your

0:36:52.000,0:36:57.520
big journaler

0:36:54.079,0:36:59.119
i'm not like super committed to it in

0:36:57.520,0:36:59.839
the sense that like i do it once a day

0:36:59.119,0:37:01.520
or whatever

0:36:59.839,0:37:03.280
sometimes i get on a streak where i'll

0:37:01.520,0:37:06.400
like do it daily for a little bit

0:37:03.280,0:37:08.160
but um more often than not it's usually

0:37:06.400,0:37:08.800
like i just have too much going on in my

0:37:08.160,0:37:11.040
head

0:37:08.800,0:37:11.839
and i don't have any focus and i find

0:37:11.040,0:37:14.240
that

0:37:11.839,0:37:15.359
just opening up the text editor or

0:37:14.240,0:37:18.720
whatever

0:37:15.359,0:37:19.760
lately i've been using um there's an app

0:37:18.720,0:37:22.480
called bear

0:37:19.760,0:37:23.520
it's kind of like evernote but it's only

0:37:22.480,0:37:26.240
and it's just like a little bit

0:37:23.520,0:37:26.800
of a nicer user experience i'll journal

0:37:26.240,0:37:28.240
and bear

0:37:26.800,0:37:30.079
and i'll just like write down a list of

0:37:28.240,0:37:32.800
all the stuff that i got to get done

0:37:30.079,0:37:33.760
and like figure out what's actually

0:37:32.800,0:37:36.320
important

0:37:33.760,0:37:37.119
which ones can i do like real quickly to

0:37:36.320,0:37:39.760
where

0:37:37.119,0:37:41.520
like it just gets taken off my plate and

0:37:39.760,0:37:43.839
then i get to free up that mental ram

0:37:41.520,0:37:45.200
right and so i do like writing a journal

0:37:43.839,0:37:46.960
like from time to time about like what

0:37:45.200,0:37:48.720
i'm feeling what i'm going through

0:37:46.960,0:37:50.000
if there's something that's on my mind i

0:37:48.720,0:37:51.599
like to get it out there and then

0:37:50.000,0:37:54.320
i generally feel a lot better after i do

0:37:51.599,0:37:55.839
that i'm just not like uh

0:37:54.320,0:37:59.119
like super committed to like doing it

0:37:55.839,0:38:00.640
once a day or whatever regardless

0:37:59.119,0:38:02.560
you know just to keep the chain going

0:38:00.640,0:38:04.079
it's more like okay there's

0:38:02.560,0:38:05.520
i need to take a step back from what's

0:38:04.079,0:38:06.160
going on in life and like figure out

0:38:05.520,0:38:08.400
what

0:38:06.160,0:38:10.720
where i need to go from here mm-hmm

0:38:08.400,0:38:12.560
that's yeah that's interesting i was um

0:38:10.720,0:38:14.000
like so i i'd always heard like you

0:38:12.560,0:38:16.720
should journal you should journal

0:38:14.000,0:38:18.640
but i was like i hate journaling um and

0:38:16.720,0:38:22.079
then i started i guess

0:38:18.640,0:38:25.599
a few months ago doing it every night um

0:38:22.079,0:38:28.000
and i found it pretty helpful um

0:38:25.599,0:38:29.440
but then i kind of stopped like about a

0:38:28.000,0:38:31.520
week ago

0:38:29.440,0:38:33.440
um and instead i kind of been doing like

0:38:31.520,0:38:36.720
more meditating but kind of like

0:38:33.440,0:38:39.920
similarly like kind of ad hoc like

0:38:36.720,0:38:42.240
when i feel like i need to

0:38:39.920,0:38:44.560
you know and and like um i saw like

0:38:42.240,0:38:48.400
naval ravikant was like

0:38:44.560,0:38:50.400
you got to do 60 minutes every morning

0:38:48.400,0:38:52.720
do nothing at all and you gotta do it

0:38:50.400,0:38:53.440
for 60 days and i was like oh that's too

0:38:52.720,0:38:55.119
hard

0:38:53.440,0:38:56.880
and then i heard about it again recently

0:38:55.119,0:38:58.640
and i was like i gotta do that so i like

0:38:56.880,0:39:00.880
did it two days in a row

0:38:58.640,0:39:02.480
and then like the next day i was just

0:39:00.880,0:39:03.040
like too busy or whatever so i didn't do

0:39:02.480,0:39:05.280
it

0:39:03.040,0:39:06.640
um but i've been doing it more like ad

0:39:05.280,0:39:08.000
hoc like as

0:39:06.640,0:39:10.240
you know if i'm feeling weird or

0:39:08.000,0:39:11.760
whatever

0:39:10.240,0:39:14.079
that's generally how i go about the

0:39:11.760,0:39:17.359
journaling thing or

0:39:14.079,0:39:20.079
um just

0:39:17.359,0:39:20.560
the only thing that i like really have

0:39:20.079,0:39:23.680
like

0:39:20.560,0:39:28.000
in my routine uh as far as like

0:39:23.680,0:39:29.839
for my what would you call it just like

0:39:28.000,0:39:31.920
well-being i i don't know what it is

0:39:29.839,0:39:33.760
mental health well-being

0:39:31.920,0:39:35.760
yeah it's lifting weights for me just

0:39:33.760,0:39:38.000
because um

0:39:35.760,0:39:40.839
it's a workout it's a way to get you

0:39:38.000,0:39:42.880
know i feel good afterwards

0:39:40.839,0:39:44.160
yeah i don't know there's something

0:39:42.880,0:39:45.040
about lifting weights that just really

0:39:44.160,0:39:47.599
does it for me

0:39:45.040,0:39:48.560
there's a lot of a lot of gosh we're

0:39:47.599,0:39:49.760
just going to talk about twitter the

0:39:48.560,0:39:52.960
whole time

0:39:49.760,0:39:54.400
i love it on twitter that are like

0:39:52.960,0:39:56.400
really into fitness and they can put it

0:39:54.400,0:39:56.720
into boards better than i can like why

0:39:56.400,0:39:58.160
it's

0:39:56.720,0:40:00.000
good to lift weights and why it feels

0:39:58.160,0:40:01.680
good to be like

0:40:00.000,0:40:03.119
your body to be fatigued and like i

0:40:01.680,0:40:06.800
guess right from

0:40:03.119,0:40:08.160
it and totally back stronger and

0:40:06.800,0:40:10.400
yeah there's actually a really cool

0:40:08.160,0:40:13.680
piece by uh henry rollins

0:40:10.400,0:40:16.319
the musician uh he has this really cool

0:40:13.680,0:40:17.280
like essay on like the iron god i think

0:40:16.319,0:40:18.720
it was and

0:40:17.280,0:40:20.400
basically just weightlifting and like

0:40:18.720,0:40:23.440
why weightlifting is so amazing

0:40:20.400,0:40:24.640
right and so i'll do that have you done

0:40:23.440,0:40:28.160
the wim hof thing

0:40:24.640,0:40:30.319
by aj so i've heard about that

0:40:28.160,0:40:31.680
and i've been wanting to do like i've

0:40:30.319,0:40:34.079
been wanting to go like a br

0:40:31.680,0:40:34.880
to like a breath work seminar or some

0:40:34.079,0:40:37.119
[ __ ]

0:40:34.880,0:40:38.640
you should do it yes i did it a couple

0:40:37.119,0:40:40.240
times

0:40:38.640,0:40:42.160
a couple years ago yeah so this isn't

0:40:40.240,0:40:44.160
like something i'm like committed to

0:40:42.160,0:40:45.359
or that i've even done recently but i'm

0:40:44.160,0:40:47.359
still

0:40:45.359,0:40:49.359
i still think about it from time to time

0:40:47.359,0:40:51.599
and how it made me feel

0:40:49.359,0:40:53.599
and i try to like just like think about

0:40:51.599,0:40:56.079
that every now and then because

0:40:53.599,0:40:57.119
we like i did this uh i guess we called

0:40:56.079,0:40:59.040
it mancation

0:40:57.119,0:41:00.400
where we had like 13 other online

0:40:59.040,0:41:02.160
entrepreneurs when we ran out this big

0:41:00.400,0:41:05.920
mansion and one of the dudes

0:41:02.160,0:41:08.640
had a wim hof instructor fly in and

0:41:05.920,0:41:10.079
uh so we did like three hours of it and

0:41:08.640,0:41:11.440
none of us i don't think any of us had

0:41:10.079,0:41:13.920
ever done it before

0:41:11.440,0:41:14.960
and it was definitely a thing there's

0:41:13.920,0:41:16.880
something going on

0:41:14.960,0:41:18.400
something happens that type of breathing

0:41:16.880,0:41:20.000
yeah there's

0:41:18.400,0:41:21.760
yeah it was a really interesting

0:41:20.000,0:41:24.160
experience um

0:41:21.760,0:41:25.680
my understanding what one of the guys

0:41:24.160,0:41:27.599
that was there said it was basically

0:41:25.680,0:41:29.680
like doing molly

0:41:27.599,0:41:31.200
so i've never done so i can't tell you

0:41:29.680,0:41:32.560
it's like if it did or not but he was

0:41:31.200,0:41:34.960
like yeah i feel exactly

0:41:32.560,0:41:36.079
the way that i did after taking molly

0:41:34.960,0:41:39.040
for the first time

0:41:36.079,0:41:40.079
dude so everyone was super relaxed

0:41:39.040,0:41:43.520
afterwards

0:41:40.079,0:41:46.240
very like like there were people who

0:41:43.520,0:41:47.119
left uh like the house that we were

0:41:46.240,0:41:48.560
staying at

0:41:47.119,0:41:50.880
there were people who left that i didn't

0:41:48.560,0:41:52.319
even speak with that that entire trip

0:41:50.880,0:41:54.160
just because there's so many people and

0:41:52.319,0:41:55.839
i didn't know anybody but we're all like

0:41:54.160,0:41:57.280
giving each other hugs and stuff

0:41:55.839,0:41:58.800
as like they're leaving because it was

0:41:57.280,0:41:59.520
just like an emotional kind of thing

0:41:58.800,0:42:02.560
going on

0:41:59.520,0:42:04.079
right i don't know but yeah it was

0:42:02.560,0:42:05.520
definitely something to

0:42:04.079,0:42:07.119
to consider trying i would i would

0:42:05.520,0:42:07.520
suggest that's cool yeah yeah i think i

0:42:07.119,0:42:10.720
heard

0:42:07.520,0:42:14.000
uh i heard on the aubrey marcus uh

0:42:10.720,0:42:16.079
podcast um he'd had uh

0:42:14.000,0:42:17.359
i think he had that dude wim hof on and

0:42:16.079,0:42:20.560
they did some retreat in

0:42:17.359,0:42:22.480
poland recently um and and i heard about

0:42:20.560,0:42:24.000
it there and then a few different places

0:42:22.480,0:42:25.760
and uh and the other thing i've been

0:42:24.000,0:42:27.440
thinking about is like psychedelics like

0:42:25.760,0:42:29.200
especially as i've heard like tim

0:42:27.440,0:42:31.200
ferriss talk about that

0:42:29.200,0:42:33.280
rogan and stuff like that and i've never

0:42:31.200,0:42:35.839
done really any of that stuff

0:42:33.280,0:42:36.640
um but i've been starting to think about

0:42:35.839,0:42:40.720
it you know

0:42:36.640,0:42:42.319
and uh oh yeah definitely i mean

0:42:40.720,0:42:44.079
yeah tim talks about it a lot rogan

0:42:42.319,0:42:45.520
talks about a lot i know oregon just

0:42:44.079,0:42:48.000
legalized everything

0:42:45.520,0:42:48.720
right like right so i don't know what's

0:42:48.000,0:42:51.839
gonna happen

0:42:48.720,0:42:54.720
they have the first major results from

0:42:51.839,0:42:56.400
a uh i guess it was that thing that tim

0:42:54.720,0:42:58.560
funded a couple years ago like some sort

0:42:56.400,0:42:58.560
of

0:43:01.359,0:43:04.800
treatment for ptsd i believe and

0:43:03.359,0:43:06.079
apparently the results were like

0:43:04.800,0:43:07.839
outstanding

0:43:06.079,0:43:09.599
and so there's definitely something

0:43:07.839,0:43:11.440
there i feel pretty great without having

0:43:09.599,0:43:14.720
to do drugs personally

0:43:11.440,0:43:16.000
but it is really interesting to hear all

0:43:14.720,0:43:16.400
the studies that are coming out about it

0:43:16.000,0:43:18.240
and

0:43:16.400,0:43:20.160
see what people are focusing in on and

0:43:18.240,0:43:20.800
like how that can help people recover

0:43:20.160,0:43:22.560
from

0:43:20.800,0:43:24.839
like mental illness and all that other

0:43:22.560,0:43:28.880
stuff it is quite fascinating

0:43:24.839,0:43:32.079
yeah hard segue into uh

0:43:28.880,0:43:35.359
yeah i know well i love it

0:43:32.079,0:43:36.880
e-commerce no no i love it like i kind

0:43:35.359,0:43:38.240
of like to go all over the place

0:43:36.880,0:43:39.040
actually like those are kind of my

0:43:38.240,0:43:41.280
favorite

0:43:39.040,0:43:42.640
types of podcasts to listen to so that's

0:43:41.280,0:43:44.079
kind of what i'd

0:43:42.640,0:43:45.200
like to do i'll wrap it up with the

0:43:44.079,0:43:46.079
journaling thing real quick though

0:43:45.200,0:43:47.680
because

0:43:46.079,0:43:49.920
i know you listen to mcconaughey's

0:43:47.680,0:43:52.839
podcast i i heard him on rogan and one

0:43:49.920,0:43:55.599
of the things that he talked about was

0:43:52.839,0:43:56.800
journalism

0:43:55.599,0:43:59.200
you know what was i going through in

0:43:56.800,0:44:00.560
life when things were really good and

0:43:59.200,0:44:02.079
things were really bad like what was my

0:44:00.560,0:44:03.520
routine like what was i eating and

0:44:02.079,0:44:05.760
feeling and whatever

0:44:03.520,0:44:07.520
and i think that's one of the uh like a

0:44:05.760,0:44:08.800
fantastic recent journal i wish i had

0:44:07.520,0:44:10.079
done it when i was younger i wish i were

0:44:08.800,0:44:11.760
doing it now

0:44:10.079,0:44:14.160
right so that 20 years down the line i

0:44:11.760,0:44:17.040
can go uh look back and be like oh

0:44:14.160,0:44:17.760
okay just kind of like reflect on that

0:44:17.040,0:44:19.920
before i

0:44:17.760,0:44:21.920
croak or whatever yeah i thought that

0:44:19.920,0:44:22.640
was so fascinating too and especially

0:44:21.920,0:44:24.480
like

0:44:22.640,0:44:26.240
not knowing that much about matthew

0:44:24.480,0:44:28.079
mcconaughey and thinking of him as more

0:44:26.240,0:44:31.359
of just kind of like a

0:44:28.079,0:44:33.119
free spirit like wild dude i was kind of

0:44:31.359,0:44:34.960
like surprised that he was into

0:44:33.119,0:44:37.760
journaling of all things

0:44:34.960,0:44:39.200
uh especially for so long and so

0:44:37.760,0:44:42.319
disciplined i was like

0:44:39.200,0:44:44.720
really surprised about that yeah yeah

0:44:42.319,0:44:45.680
interesting guy yeah he's a super

0:44:44.720,0:44:51.280
interesting guy

0:44:45.680,0:44:53.680
um hard segway into uh shopify so how

0:44:51.280,0:44:54.720
how you talk a good bit about the

0:44:53.680,0:44:55.599
different things you're doing with

0:44:54.720,0:44:58.640
shopify

0:44:55.599,0:44:59.040
and um different apps and and stuff that

0:44:58.640,0:45:00.880
you're

0:44:59.040,0:45:02.319
playing out like how's all that like

0:45:00.880,0:45:05.280
going for you

0:45:02.319,0:45:06.319
pain points uh stuff that you're

0:45:05.280,0:45:08.880
enjoying

0:45:06.319,0:45:10.400
or playing with like what kind of stuff

0:45:08.880,0:45:12.240
are you playing with and tweaking right

0:45:10.400,0:45:16.000
now

0:45:12.240,0:45:17.200
uh right now we're doing a

0:45:16.000,0:45:19.040
well i guess there are a few different

0:45:17.200,0:45:20.400
things um

0:45:19.040,0:45:23.119
the main thing i'm doing with shopify at

0:45:20.400,0:45:25.599
the moment is just trying to

0:45:23.119,0:45:26.480
have a as good of a user experience as

0:45:25.599,0:45:30.079
possible for

0:45:26.480,0:45:32.400
our customers because um

0:45:30.079,0:45:33.599
so for the first four years of i think

0:45:32.400,0:45:37.599
four years of

0:45:33.599,0:45:40.640
spy guy we i was just using a 150 dollar

0:45:37.599,0:45:42.480
template like uh i bought it shopify

0:45:40.640,0:45:44.000
template store or whatever it's called

0:45:42.480,0:45:46.960
theme store and

0:45:44.000,0:45:46.960
i wrote that thing

0:45:47.839,0:45:54.640
a couple years ago i paid for like

0:45:50.880,0:45:55.760
a custom theme uh it was expensive right

0:45:54.640,0:45:57.680
like

0:45:55.760,0:45:59.119
50 000 or something like that when

0:45:57.680,0:46:02.880
everything was said and done

0:45:59.119,0:46:05.920
right but i had an agency do that for me

0:46:02.880,0:46:06.800
and like it was good like i think there

0:46:05.920,0:46:08.800
were some things that could have been

0:46:06.800,0:46:09.599
better but the thing is like going back

0:46:08.800,0:46:12.000
and

0:46:09.599,0:46:12.960
uh like editing it we're a small team

0:46:12.000,0:46:14.079
over here right

0:46:12.960,0:46:15.599
if somebody's gonna be editing the

0:46:14.079,0:46:16.319
website it's either me or like a

0:46:15.599,0:46:19.520
developer

0:46:16.319,0:46:22.800
that i'm paying like on contract work

0:46:19.520,0:46:24.079
and it kind of gets difficult uh when

0:46:22.800,0:46:28.480
you have a custom theme to

0:46:24.079,0:46:29.839
do stuff um and so i do find it a little

0:46:28.480,0:46:31.200
bit annoying that i basically have to

0:46:29.839,0:46:33.359
always have a developer

0:46:31.200,0:46:34.240
handy to like do things for me and fix

0:46:33.359,0:46:35.599
things up

0:46:34.240,0:46:37.440
and then i try to use something like

0:46:35.599,0:46:39.040
shogun to build a custom landing page

0:46:37.440,0:46:42.480
and then that doesn't play nice with

0:46:39.040,0:46:43.680
shopify sometimes and so that's kind of

0:46:42.480,0:46:45.760
like the main thing that i'm dealing

0:46:43.680,0:46:48.880
with shopify right now is just

0:46:45.760,0:46:50.640
um we're trying to do a quick facelift

0:46:48.880,0:46:52.160
um based on some user testing that we

0:46:50.640,0:46:52.640
did we found a lot of different pain

0:46:52.160,0:46:55.359
points

0:46:52.640,0:46:57.359
on our website or some product pages

0:46:55.359,0:47:01.280
weren't clear

0:46:57.359,0:47:02.640
or excuse me like our

0:47:01.280,0:47:04.480
ordering and shipping policies were

0:47:02.640,0:47:06.400
unclear or maybe like our cart page had

0:47:04.480,0:47:08.560
an issue on it that we were unaware of

0:47:06.400,0:47:10.640
like we did some user testing to

0:47:08.560,0:47:13.040
diagnose a lot of those issues

0:47:10.640,0:47:14.640
and then now we're tweaking the website

0:47:13.040,0:47:19.359
and trying to fix those

0:47:14.640,0:47:21.920
issues while also kind of

0:47:19.359,0:47:22.720
um trying to improve the quality of the

0:47:21.920,0:47:25.200
design

0:47:22.720,0:47:26.240
to so that when people load our website

0:47:25.200,0:47:28.319
they're like oh okay

0:47:26.240,0:47:29.760
like this feels like a website where

0:47:28.319,0:47:30.800
they put in a lot of resources and

0:47:29.760,0:47:32.559
they're making it

0:47:30.800,0:47:34.160
useful to the customer and a lot of

0:47:32.559,0:47:36.480
that's subconscious right

0:47:34.160,0:47:37.520
like it's just like find things like oh

0:47:36.480,0:47:39.200
wow this is actually like a

0:47:37.520,0:47:42.000
well-designed website

0:47:39.200,0:47:44.400
um they actually have like a product

0:47:42.000,0:47:47.040
video on the product page that is like

0:47:44.400,0:47:48.559
it's well lit uh the audio quality is

0:47:47.040,0:47:49.680
good like this person seems to know what

0:47:48.559,0:47:52.240
they're talking about

0:47:49.680,0:47:54.000
like i'm just trying to put a nice coat

0:47:52.240,0:47:55.520
of polish on the website and

0:47:54.000,0:47:57.680
our content and all the different things

0:47:55.520,0:47:58.960
that we do so that when people

0:47:57.680,0:48:01.760
who are shopping around they might

0:47:58.960,0:48:04.720
compare us to a competitor who's using

0:48:01.760,0:48:05.200
like 150 theme that they've like hacked

0:48:04.720,0:48:06.720
to do

0:48:05.200,0:48:08.240
what they want but maybe like the user

0:48:06.720,0:48:10.079
experience is really poor

0:48:08.240,0:48:11.440
right like i want to be in as like a

0:48:10.079,0:48:14.000
premium option

0:48:11.440,0:48:16.079
yeah space so yeah it's interesting how

0:48:14.000,0:48:17.599
like design like i remember at one time

0:48:16.079,0:48:19.200
looking at like those trust

0:48:17.599,0:48:22.079
badges like there's these different

0:48:19.200,0:48:25.280
trust badges that you could get

0:48:22.079,0:48:27.040
and i was like a b testing them

0:48:25.280,0:48:29.359
uh on a site i used to work for and

0:48:27.040,0:48:30.880
stuff like that and then um somebody

0:48:29.359,0:48:31.760
told me they were like if you have a

0:48:30.880,0:48:34.480
good if you have

0:48:31.760,0:48:36.240
good design you don't need the trust

0:48:34.480,0:48:36.960
badge like the trust badge kind of makes

0:48:36.240,0:48:39.280
it worse

0:48:36.960,0:48:40.960
i absolutely agree yeah like you know

0:48:39.280,0:48:41.760
like there's just something about great

0:48:40.960,0:48:43.280
design you just

0:48:41.760,0:48:45.280
automatically trust them it's like okay

0:48:43.280,0:48:47.599
these guys have their [ __ ] together

0:48:45.280,0:48:49.760
you know mine is really important and i

0:48:47.599,0:48:51.680
feel like a lot of people in

0:48:49.760,0:48:53.839
the e-commerce world just like don't

0:48:51.680,0:48:55.760
other than like designers

0:48:53.839,0:48:57.599
like i i don't a lot of them appreciate

0:48:55.760,0:48:59.200
it right they're too busy focusing on

0:48:57.599,0:49:01.040
things like oh should i

0:48:59.200,0:49:02.319
how much should my free shipping

0:49:01.040,0:49:04.640
threshold biggie

0:49:02.319,0:49:06.559
or uh just like making really small

0:49:04.640,0:49:08.319
inconsequential changes to their website

0:49:06.559,0:49:10.240
or like installing shopify apps and

0:49:08.319,0:49:11.520
testing them and oh this one loads a

0:49:10.240,0:49:12.079
little bit slower so i'm not going to

0:49:11.520,0:49:15.280
use it

0:49:12.079,0:49:16.960
or right like whereas maybe like i know

0:49:15.280,0:49:20.800
one person in particular who

0:49:16.960,0:49:23.520
is very like ingrained

0:49:20.800,0:49:25.040
in the entire technical aspect of his

0:49:23.520,0:49:28.079
shopify website so that it

0:49:25.040,0:49:29.839
runs as good as it can but man like

0:49:28.079,0:49:31.359
really needs a website redesign because

0:49:29.839,0:49:34.720
it's so difficult

0:49:31.359,0:49:35.760
it's ugly in my personal view like i

0:49:34.720,0:49:37.599
wish that he would spend

0:49:35.760,0:49:39.440
time and money into really great design

0:49:37.599,0:49:41.119
because that's going to do more than

0:49:39.440,0:49:42.800
any that's going to have a higher return

0:49:41.119,0:49:44.960
than anything else he's going to do

0:49:42.800,0:49:45.839
like a b testing apps and a b testing

0:49:44.960,0:49:49.040
landing pages

0:49:45.839,0:49:50.640
and whatever else yeah but it's hard for

0:49:49.040,0:49:52.480
e-commerce store owners because

0:49:50.640,0:49:54.240
we don't know anything about design

0:49:52.480,0:49:56.800
right and so

0:49:54.240,0:49:58.319
like i have this problem like i'll load

0:49:56.800,0:50:00.319
up my own website

0:49:58.319,0:50:01.680
and i'll see something and it just

0:50:00.319,0:50:03.280
doesn't look right but i couldn't tell

0:50:01.680,0:50:05.520
you why it's not right

0:50:03.280,0:50:07.119
um and so it gets really hard to like

0:50:05.520,0:50:08.400
diagnose a lot of design problems that

0:50:07.119,0:50:09.920
you have

0:50:08.400,0:50:12.559
so then you gotta find a designer and

0:50:09.920,0:50:15.040
designers can be expensive

0:50:12.559,0:50:16.240
yeah yeah yeah but good good design is

0:50:15.040,0:50:18.559
really important

0:50:16.240,0:50:20.240
it's interesting like yeah it's

0:50:18.559,0:50:22.160
interesting because like i i've mostly

0:50:20.240,0:50:25.359
been in like the magento world for

0:50:22.160,0:50:27.440
forever and i've been trying to kind of

0:50:25.359,0:50:29.280
dive into the shopify world a little bit

0:50:27.440,0:50:31.680
and my impression of like

0:50:29.280,0:50:32.559
shopify was like everything was plug and

0:50:31.680,0:50:33.680
play like

0:50:32.559,0:50:35.440
because the whole thing of where you're

0:50:33.680,0:50:36.880
like oh i got to have a developer to

0:50:35.440,0:50:39.040
make design tweaks or

0:50:36.880,0:50:40.640
little tweaks to the site that's like

0:50:39.040,0:50:42.559
magento and i thought

0:50:40.640,0:50:44.400
like but it's interesting because some

0:50:42.559,0:50:44.720
of these dynamics are playing themselves

0:50:44.400,0:50:46.960
out

0:50:44.720,0:50:47.920
in the shopify ecosystem as it has

0:50:46.960,0:50:50.160
matured

0:50:47.920,0:50:52.160
in similar ways like even though it's a

0:50:50.160,0:50:54.400
you know open source versus sas

0:50:52.160,0:50:56.160
and stuff like that but like yeah it's

0:50:54.400,0:50:57.520
it's interesting you know that you got

0:50:56.160,0:51:00.559
to get a developer to do

0:50:57.520,0:51:02.000
little tweaks and um

0:51:00.559,0:51:03.839
you know and then like you said you got

0:51:02.000,0:51:05.839
the people that are so so

0:51:03.839,0:51:07.680
thinking about all of the technical

0:51:05.839,0:51:09.200
details all the time

0:51:07.680,0:51:11.040
that they can't really focus on the

0:51:09.200,0:51:13.520
bigger picture you know

0:51:11.040,0:51:15.040
yeah like the user experience the thing

0:51:13.520,0:51:16.240
with the shopify st

0:51:15.040,0:51:18.480
so there's a couple different points

0:51:16.240,0:51:20.079
there um with the shopify apps a lot of

0:51:18.480,0:51:21.440
them just don't play nice together

0:51:20.079,0:51:23.760
right either they don't communicate with

0:51:21.440,0:51:25.359
each other properly like if it's

0:51:23.760,0:51:27.200
some sort of data that's going through

0:51:25.359,0:51:28.319
apis and stuff which i'm not a

0:51:27.200,0:51:29.760
programmer so i might have just said

0:51:28.319,0:51:33.040
that completely wrong

0:51:29.760,0:51:34.480
but i do know that's right you can't

0:51:33.040,0:51:36.319
you can't use that app because it

0:51:34.480,0:51:37.920
doesn't communicate with this other app

0:51:36.319,0:51:38.720
which is communicating with the facebook

0:51:37.920,0:51:40.079
pixel

0:51:38.720,0:51:42.240
and all this other stuff and so you got

0:51:40.079,0:51:44.559
to worry about that but then

0:51:42.240,0:51:46.319
like i was dealing with an issue with uh

0:51:44.559,0:51:48.559
this app shogun the other day which is

0:51:46.319,0:51:50.000
an awesome landing page builder app but

0:51:48.559,0:51:51.680
it didn't play nice with something in my

0:51:50.000,0:51:53.760
theme and it didn't play nice with my

0:51:51.680,0:51:55.040
reviews app and it didn't play nice with

0:51:53.760,0:51:56.960
some other thing

0:51:55.040,0:51:58.319
and so i have to like contact the

0:51:56.960,0:52:00.079
different app developers who are all

0:51:58.319,0:52:00.960
blaming it on each other as why it's not

0:52:00.079,0:52:03.040
working

0:52:00.960,0:52:04.640
and then it just becomes really

0:52:03.040,0:52:07.119
frustrating to deal with

0:52:04.640,0:52:08.720
yeah that's interesting and then you got

0:52:07.119,0:52:10.559
people going the other direction

0:52:08.720,0:52:11.920
where they have a totally like headless

0:52:10.559,0:52:14.240
solution where like

0:52:11.920,0:52:15.359
the whole front end is custom and then

0:52:14.240,0:52:18.720
they gotta api

0:52:15.359,0:52:19.440
everything in um but i heard a little

0:52:18.720,0:52:21.520
bit about that

0:52:19.440,0:52:22.559
but if i tried to talk about it right

0:52:21.520,0:52:25.839
now it would not sound

0:52:22.559,0:52:28.640
yeah super smart yeah yeah so

0:52:25.839,0:52:30.160
shogun is for building like landing

0:52:28.640,0:52:33.440
pages that are either product

0:52:30.160,0:52:35.280
specific or just like different

0:52:33.440,0:52:36.640
campaign pages or categories yeah

0:52:35.280,0:52:38.640
whatever page you could want

0:52:36.640,0:52:40.559
yeah just if you just want a completely

0:52:38.640,0:52:42.480
blank page but it looks like your

0:52:40.559,0:52:43.599
theme like it'll pull all your theme

0:52:42.480,0:52:45.040
settings and then you can

0:52:43.599,0:52:47.599
create a landing page if you want to

0:52:45.040,0:52:48.319
drive traffic to it via like a facebook

0:52:47.599,0:52:51.440
ad right

0:52:48.319,0:52:52.480
or email letter an email campaign excuse

0:52:51.440,0:52:54.400
me

0:52:52.480,0:52:55.760
or if you want to make a brand new

0:52:54.400,0:52:59.119
product page but

0:52:55.760,0:53:00.880
like let's say your product

0:52:59.119,0:53:02.720
template your product page template

0:53:00.880,0:53:04.640
that's in your shopify theme

0:53:02.720,0:53:06.000
like let's say that you want some

0:53:04.640,0:53:09.440
additional

0:53:06.000,0:53:11.440
um additional like sections

0:53:09.440,0:53:13.359
i guess you would call it like so let's

0:53:11.440,0:53:14.000
say you want to add in like a grid or

0:53:13.359,0:53:16.079
you want to

0:53:14.000,0:53:17.440
import this video into this particular

0:53:16.079,0:53:19.760
spot or like there's

0:53:17.440,0:53:20.800
let's say you want to go ahead and make

0:53:19.760,0:53:23.280
columns

0:53:20.800,0:53:24.960
right then you could use shogun which is

0:53:23.280,0:53:26.720
like a drag and drop

0:53:24.960,0:53:28.400
landing page builder so you can add

0:53:26.720,0:53:30.240
certain things like oh you know what i

0:53:28.400,0:53:30.720
really like to have like a slideshow

0:53:30.240,0:53:32.640
banner

0:53:30.720,0:53:34.160
or something right here for whatever

0:53:32.640,0:53:34.880
reason then you can just grab that and

0:53:34.160,0:53:36.720
drag it in

0:53:34.880,0:53:37.920
and so it's kind of like a no code tool

0:53:36.720,0:53:41.200
i guess for people

0:53:37.920,0:53:43.680
who are trying to build landing pages um

0:53:41.200,0:53:44.880
but although they can add that those

0:53:43.680,0:53:46.800
features

0:53:44.880,0:53:48.240
um and this comes back into the design

0:53:46.800,0:53:49.920
thing but like one of the problems i

0:53:48.240,0:53:52.240
have is like okay i can

0:53:49.920,0:53:54.000
use shogun to make a landing page and it

0:53:52.240,0:53:57.200
has the features that i want

0:53:54.000,0:53:59.200
but like it doesn't look right and

0:53:57.200,0:54:00.720
it might not look look right because oh

0:53:59.200,0:54:03.920
you know what they're that

0:54:00.720,0:54:07.359
that bar is like too many pixels or

0:54:03.920,0:54:11.040
perfectly uh perfectly aligned with the

0:54:07.359,0:54:11.040
rest of your but they're

0:54:12.480,0:54:15.680
and so there's all these like small

0:54:13.839,0:54:18.160
little things that

0:54:15.680,0:54:19.200
yes the feature is now there but when

0:54:18.160,0:54:21.359
you're looking at it

0:54:19.200,0:54:23.040
visually it's like okay something is off

0:54:21.359,0:54:24.640
and i don't know how to fix it

0:54:23.040,0:54:26.400
right and so that's like bringing a

0:54:24.640,0:54:28.400
designer and i'm like okay why doesn't

0:54:26.400,0:54:30.079
this look like the rest of my website

0:54:28.400,0:54:32.559
right they're like oh it's because the

0:54:30.079,0:54:34.960
font is incorrect and then the font

0:54:32.559,0:54:36.559
size and font weight is wrong and then

0:54:34.960,0:54:38.480
also

0:54:36.559,0:54:40.079
yeah and so how somebody needs to be

0:54:38.480,0:54:42.640
doing that like design

0:54:40.079,0:54:44.160
on demand consultation right like you

0:54:42.640,0:54:45.599
just message it to them and be like okay

0:54:44.160,0:54:46.880
why is this so crappy from the rest of

0:54:45.599,0:54:48.960
my website and then they just

0:54:46.880,0:54:50.400
straight up tell you what it is have you

0:54:48.960,0:54:52.000
tried out any of those

0:54:50.400,0:54:53.599
um like because i know there's some

0:54:52.000,0:54:57.040
different like shopify

0:54:53.599,0:54:58.000
like um talent marketplaces kind of

0:54:57.040,0:54:59.680
thing to like

0:54:58.000,0:55:01.040
get a developer like i can't remember

0:54:59.680,0:55:03.040
the name of it

0:55:01.040,0:55:04.319
but like where you could go yeah the

0:55:03.040,0:55:05.520
shopify partner thing

0:55:04.319,0:55:07.040
is that what you mean i know there's the

0:55:05.520,0:55:08.559
partner thing but then i remember there

0:55:07.040,0:55:09.839
was this other thing it was like an

0:55:08.559,0:55:11.839
independent thing

0:55:09.839,0:55:13.359
um because it was a little similar to my

0:55:11.839,0:55:14.960
talent thing which is a little more

0:55:13.359,0:55:17.839
magenta oriented but

0:55:14.960,0:55:18.400
they um it was like for small jobs like

0:55:17.839,0:55:22.160
like

0:55:18.400,0:55:25.280
like small families jobs so like

0:55:22.160,0:55:27.280
uh there's i know toptill top

0:55:25.280,0:55:30.079
has been hitting me with ads like crazy

0:55:27.280,0:55:32.960
um they do it

0:55:30.079,0:55:33.200
yeah uh but then there's also i don't

0:55:32.960,0:55:35.440
know

0:55:33.200,0:55:37.200
am i allowed to name some of them yeah

0:55:35.440,0:55:38.960
yeah for sure

0:55:37.200,0:55:40.799
a few companies out there i have not

0:55:38.960,0:55:42.640
tried them like i know one

0:55:40.799,0:55:44.480
was hey carson and i think that's the

0:55:42.640,0:55:44.880
one that's the one i was thinking about

0:55:44.480,0:55:47.280
yeah

0:55:44.880,0:55:49.359
yeah yeah it's basically like you can

0:55:47.280,0:55:51.520
you can choose from their menu

0:55:49.359,0:55:53.359
uh of like changes that you want done to

0:55:51.520,0:55:55.839
your shopify website

0:55:53.359,0:55:56.720
right so does that work for that type of

0:55:55.839,0:55:58.640
thing

0:55:56.720,0:56:00.319
uh you know i tried one of those really

0:55:58.640,0:56:03.200
early on in

0:56:00.319,0:56:04.640
like 2014 like when we first got started

0:56:03.200,0:56:08.240
and

0:56:04.640,0:56:10.559
i ultimately ended up not

0:56:08.240,0:56:12.079
going down that route because i just

0:56:10.559,0:56:14.319
don't know if those

0:56:12.079,0:56:15.839
i it's like a trust thing like i don't

0:56:14.319,0:56:18.000
know if they really know what they're

0:56:15.839,0:56:19.280
talking about or like if they're doing

0:56:18.000,0:56:22.240
something the best way

0:56:19.280,0:56:24.000
like it seems like they might be doing a

0:56:22.240,0:56:25.680
lot of cookie cutter related stuff that

0:56:24.000,0:56:26.640
might work on some people's stuff but

0:56:25.680,0:56:29.119
then like

0:56:26.640,0:56:30.160
cause problems on my end i don't know i

0:56:29.119,0:56:33.680
just i guess i get

0:56:30.160,0:56:36.480
worried about like um i try to have like

0:56:33.680,0:56:38.319
clean code you know where everything is

0:56:36.480,0:56:39.760
so i could bring in just anybody to come

0:56:38.319,0:56:41.040
in and tweak stuff

0:56:39.760,0:56:42.400
whereas when i use that stuff in the

0:56:41.040,0:56:43.200
past it was like somebody would come in

0:56:42.400,0:56:44.319
and be like okay

0:56:43.200,0:56:46.480
all of this is a mess and i don't

0:56:44.319,0:56:48.480
understand what this is at all right

0:56:46.480,0:56:49.839
uh and so i just get really worried when

0:56:48.480,0:56:51.359
i just bring in like

0:56:49.839,0:56:52.960
a million different developers they

0:56:51.359,0:56:56.400
don't all know each other

0:56:52.960,0:56:57.839
right right right it's like i just get

0:56:56.400,0:56:59.359
worried about stuff getting bogged down

0:56:57.839,0:57:00.720
and stuff not working properly i guess

0:56:59.359,0:57:02.160
so i have one

0:57:00.720,0:57:04.000
that i go to for like pretty much

0:57:02.160,0:57:05.359
everything yeah that makes sense that

0:57:04.000,0:57:06.720
makes sense because the last thing you

0:57:05.359,0:57:08.640
want to hear is like ah this is all a

0:57:06.720,0:57:12.240
hot mess everything is

0:57:08.640,0:57:14.240
you know conflicting with each other and

0:57:12.240,0:57:16.160
now i got to charge you a lot of extra

0:57:14.240,0:57:17.839
money to untangle all that

0:57:16.160,0:57:19.359
you know and they're like a lot of

0:57:17.839,0:57:21.119
shopify apps where like you want to

0:57:19.359,0:57:24.000
install it but they leave

0:57:21.119,0:57:25.440
a lot of crap behind in your theme and

0:57:24.000,0:57:26.000
so i've experienced that before and i

0:57:25.440,0:57:28.079
just get really

0:57:26.000,0:57:29.520
paranoid about that sort of thing like

0:57:28.079,0:57:31.680
oh no what if

0:57:29.520,0:57:34.160
what if uh this developer changed the

0:57:31.680,0:57:36.160
thing that i asked him to do but then he

0:57:34.160,0:57:37.520
accidentally deleted this one thing or

0:57:36.160,0:57:40.960
like and now my

0:57:37.520,0:57:40.960
page isn't showing up in google

0:57:42.960,0:57:46.240
i don't even know if it's possible i

0:57:44.319,0:57:48.079
just get paranoid about it yeah i know

0:57:46.240,0:57:49.680
because it's like random stuff happens

0:57:48.079,0:57:50.799
when you're relying on google or

0:57:49.680,0:57:53.920
whatever

0:57:50.799,0:57:54.160
and then you're like who knows like um

0:57:53.920,0:57:56.480
and

0:57:54.160,0:57:57.359
and you um you recently took over like

0:57:56.480,0:58:00.160
your uh

0:57:57.359,0:58:01.760
facebook ads right you had like an

0:58:00.160,0:58:04.079
agency that was doing them and you're

0:58:01.760,0:58:06.799
like screw this i'm gonna do it myself

0:58:04.079,0:58:08.000
and then like you you got like much

0:58:06.799,0:58:12.000
better results and everything

0:58:08.000,0:58:15.040
right uh yeah so

0:58:12.000,0:58:18.720
i i we get a lot of our business through

0:58:15.040,0:58:21.359
google ads right over the years and

0:58:18.720,0:58:23.280
last year was the first um it was the

0:58:21.359,0:58:25.920
year that i came out with my first

0:58:23.280,0:58:26.799
actual products that i've designed up

0:58:25.920,0:58:28.319
until then we just

0:58:26.799,0:58:29.839
we were just like a retailer right we

0:58:28.319,0:58:31.760
were just on other people's stuff

0:58:29.839,0:58:33.839
but last year after i met that hardware

0:58:31.760,0:58:35.839
guy we

0:58:33.839,0:58:37.359
got to work on a product it's a hidden

0:58:35.839,0:58:39.280
camera finder for people who are

0:58:37.359,0:58:41.599
traveling and staying in airbnbs

0:58:39.280,0:58:43.680
because i hear about that stuff all the

0:58:41.599,0:58:46.240
time just based on my industry

0:58:43.680,0:58:47.599
and i could google alerts and i'd see or

0:58:46.240,0:58:49.200
like friends would send me articles

0:58:47.599,0:58:50.799
about people who i found a hidden camera

0:58:49.200,0:58:53.280
in their airbnb

0:58:50.799,0:58:54.880
and i was like okay you know what uh

0:58:53.280,0:58:58.160
this can be my first foray

0:58:54.880,0:59:01.440
into a selling a physical product

0:58:58.160,0:59:02.559
right that appeals to people who aren't

0:59:01.440,0:59:04.960
really interested

0:59:02.559,0:59:06.480
in like who don't need buy gear right

0:59:04.960,0:59:07.920
this is just for anybody who travels and

0:59:06.480,0:59:10.319
is concerned about their privacy

0:59:07.920,0:59:11.359
right right get this product and i was

0:59:10.319,0:59:13.520
like okay

0:59:11.359,0:59:15.200
uh i think this will do really well on

0:59:13.520,0:59:17.119
facebook ads right because

0:59:15.200,0:59:19.520
facebook ads i could target people who

0:59:17.119,0:59:21.680
are traveling like that's my logic

0:59:19.520,0:59:23.359
i i can pick the exact demographic that

0:59:21.680,0:59:24.799
i think is going to buy this product or

0:59:23.359,0:59:26.640
i might be wrong and we can test that

0:59:24.799,0:59:28.319
and it's actually this demographic

0:59:26.640,0:59:31.359
so anyways i just facebook is this

0:59:28.319,0:59:34.160
opportunity to sell like a low

0:59:31.359,0:59:34.960
price point product hit a ton of people

0:59:34.160,0:59:37.839
and hopefully get

0:59:34.960,0:59:39.359
like a ton of sales and i hired this

0:59:37.839,0:59:42.400
facebook agency

0:59:39.359,0:59:44.799
through twitter uh don't do that folk

0:59:42.400,0:59:47.200
um that did not work out me i spent a

0:59:44.799,0:59:49.119
lot of money on

0:59:47.200,0:59:50.960
um so we spent money on the ads of

0:59:49.119,0:59:53.680
course but the agency fees were just

0:59:50.960,0:59:54.319
absolutely absurd and they just stopped

0:59:53.680,0:59:56.799
the game

0:59:54.319,0:59:57.359
and i guess i fell for it i don't know

0:59:56.799,1:00:00.559
and

0:59:57.359,1:00:03.760
uh it just bombed and so uh

1:00:00.559,1:00:07.520
back in march when i let them go

1:00:03.760,1:00:10.000
the uh well coveted hit right and so for

1:00:07.520,1:00:11.040
a couple months i did all of the google

1:00:10.000,1:00:14.640
ads

1:00:11.040,1:00:15.440
um i i took that over and so it was like

1:00:14.640,1:00:18.640
i was

1:00:15.440,1:00:22.319
glad for the first time in six years

1:00:18.640,1:00:23.920
and uh after about two months of the

1:00:22.319,1:00:25.839
covet thing like starting in june like

1:00:23.920,1:00:27.520
things were really picking back up again

1:00:25.839,1:00:29.599
and i was like you know what i really

1:00:27.520,1:00:30.799
think that there's a way for us to make

1:00:29.599,1:00:32.640
money on facebook

1:00:30.799,1:00:34.559
maybe not with that product considering

1:00:32.640,1:00:35.839
all travel has halted

1:00:34.559,1:00:37.760
but there's got to be something we could

1:00:35.839,1:00:40.559
do with facebook and the bare minimum

1:00:37.760,1:00:42.000
is just setting up retargeting right

1:00:40.559,1:00:45.040
because we weren't doing any retargeting

1:00:42.000,1:00:46.559
whatsoever yeah okay and we set that up

1:00:45.040,1:00:48.799
like i set that up i just browse a bunch

1:00:46.559,1:00:50.079
of blogs online and maybe watch a

1:00:48.799,1:00:52.640
youtube video in a

1:00:50.079,1:00:54.319
podcast or two and got it up and running

1:00:52.640,1:00:56.640
and sure enough if you look at

1:00:54.319,1:00:58.160
i guess the tweet that you saw was if

1:00:56.640,1:01:00.480
you compare

1:00:58.160,1:01:02.000
third quarters numbers where it was just

1:01:00.480,1:01:03.520
me doing the retargeting thing on

1:01:02.000,1:01:05.520
facebook

1:01:03.520,1:01:07.200
compare third quarter to first quarter

1:01:05.520,1:01:09.040
when a ten thousand dollar a month

1:01:07.200,1:01:13.760
agency is running this thing

1:01:09.040,1:01:17.520
like we spent like 20

1:01:13.760,1:01:20.640
of what they did but ended up getting

1:01:17.520,1:01:22.400
uh like 10 more in sales than they did

1:01:20.640,1:01:25.680
over like a period

1:01:22.400,1:01:30.720
yeah and like it it almost sounds absurd

1:01:25.680,1:01:33.680
right yeah i i just don't get it

1:01:30.720,1:01:34.640
so i don't know what the lesson is

1:01:33.680,1:01:36.799
necessarily

1:01:34.640,1:01:38.799
um sometimes it's tough to know like

1:01:36.799,1:01:40.400
what to do yourself you know because you

1:01:38.799,1:01:41.200
could see how a lot of people would say

1:01:40.400,1:01:42.960
well

1:01:41.200,1:01:44.400
you're you know you're designing

1:01:42.960,1:01:45.040
products let somebody else handle the

1:01:44.400,1:01:46.400
ads

1:01:45.040,1:01:48.799
you know that let somebody else with

1:01:46.400,1:01:51.040
that specialty handle the ads

1:01:48.799,1:01:52.079
um right then you know sometimes you dig

1:01:51.040,1:01:55.280
in you do it yourself

1:01:52.079,1:01:57.599
and it's just it it goes back to what

1:01:55.280,1:02:00.960
you said like it's hard to hire people

1:01:57.599,1:02:04.000
it's hard to whether it's a developer

1:02:00.960,1:02:07.039
or ad agency or anything

1:02:04.000,1:02:09.520
in-house or uh hiring a contractor

1:02:07.039,1:02:11.200
like it's hard to know because you don't

1:02:09.520,1:02:14.480
know what you don't know

1:02:11.200,1:02:15.680
and uh it's just you know it's tough

1:02:14.480,1:02:17.680
like in a lot of times you don't

1:02:15.680,1:02:18.720
learn about the problems for a long time

1:02:17.680,1:02:20.079
yeah

1:02:18.720,1:02:21.599
you don't know what you don't know i

1:02:20.079,1:02:22.400
used to hate that saying i think it was

1:02:21.599,1:02:23.599
my dad that

1:02:22.400,1:02:26.000
i first heard that from and i'm like

1:02:23.599,1:02:28.079
that is such a stupid saying but i was

1:02:26.000,1:02:29.599
literally thinking about that yesterday

1:02:28.079,1:02:32.640
maybe and i'm like man that is just the

1:02:29.599,1:02:32.640
truest statement ever

1:02:32.839,1:02:38.079
because

1:02:35.200,1:02:39.920
a lot of the people who are good at

1:02:38.079,1:02:41.520
hiring or just seem to hit home run

1:02:39.920,1:02:44.799
after home right after home run

1:02:41.520,1:02:47.440
yeah they're just really lucky um

1:02:44.799,1:02:48.079
and i feel i certainly feel this way is

1:02:47.440,1:02:49.599
like

1:02:48.079,1:02:51.520
i look at people like that i'm like you

1:02:49.599,1:02:52.799
know what i should be doing that i

1:02:51.520,1:02:54.079
should be hitting home run after home

1:02:52.799,1:02:56.319
run

1:02:54.079,1:02:57.920
but i'm not for whatever reason but

1:02:56.319,1:02:59.920
other people have other advantages too

1:02:57.920,1:03:02.319
like maybe they just knew somebody who

1:02:59.920,1:03:04.240
happened to be the guy to get the job

1:03:02.319,1:03:06.640
done and sure enough he got it done

1:03:04.240,1:03:07.440
right like they just get lucky with

1:03:06.640,1:03:09.680
their network

1:03:07.440,1:03:11.200
and who they know and how much money

1:03:09.680,1:03:14.319
they can afford for that sort of thing

1:03:11.200,1:03:16.319
look if i had if i had you know twice as

1:03:14.319,1:03:18.400
many sales as i do right now in a better

1:03:16.319,1:03:20.720
profit margin than i do right now

1:03:18.400,1:03:22.240
and i could probably do all the stuff

1:03:20.720,1:03:24.559
that i want to do

1:03:22.240,1:03:25.599
right i could find the right people for

1:03:24.559,1:03:27.520
the job

1:03:25.599,1:03:28.960
and get it taken care of but you know

1:03:27.520,1:03:30.319
sometimes you're just not at that point

1:03:28.960,1:03:34.559
where you can afford that

1:03:30.319,1:03:36.480
the the where you can afford the quality

1:03:34.559,1:03:38.000
of worker to get something done and so

1:03:36.480,1:03:38.880
you go for something less and it just

1:03:38.000,1:03:40.720
doesn't work out

1:03:38.880,1:03:42.000
and then you feel like you failed or

1:03:40.720,1:03:45.680
like you did fail

1:03:42.000,1:03:46.160
right uh it's it's all situational i

1:03:45.680,1:03:48.640
guess

1:03:46.160,1:03:50.240
yeah dude are you like like when it

1:03:48.640,1:03:52.960
comes to like surveillance and stuff

1:03:50.240,1:03:54.799
like sometimes i'll get super paranoid

1:03:52.960,1:03:55.920
like i'll be like dude what if what it

1:03:54.799,1:03:57.599
like

1:03:55.920,1:04:00.079
what if a call is being recorded what if

1:03:57.599,1:04:02.400
i'm being recorded or what's like

1:04:00.079,1:04:03.599
it's just a weird head space to get into

1:04:02.400,1:04:04.720
and then most of the time i'll be like

1:04:03.599,1:04:08.079
ah

1:04:04.720,1:04:10.000
everything's fine but like

1:04:08.079,1:04:12.240
i mean this is the space that you're in

1:04:10.000,1:04:13.280
so like do you think about that all the

1:04:12.240,1:04:15.119
time like

1:04:13.280,1:04:16.400
are you like oh [ __ ] what if i'm being

1:04:15.119,1:04:20.160
recorded

1:04:16.400,1:04:21.760
yeah i so i'm not on all the time

1:04:20.160,1:04:23.520
in other words like i'm not just

1:04:21.760,1:04:27.599
constantly like

1:04:23.520,1:04:31.440
paranoid i i'm more of just aware

1:04:27.599,1:04:35.920
and i guess what i mean by that is um

1:04:31.440,1:04:38.079
i'm i'm very aware of

1:04:35.920,1:04:39.680
like the products that i sell and how

1:04:38.079,1:04:41.920
people are using them

1:04:39.680,1:04:43.680
and how that can really screw somebody

1:04:41.920,1:04:45.359
over i'm just aware of what people are

1:04:43.680,1:04:46.480
doing in the world with these types of

1:04:45.359,1:04:48.880
products right

1:04:46.480,1:04:49.680
right um or just like how sinister

1:04:48.880,1:04:53.280
people can be

1:04:49.680,1:04:55.520
or like evil or

1:04:53.280,1:04:56.640
like the reasons why people are using

1:04:55.520,1:04:59.200
these products

1:04:56.640,1:05:00.559
and i guess most people just don't get

1:04:59.200,1:05:02.720
that kind of exposure and so

1:05:00.559,1:05:04.079
they just don't think of it at all right

1:05:02.720,1:05:05.680
but like yeah i'll go to

1:05:04.079,1:05:06.880
like a hotel room or something like that

1:05:05.680,1:05:08.000
and i'll like lay down on the bed i'll

1:05:06.880,1:05:10.960
look up and there's like a smoke

1:05:08.000,1:05:12.960
detector right above me and like sure

1:05:10.960,1:05:14.640
enough like it blinked the light

1:05:12.960,1:05:16.480
probably just to indicate that the power

1:05:14.640,1:05:17.280
was constant right like it is plugged in

1:05:16.480,1:05:19.520
for power

1:05:17.280,1:05:20.400
right because hidden cameras don't

1:05:19.520,1:05:22.720
really

1:05:20.400,1:05:23.920
hidden cameras like when you watch a

1:05:22.720,1:05:26.240
movie right and there's

1:05:23.920,1:05:27.680
it shows a security camera has captured

1:05:26.240,1:05:29.119
what just happened in the movie

1:05:27.680,1:05:32.079
like you know it shows a blinking red

1:05:29.119,1:05:32.480
light right no real security camera does

1:05:32.079,1:05:34.640
that

1:05:32.480,1:05:35.680
right that's just an indicator for the

1:05:34.640,1:05:38.319
audience

1:05:35.680,1:05:39.680
that the camera is on right but like

1:05:38.319,1:05:41.200
i'll be laying in bed and i'll look at a

1:05:39.680,1:05:43.039
smoke detector be like great that looks

1:05:41.200,1:05:45.039
exactly like a smoke detector that i

1:05:43.039,1:05:47.520
sold like five years ago

1:05:45.039,1:05:49.920
yeah and i forgot my hidden camera

1:05:47.520,1:05:49.920
finder

1:05:50.160,1:05:54.559
yeah so i'm aware of that i'm aware of

1:05:51.760,1:05:57.680
gps trackers and private investigators

1:05:54.559,1:05:58.000
and like how they work and how they're

1:05:57.680,1:05:59.680
not

1:05:58.000,1:06:02.160
noticed by the typical person like

1:05:59.680,1:06:04.400
there's so much that can be done

1:06:02.160,1:06:06.160
when you're not aware of this space like

1:06:04.400,1:06:08.480
it's really quite interesting

1:06:06.160,1:06:10.160
yeah to see how people work the products

1:06:08.480,1:06:10.960
that are used why they're doing it that

1:06:10.160,1:06:13.280
way

1:06:10.960,1:06:16.000
like honestly i wouldn't be surprised if

1:06:13.280,1:06:16.000
i get hauled in

1:06:16.079,1:06:19.599
by the fbi or something like that like

1:06:18.000,1:06:21.520
okay we've tracked all your whereabouts

1:06:19.599,1:06:23.440
and your internet activity

1:06:21.520,1:06:25.200
and we got you on video here and we

1:06:23.440,1:06:26.880
actually like entered your home because

1:06:25.200,1:06:29.039
you did this one thing wrong

1:06:26.880,1:06:31.119
and that gave us access you know what i

1:06:29.039,1:06:33.440
mean like it's terrifying when you start

1:06:31.119,1:06:36.720
going down that absolutely

1:06:33.440,1:06:37.440
yeah it's horrible the world that we

1:06:36.720,1:06:40.640
live in

1:06:37.440,1:06:41.599
like yeah it's crazy i've i've seen this

1:06:40.640,1:06:43.680
stuff happen

1:06:41.599,1:06:45.119
where like like there have been

1:06:43.680,1:06:46.319
situations where like i've set up a

1:06:45.119,1:06:49.039
hidden camera

1:06:46.319,1:06:50.319
and uh i found out who was vandalizing

1:06:49.039,1:06:54.079
my neighbor's car we got it

1:06:50.319,1:06:56.000
all on video right and i bet that person

1:06:54.079,1:06:57.760
like once they saw that video they just

1:06:56.000,1:06:59.920
felt like

1:06:57.760,1:07:01.839
that dread that you get in your body

1:06:59.920,1:07:03.359
when you realize like that secret

1:07:01.839,1:07:05.039
thing that you did you thought nobody

1:07:03.359,1:07:07.280
knew about it and it's like straight

1:07:05.039,1:07:08.319
on video in this case this guy like

1:07:07.280,1:07:10.480
spray painted a

1:07:08.319,1:07:12.480
bad word on my neighbor's car right and

1:07:10.480,1:07:15.520
that's the thing is like

1:07:12.480,1:07:17.359
he's like a felon now so

1:07:15.520,1:07:19.680
and he it was like a nothing thing he

1:07:17.359,1:07:22.880
bought spray paint wrote on the dude's

1:07:19.680,1:07:24.640
car but we got it on video and he was 18

1:07:22.880,1:07:26.079
and he got kicked out of college and

1:07:24.640,1:07:28.160
lost all of his scholarships

1:07:26.079,1:07:29.359
and now he's a felon right because you

1:07:28.160,1:07:30.480
did that and you thought nobody was

1:07:29.359,1:07:33.200
going to find out about it

1:07:30.480,1:07:35.520
and it happens every day is that a

1:07:33.200,1:07:38.480
felony spray painting

1:07:35.520,1:07:38.880
uh i don't know what exactly he got hit

1:07:38.480,1:07:40.400
with

1:07:38.880,1:07:41.760
but he was doing a bunch of stuff and

1:07:40.400,1:07:42.079
that just happened to be one of the

1:07:41.760,1:07:44.079
things

1:07:42.079,1:07:46.559
yeah see that's the thing like you got

1:07:44.079,1:07:49.359
to avoid doing stuff like that

1:07:46.559,1:07:50.000
you know like gps trackers i sell

1:07:49.359,1:07:51.280
trackers

1:07:50.000,1:07:53.440
and i think in most places just a

1:07:51.280,1:07:55.039
misdemeanor like i could

1:07:53.440,1:07:56.240
just i don't know if you ever saw

1:07:55.039,1:07:56.640
breaking bad there's just one moment

1:07:56.240,1:07:58.480
where

1:07:56.640,1:08:00.400
like the car just drives up and he like

1:07:58.480,1:08:02.160
has a magnetic tracker and just like

1:08:00.400,1:08:03.839
slaps it under somebody's car

1:08:02.160,1:08:06.400
those things will go for months you can

1:08:03.839,1:08:09.440
track all of their movements and they'll

1:08:06.400,1:08:10.960
never have any idea whatsoever but it's

1:08:09.440,1:08:13.119
like a misdemeanor to do that

1:08:10.960,1:08:15.119
uh in some cases like if you're stalking

1:08:13.119,1:08:18.799
with somebody it can be like a felony

1:08:15.119,1:08:19.359
and so yeah yeah uh so yes to answer

1:08:18.799,1:08:22.719
your question

1:08:19.359,1:08:26.080
i i'm very aware of

1:08:22.719,1:08:28.319
problems that can occur uh using

1:08:26.080,1:08:30.319
some of the products that we sell or

1:08:28.319,1:08:31.759
even just even stuff that's illegal and

1:08:30.319,1:08:32.400
we don't sell it like just what's

1:08:31.759,1:08:34.319
possible

1:08:32.400,1:08:35.440
like yeah yeah it kind of scares me a

1:08:34.319,1:08:37.199
little bit yeah

1:08:35.440,1:08:38.560
sometimes i'll just be on a phone call

1:08:37.199,1:08:41.120
like with a buddy or

1:08:38.560,1:08:42.080
not or an acquaintance or something like

1:08:41.120,1:08:44.239
that and

1:08:42.080,1:08:45.839
i'm just i don't know like talk like

1:08:44.239,1:08:47.679
talking without you know just

1:08:45.839,1:08:49.359
being you know just having private

1:08:47.679,1:08:50.799
conversations saying something random

1:08:49.359,1:08:52.799
and i'm just like oh [ __ ] what if this

1:08:50.799,1:08:54.880
is recorded you know

1:08:52.799,1:08:56.480
yeah audio recorders i mean that's one

1:08:54.880,1:08:58.080
of the major categories that we have is

1:08:56.480,1:09:00.080
just covered audio and so we got

1:08:58.080,1:09:01.359
microphones and pens microphones and

1:09:00.080,1:09:05.040
thumb drives

1:09:01.359,1:09:07.040
and power banks and then keychains

1:09:05.040,1:09:09.199
so it looks like a clicker for a car but

1:09:07.040,1:09:12.159
nope it's an audio recorder

1:09:09.199,1:09:13.600
um yeah dude you could put a hidden

1:09:12.159,1:09:14.400
camera basically anything you never have

1:09:13.600,1:09:18.400
any idea

1:09:14.400,1:09:20.239
and it's like 1080p resolution um

1:09:18.400,1:09:21.600
yeah it can be scary especially the

1:09:20.239,1:09:24.239
audio recordings that stuff can

1:09:21.600,1:09:25.520
like really haunt you right right more

1:09:24.239,1:09:27.040
than a few news stories of people

1:09:25.520,1:09:30.159
getting caught on

1:09:27.040,1:09:31.679
camera or audio and they had no idea and

1:09:30.159,1:09:34.799
it's like ruining their lives

1:09:31.679,1:09:35.839
right yeah it's brilliant a lot of the

1:09:34.799,1:09:38.880
audio recorders we do

1:09:35.839,1:09:40.000
are people um people who are recording

1:09:38.880,1:09:41.440
conversations at work

1:09:40.000,1:09:42.640
like they're getting harassed at work or

1:09:41.440,1:09:44.560
something like that see and that's

1:09:42.640,1:09:46.159
important

1:09:44.560,1:09:48.960
right yeah i've heard you mention that i

1:09:46.159,1:09:51.040
think and it's that's important is like

1:09:48.960,1:09:52.319
you're you're using it like defensively

1:09:51.040,1:09:53.120
right because you're getting harassed

1:09:52.319,1:09:55.840
and

1:09:53.120,1:09:57.199
you need some way to prove it you know

1:09:55.840,1:09:58.640
so it's like

1:09:57.199,1:10:00.840
right that feels like a legitimate thing

1:09:58.640,1:10:03.520
to do you know

1:10:00.840,1:10:05.360
yeah and uh yeah

1:10:03.520,1:10:07.360
the legitimate stuff i love helping

1:10:05.360,1:10:08.800
people that where it's like a legitimate

1:10:07.360,1:10:10.159
thing but you know we'll get phone calls

1:10:08.800,1:10:11.760
for somebody and what they're trying to

1:10:10.159,1:10:12.800
do is like straight up illegal and we'll

1:10:11.760,1:10:15.679
be like yeah we can't

1:10:12.800,1:10:16.800
help you with that at all yeah um like

1:10:15.679,1:10:18.880
somebody'll be like yeah i need to like

1:10:16.800,1:10:21.280
set up a camera in this bathroom at work

1:10:18.880,1:10:22.320
and we're like uh yeah we can't help you

1:10:21.280,1:10:26.159
with that

1:10:22.320,1:10:27.600
like yeah no yeah

1:10:26.159,1:10:29.120
yeah there's there's a lot of creepy

1:10:27.600,1:10:30.800
stuff out there i remember being on

1:10:29.120,1:10:32.239
alibaba once and like there was a

1:10:30.800,1:10:33.920
straight-up toilet that you could buy an

1:10:32.239,1:10:36.159
alibaba that had a hidden camera built

1:10:33.920,1:10:36.159
inside

1:10:37.840,1:10:41.120
no it's terrible and i mean we laugh

1:10:39.520,1:10:43.840
about it because it's like

1:10:41.120,1:10:45.760
absurd right yeah yeah but i mean it was

1:10:43.840,1:10:49.040
available for just anybody to buy

1:10:45.760,1:10:52.080
i don't know if it still is but um

1:10:49.040,1:10:53.600
yeah there's i

1:10:52.080,1:10:55.120
i'm certainly a more paranoid person

1:10:53.600,1:10:57.199
than the average

1:10:55.120,1:10:59.120
right american i guess well and it's

1:10:57.199,1:11:01.120
like you know it's like any time with

1:10:59.120,1:11:03.040
tools right like tools can be used in

1:11:01.120,1:11:03.440
different ways like even with technology

1:11:03.040,1:11:06.080
and

1:11:03.440,1:11:07.920
web stuff like you can create tools that

1:11:06.080,1:11:10.080
are for one purpose but they can be

1:11:07.920,1:11:11.120
abused for bad purposes oh yeah

1:11:10.080,1:11:13.760
absolutely

1:11:11.120,1:11:14.400
yeah and in our space it's like we get a

1:11:13.760,1:11:16.320
lot of

1:11:14.400,1:11:17.600
mothers who have kids with autism and

1:11:16.320,1:11:20.880
they think that they're getting

1:11:17.600,1:11:22.239
abused or harassed or people who like

1:11:20.880,1:11:24.239
they're divorced and they think that

1:11:22.239,1:11:25.840
their ex-husband is like

1:11:24.239,1:11:28.000
beating their kid or something like that

1:11:25.840,1:11:30.000
and they need proof yeah and so

1:11:28.000,1:11:31.120
look i totally get that or they're being

1:11:30.000,1:11:33.760
harassed at work

1:11:31.120,1:11:34.400
or right whatever i totally get that but

1:11:33.760,1:11:35.920
there are

1:11:34.400,1:11:38.000
people out there i mean i see the

1:11:35.920,1:11:39.040
headlines all the time just because of

1:11:38.000,1:11:40.560
google alerts

1:11:39.040,1:11:42.239
who are using hidden cameras in ways

1:11:40.560,1:11:46.320
that they shouldn't be using them

1:11:42.239,1:11:49.520
yeah yeah crazy industry man

1:11:46.320,1:11:52.560
um but you meet weird people

1:11:49.520,1:11:55.840
you find that there's a lot of people

1:11:52.560,1:11:58.400
that have stuff going on and um

1:11:55.840,1:12:00.080
you know you hear all of it so whether

1:11:58.400,1:12:03.040
it's like keep an eye on their kids

1:12:00.080,1:12:05.440
or like their business or somebody's

1:12:03.040,1:12:06.960
vandalizing my political sign in my yard

1:12:05.440,1:12:08.159
and i need to find out who sometimes it

1:12:06.960,1:12:12.159
just gets a

1:12:08.159,1:12:14.560
it gets kind of funny but uh yeah yeah

1:12:12.159,1:12:15.760
it's a it's an interesting space a lot

1:12:14.560,1:12:18.239
of interesting people

1:12:15.760,1:12:20.000
private investigators law enforcement

1:12:18.239,1:12:22.800
just regular people i've met a number of

1:12:20.000,1:12:25.120
celebrities who have like um

1:12:22.800,1:12:26.719
bought in person or like they'll place

1:12:25.120,1:12:30.000
an order on the website

1:12:26.719,1:12:31.520
and like you'll get people who are like

1:12:30.000,1:12:32.159
yeah i need to find out who's stealing

1:12:31.520,1:12:34.400
my

1:12:32.159,1:12:36.480
tools at work or you get people who are

1:12:34.400,1:12:39.600
like yeah i have like a

1:12:36.480,1:12:40.960
uh like a 50 year old camaro or

1:12:39.600,1:12:42.239
something like that and i want to put a

1:12:40.960,1:12:44.719
gps tracker on it

1:12:42.239,1:12:46.239
and i want to find out like if anybody

1:12:44.719,1:12:46.880
steals it i want to be notified right

1:12:46.239,1:12:48.560
away

1:12:46.880,1:12:50.159
like you get many different types of

1:12:48.560,1:12:52.320
clients in this space

1:12:50.159,1:12:54.000
so it's very diverse very interesting

1:12:52.320,1:12:56.719
and you hear a lot of uh

1:12:54.000,1:12:58.159
fun wild crazy stories i guess yeah yeah

1:12:56.719,1:13:00.159
i saw that tweet you posted where you're

1:12:58.159,1:13:00.560
saying like it'd be cool to do like a tv

1:13:00.159,1:13:03.360
show

1:13:00.560,1:13:04.800
where like you were like from your days

1:13:03.360,1:13:06.159
in like the brick and mortar store or

1:13:04.800,1:13:07.120
whatever where you're dealing with all

1:13:06.159,1:13:09.600
these like

1:13:07.120,1:13:10.719
crazy scenarios and celebrities so i

1:13:09.600,1:13:13.920
thought that was

1:13:10.719,1:13:16.400
i thought that'd be hilarious you know

1:13:13.920,1:13:18.159
i think so too if there are any tv

1:13:16.400,1:13:19.600
producers out there listening let me

1:13:18.159,1:13:22.719
know because i've got

1:13:19.600,1:13:22.719
a full season worth

1:13:22.960,1:13:26.159
crazy stories that have actually like

1:13:25.360,1:13:29.199
happened

1:13:26.159,1:13:30.960
like that i've heard experience from my

1:13:29.199,1:13:31.760
days of work i was only there for two

1:13:30.960,1:13:34.560
years

1:13:31.760,1:13:35.360
but i got crazy stories we were working

1:13:34.560,1:13:36.719
with like

1:13:35.360,1:13:39.840
like there'd be drug dealers that were

1:13:36.719,1:13:41.440
coming in and just buying like

1:13:39.840,1:13:43.280
and then like they'll leave and like the

1:13:41.440,1:13:43.920
police department will come in and then

1:13:43.280,1:13:45.760
like

1:13:43.920,1:13:48.719
i was just helping the fbi earlier this

1:13:45.760,1:13:48.719
year with a case

1:13:48.960,1:13:52.400
yeah they'll come to us like i'll get

1:13:50.560,1:13:53.600
subpoenas all the time i don't know if

1:13:52.400,1:13:54.400
you know any other e-commerce store

1:13:53.600,1:13:56.560
owners that get

1:13:54.400,1:13:58.480
subpoenas and warrants but not really

1:13:56.560,1:14:00.320
then that's crazy

1:13:58.480,1:14:02.000
yeah they'll be like yeah we found a gps

1:14:00.320,1:14:03.679
tracker on this person's car

1:14:02.000,1:14:06.560
and that should not have been there so

1:14:03.679,1:14:09.199
we need all of your sales records for

1:14:06.560,1:14:10.880
this gps tracker and then i'll contact

1:14:09.199,1:14:12.159
them and be like look we don't even sell

1:14:10.880,1:14:14.640
that device

1:14:12.159,1:14:16.080
but i can help you out and so then

1:14:14.640,1:14:17.840
they'll tell me exactly like what the

1:14:16.080,1:14:19.440
problem was they'll show me the device

1:14:17.840,1:14:20.159
i'll tell them about it and it's kind of

1:14:19.440,1:14:22.000
like i'm a

1:14:20.159,1:14:23.600
expert that they'll come to for

1:14:22.000,1:14:25.600
information on like products that are in

1:14:23.600,1:14:28.159
our space

1:14:25.600,1:14:28.880
dude and like you could um you could

1:14:28.159,1:14:30.960
kind of

1:14:28.880,1:14:32.239
uh do it yours like you could do that

1:14:30.960,1:14:35.679
kind of content yourself

1:14:32.239,1:14:37.840
as like a as like a like a vlog

1:14:35.679,1:14:38.880
or like a youtube show like you could

1:14:37.840,1:14:40.960
just yeah

1:14:38.880,1:14:42.000
that'd be cool content that might be a

1:14:40.960,1:14:44.960
good like content

1:14:42.000,1:14:46.320
strategy i think so too i've had

1:14:44.960,1:14:47.760
multiple people tell me that

1:14:46.320,1:14:49.920
eric bandholz has been trying to get me

1:14:47.760,1:14:52.239
to do videos from beardbrand

1:14:49.920,1:14:53.360
for years now and i keep telling him

1:14:52.239,1:14:56.960
yeah yeah we're gonna do it

1:14:53.360,1:14:58.320
and it yeah we built a youtube set a

1:14:56.960,1:15:02.400
couple months ago

1:14:58.320,1:15:03.520
i've been focused on seo and some other

1:15:02.400,1:15:04.800
stuff that

1:15:03.520,1:15:07.040
seems like it's a little bit more

1:15:04.800,1:15:08.480
important to us um

1:15:07.040,1:15:10.239
and so i've been working on some other

1:15:08.480,1:15:12.239
things and that's just the thing with my

1:15:10.239,1:15:15.360
business is that it's small

1:15:12.239,1:15:18.080
it's me doing a lot of the stuff and

1:15:15.360,1:15:19.520
i have high you know i have dreams of

1:15:18.080,1:15:21.280
what spy guy could be

1:15:19.520,1:15:23.280
right like it'd be great if we were like

1:15:21.280,1:15:25.280
straight up d2c company

1:15:23.280,1:15:27.040
that you know we follow a lot of people

1:15:25.280,1:15:28.000
that are running d2c companies and it's

1:15:27.040,1:15:32.159
really cool

1:15:28.000,1:15:32.159
and they're making their own stuff and

1:15:32.480,1:15:36.560
with me i'm just a retailer and it's

1:15:35.040,1:15:37.520
hardware so it's really capital

1:15:36.560,1:15:40.159
intensive

1:15:37.520,1:15:41.600
and then because it's just me it's like

1:15:40.159,1:15:42.320
i can't do everything i can't do all

1:15:41.600,1:15:46.320
these videos

1:15:42.320,1:15:48.239
i can't do the seo i can't run

1:15:46.320,1:15:50.320
i can't be so focused on the product

1:15:48.239,1:15:53.040
development it's just a lot of plates

1:15:50.320,1:15:54.080
to spin all at once and yeah i just have

1:15:53.040,1:15:57.120
to pick the stuff

1:15:54.080,1:15:58.719
to focus on and uh but youtube is

1:15:57.120,1:16:00.320
something that's on my radar for

1:15:58.719,1:16:01.760
first quarter once we wrap up some of

1:16:00.320,1:16:05.520
the projects that we have right now

1:16:01.760,1:16:06.560
because um we built a a brand new set at

1:16:05.520,1:16:07.840
our offices

1:16:06.560,1:16:10.000
and we're gonna film all new product

1:16:07.840,1:16:11.840
videos i want every blog on our website

1:16:10.000,1:16:13.600
to have a video on it that's just kind

1:16:11.840,1:16:16.000
of recapping the information

1:16:13.600,1:16:16.640
in the blog i'd love to sit down and

1:16:16.000,1:16:18.719
interview

1:16:16.640,1:16:20.400
like private investigators that i know

1:16:18.719,1:16:22.960
fbi agents

1:16:20.400,1:16:24.080
um maybe that'd be great content can't

1:16:22.960,1:16:25.920
find it

1:16:24.080,1:16:27.679
yeah i think so too and i think people

1:16:25.920,1:16:28.080
would i think people would really enjoy

1:16:27.679,1:16:31.360
that

1:16:28.080,1:16:33.520
and it it's just this weird space

1:16:31.360,1:16:34.400
right like surveillance and spy gear

1:16:33.520,1:16:36.320
that

1:16:34.400,1:16:38.320
like even though it's all around us in a

1:16:36.320,1:16:39.920
lot of ways nobody really talks about it

1:16:38.320,1:16:41.520
yeah you get a lot of private

1:16:39.920,1:16:42.880
investigator tv shows private

1:16:41.520,1:16:46.560
investigator movies

1:16:42.880,1:16:48.400
spy thrillers um the stuff's in the news

1:16:46.560,1:16:50.239
all the time with cameras being found in

1:16:48.400,1:16:52.000
places that they shouldn't be

1:16:50.239,1:16:54.080
and i work with so many different types

1:16:52.000,1:16:57.120
of people from all walks of life like

1:16:54.080,1:16:58.320
this stuff is everywhere but uh nobody's

1:16:57.120,1:17:00.080
like putting out like

1:16:58.320,1:17:02.000
interesting content about like how it

1:17:00.080,1:17:04.640
all works and how people are using it

1:17:02.000,1:17:07.199
and i don't know it does seem like a lot

1:17:04.640,1:17:08.960
of fun it's just i don't have

1:17:07.199,1:17:10.719
i got another kid coming in a few months

1:17:08.960,1:17:12.640
and like i just don't have time

1:17:10.719,1:17:14.320
right maybe if my margins were better

1:17:12.640,1:17:15.920
and we were a bigger company then

1:17:14.320,1:17:18.239
we could do it all but you just can't

1:17:15.920,1:17:18.880
right now yeah congrats on the new kid

1:17:18.239,1:17:22.159
by the way

1:17:18.880,1:17:23.840
thanks man yeah awesome are there any

1:17:22.159,1:17:25.760
like podcasts with like private

1:17:23.840,1:17:29.120
investigators talking about

1:17:25.760,1:17:29.600
random stuff like i'm curious now if

1:17:29.120,1:17:32.159
that

1:17:29.600,1:17:34.000
i did search for it um like a couple

1:17:32.159,1:17:36.800
months ago because i was looking for

1:17:34.000,1:17:37.120
uh backlink opportunities for spy guy um

1:17:36.800,1:17:39.760
just

1:17:37.120,1:17:41.520
because that helps with our seo and i

1:17:39.760,1:17:43.520
found a couple that are out there i

1:17:41.520,1:17:45.040
um i'll have if you want to put this

1:17:43.520,1:17:45.440
like in show notes or something like

1:17:45.040,1:17:47.600
that

1:17:45.440,1:17:48.800
yeah that'd be awesome but cool yeah

1:17:47.600,1:17:51.920
there there are some

1:17:48.800,1:17:52.400
uh pri there are a lot of privacy

1:17:51.920,1:17:54.000
focused

1:17:52.400,1:17:56.239
podcasts for people who want to like get

1:17:54.000,1:17:58.159
off the grid and like just be

1:17:56.239,1:17:59.760
oh okay not get tracked all over the

1:17:58.159,1:18:02.080
internet you know

1:17:59.760,1:18:03.120
and find a way to disconnect and hide

1:18:02.080,1:18:05.360
their activity

1:18:03.120,1:18:06.719
there's a lot of that out there um a lot

1:18:05.360,1:18:09.760
of cyber security

1:18:06.719,1:18:11.840
related stuff right um

1:18:09.760,1:18:13.679
which kind of scares me more than just

1:18:11.840,1:18:15.120
the regular like oh my conversation's

1:18:13.679,1:18:18.159
being recorded

1:18:15.120,1:18:20.640
exactly yeah uh there there's a lot of

1:18:18.159,1:18:23.360
that but i don't know of any

1:18:20.640,1:18:26.400
private investigators just telling war

1:18:23.360,1:18:30.000
stories you know like that'd be

1:18:26.400,1:18:33.280
yeah i know i've heard a couple um but

1:18:30.000,1:18:35.199
i think those were more like like short

1:18:33.280,1:18:37.120
stories rather than just like a long

1:18:35.199,1:18:39.440
form like interview kind of thing

1:18:37.120,1:18:40.560
but um yeah private investigators are

1:18:39.440,1:18:42.880
really interesting people

1:18:40.560,1:18:44.800
um at least the good ones are there's a

1:18:42.880,1:18:46.719
lot of people who like saw csi

1:18:44.800,1:18:48.640
and like went and got their criminology

1:18:46.719,1:18:51.760
degree and think they're really cool

1:18:48.640,1:18:52.000
um but like they'll buy something from

1:18:51.760,1:18:54.239
us

1:18:52.000,1:18:55.280
and like they'll ask how to how it's

1:18:54.239,1:18:56.719
used

1:18:55.280,1:18:58.560
we're like dude you're a pi like you

1:18:56.719,1:19:01.120
should know how to use this thing

1:18:58.560,1:19:03.040
um but the good ones are like really

1:19:01.120,1:19:04.880
good like they could do

1:19:03.040,1:19:06.719
they'll like drive somewhere and pull up

1:19:04.880,1:19:08.719
records from an archive somewhere

1:19:06.719,1:19:10.159
or they'll be doing surveillance

1:19:08.719,1:19:10.960
overnight somewhere to find out where

1:19:10.159,1:19:12.640
somebody's going

1:19:10.960,1:19:13.920
like they could do a really good job and

1:19:12.640,1:19:15.760
they got a lot of interesting stories

1:19:13.920,1:19:18.239
and a lot of like high-end clients

1:19:15.760,1:19:20.000
that pay a lot of money pi retainers are

1:19:18.239,1:19:22.239
like

1:19:20.000,1:19:25.280
400 500 an hour or something like that

1:19:22.239,1:19:27.280
for some of the people that i know

1:19:25.280,1:19:28.320
yeah that's why it's an interesting

1:19:27.280,1:19:30.320
space yeah

1:19:28.320,1:19:31.600
yeah yeah the more i'm the more we're

1:19:30.320,1:19:32.960
talking about the more i'm like i kind

1:19:31.600,1:19:34.480
of want to just listen to something like

1:19:32.960,1:19:37.120
that be interesting

1:19:34.480,1:19:39.440
um but uh i know we're over our time

1:19:37.120,1:19:42.480
alan it's been uh it's been fun

1:19:39.440,1:19:44.320
thanks so much for taking some time

1:19:42.480,1:19:46.719
um where's the best place for people to

1:19:44.320,1:19:50.320
find you online

1:19:46.719,1:19:52.800
uh this is twitter so

1:19:50.320,1:19:54.760
i'm on twitter you can just uh go to

1:19:52.800,1:19:57.760
google and type in alan walton

1:19:54.760,1:20:00.400
a-l-l-e-n and then

1:19:57.760,1:20:01.520
i'm on there email address alan

1:20:00.400,1:20:04.960
spyguy.com

1:20:01.520,1:20:07.920
if you have any uh questions about

1:20:04.960,1:20:08.400
personal fitness and wim hof breathing

1:20:07.920,1:20:10.560
and

1:20:08.400,1:20:11.679
maybe some e-commerce and maybe i can be

1:20:10.560,1:20:13.679
helpful but

1:20:11.679,1:20:15.199
uh i like i like meeting new people and

1:20:13.679,1:20:15.760
i like helping people out who are going

1:20:15.199,1:20:19.520
down the

1:20:15.760,1:20:21.120
you know who are just now starting out

1:20:19.520,1:20:22.480
um especially if they already have

1:20:21.120,1:20:23.280
something going and are trying to figure

1:20:22.480,1:20:25.120
out the next step

1:20:23.280,1:20:27.040
you know it's a lot of like tire kickers

1:20:25.120,1:20:28.639
to entrepreneurship out there

1:20:27.040,1:20:29.840
and they suck up a lot of your time but

1:20:28.639,1:20:30.400
it's always nice to hear from somebody

1:20:29.840,1:20:31.679
that like

1:20:30.400,1:20:33.440
has something going and they've got

1:20:31.679,1:20:34.800
traction already and they

1:20:33.440,1:20:37.199
need a little bit more help i like

1:20:34.800,1:20:42.400
helping those people out so

1:20:37.199,1:20:42.400
reach out and say hello