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#80 The King Of Magento Certifications | Joseph Maxwell

Joseph Maxwell is the founder and CEO of SWIFTotter - an ecommerce development agency that is an Adobe Partner and BigCommerce Partner. Joseph has developed study guides and practice tests for Magento certifications and also hosts the Actionable Insights podcast where he brings merchants and industry experts on to discuss how they are changing their industry.

Transcript
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whether you're studying for your ham

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radio license or or for a magento test

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you take a practice test a bazillion

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times you're not gonna it's not going

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and you memorize all the answers right

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if the test if the practice test is

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legit i.e not a

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carbon copy of the real test right it's

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not going to help you study

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joseph how you doing sir hey it's

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awesome just be here

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i love what you guys do and it's uh

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thanks for having me on

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yeah man i i love all the stuff you're

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putting out um

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and it's good to get a chance to chat

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did we we did a podcast

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a while ago right i'm trying to remember

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i can't remember if we did one

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or not a few years back maybe not

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yeah i don't remember doing that but my

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it's been a while too so

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i couldn't say for sure i would have to

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check the archives because i went back

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and i i've done

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sort of had periods where i've done

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chunks of interviews and stuff and i

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went back i was like oh my gosh

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that stuff was a while ago so uh yeah

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but

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uh anyways how are you doing in the in

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the time of covid

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during the pandemic all this stuff how

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are you staying sane

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hopefully you're staying sane and if so

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yes you know how what are you doing to

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kind of

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stay sane so far well it's

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it's funny for me i work from home right

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so it's i

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my heart goes out to the people that has

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have been especially affected with her

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job

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whether the transition from work in the

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office to work from home for some people

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that's been a great transition other

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people hasn't

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for me it's been just about as

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unimpactful as you could possibly

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imagine so working from home

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um yeah we go on walks try to haven't

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been doing too well without my family go

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on we go on walks

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get the kiddos exercise i mean honestly

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not much has changed

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uh in that way i work i get outside

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occasionally you know that sort of thing

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but otherwise

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it's been very minor so

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um i'm blessed to have a job blessed to

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still be able to work with our merchants

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and i i have i have absolutely no

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complaints

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that's cool man yeah i think that's

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definitely you know people fall into a

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few different buckets

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you know some people right life has

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really changed quite a bit

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and they're having a hard time other

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people it's

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especially if you've already been

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working from home and are used to it

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um it's there's a learning curve to

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working

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uh remotely and uh

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working from home specifically like it's

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it's not necessarily trivial a lot of

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people think like oh

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whatever just work from home but you

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know you kind of

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like do you have your own dedicated

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space and stuff like that

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like like an office

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down in the basement here i mean it's

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pretty wide open so occasionally the

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kids will come down and crash the party

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occasionally and

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that you know always gives them a few

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extra smiles but uh

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yeah otherwise it's usually pretty quiet

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down here

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and i totally agree having that

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dedicated space is so important and

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for me it's nice because i just you know

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get the studio set up occasionally

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record some videos and then get back to

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work

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you've been hit yeah you've been hitting

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the videos hard man i love it you got a

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great

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setup uh i seen um a number of your

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clips

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very very well done um how's that going

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for you the youtube thing all that stuff

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it's it's good uh and i hate to say it

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but i haven't been spending as much time

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in the last month or so as i should have

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we actually moved um and so

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it seems like after that my priorities

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have shifted

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we had our work slowed down for just a

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little bit or working with merchants

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that slowed down

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and i was able to dedicate more time to

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it now that's picked back up so i've

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been able to have not

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spent as much time but it's been i

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i love the video stuff because um

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i'm able to you know if i pick up a tip

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on slack or

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well focusing on specific certifications

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or with the whole adobe

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migration of magento certification into

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the adobe you know trying to be

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out there and helping as much as

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possible uh

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you know uh clear the air as far as

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what's happening uh in that department

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so

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it's been great um if nothing else just

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learning experience i love it i mean

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there's

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trying to get a video set up going as

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you well know i mean it's

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there's a lot to it and making it look

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good yeah yours looks great so you know

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you figured it out and it's just

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but i i've observed like i love i love

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watching your videos through the course

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of time

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like you started out it looked good and

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now it looks great i mean it's

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it's a process it's a it's an iterative

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it's a very iterative

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process yeah the thumbnails there's so

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many things

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half of the time i feel like this is

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really cool this is going great

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and half of the time i'm like you're an

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idiot

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what are you doing it's very it's very

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easy to

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judge yourself very harshly uh

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just in general but specifically with

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video and and

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and putting yourself online and stuff

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it's there's something about it it's

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i i like five times a day i'm like

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you're stupid

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you're ugly you're bad at this you know

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it's just all those

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almost just being honest i hate watching

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my own videos

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yeah keep watching my own videos but

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yeah i'm sure you're the same way it's

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just

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um but you know people are still

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subscribing to the channel and um

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you know it's people say that they find

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the videos helpful and that's

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that's my number one goal honestly it's

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just is to be able to help people

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there's so much uncertainty okay i'm

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gonna go take this certification what am

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i

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expecting what's what's going to await

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me in this process

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and obviously i cannot and will not give

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away the

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questions and the answers right but

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there's a whole bunch around that

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testing like how to prepare for it how

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to

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uh how to take the test et cetera that

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my goal is just to put people at ease

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okay

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you can do this the big thing is just

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make sure you study it enough

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yeah so you've really carved out a niche

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a beautiful niche for yourself

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around obviously certification prep and

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stuff like that we're talking about that

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a little beforehand so many agencies are

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so busy

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with the day-to-day putting out fires

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that they never get a chance

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to really create a product or like a

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focused niche

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and i think you've done uh an incredible

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job with that

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and you you're starting to talk a little

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bit about some of the motivation behind

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that but

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what was like your motivation or

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thinking behind really going into this

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niche

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and uh attacking it as as heavily as you

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have

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well it's funny you asked that kaelyn

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because i don't think i had a motivation

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going into that i probably should have

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i should have you know worked out a a

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whole business plan and all that stuff

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but

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but it started back in i think it was

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wasn't it 20 august of 2017 when the

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then solution specialist now business

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practice practitioner

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test came out version one and from

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incheon to two

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and the first edition of that test and

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i thought hey when i go to sit for these

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tests

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my goal is to

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be obviously ready to take the test and

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so i i wrote these study guides um

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for myself and that was for all the m1

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tests that i took and

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then starting on the m2 and i was like

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you know there was some information

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about m1

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certs there wasn't a huge amount and

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that's why i still built my uh my study

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guide just for every one of them i wish

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i

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could drum them up somewhere and so i

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thought well hey

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what if i put this out in the same

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format

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and i'll just dress it up a little bit

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it's not it's gonna look decent

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and i'll i'll share it with people and

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to be frank that

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there's a solution specialist it turned

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out

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people loved it i mean all i ask is that

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somebody gave me

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their email address in exchange for that

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the first year

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i did that i mean i it was probably it

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was hundreds and hundreds of hours

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uh invested in those study guides as

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well as a practice test um

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and my goal was to to help people

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and it really did it

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for a lot of people has made the

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difference between passing and failure

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yeah yeah so you kind of just were

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scratching your own itch

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put it out there and and then you were

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like oh my god people are really there's

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a real

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neat desire for this and then it just

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kind of snowballed and you just kept

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yes kept going from there yes exactly

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and then the practice tests were along

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the same line

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and that was i think it was 2018 that i

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sat down

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and started building out with uh just

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plain old vanilla javascript

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uh the whole practice test side of that

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and since then we've

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rebuilt it as a pwa in view but uh

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it was so not only to have to write the

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practice test called engine but then it

0:08:57.600,0:08:59.839
was writing all the questions to go with

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it so that was kind of

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it was an iterative process along in

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that way too

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but actually no i take that back i

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started

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with a uh was it called a google form i

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think

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right the google form is like a survey

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that's i think i started with that

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um on on those pages again it was free

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and

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uh the questions were not ideal at all

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but hey they got they they worked and

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and it gave people confidence and it

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showed me this was something that

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people found helpful yeah yeah people uh

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the certification process

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is difficult i've only ever gotten one

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certification myself

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which is the regular m1 um there's so

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many of them now i i

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actually i should have checked but how

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many certifications do you have yourself

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you probably have a ton of them i have

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all the m1

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and all the m2 except for order

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management okay m2 order management so

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i think was that b7 and m2 i cannot

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remember on m1

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was it five on m1 okay so i remember

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correctly maybe 12.

0:09:59.680,0:10:02.800
not bad not bad i ran across somebody

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with 11

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recently and i was like that's a pretty

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it's a pretty decent number

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um yes yeah and next time

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yeah yeah it's um it's it does it's it's

0:10:14.079,0:10:19.519
a huge investment of time and

0:10:15.839,0:10:21.040
and uh i saw you um posted recently

0:10:19.519,0:10:22.560
about you know answering questions

0:10:21.040,0:10:24.399
related to

0:10:22.560,0:10:26.079
the magento certifications moving to

0:10:24.399,0:10:27.360
adobe um

0:10:26.079,0:10:29.760
what are some of the questions you're

0:10:27.360,0:10:31.440
seeing are people still confused

0:10:29.760,0:10:33.040
uh what are some things you're noticing

0:10:31.440,0:10:34.240
there

0:10:33.040,0:10:38.079
well to be frank that's been a good

0:10:34.240,0:10:40.880
learning experience for me um just

0:10:38.079,0:10:42.320
it's been tough because you know adobe's

0:10:40.880,0:10:45.120
a massive organization

0:10:42.320,0:10:46.720
and there's a lot of moving parts there

0:10:45.120,0:10:47.920
and

0:10:46.720,0:10:49.920
they definitely had some challenges

0:10:47.920,0:10:52.000
getting everything in sync

0:10:49.920,0:10:53.680
and i think that's happened now i think

0:10:52.000,0:10:56.720
i think everything is pretty good

0:10:53.680,0:10:57.839
uh in that direction however i think

0:10:56.720,0:11:01.040
some of the biggest challenge

0:10:57.839,0:11:03.920
questions that we have been getting was

0:11:01.040,0:11:05.519
we me and and like well obviously how

0:11:03.920,0:11:06.000
would i say this adobe and by extension

0:11:05.519,0:11:08.079
me

0:11:06.000,0:11:09.200
uh since i'm kind of slightly related

0:11:08.079,0:11:11.120
not

0:11:09.200,0:11:14.959
any in any other way other than just

0:11:11.120,0:11:14.959
that king is for

0:11:18.480,0:11:21.839
but ultimately it's the big question is

0:11:20.640,0:11:24.399
certification expiration

0:11:21.839,0:11:26.079
and i think people get the idea look

0:11:24.399,0:11:28.560
it's certification expiration

0:11:26.079,0:11:31.360
if i get certified in 2018 and now we're

0:11:28.560,0:11:34.399
looking let's fast forward to 2022 and

0:11:31.360,0:11:36.399
what m m 2.6

0:11:34.399,0:11:37.680
m 2.7 whatever it would be is out by

0:11:36.399,0:11:39.760
then

0:11:37.680,0:11:41.200
is that 2018 certification totally

0:11:39.760,0:11:43.920
relevant um

0:11:41.200,0:11:45.760
the challenge was though when are these

0:11:43.920,0:11:46.640
certification expirations going to take

0:11:45.760,0:11:49.040
place

0:11:46.640,0:11:50.320
um and to be frank i sent out an email

0:11:49.040,0:11:53.839
that was slightly incorrect

0:11:50.320,0:11:54.480
and i uh i was uh pretty mad with myself

0:11:53.839,0:11:56.320
about that

0:11:54.480,0:11:57.839
i had understood it differently than

0:11:56.320,0:12:00.079
they had tried to communicate it i

0:11:57.839,0:12:00.880
immediately got that cleaned up

0:12:00.079,0:12:04.079
basically

0:12:00.880,0:12:09.200
the the official word is is that in 2021

0:12:04.079,0:12:09.200
sometime they will uh evaluate

0:12:09.279,0:12:13.600
when to expire the certification so the

0:12:11.200,0:12:14.959
certifications will not expire in 2021

0:12:13.600,0:12:17.600
but at some point

0:12:14.959,0:12:18.800
after 2021 with plenty of notice i mean

0:12:17.600,0:12:22.959
it could be two three years

0:12:18.800,0:12:26.079
after 2021. so it's

0:12:22.959,0:12:27.519
i think it's reasonable uh it's it's a

0:12:26.079,0:12:31.040
pain to be frank i mean

0:12:27.519,0:12:32.480
like for me like i had seven seven ml uh

0:12:31.040,0:12:34.399
m2 certifications

0:12:32.480,0:12:36.320
i'm probably gonna lose some number of

0:12:34.399,0:12:36.720
those i really don't feel like keeping

0:12:36.320,0:12:39.360
up

0:12:36.720,0:12:40.560
all seven all the time right um just

0:12:39.360,0:12:42.079
because of how much studying

0:12:40.560,0:12:44.880
and money ultimately will be involved

0:12:42.079,0:12:44.880
there so

0:12:45.120,0:12:48.240
i think that's the biggest question that

0:12:46.880,0:12:49.519
yeah that there has been there's been

0:12:48.240,0:12:50.800
some um

0:12:49.519,0:12:52.720
and i think they've gotten this ironed

0:12:50.800,0:12:54.079
out some challenges around getting

0:12:52.720,0:12:57.360
voucher codes working

0:12:54.079,0:12:58.079
uh examiting psi and um scores by

0:12:57.360,0:12:59.839
objective but

0:12:58.079,0:13:01.279
again it's it's a work in progress and

0:12:59.839,0:13:02.160
and i think they're handling it pretty

0:13:01.279,0:13:03.920
decent

0:13:02.160,0:13:05.200
i mean i wonder if another way to handle

0:13:03.920,0:13:06.399
it is like there's just new

0:13:05.200,0:13:08.959
certifications

0:13:06.399,0:13:11.040
like that's sort of how i guess that's

0:13:08.959,0:13:13.279
sort of how it happened with m1 is that

0:13:11.040,0:13:14.800
um i mean you could have had an m1 cert

0:13:13.279,0:13:18.240
for

0:13:14.800,0:13:20.000
what five six seven years maybe and then

0:13:18.240,0:13:22.959
yes they were sort of naturally

0:13:20.000,0:13:25.440
deprecated as m2 came along

0:13:22.959,0:13:27.040
um and there was just new certifications

0:13:25.440,0:13:29.600
so i mean

0:13:27.040,0:13:30.720
that could be one approach is like if

0:13:29.600,0:13:33.760
you

0:13:30.720,0:13:35.600
you know if things are that different uh

0:13:33.760,0:13:38.000
three years from now in 20 or

0:13:35.600,0:13:39.279
one year from now 2021 than they were in

0:13:38.000,0:13:42.320
2018

0:13:39.279,0:13:44.000
like maybe they should just have a new

0:13:42.320,0:13:47.199
certification

0:13:44.000,0:13:49.279
by a different name although that could

0:13:47.199,0:13:52.399
get messy too

0:13:49.279,0:13:53.839
you know one thing i i think

0:13:52.399,0:13:55.680
an extension of what you're saying there

0:13:53.839,0:13:58.639
is uh

0:13:55.680,0:14:00.560
putting uh date stamps on each one of

0:13:58.639,0:14:02.480
the certifications so i'm

0:14:00.560,0:14:04.480
professional professional developer

0:14:02.480,0:14:08.560
certified 2020.

0:14:04.480,0:14:08.959
um and so then the merchant can look at

0:14:08.560,0:14:12.720
it or

0:14:08.959,0:14:14.160
the agency hiring agency or whatever is

0:14:12.720,0:14:16.079
is doing the interaction there and we

0:14:14.160,0:14:19.760
say okay i

0:14:16.079,0:14:22.480
am uh you got certified in 2018.

0:14:19.760,0:14:24.320
well that's you know we might are you

0:14:22.480,0:14:27.440
sure your skills are up to date

0:14:24.320,0:14:29.279
so the date stamp i think could also be

0:14:27.440,0:14:30.560
could be part of that or the date stamp

0:14:29.279,0:14:31.120
according to when the certification was

0:14:30.560,0:14:32.639
updated

0:14:31.120,0:14:34.160
right so because the certifications are

0:14:32.639,0:14:36.000
supposed to be updated every year

0:14:34.160,0:14:38.160
two years ago and there so if it was

0:14:36.000,0:14:41.199
state stand based off the year of update

0:14:38.160,0:14:43.360
that would work there's there's a lot of

0:14:41.199,0:14:46.480
complexities there because then you have

0:14:43.360,0:14:46.959
um delta exams right so you can say okay

0:14:46.480,0:14:49.040
well

0:14:46.959,0:14:50.959
you know the change is between 2018 and

0:14:49.040,0:14:53.360
2021 yeah we got msi

0:14:50.959,0:14:54.399
and uh we have b2b and stuff stuff like

0:14:53.360,0:14:55.920
that so

0:14:54.399,0:14:58.240
maybe we just test on some of these

0:14:55.920,0:15:01.839
updates as opposed to

0:14:58.240,0:15:03.920
everything right yeah yeah i mean um

0:15:01.839,0:15:05.680
i was going to say i almost think that

0:15:03.920,0:15:09.040
what will probably naturally

0:15:05.680,0:15:11.519
happen is even if that 2018

0:15:09.040,0:15:13.680
cert is officially deprecated or

0:15:11.519,0:15:15.440
officially no longer valid

0:15:13.680,0:15:17.279
as i'm thinking through what the hiring

0:15:15.440,0:15:17.920
process might look like i'm imagining

0:15:17.279,0:15:19.440
that

0:15:17.920,0:15:22.240
you know you're an agency you're hiring

0:15:19.440,0:15:24.720
a developer they

0:15:22.240,0:15:26.320
got the cert in 2018 they don't

0:15:24.720,0:15:28.160
technically have a cert

0:15:26.320,0:15:29.680
but they've worked at it you know their

0:15:28.160,0:15:30.639
work history looks pretty solid so

0:15:29.680,0:15:33.680
you're going to go yeah

0:15:30.639,0:15:36.560
i sort of consider them certified for my

0:15:33.680,0:15:38.320
purposes um that said as i'm as i'm

0:15:36.560,0:15:40.560
thinking this through

0:15:38.320,0:15:42.000
if they apply it to the partner program

0:15:40.560,0:15:43.519
that's where there's going to be a real

0:15:42.000,0:15:45.440
hard line on

0:15:43.519,0:15:46.639
if you need to get x number of

0:15:45.440,0:15:50.240
certifications

0:15:46.639,0:15:51.279
as a partner um then it won't matter if

0:15:50.240,0:15:54.399
they're unofficial

0:15:51.279,0:15:55.279
um so yeah they'll have to figure that

0:15:54.399,0:15:57.040
out but then i guess

0:15:55.279,0:15:58.639
this is going to be you know it's funny

0:15:57.040,0:16:00.720
this is i think this might end up being

0:15:58.639,0:16:03.519
another one of those things where

0:16:00.720,0:16:04.240
the bigger companies get bigger in the

0:16:03.519,0:16:05.759
sense that

0:16:04.240,0:16:07.680
the part like you talked about money is

0:16:05.759,0:16:09.839
a factor right if you're an individual

0:16:07.680,0:16:11.120
and you got eight certification not

0:16:09.839,0:16:13.360
let's say you got by then there's going

0:16:11.120,0:16:15.279
to be 12 certifications

0:16:13.360,0:16:17.360
and you got to maintain all of those

0:16:15.279,0:16:19.199
right whereas as a partner

0:16:17.360,0:16:20.959
it would make sense to pay for that as a

0:16:19.199,0:16:23.519
partner um

0:16:20.959,0:16:24.240
so maybe that's what ends up happening

0:16:23.519,0:16:26.399
you know they

0:16:24.240,0:16:27.839
and exactly and the bigger partners yes

0:16:26.399,0:16:28.800
they have higher certification

0:16:27.839,0:16:30.959
requirements

0:16:28.800,0:16:32.720
but at the same time they're usually big

0:16:30.959,0:16:33.440
enough they easily float past that

0:16:32.720,0:16:36.399
number

0:16:33.440,0:16:37.519
it's the uh and then they can have they

0:16:36.399,0:16:38.720
i say backfill

0:16:37.519,0:16:40.160
that's the term that first came to my

0:16:38.720,0:16:41.519
mind they can they can bring on other

0:16:40.160,0:16:43.279
people who don't have

0:16:41.519,0:16:44.480
that high number of certifications maybe

0:16:43.279,0:16:45.279
their certifications are outdated

0:16:44.480,0:16:47.839
whatever there's

0:16:45.279,0:16:50.000
there becomes more latitude versus if

0:16:47.839,0:16:52.480
smaller agencies like us

0:16:50.000,0:16:53.759
we have to work really hard to make sure

0:16:52.480,0:16:56.880
that our people are up

0:16:53.759,0:16:59.759
or grow or or stay at a lower level than

0:16:56.880,0:17:00.320
one would like to so um i think i think

0:16:59.759,0:17:01.920
that's where

0:17:00.320,0:17:03.519
like you were saying that some of the

0:17:01.920,0:17:05.679
extra challenges come in

0:17:03.519,0:17:08.079
for those small and medium-sized

0:17:05.679,0:17:08.559
partners yeah i mean it's part of sort

0:17:08.079,0:17:11.039
of this

0:17:08.559,0:17:13.360
dynamic of where we're moving up market

0:17:11.039,0:17:16.079
in the adobe ecosystem

0:17:13.360,0:17:17.199
everybody's sort of moving up market and

0:17:16.079,0:17:20.240
there's different

0:17:17.199,0:17:23.280
ways in which that's affecting uh people

0:17:20.240,0:17:24.880
different parts of the ecosystem um yes

0:17:23.280,0:17:26.959
i noticed that you're also a big

0:17:24.880,0:17:28.640
commerce partner and i've been

0:17:26.959,0:17:30.799
uh it's you know where everybody is sort

0:17:28.640,0:17:33.039
of becoming more multi-platform

0:17:30.799,0:17:34.960
uh in in many different ways and trying

0:17:33.039,0:17:37.200
to kind of navigate that

0:17:34.960,0:17:38.960
um as the whole e-commerce world becomes

0:17:37.200,0:17:42.400
more multi-platform

0:17:38.960,0:17:43.760
and yes i'm curious like how

0:17:42.400,0:17:45.600
what to you is the difference between

0:17:43.760,0:17:46.160
the magento ecosystem partnership

0:17:45.600,0:17:48.000
program

0:17:46.160,0:17:51.440
adobe partnership program and like the

0:17:48.000,0:17:51.440
big commerce one for example

0:17:52.640,0:17:56.320
as far as that from a partnership

0:17:54.160,0:17:59.360
perspective

0:17:56.320,0:18:01.120
i've been very impressed from ace and

0:17:59.360,0:18:04.400
i'm talking from a really small partner

0:18:01.120,0:18:06.480
i'm in in adobe's eyes you know we're

0:18:04.400,0:18:08.400
we are still really small like we're

0:18:06.480,0:18:11.039
bronze uh partners so

0:18:08.400,0:18:12.880
we've we're just starting out i hope to

0:18:11.039,0:18:15.120
uh continue to grow and all that

0:18:12.880,0:18:16.799
but um actually the cool thing is we

0:18:15.120,0:18:18.000
just got our magenta specialization so

0:18:16.799,0:18:19.360
that's

0:18:18.000,0:18:21.120
really really stoking all right we're

0:18:19.360,0:18:21.679
really stoked about that but on the big

0:18:21.120,0:18:23.360
commercial

0:18:21.679,0:18:24.799
component to the adobe partnership

0:18:23.360,0:18:26.799
program the magentos

0:18:24.799,0:18:28.160
yes yes so there's they have

0:18:26.799,0:18:29.039
specializations for a whole bunch of

0:18:28.160,0:18:32.480
different

0:18:29.039,0:18:32.960
um aem and marketo and magento the three

0:18:32.480,0:18:35.919
that comes

0:18:32.960,0:18:36.799
to my my mind the first uh top to the

0:18:35.919,0:18:38.080
top of my head

0:18:36.799,0:18:39.840
uh and i think they have a whole bunch

0:18:38.080,0:18:41.360
else but they have a lot of requirements

0:18:39.840,0:18:42.080
like customer surveys and that sort of

0:18:41.360,0:18:44.799
thing

0:18:42.080,0:18:46.480
in order to be able to get that but on

0:18:44.799,0:18:47.039
the big commerce side what really stood

0:18:46.480,0:18:49.600
out to me

0:18:47.039,0:18:50.880
was how you might almost say welcoming

0:18:49.600,0:18:55.360
they are

0:18:50.880,0:18:57.760
how excited they are to have a new

0:18:55.360,0:18:58.799
partner in the system and and i think

0:18:57.760,0:19:00.720
that's something

0:18:58.799,0:19:02.240
again no knocks at adobe for this

0:19:00.720,0:19:04.880
because uh

0:19:02.240,0:19:06.400
again they're a bit more up market than

0:19:04.880,0:19:09.600
some of the smaller merchants like us

0:19:06.400,0:19:11.200
are and but but it seems to fit into

0:19:09.600,0:19:12.799
where big commerce is at even though i'm

0:19:11.200,0:19:13.360
sure they are trying to move up markets

0:19:12.799,0:19:17.200
some

0:19:13.360,0:19:17.679
they really do still have a focus on

0:19:17.200,0:19:19.760
those

0:19:17.679,0:19:21.120
smaller merchants those merchants you

0:19:19.760,0:19:24.559
know running maybe up to

0:19:21.120,0:19:26.400
10 to 20 million a year is seems to be

0:19:24.559,0:19:27.760
the big commerce sweet spot and of

0:19:26.400,0:19:29.280
course again they're trying to move up

0:19:27.760,0:19:32.400
market there too but

0:19:29.280,0:19:35.200
when you have smaller merchants i think

0:19:32.400,0:19:37.039
you tend to have smaller agencies which

0:19:35.200,0:19:38.080
we would fit more into that sweet spot

0:19:37.039,0:19:41.280
for big commerce as well

0:19:38.080,0:19:43.679
so um that's that's where

0:19:41.280,0:19:44.880
the feeling i got uh in in in working

0:19:43.679,0:19:48.160
with him uh very

0:19:44.880,0:19:50.080
very attentive um help and assistance

0:19:48.160,0:19:51.520
yeah that makes sense it's kind of a i

0:19:50.080,0:19:52.640
mean it's kind of a supply and demand

0:19:51.520,0:19:55.039
thing you know like

0:19:52.640,0:19:56.880
as a platform once you have enough

0:19:55.039,0:19:57.760
partners to fulfill the needs that you

0:19:56.880,0:19:59.600
have

0:19:57.760,0:20:01.600
you have less of a need for those and so

0:19:59.600,0:20:03.280
for new partners trying to come in

0:20:01.600,0:20:04.720
they're not as let's say friendly or

0:20:03.280,0:20:05.360
welcoming because there just isn't the

0:20:04.720,0:20:06.880
need

0:20:05.360,0:20:08.640
whereas big commerce is probably a

0:20:06.880,0:20:12.240
little hungrier for

0:20:08.640,0:20:15.039
um that type of a partner um

0:20:12.240,0:20:16.640
it seems and and so uh yeah i'm trying

0:20:15.039,0:20:18.240
to better i mean i've been so magento

0:20:16.640,0:20:21.679
focused for so long

0:20:18.240,0:20:23.440
i'm trying to yeah we all

0:20:21.679,0:20:25.360
uh i'm trying to better understand the

0:20:23.440,0:20:26.720
shopify ecosystem big commerce and then

0:20:25.360,0:20:28.159
others like commerce tools you know

0:20:26.720,0:20:31.919
there's so many of them

0:20:28.159,0:20:33.679
um it's uh it's it's complicated when

0:20:31.919,0:20:36.320
you have to understand other platforms

0:20:33.679,0:20:38.240
and ecosystems and stuff like that

0:20:36.320,0:20:40.240
and everyone has their own personality

0:20:38.240,0:20:42.640
yeah

0:20:40.240,0:20:44.159
um does bigcommerce have certifications

0:20:42.640,0:20:45.679
like developer certifications and stuff

0:20:44.159,0:20:47.039
like that

0:20:45.679,0:20:50.320
they do certifications a little bit

0:20:47.039,0:20:52.559
differently in that you are

0:20:50.320,0:20:54.080
certified once you take their training

0:20:52.559,0:20:55.200
course so we've sent one of our guys

0:20:54.080,0:20:57.200
through the training course

0:20:55.200,0:20:58.799
and it was excellent it was absolutely

0:20:57.200,0:21:00.320
excellent um they got a

0:20:58.799,0:21:02.559
really good handle on a lot of different

0:21:00.320,0:21:04.640
aspects of big commerce and development

0:21:02.559,0:21:06.480
and so technically they are big commerce

0:21:04.640,0:21:07.760
certified but i like i couldn't

0:21:06.480,0:21:09.840
to my understanding i can't go out and

0:21:07.760,0:21:11.919
just get big commerce certified without

0:21:09.840,0:21:12.960
going through their their boot camp

0:21:11.919,0:21:13.760
that's what it's called a boot camp

0:21:12.960,0:21:16.320
gotcha

0:21:13.760,0:21:19.039
gotcha that's cool so in one of your

0:21:16.320,0:21:22.000
posts related to peter managex leaving

0:21:19.039,0:21:23.440
um i noticed that you said he often

0:21:22.000,0:21:26.480
asked two questions

0:21:23.440,0:21:28.400
is it congruent and do i care um and i

0:21:26.480,0:21:31.360
was curious to kind of drill into that

0:21:28.400,0:21:32.400
a little bit um i've heard from so many

0:21:31.360,0:21:35.280
people about

0:21:32.400,0:21:37.280
how much he cared about everything that

0:21:35.280,0:21:38.480
he was doing and how effective he was at

0:21:37.280,0:21:41.440
getting people together

0:21:38.480,0:21:42.080
getting certifications done um so i was

0:21:41.440,0:21:44.640
curious

0:21:42.080,0:21:47.120
like what what how those kind of

0:21:44.640,0:21:49.360
questions were used in the process

0:21:47.120,0:21:50.320
yeah definitely well i i just have to

0:21:49.360,0:21:54.320
say peter

0:21:50.320,0:21:57.679
is has had a tremendous impact on me

0:21:54.320,0:21:59.280
and uh i've i really appreciated the

0:21:57.679,0:22:01.679
time that i was able to spend with him

0:21:59.280,0:22:03.440
helped write two tests and then update

0:22:01.679,0:22:05.120
do a whole revision on all the rest of

0:22:03.440,0:22:08.159
the magento two tests

0:22:05.120,0:22:10.320
and it's uh

0:22:08.159,0:22:12.159
he has a solid handle on writing tests

0:22:10.320,0:22:14.640
um i mean think about it you take

0:22:12.159,0:22:15.520
it's a room of smart people 10 to 15

0:22:14.640,0:22:17.280
people uh one

0:22:15.520,0:22:18.640
in these test writing sessions and

0:22:17.280,0:22:20.720
they're all smart people but

0:22:18.640,0:22:22.720
he comes in as the test writing expert

0:22:20.720,0:22:23.280
and he educates everybody else how to do

0:22:22.720,0:22:25.919
this

0:22:23.280,0:22:27.440
so it's and it's not just a matter of

0:22:25.919,0:22:28.960
writing an essay or something along

0:22:27.440,0:22:30.480
those lines i mean that could be complex

0:22:28.960,0:22:34.480
in itself but

0:22:30.480,0:22:34.480
it's it the idea is taking this

0:22:34.559,0:22:39.280
magento material as as identified in

0:22:37.679,0:22:40.960
the blueprint which is really the study

0:22:39.280,0:22:42.240
guide on the adobe website adobe

0:22:40.960,0:22:43.919
certification website

0:22:42.240,0:22:45.360
taking that that there and there's some

0:22:43.919,0:22:46.960
extra information in there

0:22:45.360,0:22:49.440
and saying okay i gotta go write a

0:22:46.960,0:22:52.080
question on this and so when i go

0:22:49.440,0:22:53.039
try to figure out a and it's not just a

0:22:52.080,0:22:55.280
question like

0:22:53.039,0:22:56.720
that would be memorization based what

0:22:55.280,0:22:58.720
what is the menu item name

0:22:56.720,0:22:59.919
here uh that will do this task right

0:22:58.720,0:23:03.120
it's a scenario okay

0:22:59.919,0:23:05.760
a merchant using magento commerce

0:23:03.120,0:23:08.000
uh is running into this problem how

0:23:05.760,0:23:09.919
would you solve this or how how how is

0:23:08.000,0:23:11.520
it solved or what are the ramifications

0:23:09.919,0:23:13.200
of taking this different action so you

0:23:11.520,0:23:14.240
have to figure out a scenario and that's

0:23:13.200,0:23:17.600
a real life experience

0:23:14.240,0:23:19.600
makes a huge difference uh you know

0:23:17.600,0:23:20.880
yeah so i'll leave it at that but

0:23:19.600,0:23:22.320
ultimately once we get this question

0:23:20.880,0:23:23.120
written then we do go through a timer

0:23:22.320,0:23:24.960
review

0:23:23.120,0:23:27.679
and that's that's the most fun part of

0:23:24.960,0:23:29.919
the of the whole process because

0:23:27.679,0:23:31.120
everybody's i mean again you're sitting

0:23:29.919,0:23:33.919
in a room of

0:23:31.120,0:23:35.039
smart people like like really smart

0:23:33.919,0:23:38.000
people i felt

0:23:35.039,0:23:38.720
i always felt uh i liked the like the

0:23:38.000,0:23:40.240
one of the

0:23:38.720,0:23:41.919
the dim bulb and i felt like the dim

0:23:40.240,0:23:44.320
bulb in the room uh simply because

0:23:41.919,0:23:47.039
i mean just brilliant people so they're

0:23:44.320,0:23:48.640
all in the right room

0:23:47.039,0:23:50.159
yeah exactly that's the good room to be

0:23:48.640,0:23:51.840
and i agree so

0:23:50.159,0:23:53.520
in discussing it uh that those are a

0:23:51.840,0:23:56.080
couple of questions that were asked

0:23:53.520,0:23:57.760
is it congruent you meaning does this

0:23:56.080,0:23:58.559
make sense with the objective that we're

0:23:57.760,0:24:01.760
testing

0:23:58.559,0:24:03.520
so if if the objective is about

0:24:01.760,0:24:05.840
um say on the business practitioner if

0:24:03.520,0:24:09.279
it's about magento architecture

0:24:05.840,0:24:12.480
but the question is about uh

0:24:09.279,0:24:14.320
inventory you know it's not going to

0:24:12.480,0:24:16.720
it's not congruent with the objective

0:24:14.320,0:24:17.919
because ultimately those objectives

0:24:16.720,0:24:21.760
i think it's five on the business

0:24:17.919,0:24:23.120
practitioner those need to be

0:24:21.760,0:24:24.799
each one of those objectives needs to

0:24:23.120,0:24:26.559
accurately assess the candidates

0:24:24.799,0:24:28.480
capabilities of that

0:24:26.559,0:24:29.679
objective you know so if they get a 60

0:24:28.480,0:24:31.279
on one of those they need to know that

0:24:29.679,0:24:32.880
it was truly that objective

0:24:31.279,0:24:34.799
as opposed to stuff scattered all across

0:24:32.880,0:24:35.679
the board so that's worthy is it

0:24:34.799,0:24:38.799
congruent

0:24:35.679,0:24:40.320
does it matter and and this eliminated a

0:24:38.799,0:24:44.000
lot of questions uh

0:24:40.320,0:24:45.039
it was because another way to say it is

0:24:44.000,0:24:48.640
do i really care

0:24:45.039,0:24:51.200
um does do i care that this

0:24:48.640,0:24:52.880
feature exists do i care that this piece

0:24:51.200,0:24:56.000
of code is in the system

0:24:52.880,0:24:57.039
um is this something that could have

0:24:56.000,0:25:01.120
real life

0:24:57.039,0:25:03.039
implications or consequences um or is it

0:25:01.120,0:25:04.799
for example is it like when i took the

0:25:03.039,0:25:07.039
zen certified engineer i think that was

0:25:04.799,0:25:11.600
php five one which just seems like a

0:25:07.039,0:25:13.360
while back uh was is for a yeah a museum

0:25:11.600,0:25:15.039
there was there were so many things on

0:25:13.360,0:25:16.720
there that didn't matter it's like

0:25:15.039,0:25:18.240
i've never used this i have never

0:25:16.720,0:25:20.400
touched this why in the world would i

0:25:18.240,0:25:22.559
care about this it was ridiculous

0:25:20.400,0:25:23.520
and and that's what peter was trying to

0:25:22.559,0:25:24.559
avoid those

0:25:23.520,0:25:26.960
they're still don't get me wrong they're

0:25:24.559,0:25:28.720
still tough questions it's just

0:25:26.960,0:25:30.159
to the best of our capability those

0:25:28.720,0:25:31.760
those questions mattered

0:25:30.159,0:25:33.120
they were and they also aligned with the

0:25:31.760,0:25:33.679
objectives that we were trying to work

0:25:33.120,0:25:36.080
with

0:25:33.679,0:25:36.720
right right you must have thought

0:25:36.080,0:25:39.440
between

0:25:36.720,0:25:40.159
your your test prep stuff uh study

0:25:39.440,0:25:42.400
guides

0:25:40.159,0:25:43.279
and the the actual certification stuff

0:25:42.400,0:25:45.440
you've done

0:25:43.279,0:25:47.440
you must have thought a lot about how to

0:25:45.440,0:25:50.960
write a good question

0:25:47.440,0:25:52.320
uh and i'm curious like like like

0:25:50.960,0:25:53.919
how i mean you've touched a little bit

0:25:52.320,0:25:55.440
on that with those two specific kind of

0:25:53.919,0:25:58.480
components but

0:25:55.440,0:26:01.200
um and this also must factor into

0:25:58.480,0:26:01.600
like other aspects of your your work

0:26:01.200,0:26:03.279
life

0:26:01.600,0:26:04.880
and business like when you're hiring

0:26:03.279,0:26:06.159
somebody um

0:26:04.880,0:26:08.320
or maybe even when you're doing

0:26:06.159,0:26:09.760
discovery with a client like have you

0:26:08.320,0:26:13.200
thought a lot about

0:26:09.760,0:26:15.679
how to phrase and how to frame questions

0:26:13.200,0:26:16.720
absolutely i mean it's it's made a

0:26:15.679,0:26:20.000
massive difference

0:26:16.720,0:26:21.360
in my i hope my speaking vocabulary

0:26:20.000,0:26:23.120
although i don't know i still feel like

0:26:21.360,0:26:24.480
english is a second language to me and i

0:26:23.120,0:26:28.159
don't have any first language

0:26:24.480,0:26:30.799
um but i but it has

0:26:28.159,0:26:32.159
a in and a lot of it it was funny a

0:26:30.799,0:26:33.279
while ago i had we worked with a

0:26:32.159,0:26:35.679
merchant who

0:26:33.279,0:26:36.320
was very very particular with the use of

0:26:35.679,0:26:38.159
it with

0:26:36.320,0:26:39.600
use of the english language and they

0:26:38.159,0:26:40.240
taught me a lot and that was it was

0:26:39.600,0:26:42.240
really good

0:26:40.240,0:26:44.080
uh and peter really i would say has

0:26:42.240,0:26:46.240
continued that um

0:26:44.080,0:26:47.919
you know i had written a lot of practice

0:26:46.240,0:26:50.000
test questions and really

0:26:47.919,0:26:52.320
a lot of questions on the magento test

0:26:50.000,0:26:53.120
but he he was still so good to work with

0:26:52.320,0:26:55.200
me and to

0:26:53.120,0:26:57.919
uh to help me understand how to make

0:26:55.200,0:26:59.279
them more how to make them better

0:26:57.919,0:27:01.039
things that just don't matter in the

0:26:59.279,0:27:02.640
sense uh for example he said you can

0:27:01.039,0:27:06.799
almost always get rid of the word

0:27:02.640,0:27:08.320
that and as i as i write i still catch

0:27:06.799,0:27:10.080
myself using the word that

0:27:08.320,0:27:11.360
and is it really necessary there's a few

0:27:10.080,0:27:13.200
times it's necessary but

0:27:11.360,0:27:14.400
many times it cleans up the sentence by

0:27:13.200,0:27:17.200
leaving it out

0:27:14.400,0:27:17.840
um you know getting rid of superfluous

0:27:17.200,0:27:19.760
stuff

0:27:17.840,0:27:21.200
things that it especially on the

0:27:19.760,0:27:24.000
question we're focusing on

0:27:21.200,0:27:25.039
one objective this is all that matters

0:27:24.000,0:27:26.240
and so

0:27:25.039,0:27:27.760
some of these other details really don't

0:27:26.240,0:27:29.760
matter they don't really help with the

0:27:27.760,0:27:31.919
answer they don't help with the question

0:27:29.760,0:27:34.000
and so being okay with getting rid of

0:27:31.919,0:27:35.919
that so yes absolutely it's helped and

0:27:34.000,0:27:38.159
mostly in the form of being succinct

0:27:35.919,0:27:39.120
yeah have you um there's this software

0:27:38.159,0:27:42.640
called descript

0:27:39.120,0:27:45.679
or descript uh which is really neat for

0:27:42.640,0:27:47.039
video and audio editing and um

0:27:45.679,0:27:49.039
it's making me think of this because

0:27:47.039,0:27:50.880
there's a feature where you can drag

0:27:49.039,0:27:54.799
your audio or your video in

0:27:50.880,0:27:57.440
it pulls out the um the uh all the words

0:27:54.799,0:27:59.120
and then you can edit the video by just

0:27:57.440,0:28:02.559
editing the words

0:27:59.120,0:28:03.600
and then it also has um a way to

0:28:02.559,0:28:05.520
automatically remove

0:28:03.600,0:28:06.880
all the filler words like the likes and

0:28:05.520,0:28:09.840
the um nice

0:28:06.880,0:28:12.080
and i'm basically waiting for yeah i'm

0:28:09.840,0:28:14.399
waiting for like a real-time version of

0:28:12.080,0:28:14.399
that

0:28:14.640,0:28:20.080
plug into my mic yeah uh

0:28:17.679,0:28:21.120
for sure buddy yeah i was joking with a

0:28:20.080,0:28:23.840
buddy who um

0:28:21.120,0:28:24.720
listens to podcasts on like 2x you know

0:28:23.840,0:28:28.320
a lot of people do that

0:28:24.720,0:28:30.000
1.5 x or 2x and i've tried to do that

0:28:28.320,0:28:33.600
but i just can't do it

0:28:30.000,0:28:36.640
because i don't know i like to hear

0:28:33.600,0:28:39.760
sort of conversational spoken

0:28:36.640,0:28:41.840
you know language um when it's

0:28:39.760,0:28:43.840
when it's to like if i'm listening to an

0:28:41.840,0:28:45.840
audio book

0:28:43.840,0:28:48.159
it has that economy of words it's

0:28:45.840,0:28:50.720
removed all the filler it's it's

0:28:48.159,0:28:51.919
it's more efficient and focused but it's

0:28:50.720,0:28:54.640
like i can't quite

0:28:51.919,0:28:55.919
get into it because it's it's not i

0:28:54.640,0:28:58.480
don't know there's something about

0:28:55.919,0:28:59.600
the filler words the conversational

0:28:58.480,0:29:01.360
stuff that

0:28:59.600,0:29:03.200
makes it for me a little easier to

0:29:01.360,0:29:03.919
listen to that's that's a different time

0:29:03.200,0:29:06.880
i mean that's

0:29:03.919,0:29:08.640
that's like podcasts but it's uh yeah

0:29:06.880,0:29:11.840
well

0:29:08.640,0:29:12.320
language is an interesting thing it is

0:29:11.840,0:29:13.919
it is

0:29:12.320,0:29:15.600
and you definitely have a lot of

0:29:13.919,0:29:18.080
experience in the podcast

0:29:15.600,0:29:20.080
i've done a couple of them in my day um

0:29:18.080,0:29:22.720
so i would love the mage talk ones

0:29:20.080,0:29:23.760
thanks man i appreciate that um i was

0:29:22.720,0:29:26.480
talking with laura

0:29:23.760,0:29:28.240
falco recently and she was saying that

0:29:26.480,0:29:29.679
she had heard that

0:29:28.240,0:29:31.760
some of these she was hearing from

0:29:29.679,0:29:33.679
people that the swift otter tests

0:29:31.760,0:29:35.840
test questions were like harder than the

0:29:33.679,0:29:38.320
actual certification tests

0:29:35.840,0:29:40.080
uh which i thought was was interesting

0:29:38.320,0:29:40.559
i'm curious if you have any thoughts on

0:29:40.080,0:29:43.520
that

0:29:40.559,0:29:44.240
if in some way it sort of should be that

0:29:43.520,0:29:46.480
way like

0:29:44.240,0:29:47.840
if you're getting ready for something

0:29:46.480,0:29:49.919
you want to get ready in a way that's

0:29:47.840,0:29:51.679
harder than the actual thing

0:29:49.919,0:29:53.440
and then on the other hand like even if

0:29:51.679,0:29:55.200
it was harder

0:29:53.440,0:29:58.080
how would you measure that it's a very

0:29:55.200,0:30:01.120
subjective thing to measure you know

0:29:58.080,0:30:04.320
yes i work

0:30:01.120,0:30:06.840
to as well the reason i have purposely

0:30:04.320,0:30:09.600
work to make the questions harder

0:30:06.840,0:30:11.440
is i want to have some wiggle room

0:30:09.600,0:30:13.279
because ultimately if somebody takes my

0:30:11.440,0:30:15.520
tests and

0:30:13.279,0:30:18.320
most of the magento all the magenta 2

0:30:15.520,0:30:21.760
tests their passing scores in the 60s

0:30:18.320,0:30:23.520
and if somebody takes my test gets a 80

0:30:21.760,0:30:24.880
and then goes takes the magento test and

0:30:23.520,0:30:27.760
gets a 60

0:30:24.880,0:30:29.679
i am not happy uh with myself not with

0:30:27.760,0:30:29.919
them with myself because ultimately was

0:30:29.679,0:30:33.200
a

0:30:29.919,0:30:35.200
poor uh predictor of their success and

0:30:33.200,0:30:36.960
you hear back from people a lot or did

0:30:35.200,0:30:38.399
you in the past where they did that they

0:30:36.960,0:30:39.279
got the 80 and then they took the test

0:30:38.399,0:30:41.760
and they got the 16

0:30:39.279,0:30:43.039
there was dang it there was a there was

0:30:41.760,0:30:44.799
definitely a few of them on the

0:30:43.039,0:30:46.159
professional well it was professional

0:30:44.799,0:30:48.399
now expert developer

0:30:46.159,0:30:50.080
uh test that was that was the one i've i

0:30:48.399,0:30:52.320
have i had struggled with

0:30:50.080,0:30:53.360
uh for probably the good first six

0:30:52.320,0:30:56.240
months to a year

0:30:53.360,0:30:57.360
some people just it was spot on some

0:30:56.240,0:30:58.799
people it was really good

0:30:57.360,0:31:00.960
i guess i would say there was a high

0:30:58.799,0:31:04.000
range of variability on that one

0:31:00.960,0:31:06.000
uh some people just really struggled and

0:31:04.000,0:31:07.519
i really fought through it's like why

0:31:06.000,0:31:09.279
why is this how can i

0:31:07.519,0:31:10.880
how can i improve it people a lot of

0:31:09.279,0:31:11.360
people kept asking for more questions

0:31:10.880,0:31:13.279
and i

0:31:11.360,0:31:15.440
i kept adding more questions i think

0:31:13.279,0:31:17.519
that test is up to like 180 practice

0:31:15.440,0:31:19.039
questions it's insane i've had the

0:31:17.519,0:31:21.039
pleasure of working with some

0:31:19.039,0:31:22.080
other people on building out questions

0:31:21.039,0:31:23.919
on there too

0:31:22.080,0:31:25.360
and again that was for the first year

0:31:23.919,0:31:26.559
and since then it's i think it's been

0:31:25.360,0:31:29.039
really really good

0:31:26.559,0:31:30.880
i work to track every single score i

0:31:29.039,0:31:32.480
possibly can uh if

0:31:30.880,0:31:34.480
if somebody is taking the practice tests

0:31:32.480,0:31:36.480
i want their real score too

0:31:34.480,0:31:37.760
um because i actually built a a whole

0:31:36.480,0:31:40.720
machine learning algorithm

0:31:37.760,0:31:42.880
to try to as really to take those scores

0:31:40.720,0:31:44.559
to associate them with the

0:31:42.880,0:31:46.000
well their their certification score

0:31:44.559,0:31:48.480
associated with the practice test

0:31:46.000,0:31:50.000
score and then i use that well if

0:31:48.480,0:31:51.120
nothing else i have an excel spreadsheet

0:31:50.000,0:31:53.279
well google sheets

0:31:51.120,0:31:55.440
that i have that i can look through and

0:31:53.279,0:31:57.360
i can spot trends over time

0:31:55.440,0:31:58.960
and then but i also loaded that in there

0:31:57.360,0:31:59.200
built a whole machine learning algorithm

0:31:58.960,0:32:00.720
i

0:31:59.200,0:32:02.399
love that it's like how did you get more

0:32:00.720,0:32:03.760
time today how did you build the machine

0:32:02.399,0:32:06.000
learning algorithm

0:32:03.760,0:32:07.600
i built it well i shouldn't do it but i

0:32:06.000,0:32:09.120
i shouldn't have done it in php but i

0:32:07.600,0:32:11.120
did it in php that was my

0:32:09.120,0:32:13.200
favorite language um i just worked

0:32:11.120,0:32:14.960
through tutorials online it's

0:32:13.200,0:32:16.399
it's honest it's a fairly basic problem

0:32:14.960,0:32:18.000
to solve okay

0:32:16.399,0:32:19.440
there's still a lot further that we can

0:32:18.000,0:32:22.399
go with that but

0:32:19.440,0:32:23.360
again it's all a matter of time um but

0:32:22.399,0:32:26.000
yeah it's

0:32:23.360,0:32:26.640
just so i i use those to help me help

0:32:26.000,0:32:29.039
predict

0:32:26.640,0:32:30.320
and and it's pretty accurate at this

0:32:29.039,0:32:31.679
point um

0:32:30.320,0:32:33.600
then the next the next challenge

0:32:31.679,0:32:34.960
actually in that whole process was

0:32:33.600,0:32:36.960
i found that people were taking the

0:32:34.960,0:32:39.440
practice test

0:32:36.960,0:32:40.559
just believe me when i say this 50 to

0:32:39.440,0:32:43.200
100 times

0:32:40.559,0:32:44.000
there were some people not everybody uh

0:32:43.200,0:32:47.200
and

0:32:44.000,0:32:48.880
and then they were getting 100 and

0:32:47.200,0:32:50.320
when you get 100 well right you're ready

0:32:48.880,0:32:51.200
to take the test that's that means

0:32:50.320,0:32:53.919
you're ready

0:32:51.200,0:32:55.279
no and then they'd go and get say 40 on

0:32:53.919,0:32:57.600
the real test

0:32:55.279,0:32:59.519
so what i've had what i had to do there

0:32:57.600,0:33:00.799
is work through okay so how do i help

0:32:59.519,0:33:02.159
people through that process and that's

0:33:00.799,0:33:03.120
was that's been a big focus of the

0:33:02.159,0:33:06.559
youtube

0:33:03.120,0:33:08.320
video education is okay folks just be

0:33:06.559,0:33:09.519
i don't care what practice test it is

0:33:08.320,0:33:10.960
whether you're studying for your ham

0:33:09.519,0:33:13.360
radio license or

0:33:10.960,0:33:15.200
or for a magento test you take a

0:33:13.360,0:33:16.640
practice test a bazillion times you're

0:33:15.200,0:33:18.880
not gonna it's not going and you

0:33:16.640,0:33:20.559
memorize all the answers right

0:33:18.880,0:33:21.919
if the test if the practice test is

0:33:20.559,0:33:24.240
legit i.e not a

0:33:21.919,0:33:25.840
carbon copy of the real test right

0:33:24.240,0:33:28.320
you're it's not going to help you study

0:33:25.840,0:33:29.840
what you need to do and study is work

0:33:28.320,0:33:31.519
through these objectives you know i've

0:33:29.840,0:33:33.120
put out the three courses now for them

0:33:31.519,0:33:34.320
for magento tests you have to work

0:33:33.120,0:33:37.600
through these objectives

0:33:34.320,0:33:38.000
uh point by point you have to especially

0:33:37.600,0:33:41.039
figure

0:33:38.000,0:33:43.200
out where are your weak areas

0:33:41.039,0:33:44.640
you know and temptation is to just gloss

0:33:43.200,0:33:46.159
over our weak areas right and just like

0:33:44.640,0:33:48.559
i don't want to study memorize

0:33:46.159,0:33:49.600
questions and stuff like that yeah

0:33:48.559,0:33:51.519
exactly so

0:33:49.600,0:33:52.960
i've actually made it more difficult in

0:33:51.519,0:33:56.240
the whole practice test

0:33:52.960,0:33:57.840
software to get your answers the

0:33:56.240,0:33:59.600
the answer is you have to now click to

0:33:57.840,0:34:00.320
see every single one it's a bit of a

0:33:59.600,0:34:02.240
pain but

0:34:00.320,0:34:03.360
if you're ready to go take the test you

0:34:02.240,0:34:04.559
have access to it

0:34:03.360,0:34:06.799
but otherwise if you're just going to go

0:34:04.559,0:34:08.320
memorize that answer is 50 or 100 times

0:34:06.799,0:34:10.560
it's it's going to be too much work so

0:34:08.320,0:34:12.639
then does it instead of giving you all

0:34:10.560,0:34:16.320
the individual answers do you tell them

0:34:12.639,0:34:18.000
which air general areas to focus on once

0:34:16.320,0:34:19.520
they take a test

0:34:18.000,0:34:21.520
we have been adding that in at first i

0:34:19.520,0:34:24.639
was not uh some of our later revisions

0:34:21.520,0:34:26.000
i believe do include that i think um was

0:34:24.639,0:34:26.960
we're writing the test we put that on

0:34:26.000,0:34:27.839
there i can't remember actually if we

0:34:26.960,0:34:29.440
got that into this

0:34:27.839,0:34:31.280
engine i have to double check or to the

0:34:29.440,0:34:33.760
database uh but yes that's

0:34:31.280,0:34:35.520
that is part of the goal um every

0:34:33.760,0:34:36.480
objective is shown on there so down to

0:34:35.520,0:34:38.480
the sub-objective

0:34:36.480,0:34:39.839
okay um it's not just like um

0:34:38.480,0:34:41.200
architecture like i was talking about in

0:34:39.839,0:34:42.639
business practitioner earlier it's

0:34:41.200,0:34:43.760
there's all the individual points so you

0:34:42.639,0:34:46.000
can see

0:34:43.760,0:34:47.200
broken out by sub-point okay this is

0:34:46.000,0:34:48.079
where you need to go study a little bit

0:34:47.200,0:34:51.119
more

0:34:48.079,0:34:54.159
nice that's really cool um

0:34:51.119,0:34:56.320
how are things going with the

0:34:54.159,0:34:57.280
uh with the business in general with

0:34:56.320,0:34:59.359
with the

0:34:57.280,0:35:00.560
the test guide business in general i

0:34:59.359,0:35:02.160
remember seeing when you started to

0:35:00.560,0:35:02.800
monetize it which i thought was really

0:35:02.160,0:35:04.079
smart

0:35:02.800,0:35:05.920
because like i said like you said at

0:35:04.079,0:35:07.599
first it was free um

0:35:05.920,0:35:09.440
and you've obviously got a lot going on

0:35:07.599,0:35:11.760
you got the agency and everything

0:35:09.440,0:35:14.160
um but but how are things going with the

0:35:11.760,0:35:17.359
with the study guy business

0:35:14.160,0:35:19.520
i would say it's good um it's it it's

0:35:17.359,0:35:21.200
funny it has its ups and downs uh

0:35:19.520,0:35:22.560
right when covet hit it slowed down um

0:35:21.200,0:35:25.119
but it's it's

0:35:22.560,0:35:26.000
uh definitely picked back up again um

0:35:25.119,0:35:27.359
and

0:35:26.000,0:35:28.480
which i've been really excited about is

0:35:27.359,0:35:30.160
those courses that i've been building

0:35:28.480,0:35:31.280
out so obviously there's a practice test

0:35:30.160,0:35:34.079
there's a study guide

0:35:31.280,0:35:34.640
and then for us well okay i gotta

0:35:34.079,0:35:36.160
remember the

0:35:34.640,0:35:38.000
right terms now so the professional and

0:35:36.160,0:35:38.640
the expert developer i can't keep track

0:35:38.000,0:35:40.640
of it

0:35:38.640,0:35:42.720
i i can't keep track of the new adobe

0:35:40.640,0:35:45.680
certification names it's impossible

0:35:42.720,0:35:47.680
like there's associate got a got an

0:35:45.680,0:35:49.920
upgrade professional got an upgrade but

0:35:47.680,0:35:51.839
uh yeah it's it's not easy to remember

0:35:49.920,0:35:54.880
it's not

0:35:51.839,0:35:57.119
it's tough yeah i agree

0:35:54.880,0:35:58.079
uh but anyways i said the sort of the

0:35:57.119,0:36:01.680
course has been really cool

0:35:58.079,0:36:02.960
because uh i've in

0:36:01.680,0:36:05.040
it's working through a very unique

0:36:02.960,0:36:05.920
methodology um and and that was actually

0:36:05.040,0:36:08.880
the cool thing is

0:36:05.920,0:36:10.640
for a while um the professional

0:36:08.880,0:36:12.880
developer previously associate developer

0:36:10.640,0:36:14.560
course was free and

0:36:12.880,0:36:16.160
it was kind of a new way of doing things

0:36:14.560,0:36:18.000
and i didn't really want to charge for

0:36:16.160,0:36:19.040
it until i was 100 certain this was

0:36:18.000,0:36:22.480
going to be effective

0:36:19.040,0:36:26.400
right um because ultimately in my case

0:36:22.480,0:36:29.680
uh with writing material like this

0:36:26.400,0:36:31.920
i have a i have a uh a good

0:36:29.680,0:36:33.440
metric as far as whether i'm being

0:36:31.920,0:36:34.079
successful or not right people pass the

0:36:33.440,0:36:35.680
test

0:36:34.079,0:36:38.079
um you know a lot of other courses out

0:36:35.680,0:36:41.839
there it's difficult to

0:36:38.079,0:36:44.400
have a set

0:36:41.839,0:36:45.680
all set metrics right i mean so okay we

0:36:44.400,0:36:47.440
learned something out of it that's great

0:36:45.680,0:36:49.280
but in this case certifications

0:36:47.440,0:36:50.480
uh you either have a pass or fail at the

0:36:49.280,0:36:52.640
end of it i mean or somebody doesn't

0:36:50.480,0:36:53.760
take a test but

0:36:52.640,0:36:55.359
that's where it's really good and

0:36:53.760,0:36:57.280
motivational you got to keep you got to

0:36:55.359,0:36:59.520
keep on the stuff you have to

0:36:57.280,0:37:01.040
um continue to be upgrading and

0:36:59.520,0:37:03.599
improving the course to make sure that

0:37:01.040,0:37:05.440
it's helping people pass yeah where do

0:37:03.599,0:37:07.680
you see yourself going from here with

0:37:05.440,0:37:10.000
the certification prep are you going to

0:37:07.680,0:37:12.320
tackle different types of certifications

0:37:10.000,0:37:13.920
branch out a little bit

0:37:12.320,0:37:15.520
focus more on that machine learning

0:37:13.920,0:37:17.200
algorithm

0:37:15.520,0:37:18.720
or different ways to get results like

0:37:17.200,0:37:21.119
where do you what are some of the areas

0:37:18.720,0:37:23.359
you see yourself focusing on

0:37:21.119,0:37:24.160
uh my goal is is ranting out branching

0:37:23.359,0:37:28.320
out in general

0:37:24.160,0:37:30.560
uh more general training uh as far as

0:37:28.320,0:37:31.760
and not even for magento uh it will

0:37:30.560,0:37:33.440
start with magento because that's what

0:37:31.760,0:37:36.800
i'm personally very familiar with

0:37:33.440,0:37:37.760
but my goal is to uh just putting this

0:37:36.800,0:37:40.400
out there is to develop

0:37:37.760,0:37:41.839
soft skills at this point um that that's

0:37:40.400,0:37:44.079
what i'm working towards because i think

0:37:41.839,0:37:47.280
soft skills are incredibly valuable

0:37:44.079,0:37:50.640
um when hiring uh whether it's

0:37:47.280,0:37:51.520
debugging whether it's uh in other words

0:37:50.640,0:37:53.520
troubleshooting

0:37:51.520,0:37:55.520
um whether it's architecture that sort

0:37:53.520,0:37:59.359
of thing and all of that fits around

0:37:55.520,0:38:00.079
magento um and maybe other platforms as

0:37:59.359,0:38:01.920
well but

0:38:00.079,0:38:03.200
um that's i'm actually working on a

0:38:01.920,0:38:04.880
course uh

0:38:03.200,0:38:06.480
first time i talked about this but um i

0:38:04.880,0:38:08.000
call it the art of debugging

0:38:06.480,0:38:09.839
and it's going to be specifically in

0:38:08.000,0:38:11.440
relation to magento and

0:38:09.839,0:38:12.880
uh there's been times where i've worked

0:38:11.440,0:38:14.560
with other developers on project and i'm

0:38:12.880,0:38:16.400
not tooting my horn here at all but

0:38:14.560,0:38:18.160
i've i've worked through the some of

0:38:16.400,0:38:20.079
these processes and

0:38:18.160,0:38:21.920
uh been able to solve problems really

0:38:20.079,0:38:24.160
fast and so my goal is to

0:38:21.920,0:38:26.000
work through a build out a framework

0:38:24.160,0:38:28.079
whereby

0:38:26.000,0:38:29.280
i can help other people become excellent

0:38:28.079,0:38:30.160
at troubleshooting fast at

0:38:29.280,0:38:32.240
troubleshooting so

0:38:30.160,0:38:34.079
it definitely combines uh knowledge of

0:38:32.240,0:38:34.640
the platform but there's a whole bunch

0:38:34.079,0:38:36.400
of other

0:38:34.640,0:38:38.160
information other ideas that come

0:38:36.400,0:38:40.480
together in order to make one

0:38:38.160,0:38:41.440
excellent very fast at troubleshooting

0:38:40.480,0:38:43.280
yeah no

0:38:41.440,0:38:44.560
it's a huge difference like somebody

0:38:43.280,0:38:47.680
could be stuck on

0:38:44.560,0:38:49.040
something for a day or two days because

0:38:47.680,0:38:50.400
they're not able to kind of get

0:38:49.040,0:38:52.800
themselves unstuck

0:38:50.400,0:38:53.920
and for somebody else it can be they pop

0:38:52.800,0:38:55.599
into xd bug

0:38:53.920,0:38:57.119
they figure it out in 20 minutes and

0:38:55.599,0:38:57.599
then they're rolling it can be such a

0:38:57.119,0:39:01.839
huge

0:38:57.599,0:39:04.000
difference um kind of capabilities there

0:39:01.839,0:39:05.599
um for sure we had a great a great

0:39:04.000,0:39:06.240
example if i could say this real quick

0:39:05.599,0:39:09.040
um

0:39:06.240,0:39:10.160
there was we were we ended up being a

0:39:09.040,0:39:11.040
little too expensive for a merch and

0:39:10.160,0:39:12.160
they wanted to find something a little

0:39:11.040,0:39:14.160
cheaper which was fine

0:39:12.160,0:39:15.839
um but so we were they had the other

0:39:14.160,0:39:17.040
this other agency had pretty well taken

0:39:15.839,0:39:21.119
over

0:39:17.040,0:39:22.119
um and i think it was a magento going to

0:39:21.119,0:39:25.200
magenta

0:39:22.119,0:39:28.240
2.3 uh well it was 3.4

0:39:25.200,0:39:29.359
and um they they did they release all

0:39:28.240,0:39:31.280
that stuff and

0:39:29.359,0:39:33.520
site went down they were getting a weird

0:39:31.280,0:39:35.119
infinite loop error in the checkout

0:39:33.520,0:39:36.720
um the poor people they the poor

0:39:35.119,0:39:38.320
developers they spent i don't know the

0:39:36.720,0:39:38.880
site was down and it's there's some

0:39:38.320,0:39:40.320
pretty

0:39:38.880,0:39:42.320
significant amount of transactions going

0:39:40.320,0:39:43.680
through the site i guess they tested on

0:39:42.320,0:39:45.760
staging or whatever it was down for

0:39:43.680,0:39:49.680
hours and hours they reached out to me

0:39:45.760,0:39:52.079
and uh in turns out it was a

0:39:49.680,0:39:54.839
problem that was causing the checkout

0:39:52.079,0:39:58.400
session to load in an infinite loop

0:39:54.839,0:39:58.400
um check out session issues

0:39:59.520,0:40:03.599
it was it was but you know the problem

0:40:02.320,0:40:04.480
was solved and i think it was 30 minutes

0:40:03.599,0:40:05.599
or less so

0:40:04.480,0:40:08.079
um and just trying to get in there and

0:40:05.599,0:40:10.079
work out and it work it out and that's

0:40:08.079,0:40:12.480
what really started me thinking is like

0:40:10.079,0:40:14.880
wait how can i help people

0:40:12.480,0:40:15.839
learn the basic steps of troubleshooting

0:40:14.880,0:40:17.599
uh and and there's

0:40:15.839,0:40:19.280
there is a framework uh that that goes

0:40:17.599,0:40:20.720
with that um and i

0:40:19.280,0:40:22.240
it will make them more valuable in their

0:40:20.720,0:40:22.880
jobs and be able to solve problems

0:40:22.240,0:40:24.560
faster

0:40:22.880,0:40:26.560
my takeaway from that would have just

0:40:24.560,0:40:28.880
been i told you so i'd have just been

0:40:26.560,0:40:30.400
i'd just been giving them giving and i

0:40:28.880,0:40:32.640
told you so pretty heavy

0:40:30.400,0:40:34.400
at that point yep well it was actually

0:40:32.640,0:40:35.040
very funny about that it was then later

0:40:34.400,0:40:36.560
they uh

0:40:35.040,0:40:38.079
this other agency came back and was

0:40:36.560,0:40:39.520
talking about how

0:40:38.079,0:40:41.359
uh we caused the problem in the first

0:40:39.520,0:40:43.119
place and i'm like

0:40:41.359,0:40:44.640
we did not do the upgrade i had

0:40:43.119,0:40:46.079
communicated back to them but i hadn't

0:40:44.640,0:40:46.640
cc'ed enough people let's just put it

0:40:46.079,0:40:50.400
that way so

0:40:46.640,0:40:54.319
yeah i'm always learning agency wars

0:40:50.400,0:40:56.160
yeah it's tough um so the actionable

0:40:54.319,0:40:59.200
insights podcast

0:40:56.160,0:41:02.000
um is is super interesting um

0:40:59.200,0:41:03.680
how's that how's that going for you

0:41:02.000,0:41:06.319
what's the what's the focus there on

0:41:03.680,0:41:09.040
that podcast yeah

0:41:06.319,0:41:10.319
the goal there is it's funny it's kind

0:41:09.040,0:41:11.040
of wrapped up in the name actionable

0:41:10.319,0:41:12.800
insights

0:41:11.040,0:41:15.040
i was going to say it kind of like it's

0:41:12.800,0:41:18.079
very self-explanatory like the name

0:41:15.040,0:41:19.200
bit of a dumb question well no no no not

0:41:18.079,0:41:20.880
at all because you know

0:41:19.200,0:41:22.480
and i think that's actually one problem

0:41:20.880,0:41:25.760
with the name is that

0:41:22.480,0:41:28.160
it's too obvious um you know it doesn't

0:41:25.760,0:41:30.000
like like mage talk i mean you can

0:41:28.160,0:41:31.280
quickly determine what that is about or

0:41:30.000,0:41:33.920
future commerce or

0:41:31.280,0:41:35.359
um how i built this but actionable

0:41:33.920,0:41:36.720
insights is actually a little in all of

0:41:35.359,0:41:38.240
those have i think a slight degree of

0:41:36.720,0:41:40.160
obscurity action won't say

0:41:38.240,0:41:41.839
is a little bit too obvious i think um

0:41:40.160,0:41:44.880
thus it warns the question

0:41:41.839,0:41:47.440
my goal with that is is

0:41:44.880,0:41:48.079
interviews with other merchants um to

0:41:47.440,0:41:51.200
this point

0:41:48.079,0:41:53.599
i have not interviewed i think

0:41:51.200,0:41:54.480
um a a service provider or anything like

0:41:53.599,0:41:56.880
that

0:41:54.480,0:41:58.240
and to interview merchants talking about

0:41:56.880,0:42:01.359
their journey

0:41:58.240,0:42:04.960
in selling online uh their wins

0:42:01.359,0:42:07.520
their losses and to get to boil it down

0:42:04.960,0:42:11.119
to a converse in a conversational format

0:42:07.520,0:42:14.160
to what a merchant can do

0:42:11.119,0:42:17.040
uh implement on their website

0:42:14.160,0:42:18.640
tomorrow or the in the next uh week or

0:42:17.040,0:42:21.680
whenever their timetable is and

0:42:18.640,0:42:23.839
as part of that uh i also built out

0:42:21.680,0:42:26.160
really detailed show notes i mean like

0:42:23.839,0:42:28.480
really really detailed shows

0:42:26.160,0:42:29.680
yeah yeah and the goal is that okay if

0:42:28.480,0:42:30.000
you don't listen to it you can read it

0:42:29.680,0:42:32.800
read

0:42:30.000,0:42:34.000
read it get in reading format um still

0:42:32.800,0:42:36.079
same great content

0:42:34.000,0:42:37.920
to be frank i've been focusing on some

0:42:36.079,0:42:40.240
other marketing endeavors and uh

0:42:37.920,0:42:41.520
i haven't had as much time to invest in

0:42:40.240,0:42:42.240
that again lately but i'm looking

0:42:41.520,0:42:45.200
forward

0:42:42.240,0:42:46.160
um to getting back into the because that

0:42:45.200,0:42:48.079
was

0:42:46.160,0:42:49.359
i don't know if anybody listening to it

0:42:48.079,0:42:50.880
frankly i think people were

0:42:49.359,0:42:52.240
and uh it's you know as you know with

0:42:50.880,0:42:54.079
podcast it's kind of hard to get those

0:42:52.240,0:42:57.920
actual measurements out of it

0:42:54.079,0:43:00.240
but i i learned so much out of

0:42:57.920,0:43:01.920
it and um i definitely got good feedback

0:43:00.240,0:43:03.920
so it's not like nobody listened to it

0:43:01.920,0:43:05.200
um there were definitely people that did

0:43:03.920,0:43:07.280
but it's like man i

0:43:05.200,0:43:08.240
i learned so much through it and that

0:43:07.280,0:43:10.560
was i feel like

0:43:08.240,0:43:12.079
i gained all the value out of it dude i

0:43:10.560,0:43:15.119
think that's the key with

0:43:12.079,0:43:17.040
stuff like this is is when you are

0:43:15.119,0:43:18.640
learning yourself and enjoying the

0:43:17.040,0:43:21.440
process if it's just a

0:43:18.640,0:43:22.800
if it's just a marketing tactic um

0:43:21.440,0:43:24.720
putting out the content i mean that can

0:43:22.800,0:43:25.920
work but i really think it's so much

0:43:24.720,0:43:27.520
better

0:43:25.920,0:43:29.040
when it's something where you're really

0:43:27.520,0:43:31.839
interested in learning

0:43:29.040,0:43:32.640
uh throughout the process and i i didn't

0:43:31.839,0:43:34.560
realize it was

0:43:32.640,0:43:36.240
it was focused on just merchants because

0:43:34.560,0:43:37.920
that's actually something

0:43:36.240,0:43:40.000
i've told so many people i'm like

0:43:37.920,0:43:42.000
there's no podcast

0:43:40.000,0:43:44.079
where you're just interviewing merchants

0:43:42.000,0:43:45.200
maybe even ecom directors specifically i

0:43:44.079,0:43:46.079
think would be a really interesting

0:43:45.200,0:43:48.640
niche

0:43:46.079,0:43:51.119
uh which is my goal yes i love it that's

0:43:48.640,0:43:53.440
really smart because for some reason

0:43:51.119,0:43:55.280
all of the podcasts like you said it's

0:43:53.440,0:43:56.800
service providers it's vendors in the

0:43:55.280,0:43:58.800
industry for some reason

0:43:56.800,0:44:00.800
that's what it ends up being and there's

0:43:58.800,0:44:03.440
very few podcasts that focus on the

0:44:00.800,0:44:06.880
merchants themselves

0:44:03.440,0:44:07.920
i sometimes wonder if they're sort of

0:44:06.880,0:44:10.800
less

0:44:07.920,0:44:13.599
interested in being transparent in

0:44:10.800,0:44:16.720
general as like a general stereotype

0:44:13.599,0:44:19.599
as compared to let's say an agency

0:44:16.720,0:44:20.960
um right because when an agency shares x

0:44:19.599,0:44:22.960
y and z

0:44:20.960,0:44:24.480
it's kind of marketing for them it's

0:44:22.960,0:44:26.400
lead generation for them

0:44:24.480,0:44:28.240
when a merchant shares i got this

0:44:26.400,0:44:29.839
conversion rate by doing this

0:44:28.240,0:44:31.920
maybe they're thinking their competitors

0:44:29.839,0:44:34.319
are going to do the same thing

0:44:31.920,0:44:35.520
yes and i think that's that that has

0:44:34.319,0:44:36.079
well that's been definitely a challenge

0:44:35.520,0:44:38.400
like getting

0:44:36.079,0:44:39.359
getting merchants on and there's some

0:44:38.400,0:44:42.480
people who've

0:44:39.359,0:44:44.960
um oh i'm gonna forget their name um

0:44:42.480,0:44:45.920
ian leslie from industry west brilliant

0:44:44.960,0:44:47.760
brilliant person

0:44:45.920,0:44:49.440
and he's shared a lot like i mean you've

0:44:47.760,0:44:51.520
if you read some of his articles

0:44:49.440,0:44:52.800
uh absolutely outstanding and some of

0:44:51.520,0:44:54.400
the stuff that he shared like especially

0:44:52.800,0:44:56.720
as we entered into kovid

0:44:54.400,0:44:58.160
came out of kovid i say came out of it i

0:44:56.720,0:44:59.599
don't know if we've ever exited but you

0:44:58.160,0:45:03.200
know i mean came out of that initial

0:44:59.599,0:45:04.319
worst part of it uh incredible stuff and

0:45:03.200,0:45:06.960
he was i mean just

0:45:04.319,0:45:08.800
a phenomenal podcast um phenomenal

0:45:06.960,0:45:10.160
episode there and so

0:45:08.800,0:45:12.319
yes and i think that's can be a

0:45:10.160,0:45:13.040
challenge like sharing the secret sauce

0:45:12.319,0:45:15.920
and

0:45:13.040,0:45:17.440
um so deciphering okay what is secret

0:45:15.920,0:45:18.880
sauce because ultimately a lot of what

0:45:17.440,0:45:22.960
we're talking about is very

0:45:18.880,0:45:25.040
well known it's it's not like um

0:45:22.960,0:45:27.520
talking about the code to build this

0:45:25.040,0:45:28.319
proprietary uh configurator or something

0:45:27.520,0:45:30.960
like that

0:45:28.319,0:45:32.000
it's not like nuclear secrets it's like

0:45:30.960,0:45:35.680
exactly yeah yeah

0:45:32.000,0:45:37.040
so so but i also understand it's like if

0:45:35.680,0:45:39.040
if i was a merchant why would i want to

0:45:37.040,0:45:40.000
share too much other information outside

0:45:39.040,0:45:42.000
as well so

0:45:40.000,0:45:43.520
um i'm i've i've been so grateful for

0:45:42.000,0:45:45.119
the people who have been willing to come

0:45:43.520,0:45:47.359
on and there's stuff we stay away

0:45:45.119,0:45:48.960
talking about from talking about but

0:45:47.359,0:45:50.400
there's still a lot that

0:45:48.960,0:45:52.640
each one of these merchants that has

0:45:50.400,0:45:53.920
come on and is willing to share talk

0:45:52.640,0:45:57.599
about and

0:45:53.920,0:46:00.560
uh incredibly educational um incredible

0:45:57.599,0:46:01.359
insights as to how they how they get the

0:46:00.560,0:46:03.280
stuff done i mean

0:46:01.359,0:46:05.280
it's a fight it's a fight every day for

0:46:03.280,0:46:06.960
once every one of them i mean i'm sure

0:46:05.280,0:46:08.720
there's a couple that have their

0:46:06.960,0:46:10.319
their audience just handed to them but

0:46:08.720,0:46:13.599
it's a otherwise for

0:46:10.319,0:46:15.760
90 plus percent it's a fight yeah and

0:46:13.599,0:46:16.720
just clawing their way to the top and

0:46:15.760,0:46:18.400
that's

0:46:16.720,0:46:20.880
i love to learn about that yeah it's

0:46:18.400,0:46:23.839
interesting my gut feeling is that like

0:46:20.880,0:46:25.839
the most um a lot of the most successful

0:46:23.839,0:46:28.960
merchants or almost every business

0:46:25.839,0:46:31.200
or the ones that are transparent about

0:46:28.960,0:46:32.960
what's going on and i don't know if

0:46:31.200,0:46:35.599
that's exactly true that may be my own

0:46:32.960,0:46:37.599
kind of bias but i feel like

0:46:35.599,0:46:39.680
for some reason if they would be more

0:46:37.599,0:46:42.240
transparent it would it would somehow

0:46:39.680,0:46:43.520
help their businesses maybe not directly

0:46:42.240,0:46:45.920
because they're not if they sell

0:46:43.520,0:46:48.079
furniture they're not going to get

0:46:45.920,0:46:49.760
customers coming to buy furniture after

0:46:48.079,0:46:51.440
being on your podcast

0:46:49.760,0:46:53.280
but it can help with recruiting it can

0:46:51.440,0:46:55.359
help with a lot of things so i feel like

0:46:53.280,0:46:57.599
there's a huge benefit to

0:46:55.359,0:46:59.119
to everybody for for them to put that

0:46:57.599,0:47:01.200
stuff out there

0:46:59.119,0:47:02.720
um so i think that's really smart i

0:47:01.200,0:47:06.319
noticed last question

0:47:02.720,0:47:10.079
i noticed on your website that um you're

0:47:06.319,0:47:12.160
focusing on outdoors um outdoor sports

0:47:10.079,0:47:13.599
i noticed that was kind of your headline

0:47:12.160,0:47:16.400
was that was yours

0:47:13.599,0:47:17.599
the type of merchant that you serve um

0:47:16.400,0:47:19.839
and i thought that was cool i

0:47:17.599,0:47:21.280
like i love niches of all kinds like i

0:47:19.839,0:47:22.480
love it when people have a specific

0:47:21.280,0:47:25.520
thing that they do

0:47:22.480,0:47:27.760
so when did you start focusing there

0:47:25.520,0:47:29.359
we've been focusing on that for honestly

0:47:27.760,0:47:31.839
a couple months so it's

0:47:29.359,0:47:32.800
just in its infancy i'm pretty before

0:47:31.839,0:47:34.800
that i've been

0:47:32.800,0:47:36.319
i've been really working on kansas city

0:47:34.800,0:47:38.480
and to be frank there's not that many

0:47:36.319,0:47:39.760
merchants in kansas city

0:47:38.480,0:47:41.839
for whatever reason especially that are

0:47:39.760,0:47:45.680
using well there's a good number but

0:47:41.839,0:47:47.119
not all are using magento so um we have

0:47:45.680,0:47:48.880
a good number of merchants in kansas

0:47:47.119,0:47:52.480
city that we're working with and

0:47:48.880,0:47:54.400
so i was working with a uh

0:47:52.480,0:47:56.640
i don't know what you want to call it a

0:47:54.400,0:47:58.480
someone who who does marketing

0:47:56.640,0:48:00.559
but they're not doing the marketing for

0:47:58.480,0:48:01.680
us so uh not a counselor marketing

0:48:00.559,0:48:03.440
counselor

0:48:01.680,0:48:04.960
advisor maybe marketing advisor i don't

0:48:03.440,0:48:06.720
know and uh

0:48:04.960,0:48:08.720
and that was that was their suggestion

0:48:06.720,0:48:11.760
and and

0:48:08.720,0:48:13.839
we on we we love the outdoors um we love

0:48:11.760,0:48:16.800
all that stuff ourselves and

0:48:13.839,0:48:17.599
this the goal is to uh to be authentic

0:48:16.800,0:48:20.400
ourselves right

0:48:17.599,0:48:21.760
i mean because if we as we can be

0:48:20.400,0:48:23.920
authentic as we can

0:48:21.760,0:48:25.680
um and then also then center into a

0:48:23.920,0:48:27.359
specific niche

0:48:25.680,0:48:29.280
now we can provide more value and

0:48:27.359,0:48:30.960
obviously the big question i had to work

0:48:29.280,0:48:33.599
through is like well

0:48:30.960,0:48:35.680
but what if you're taking on competitors

0:48:33.599,0:48:39.280
the reality is inside of this

0:48:35.680,0:48:41.440
outdoor sports and hunting etc there's

0:48:39.280,0:48:42.640
a ton of different niches there's a ton

0:48:41.440,0:48:44.880
of them and

0:48:42.640,0:48:46.720
um while i would never want to i say

0:48:44.880,0:48:49.359
never i can't imagine taking

0:48:46.720,0:48:50.720
two competitors without at least having

0:48:49.359,0:48:52.720
a conversation with the

0:48:50.720,0:48:54.640
competitor that we were originally

0:48:52.720,0:48:55.440
working with um to get their approval

0:48:54.640,0:48:57.520
and i've done that

0:48:55.440,0:48:59.920
on a number of occasions with my current

0:48:57.520,0:49:03.520
clients um

0:48:59.920,0:49:04.079
they it the there's it there are a ton

0:49:03.520,0:49:06.800
of niches

0:49:04.079,0:49:07.760
and um that sub niches if you want to

0:49:06.800,0:49:10.800
look at it that way

0:49:07.760,0:49:12.000
right and so that's i

0:49:10.800,0:49:13.520
got once i got through that i was like

0:49:12.000,0:49:14.000
yeah we're gonna do that it's that's

0:49:13.520,0:49:15.920
cool

0:49:14.000,0:49:17.440
uh we're not i'm not gonna turn away

0:49:15.920,0:49:19.760
people

0:49:17.440,0:49:20.720
that i don't know sell jewelry or

0:49:19.760,0:49:22.720
something like that right

0:49:20.720,0:49:24.400
um but right it's it's it's where we

0:49:22.720,0:49:26.400
wanna where we are focusing and

0:49:24.400,0:49:28.720
where we're seeking to do more of our

0:49:26.400,0:49:31.520
marketing yeah smart gives you

0:49:28.720,0:49:32.880
uh immediate differentiation and allows

0:49:31.520,0:49:34.559
you to focus on

0:49:32.880,0:49:36.240
the types of functionality that they

0:49:34.559,0:49:38.880
would need that others might not

0:49:36.240,0:49:40.880
things like that so i love it well

0:49:38.880,0:49:43.839
joseph has been a lot of fun

0:49:40.880,0:49:46.880
uh thanks for the chat and where's the

0:49:43.839,0:49:49.280
best place for people to find you online

0:49:46.880,0:49:50.400
uh linkedin or twitter so that's you can

0:49:49.280,0:49:57.040
find me pretty well

0:49:50.400,0:49:57.040
there i should be easy to find hopefully