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Paul Yacoubian is an investor and the founder of Copy.ai. Copy.ai is an AI Brainstorming Tools to Help You Start and Grow Your Business. 5 weeks since launch 🚀 and 15,000 sign ups so far. On a mission to help create a billion global entrepreneurs.
Twitter: https://twitter.com/PaulYacoubian
LinkedIn: https://www.linkedin.com/in/paulyacoubian/
0:00:00.080,0:00:04.480 we've only harnessed about 10 of what 0:00:02.000,0:00:08.160 gpt3 is capable of 0:00:04.480,0:00:09.040 so that sounds crazy but we've not hit 0:00:08.160,0:00:11.280 the limits 0:00:09.040,0:00:12.799 on this tool like this this tool gets 0:00:11.280,0:00:17.920 created it's a model 0:00:12.799,0:00:17.920 and you can use it any way you want 0:00:20.320,0:00:29.569 [Music] 0:00:30.160,0:00:33.440 paul how you doing sir i'm great how are 0:00:32.399,0:00:36.480 you doing well 0:00:33.440,0:00:38.640 doing well um so copy that ai 0:00:36.480,0:00:40.000 looks super interesting uh you've been 0:00:38.640,0:00:42.480 uh hockey stick 0:00:40.000,0:00:44.000 growth as a friend on twitter that's 0:00:42.480,0:00:46.559 right um how did you 0:00:44.000,0:00:48.480 um get like what's the origin story of 0:00:46.559,0:00:50.239 it how did you get the thing going 0:00:48.480,0:00:52.320 so my co-founder and i you know we've 0:00:50.239,0:00:53.199 been doing venture capital for the past 0:00:52.320,0:00:54.960 four years 0:00:53.199,0:00:56.399 and we've been making angel investments 0:00:54.960,0:00:58.079 along the side 0:00:56.399,0:00:59.440 and we've been looking for the next big 0:00:58.079,0:01:02.879 thing so 0:00:59.440,0:01:05.280 when gpt3 the ai um 0:01:02.879,0:01:06.080 went into beta mode in july we were all 0:01:05.280,0:01:09.280 over it 0:01:06.080,0:01:11.119 so we saw these demos on twitter that 0:01:09.280,0:01:13.360 just totally blew our minds 0:01:11.119,0:01:14.720 and we're like this is it this is the 0:01:13.360,0:01:17.280 next thing you know 0:01:14.720,0:01:17.759 so you had the smartphone that enabled 0:01:17.280,0:01:20.000 like 0:01:17.759,0:01:21.680 all these millions of apps and like mega 0:01:20.000,0:01:23.439 companies built off the back of that 0:01:21.680,0:01:26.080 platform we thought that this 0:01:23.439,0:01:29.119 this is now good enough for commercial 0:01:26.080,0:01:30.960 use across a wide number of applications 0:01:29.119,0:01:33.439 and the first one that we wanted to look 0:01:30.960,0:01:35.040 into is short form text generation for 0:01:33.439,0:01:37.520 business use cases 0:01:35.040,0:01:38.960 and the most common application of this 0:01:37.520,0:01:41.720 is marketing 0:01:38.960,0:01:43.840 and so we built a site called 0:01:41.720,0:01:46.399 taglines.ai 0:01:43.840,0:01:47.439 in about seven days using the tool using 0:01:46.399,0:01:50.479 the gpt3 0:01:47.439,0:01:51.200 platform launched it on twitter got like 0:01:50.479,0:01:55.200 500 0:01:51.200,0:01:57.600 signups and converted like 0:01:55.200,0:01:59.680 10 to 20 of them into paying accounts 0:01:57.600,0:02:02.000 and we moved the pricing up from like 0:01:59.680,0:02:03.759 three bucks a month to five to ten and 0:02:02.000,0:02:06.399 people kept signing up 0:02:03.759,0:02:08.319 so we knew that the format was at least 0:02:06.399,0:02:09.920 working just for taglines 0:02:08.319,0:02:11.520 so what we wanted to do was build a 0:02:09.920,0:02:13.840 platform of tools 0:02:11.520,0:02:15.440 just like taglines but to do all other 0:02:13.840,0:02:18.800 kinds of marketing 0:02:15.440,0:02:21.360 use cases so now 0:02:18.800,0:02:22.000 we we basically took the tagline's back 0:02:21.360,0:02:25.200 end and front 0:02:22.000,0:02:28.879 end and cloned it and then launched that 0:02:25.200,0:02:31.920 as as copy.ai and this platform we now 0:02:28.879,0:02:34.560 have 19 different tools 0:02:31.920,0:02:36.000 so we do everything from like web page 0:02:34.560,0:02:38.640 landing page text hero 0:02:36.000,0:02:39.680 text blog idea generator blog 0:02:38.640,0:02:43.200 introduction 0:02:39.680,0:02:45.360 writer um with like three copywriting 0:02:43.200,0:02:47.360 techniques that are really great 0:02:45.360,0:02:50.319 um we added in product development 0:02:47.360,0:02:53.120 features like startup idea generator um 0:02:50.319,0:02:54.560 startup name generator like these people 0:02:53.120,0:02:55.200 have played with these like i've played 0:02:54.560,0:02:57.599 with these for 0:02:55.200,0:02:58.400 decades yeah and they're usually not 0:02:57.599,0:03:01.200 very good 0:02:58.400,0:03:02.000 but with gpt3 they're actually really 0:03:01.200,0:03:03.920 pretty good 0:03:02.000,0:03:05.760 and the result quality level is high 0:03:03.920,0:03:08.080 enough to actually 0:03:05.760,0:03:09.680 get people to find real value in the in 0:03:08.080,0:03:11.760 the tools yeah 0:03:09.680,0:03:13.840 so when we we launched this one six 0:03:11.760,0:03:19.040 weeks ago on twitter 0:03:13.840,0:03:21.200 really 2 000 users in the first two days 0:03:19.040,0:03:22.640 and 10 days later we knew we were 0:03:21.200,0:03:26.080 getting like organic 0:03:22.640,0:03:27.280 signups of like almost 300 a day yeah 0:03:26.080,0:03:28.959 and that was coming through word of 0:03:27.280,0:03:31.360 mouth then we start to see these organic 0:03:28.959,0:03:34.480 inventions online 0:03:31.360,0:03:37.599 and then we knew um we basically set our 0:03:34.480,0:03:39.120 initial pricing and started getting the 0:03:37.599,0:03:41.280 conversion rates that would 0:03:39.120,0:03:42.239 make us like venture backable that makes 0:03:41.280,0:03:44.400 us a real business 0:03:42.239,0:03:46.239 and not just a side project that's so 0:03:44.400,0:03:49.280 cool i remember when uh 0:03:46.239,0:03:49.760 gbt3 came out as well and we were all 0:03:49.280,0:03:53.040 seeing 0:03:49.760,0:03:56.159 crazy demos online everything from like 0:03:53.040,0:03:59.120 writing you know writing like fiction 0:03:56.159,0:04:00.319 to like generating html for websites and 0:03:59.120,0:04:01.439 i remember at the time i actually 0:04:00.319,0:04:04.080 applied 0:04:01.439,0:04:05.439 and um i didn't get acc i didn't have a 0:04:04.080,0:04:08.080 very good 0:04:05.439,0:04:09.680 uh you know application form it wasn't 0:04:08.080,0:04:11.519 very specific but i just want to get 0:04:09.680,0:04:13.599 access to start playing with stuff 0:04:11.519,0:04:15.840 but i was thinking at the time like man 0:04:13.599,0:04:17.680 it feels like there's so much 0:04:15.840,0:04:18.959 opportunity for commercialization 0:04:17.680,0:04:21.759 already 0:04:18.959,0:04:23.680 yeah so we we applied for the startup 0:04:21.759,0:04:26.000 idea generator 0:04:23.680,0:04:28.800 and and we got access to it luckily that 0:04:26.000,0:04:31.759 just ended up being one of our tools 0:04:28.800,0:04:32.240 so there are a ton of use cases the ones 0:04:31.759,0:04:34.240 that 0:04:32.240,0:04:35.280 caught the one that caught my eye the 0:04:34.240,0:04:39.040 most 0:04:35.280,0:04:41.520 was sharif shamim describe an app 0:04:39.040,0:04:43.040 and then he gets it to write the react 0:04:41.520,0:04:46.160 code that builds it 0:04:43.040,0:04:49.919 yeah it's like okay how's 0:04:46.160,0:04:52.320 this for load code yeah you know 0:04:49.919,0:04:54.160 yeah forget loco dude just describe what 0:04:52.320,0:04:55.919 you want and then it'll get rendered for 0:04:54.160,0:04:56.400 you and i'm like oh my god this is a 0:04:55.919,0:04:59.040 working 0:04:56.400,0:05:00.479 app like this is this is what it's 0:04:59.040,0:05:03.919 capable of 0:05:00.479,0:05:05.680 so he took on the impossible use cases 0:05:03.919,0:05:07.919 and we tried to take on the very easy 0:05:05.680,0:05:09.520 ones right 0:05:07.919,0:05:12.240 it's it's a great it's one of those 0:05:09.520,0:05:13.600 ideas where so many of the great ideas 0:05:12.240,0:05:14.320 for products and apps are like you look 0:05:13.600,0:05:17.440 at and you go 0:05:14.320,0:05:19.440 oh that's obvious you know 0:05:17.440,0:05:22.080 why did i why did i think of that right 0:05:19.440,0:05:24.880 but like you got it takes the execution 0:05:22.080,0:05:26.560 it takes jumping on it um and working 0:05:24.880,0:05:27.520 through it and stuff like that you know 0:05:26.560,0:05:28.800 so it's a great 0:05:27.520,0:05:30.560 it's a really cool idea and it's a great 0:05:28.800,0:05:33.160 domain it's a really good domain 0:05:30.560,0:05:34.880 thank you yeah we were you know we had 0:05:33.160,0:05:37.199 taglines.ai which was 0:05:34.880,0:05:38.639 as obvious as we could think of but we 0:05:37.199,0:05:40.720 it wasn't registered yet 0:05:38.639,0:05:41.840 so we just went and registered it yeah 0:05:40.720,0:05:43.440 and then we were like okay if we're 0:05:41.840,0:05:45.919 going to do this like what 0:05:43.440,0:05:47.199 what's the naming that you choose for 0:05:45.919,0:05:49.039 something that's going to write lots of 0:05:47.199,0:05:50.320 different types of copy 0:05:49.039,0:05:52.720 and so we were playing around with stuff 0:05:50.320,0:05:54.400 that was available copy ai was taken 0:05:52.720,0:05:55.919 so i didn't even check the website i 0:05:54.400,0:05:57.280 just kept going 0:05:55.919,0:05:59.120 and then my co-founder chris was like 0:05:57.280,0:06:02.240 hey copy ai is like 0:05:59.120,0:06:03.440 for sale for like five grand if we want 0:06:02.240,0:06:04.479 to buy it he's like but more 0:06:03.440,0:06:07.600 interestingly 0:06:04.479,0:06:08.240 you can lease to own for 170 bucks a 0:06:07.600,0:06:12.000 month 0:06:08.240,0:06:14.080 really yeah i was like 0:06:12.000,0:06:15.199 get my whip and my credit card out it 0:06:14.080,0:06:17.280 was like 0:06:15.199,0:06:19.120 this is an amazing domain name so of all 0:06:17.280,0:06:22.560 the things we've done 0:06:19.120,0:06:24.400 so far that decision has been the like 0:06:22.560,0:06:26.319 the biggest competitive advantage we've 0:06:24.400,0:06:26.960 had is just literally the name of the 0:06:26.319,0:06:29.680 site 0:06:26.960,0:06:30.560 you could not get a shorter name right 0:06:29.680,0:06:33.680 for this 0:06:30.560,0:06:36.160 no anywhere even at dot com is longer 0:06:33.680,0:06:37.280 and it doesn't explain that this is ai 0:06:36.160,0:06:40.479 yeah and 0:06:37.280,0:06:42.880 and um so yeah that the name's awesome 0:06:40.479,0:06:45.120 that the name is that it's absolutely 0:06:42.880,0:06:46.880 perfect and so many people do ai domain 0:06:45.120,0:06:50.479 names either just because 0:06:46.880,0:06:52.560 it's a short uh domain um and it looks 0:06:50.479,0:06:53.440 cool or maybe they have some very light 0:06:52.560,0:06:55.440 ai 0:06:53.440,0:06:56.960 right but like that this is the the core 0:06:55.440,0:06:58.240 of your product is there all right so 0:06:56.960,0:07:02.400 here's the weird thing 0:06:58.240,0:07:05.440 we know nothing about ai right we don't 0:07:02.400,0:07:06.720 really understand how gbt3 works right 0:07:05.440,0:07:08.240 you really don't know 0:07:06.720,0:07:10.400 right because they've made it so easy to 0:07:08.240,0:07:13.039 use that you just if you find it useful 0:07:10.400,0:07:13.440 build out tools yeah like you can use it 0:07:13.039,0:07:15.520 yeah 0:07:13.440,0:07:16.639 so we we think we have one of the most 0:07:15.520,0:07:19.919 powerful ai 0:07:16.639,0:07:22.960 applications for like the general public 0:07:19.919,0:07:23.599 yeah and it deserves a dot ai domain 0:07:22.960,0:07:27.039 name but 0:07:23.599,0:07:28.160 we there's no ai in our platform on our 0:07:27.039,0:07:30.639 end which is like 0:07:28.160,0:07:32.880 it's amazing you know because i see ibm 0:07:30.639,0:07:35.199 advertising to me on twitter 0:07:32.880,0:07:37.360 like the future of ai i'm like dude you 0:07:35.199,0:07:40.000 guys haven't even launched a product 0:07:37.360,0:07:41.680 like 30 years you know like yeah yeah 0:07:40.000,0:07:44.479 why are you spending money on these ads 0:07:41.680,0:07:45.039 like we have the platform you know yeah 0:07:44.479,0:07:46.639 it's just 0:07:45.039,0:07:48.560 it's really funny it's it's so 0:07:46.639,0:07:50.080 interesting because you see 0:07:48.560,0:07:51.520 all these products with ai and 0:07:50.080,0:07:52.400 everybody's trying to build things with 0:07:51.520,0:07:54.479 ai 0:07:52.400,0:07:55.440 but then it's like when it really comes 0:07:54.479,0:07:58.479 along 0:07:55.440,0:08:00.479 it's just obvious like when there's a an 0:07:58.479,0:08:02.160 image recognition functionality or some 0:08:00.479,0:08:05.680 ai that really is a 0:08:02.160,0:08:07.039 step change in um the value it creates 0:08:05.680,0:08:09.360 for the end user it's just 0:08:07.039,0:08:11.120 it's totally obvious and it makes all 0:08:09.360,0:08:12.160 the other products and platforms that 0:08:11.120,0:08:14.720 sort of are ai 0:08:12.160,0:08:15.520 light it it just makes it so clear you 0:08:14.720,0:08:17.680 know 0:08:15.520,0:08:19.120 yes at the end of the day the user does 0:08:17.680,0:08:22.400 not care 0:08:19.120,0:08:24.400 what tools are in your tech stack yeah 0:08:22.400,0:08:26.080 they don't care so i tell people it's 0:08:24.400,0:08:26.960 gpt3 they don't care they don't even 0:08:26.080,0:08:28.639 know what that is 0:08:26.960,0:08:30.400 yeah i say it's ai they're like i don't 0:08:28.639,0:08:32.479 really care like what are the results 0:08:30.400,0:08:34.240 yeah yeah right yeah so at the end of 0:08:32.479,0:08:36.560 the day i don't care whether 0:08:34.240,0:08:39.760 the company i'm i'm subscribing to their 0:08:36.560,0:08:42.479 software uses aws or google cloud 0:08:39.760,0:08:43.919 or it uses deep learning techniques for 0:08:42.479,0:08:44.720 machine learning like those are all 0:08:43.919,0:08:47.839 buzzwords 0:08:44.720,0:08:50.160 that that are not really 0:08:47.839,0:08:51.200 that don't really matter like and for 0:08:50.160,0:08:54.560 most 0:08:51.200,0:08:55.040 um mvp products for startups they don't 0:08:54.560,0:08:58.320 need 0:08:55.040,0:09:00.000 ai they really just need like some 0:08:58.320,0:09:01.920 correlation analysis a regression 0:09:00.000,0:09:03.760 analysis and maybe like 0:09:01.920,0:09:05.040 a b testing is all the reinforcement 0:09:03.760,0:09:07.600 learning they need so 0:09:05.040,0:09:09.040 a lot of times it's just overkill for 0:09:07.600,0:09:11.839 for something that's not adding 0:09:09.040,0:09:13.120 real value yeah it's neat how simple and 0:09:11.839,0:09:16.320 elegant your 0:09:13.120,0:09:19.200 product is um and so as far as 0:09:16.320,0:09:21.360 uh having it a dependency on a hard 0:09:19.200,0:09:24.640 dependency on gpt3 0:09:21.360,0:09:26.800 do do you have any guarantees 0:09:24.640,0:09:29.279 that you know you'll continue to be 0:09:26.800,0:09:33.839 supported or anything like that 0:09:29.279,0:09:36.320 no limit on it live it out of prayer 0:09:33.839,0:09:36.880 no no i don't think so if you look at 0:09:36.320,0:09:40.080 the 0:09:36.880,0:09:41.279 the makeup of open ai it's it's 0:09:40.080,0:09:44.320 literally the best 0:09:41.279,0:09:46.959 people on the planet yeah so 0:09:44.320,0:09:47.519 they're ctos greg brockman he's a cto at 0:09:46.959,0:09:49.839 stripe 0:09:47.519,0:09:50.640 he could do anything he wants yeah right 0:09:49.839,0:09:52.880 on the planet 0:09:50.640,0:09:54.399 yeah and he chose to do this yeah sam 0:09:52.880,0:09:57.440 altman was the ceo of 0:09:54.399,0:10:00.640 y combinator again yeah 0:09:57.440,0:10:02.079 insanely you know successful in startups 0:10:00.640,0:10:03.839 could do anything he wants 0:10:02.079,0:10:06.000 and what do they end up wanting to do 0:10:03.839,0:10:10.240 they want to democratize 0:10:06.000,0:10:13.200 access to ai yeah and they don't want 0:10:10.240,0:10:15.279 big big tech companies to end up owning 0:10:13.200,0:10:16.240 these technologies they want to be able 0:10:15.279,0:10:17.920 to create 0:10:16.240,0:10:20.480 you know enable people create companies 0:10:17.920,0:10:24.480 around it and provide that as a service 0:10:20.480,0:10:27.120 so to me our mission fit is like 0:10:24.480,0:10:28.320 identical to their mission fit so i'm 0:10:27.120,0:10:29.519 not worried about 0:10:28.320,0:10:31.920 oh well they're just going to come in 0:10:29.519,0:10:35.040 and build copy ai 0:10:31.920,0:10:36.720 on their own like yeah zero honestly 0:10:35.040,0:10:38.160 zero chance of that and if they did we'd 0:10:36.720,0:10:40.880 find something else to do 0:10:38.160,0:10:41.519 so what we've looked at and the bigger 0:10:40.880,0:10:43.800 question 0:10:41.519,0:10:44.959 i think would be well what is how does 0:10:43.800,0:10:47.760 gpt4 0:10:44.959,0:10:48.880 impact your business because i have no 0:10:47.760,0:10:51.200 idea what it is 0:10:48.880,0:10:54.000 right do you no when you said that i was 0:10:51.200,0:10:56.560 like wait gbt4 is out 0:10:54.000,0:10:58.320 saying whatever the next generation is 0:10:56.560,0:11:01.839 how is that going to impact things 0:10:58.320,0:11:05.200 right and we have no idea so though our 0:11:01.839,0:11:06.560 only like our only framework is 0:11:05.200,0:11:08.800 we're what we're doing is we're trying 0:11:06.560,0:11:11.839 to take the model and 0:11:08.800,0:11:13.680 capture as much value from it for our 0:11:11.839,0:11:17.200 users business needs as we can 0:11:13.680,0:11:20.079 yeah so that's it so four comes out 0:11:17.200,0:11:22.000 it's the same structure right so it 0:11:20.079,0:11:23.279 could make some of our tools obsolete 0:11:22.000,0:11:25.360 but we've got a lot 0:11:23.279,0:11:27.279 and if it makes them better yeah it's 0:11:25.360,0:11:30.160 going to make our platform even stronger 0:11:27.279,0:11:31.760 being built on top of it it is really 0:11:30.160,0:11:33.600 cool that they're democratizing because 0:11:31.760,0:11:34.880 i you know i've thought about ai over 0:11:33.600,0:11:36.320 the years and 0:11:34.880,0:11:37.920 thought about like what are cool 0:11:36.320,0:11:39.680 applications that can be built and 0:11:37.920,0:11:41.600 it's like it's really only the big tech 0:11:39.680,0:11:42.240 companies that have that previous to 0:11:41.600,0:11:45.519 this 0:11:42.240,0:11:47.440 had access to interesting ai stuff i 0:11:45.519,0:11:49.680 mean google gmail building cool 0:11:47.440,0:11:51.279 you know search applications or whatever 0:11:49.680,0:11:53.680 yeah and it's it's awesome that it's 0:11:51.279,0:11:55.920 being democratized 0:11:53.680,0:11:58.079 at the moment i mean this these are like 0:11:55.920,0:12:00.800 these are going to be mega battles 0:11:58.079,0:12:01.519 and i know google and facebook and 0:12:00.800,0:12:04.079 amazon 0:12:01.519,0:12:05.120 they can build better ai tools for their 0:12:04.079,0:12:08.560 use cases 0:12:05.120,0:12:11.519 you know so if we're generating ad posts 0:12:08.560,0:12:12.959 for people that are using google ads 0:12:11.519,0:12:14.079 there's no doubt google is going to come 0:12:12.959,0:12:15.920 out with a better product because they 0:12:14.079,0:12:18.399 have all the conversion metrics and 0:12:15.920,0:12:19.760 data right they do it yeah and facebook 0:12:18.399,0:12:21.839 the same thing 0:12:19.760,0:12:23.120 amazon the same thing on like product 0:12:21.839,0:12:25.200 descriptions 0:12:23.120,0:12:26.160 they know how that impacts your sales 0:12:25.200,0:12:29.120 right 0:12:26.160,0:12:30.720 so at the end of the day and and you've 0:12:29.120,0:12:33.440 seen 0:12:30.720,0:12:34.079 i mean everybody's like scared of ai and 0:12:33.440,0:12:35.440 like what's 0:12:34.079,0:12:37.680 what's gonna happen are these big 0:12:35.440,0:12:40.639 companies gonna own it and dominate it 0:12:37.680,0:12:41.920 these are real real questions people 0:12:40.639,0:12:45.519 have 0:12:41.920,0:12:48.880 and speaking for myself 0:12:45.519,0:12:49.839 i don't trust these those big companies 0:12:48.880,0:12:53.040 with that 0:12:49.839,0:12:56.560 technology and that responsibility 0:12:53.040,0:12:58.160 and so open ai saying hey look don't 0:12:56.560,0:12:59.839 you don't have to trust us we'll we'll 0:12:58.160,0:13:02.959 give everybody access to it 0:12:59.839,0:13:05.279 yeah that to me like i don't know how 0:13:02.959,0:13:08.399 long they can keep that up 0:13:05.279,0:13:09.600 but it means a lot and so when i think 0:13:08.399,0:13:13.680 about our platform 0:13:09.600,0:13:16.079 we're helping people be more creative 0:13:13.680,0:13:17.519 and create business opportunities and 0:13:16.079,0:13:19.839 growth opportunities 0:13:17.519,0:13:21.680 and writing all this text they're 0:13:19.839,0:13:23.920 trusting us with a lot of data 0:13:21.680,0:13:24.880 in this platform that we're generating 0:13:23.920,0:13:29.200 right so 0:13:24.880,0:13:31.839 how do we how do we like make it 0:13:29.200,0:13:33.040 put basically transparency into our core 0:13:31.839,0:13:36.399 values 0:13:33.040,0:13:38.800 how do we put all like gratitude 0:13:36.399,0:13:39.760 empathy with our user base like a lot of 0:13:38.800,0:13:42.079 these folks 0:13:39.760,0:13:44.000 they they don't they've needed help 0:13:42.079,0:13:45.680 forever writing copy 0:13:44.000,0:13:47.360 and because they couldn't write the 0:13:45.680,0:13:49.279 words they needed for their websites or 0:13:47.360,0:13:50.560 ad campaigns or blog posts 0:13:49.279,0:13:52.639 they haven't been able to grow their 0:13:50.560,0:13:55.279 businesses like they would like 0:13:52.639,0:13:56.720 so we're approaching it very much from 0:13:55.279,0:13:59.199 the entrepreneurs 0:13:56.720,0:14:00.000 standpoint of let's solve your business 0:13:59.199,0:14:01.920 problems 0:14:00.000,0:14:03.199 you want to create these great companies 0:14:01.920,0:14:05.519 and you need a lot of help 0:14:03.199,0:14:06.399 and you can't afford alternatives right 0:14:05.519,0:14:07.680 now 0:14:06.399,0:14:09.760 so we're going to give you these tools 0:14:07.680,0:14:11.199 that you need yeah and if you 0:14:09.760,0:14:13.360 and if you play with them and you like 0:14:11.199,0:14:16.079 the results that helps us 0:14:13.360,0:14:17.760 make our tools better yeah so over time 0:14:16.079,0:14:19.279 it's like 0:14:17.760,0:14:21.360 i can't even imagine what tools are 0:14:19.279,0:14:23.920 going to be launching so we've got 0:14:21.360,0:14:25.120 four tools in development right now that 0:14:23.920,0:14:27.040 are all mind-blowing 0:14:25.120,0:14:28.320 like no they'll be our best tools we 0:14:27.040,0:14:29.839 have 0:14:28.320,0:14:31.839 and i'm telling everybody i'm like look 0:14:29.839,0:14:32.560 we're only at we've only harnessed about 0:14:31.839,0:14:37.440 10 0:14:32.560,0:14:39.199 of what gpt-3 is capable of so 0:14:37.440,0:14:40.880 that sounds crazy but we've not hit the 0:14:39.199,0:14:42.800 limits on this tool 0:14:40.880,0:14:44.880 like this this tool gets created it's a 0:14:42.800,0:14:46.160 model and you can use it any way you 0:14:44.880,0:14:49.519 want 0:14:46.160,0:14:51.120 and the results are as good as as the 0:14:49.519,0:14:54.160 instructions you give it 0:14:51.120,0:14:57.920 to give you back what you want so 0:14:54.160,0:14:59.120 unlike most models that are data centric 0:14:57.920,0:15:01.920 to 0:14:59.120,0:15:03.199 code like basically your coding is in 0:15:01.920,0:15:06.480 words instead of 0:15:03.199,0:15:09.199 syntax right which means 0:15:06.480,0:15:10.800 the new engineer is the copywriter it's 0:15:09.199,0:15:14.720 the creative person 0:15:10.800,0:15:18.399 that gives it better instructions so 0:15:14.720,0:15:19.279 you are going to see that creative 0:15:18.399,0:15:22.720 people have been 0:15:19.279,0:15:24.320 trapped not having power 0:15:22.720,0:15:27.120 like within the organizations that they 0:15:24.320,0:15:29.839 work in they're not decision makers 0:15:27.120,0:15:31.199 they're like feeding ideas and stuff up 0:15:29.839,0:15:32.240 to someone else who's making the 0:15:31.199,0:15:34.959 decision 0:15:32.240,0:15:36.639 this is going to get flipped the creator 0:15:34.959,0:15:39.839 is now going to be able to create 0:15:36.639,0:15:43.199 much faster and things that are 0:15:39.839,0:15:46.720 beyond your wildest imagination so 0:15:43.199,0:15:48.639 when this comes to marketing you tell me 0:15:46.720,0:15:52.560 what percentage of ads 0:15:48.639,0:15:53.680 are just crappy i listened to a podcast 0:15:52.560,0:15:55.360 recently on um 0:15:53.680,0:15:56.880 yeah freakonomics where they talked 0:15:55.360,0:15:59.600 about like does 0:15:56.880,0:16:00.079 advertising even work at all and then 0:15:59.600,0:16:03.600 some people 0:16:00.079,0:16:04.959 have studies on it and stuff and um it's 0:16:03.600,0:16:06.800 i've been thinking about that for weeks 0:16:04.959,0:16:09.040 now because i don't i mean 0:16:06.800,0:16:11.360 i don't like ads you know i don't most 0:16:09.040,0:16:13.839 ads i see i don't really love 0:16:11.360,0:16:15.440 um right so a large percentage i would 0:16:13.839,0:16:17.839 say 0:16:15.440,0:16:18.560 exactly so what what i've been thinking 0:16:17.839,0:16:20.959 too is 0:16:18.560,0:16:22.639 like you know ibm's running all these 0:16:20.959,0:16:23.600 ads they're spending millions of dollars 0:16:22.639,0:16:25.120 doing this 0:16:23.600,0:16:28.079 yet at the same time they're laying off 0:16:25.120,0:16:31.279 10 000 of their employees at a time 0:16:28.079,0:16:33.279 wow right so wait what happened well 0:16:31.279,0:16:34.800 your ads don't work you don't actually 0:16:33.279,0:16:37.920 know how to communicate 0:16:34.800,0:16:39.360 with a prospective customer your work 0:16:37.920,0:16:41.600 you are not communicating 0:16:39.360,0:16:43.600 anything like they want to see it your 0:16:41.600,0:16:46.959 messaging does not resonate 0:16:43.600,0:16:49.519 how many ad agencies have you seen 0:16:46.959,0:16:53.279 have twitter accounts and they tweet 0:16:49.519,0:16:55.680 stuff out and it gets zero engagement 0:16:53.279,0:16:58.560 like literally every single ad agency 0:16:55.680,0:17:02.639 gets zero engagement on their posts 0:16:58.560,0:17:04.160 right doesn't that surprise like 0:17:02.639,0:17:05.760 why are you trying to think why am i 0:17:04.160,0:17:08.640 trusting you with my money 0:17:05.760,0:17:10.319 right i don't i don't know if i follow 0:17:08.640,0:17:12.000 too many ad agencies but 0:17:10.319,0:17:13.360 uh so i'll take your words i've had to 0:17:12.000,0:17:16.640 look into it but like 0:17:13.360,0:17:18.880 literally most most corporate 0:17:16.640,0:17:20.000 social media accounts get no engagement 0:17:18.880,0:17:22.880 on any of their posts 0:17:20.000,0:17:24.319 yeah and so i'm like look the reason why 0:17:22.880,0:17:26.319 none of these ads work is because 0:17:24.319,0:17:28.000 the messaging isn't right there's 0:17:26.319,0:17:30.400 nothing interesting about the message 0:17:28.000,0:17:32.160 and no one cares yeah it's very simple 0:17:30.400,0:17:33.760 yeah so you can you can pay as much 0:17:32.160,0:17:34.960 money to promote a message that's not 0:17:33.760,0:17:36.960 working as you want 0:17:34.960,0:17:38.559 but literally all of these platforms 0:17:36.960,0:17:39.440 give you the opportunity to test your 0:17:38.559,0:17:41.520 messaging 0:17:39.440,0:17:43.120 to see if it resonates with the audience 0:17:41.520,0:17:46.480 that follows you 0:17:43.120,0:17:49.200 and if it does then promote it you know 0:17:46.480,0:17:51.440 yep and instead no it's just pump 0:17:49.200,0:17:53.200 pummeling us with webinars and like 0:17:51.440,0:17:56.000 things we don't care about right 0:17:53.200,0:17:57.360 just seven things about whatever blog 0:17:56.000,0:18:00.400 posts that are all like 0:17:57.360,0:18:02.160 seo driven yeah like nobody has time to 0:18:00.400,0:18:04.000 read this stuff or like 0:18:02.160,0:18:05.200 any of it there's nothing there's no 0:18:04.000,0:18:07.039 truth in 0:18:05.200,0:18:08.400 this and there's no story in what 0:18:07.039,0:18:11.360 they're trying to tell us 0:18:08.400,0:18:13.200 yeah so my whole goal was and this is 0:18:11.360,0:18:15.360 this is very important so 0:18:13.200,0:18:16.640 when you're building a gpt3 powered 0:18:15.360,0:18:18.720 copywriter 0:18:16.640,0:18:21.120 the core things people want are things 0:18:18.720,0:18:23.360 to help them write their ads 0:18:21.120,0:18:24.400 in my opinion the future of marketing is 0:18:23.360,0:18:27.520 not ad driven 0:18:24.400,0:18:27.520 it's all organic 0:18:27.679,0:18:31.120 like your customers can deliver your 0:18:29.520,0:18:32.960 message for you if you get it right 0:18:31.120,0:18:34.799 better than anyone else 0:18:32.960,0:18:36.720 and if you're elon musk you don't have 0:18:34.799,0:18:39.280 to advertise to sell a car 0:18:36.720,0:18:40.400 right how are you going to compete with 0:18:39.280,0:18:42.960 him 0:18:40.400,0:18:44.400 yeah you know yeah you could you could 0:18:42.960,0:18:47.600 have three mbas 0:18:44.400,0:18:50.480 and be the ceo it would not matter right 0:18:47.600,0:18:52.000 yeah there's no way he'll crush you in 0:18:50.480,0:18:55.600 any industry he comes into 0:18:52.000,0:18:59.360 because he has unlimited 0:18:55.600,0:19:00.480 power of like captivated basically human 0:18:59.360,0:19:02.400 vision 0:19:00.480,0:19:04.240 across the planet well it's an 0:19:02.400,0:19:06.000 innovation i mean he keeps innovating 0:19:04.240,0:19:07.520 well he does innovate too but even 0:19:06.000,0:19:08.000 without that if he's like yo i'm 0:19:07.520,0:19:11.039 watching 0:19:08.000,0:19:13.360 a candy store online 0:19:11.039,0:19:14.640 it would sell out well yeah yeah because 0:19:13.360,0:19:16.160 he's just the brand that he's like the 0:19:14.640,0:19:17.120 tequila thing like they're just the 0:19:16.160,0:19:19.600 brand that he's built 0:19:17.120,0:19:21.120 it's yeah but that's what that's how 0:19:19.600,0:19:21.840 business should be done it's way more 0:19:21.120,0:19:25.600 fun 0:19:21.840,0:19:27.440 right like he's he did get that 0:19:25.600,0:19:28.640 right but then like his projects are 0:19:27.440,0:19:31.760 insane right 0:19:28.640,0:19:34.960 right like his technical projects and i 0:19:31.760,0:19:37.039 i'm kind of like i wish that they 0:19:34.960,0:19:38.000 weren't so insane so that other people 0:19:37.039,0:19:40.720 will be inspired 0:19:38.000,0:19:42.400 to build companies right but it's hard 0:19:40.720,0:19:44.160 to inspire me when you're like building 0:19:42.400,0:19:46.000 launching rockets to mars i'm like 0:19:44.160,0:19:47.440 what am i supposed to do right yeah i 0:19:46.000,0:19:50.720 just feel stupid 0:19:47.440,0:19:53.520 yeah you know so like i 0:19:50.720,0:19:54.960 i don't know i think i've wanted to have 0:19:53.520,0:19:56.320 some kind of project to help people 0:19:54.960,0:19:56.960 start their companies and not feel 0:19:56.320,0:19:59.039 stupid 0:19:56.960,0:20:01.200 the whole time yeah and so i've been 0:19:59.039,0:20:03.679 building in public to show people like 0:20:01.200,0:20:04.960 hey i'm we're running into problems too 0:20:03.679,0:20:06.720 and we ask 0:20:04.960,0:20:08.960 the audience for help which is like 0:20:06.720,0:20:11.120 twitter and then they help you 0:20:08.960,0:20:12.159 yeah and the more people that follow you 0:20:11.120,0:20:15.360 in the project 0:20:12.159,0:20:17.679 like they will not let you fail and what 0:20:15.360,0:20:20.159 i realize is when i'm online 0:20:17.679,0:20:21.039 i'm when i'm scrolling through my feed 0:20:20.159,0:20:24.240 i'm looking for 0:20:21.039,0:20:25.919 opportunities where i can be helpful 0:20:24.240,0:20:28.240 and that's when i engage that's when i 0:20:25.919,0:20:30.720 post and 0:20:28.240,0:20:32.080 there are millions of people looking for 0:20:30.720,0:20:33.679 ways to be helpful and 0:20:32.080,0:20:35.280 and i think not enough companies 0:20:33.679,0:20:38.559 recognize that 0:20:35.280,0:20:39.919 and so they don't ask anyone to help 0:20:38.559,0:20:41.440 right and then you go to their website 0:20:39.919,0:20:43.919 and they might have a careers page and 0:20:41.440,0:20:46.080 it says no job postings right 0:20:43.919,0:20:47.440 nothing yeah and then you go and look on 0:20:46.080,0:20:49.280 linkedin 0:20:47.440,0:20:51.440 at their employee headcount growth and 0:20:49.280,0:20:54.320 it's zero it's just flatlined 0:20:51.440,0:20:55.840 yeah so how is it you're not growing as 0:20:54.320,0:20:58.880 a company 0:20:55.840,0:21:01.840 and you don't need help right 0:20:58.880,0:21:02.799 yeah of course you need help you're not 0:21:01.840,0:21:05.760 growing man 0:21:02.799,0:21:07.280 yeah you know what i mean so i don't 0:21:05.760,0:21:08.000 know i have a very different perspective 0:21:07.280,0:21:10.080 coming at it from 0:21:08.000,0:21:11.600 as an investor yeah who's very 0:21:10.080,0:21:13.039 interested in growth and mostly 0:21:11.600,0:21:15.600 interested in 0:21:13.039,0:21:18.000 in seeing the future get built faster 0:21:15.600,0:21:21.120 the thing that disappoints me the most 0:21:18.000,0:21:22.640 is how many founders imitate someone 0:21:21.120,0:21:24.720 else's business 0:21:22.640,0:21:26.080 when they're starting their own it's 0:21:24.720,0:21:26.880 like well i'm gonna do that with this 0:21:26.080,0:21:30.000 feature 0:21:26.880,0:21:31.280 and i'm like why 0:21:30.000,0:21:33.200 this is not you're not starting a 0:21:31.280,0:21:34.559 business you're just you're me too you 0:21:33.200,0:21:35.120 know you just want to be a founder or 0:21:34.559,0:21:37.360 something 0:21:35.120,0:21:40.080 it's nothing to do with the project tell 0:21:37.360,0:21:41.679 me something that's interesting 0:21:40.080,0:21:43.760 right yeah you have an interesting 0:21:41.679,0:21:45.600 perspective as uh 0:21:43.760,0:21:46.799 an investor i think it's somewhat rare 0:21:45.600,0:21:49.039 i'd imagine for 0:21:46.799,0:21:50.480 uh somebody to be an investor and then 0:21:49.039,0:21:52.960 to get back into 0:21:50.480,0:21:54.320 building their own business it's way 0:21:52.960,0:21:57.440 easier this way 0:21:54.320,0:22:01.120 yeah yeah 0:21:57.440,0:22:02.159 it's i won't lie i mean it's an unfair 0:22:01.120,0:22:05.200 advantage 0:22:02.159,0:22:08.720 right yeah and it's 0:22:05.200,0:22:11.840 in in a different way so you have 0:22:08.720,0:22:12.240 like i've read and listened to all these 0:22:11.840,0:22:14.320 pod 0:22:12.240,0:22:15.679 startup podcasts advice from all these 0:22:14.320,0:22:17.039 people 0:22:15.679,0:22:19.919 and then at the end of the day it was 0:22:17.039,0:22:22.799 like three things of advice or 0:22:19.919,0:22:24.400 two pieces of advice that really 0:22:22.799,0:22:27.440 mattered 0:22:24.400,0:22:29.760 more than anything else and 0:22:27.440,0:22:31.360 across like hundreds of hours of 0:22:29.760,0:22:33.919 research and study 0:22:31.360,0:22:36.240 one of them was keith for boy from 0:22:33.919,0:22:38.400 founders fun he's like 0:22:36.240,0:22:39.360 yeah you know most most startups really 0:22:38.400,0:22:42.159 fail because 0:22:39.360,0:22:43.600 they're all looking at like all these 0:22:42.159,0:22:45.360 little incremental improvements he's 0:22:43.600,0:22:47.360 like what you have to focus on is a 10x 0:22:45.360,0:22:49.039 improvement and only work on these order 0:22:47.360,0:22:50.880 of magnitude improvements to your 0:22:49.039,0:22:53.120 product and if you can do that 0:22:50.880,0:22:54.080 a few times he's like you will be you 0:22:53.120,0:22:57.200 will have built something 0:22:54.080,0:22:58.799 great i was like well that makes 0:22:57.200,0:23:00.640 that makes a lot of sense that makes 0:22:58.799,0:23:02.960 sense right yeah 0:23:00.640,0:23:04.320 so like on our website it's not pixel 0:23:02.960,0:23:06.960 perfect design 0:23:04.320,0:23:08.240 yeah so we focus the entire thing on the 0:23:06.960,0:23:10.559 quality of the words 0:23:08.240,0:23:11.280 coming out the end when you hit generate 0:23:10.559,0:23:13.520 that's it 0:23:11.280,0:23:15.360 that's all we focused on yep and adding 0:23:13.520,0:23:17.520 tools 0:23:15.360,0:23:19.120 so that's one the second thing that 0:23:17.520,0:23:21.679 founders miss 0:23:19.120,0:23:23.679 is they don't understand the value of 0:23:21.679,0:23:27.760 what they're building 0:23:23.679,0:23:29.679 so value has to be calculated 0:23:27.760,0:23:31.600 if you cannot calculate the value of the 0:23:29.679,0:23:33.679 product you want to build 0:23:31.600,0:23:34.960 you're not going to have any signal or 0:23:33.679,0:23:36.400 understanding of whether people are 0:23:34.960,0:23:38.000 going to buy it 0:23:36.400,0:23:40.080 so when we looked at our tool we said 0:23:38.000,0:23:41.279 okay we could do unlimited copywriting 0:23:40.080,0:23:44.320 what's that worth 0:23:41.279,0:23:46.240 well one copywriter's 0:23:44.320,0:23:47.600 hour of work is like 100 bucks if you go 0:23:46.240,0:23:50.159 through an agency 0:23:47.600,0:23:51.679 the minimum spend is like 10 hours a 0:23:50.159,0:23:55.120 month 0:23:51.679,0:23:56.400 that's a 1 000 right yeah we knew we 0:23:55.120,0:23:58.240 could do it at a 50 0:23:56.400,0:24:00.000 a month price point just on a monthly 0:23:58.240,0:24:03.360 basis and 35 a month 0:24:00.000,0:24:04.880 if you paid the whole year that's a 20x 0:24:03.360,0:24:08.240 improvement 0:24:04.880,0:24:10.320 in a 30x improvement on just price 0:24:08.240,0:24:11.679 yeah the fact that it generates this 0:24:10.320,0:24:14.880 copy for you in 0:24:11.679,0:24:16.559 five or six seconds anything you want 0:24:14.880,0:24:19.279 and you get to pick what you like 0:24:16.559,0:24:20.159 like a creative director with that's 0:24:19.279,0:24:22.799 another 0:24:20.159,0:24:25.760 10x improvement yeah stack them that's 0:24:22.799,0:24:27.520 like a 200x improvement yeah 0:24:25.760,0:24:30.240 and it's unlimited so if you need a team 0:24:27.520,0:24:31.760 of people it's again like 0:24:30.240,0:24:33.200 that's before you even get into well 0:24:31.760,0:24:35.120 what are what are the tools or what are 0:24:33.200,0:24:37.919 the features or all this other stuff 0:24:35.120,0:24:40.480 yeah the core value is very clear so if 0:24:37.919,0:24:44.000 you're generating a 10x improvement 0:24:40.480,0:24:45.679 you can charge one x of it and it's very 0:24:44.000,0:24:46.000 obvious to the customer that there's 0:24:45.679,0:24:48.320 value 0:24:46.000,0:24:49.679 in it for them oh yeah that makes sense 0:24:48.320,0:24:53.760 so like if 0:24:49.679,0:24:55.600 we're and you know i'm seeing now people 0:24:53.760,0:24:56.960 they had some business idea they never 0:24:55.600,0:24:57.600 did anything with it and then they use 0:24:56.960,0:25:00.240 our tool 0:24:57.600,0:25:01.600 in 15 minutes they have all the copy 0:25:00.240,0:25:02.080 they need for their landing page to 0:25:01.600,0:25:04.320 launch 0:25:02.080,0:25:05.440 that's really cool the value to them if 0:25:04.320,0:25:08.400 that business works 0:25:05.440,0:25:10.000 is in the millions yeah right and this 0:25:08.400,0:25:10.480 is the tool that unlocked it and we have 0:25:10.000,0:25:12.159 like 0:25:10.480,0:25:13.679 a seven day free trial where they can 0:25:12.159,0:25:14.559 just go get all the copy they need for 0:25:13.679,0:25:17.120 the first 0:25:14.559,0:25:18.960 month and a half or two months yeah and 0:25:17.120,0:25:21.279 yeah no that is really cool 0:25:18.960,0:25:22.799 like you talked about how uh like a 0:25:21.279,0:25:26.159 non-technical person 0:25:22.799,0:25:27.919 can uh can use the tool to create things 0:25:26.159,0:25:29.520 they wouldn't have been able to create 0:25:27.919,0:25:30.799 and then on the flip side like a 0:25:29.520,0:25:32.799 technical person 0:25:30.799,0:25:34.799 who might have had problems creating a 0:25:32.799,0:25:37.760 landing page and value pro 0:25:34.799,0:25:38.880 all those kinds of things can get that 0:25:37.760,0:25:41.440 done really quickly 0:25:38.880,0:25:43.679 yes the technical person is very good at 0:25:41.440,0:25:47.200 building a product 0:25:43.679,0:25:49.039 and quantifying pieces of that they have 0:25:47.200,0:25:51.200 a hard time 0:25:49.039,0:25:52.640 connecting with a potential customer 0:25:51.200,0:25:53.279 that they've never interacted with 0:25:52.640,0:25:56.080 before 0:25:53.279,0:25:56.720 yeah so our text is like trying to 0:25:56.080,0:25:59.520 predict 0:25:56.720,0:26:01.360 what their customer is going what's 0:25:59.520,0:26:04.400 going to resonate with their customer 0:26:01.360,0:26:08.240 yeah it's a great bridge tool 0:26:04.400,0:26:10.320 um that could allow you to avoid 0:26:08.240,0:26:12.559 interviewing a lot of customers before 0:26:10.320,0:26:14.240 you build anything 0:26:12.559,0:26:15.679 so most people they have an idea and 0:26:14.240,0:26:16.559 they're like oh i got this great startup 0:26:15.679,0:26:18.720 idea 0:26:16.559,0:26:21.760 right you ever hear somebody have an 0:26:18.720,0:26:23.679 idea after they've interviewed 50 people 0:26:21.760,0:26:25.120 no because who wants to interview 50 0:26:23.679,0:26:27.039 people 0:26:25.120,0:26:28.559 right nobody's like yo i'm thinking 0:26:27.039,0:26:29.600 about interviewing 50 people what do you 0:26:28.559,0:26:32.000 think 0:26:29.600,0:26:33.520 yeah you're like no yeah so this is a 0:26:32.000,0:26:35.760 very human flow 0:26:33.520,0:26:37.279 like we're allowing we're hoping to 0:26:35.760,0:26:38.480 allow people to have this very human 0:26:37.279,0:26:42.080 flow which is 0:26:38.480,0:26:45.279 hey i think it'd be cool to do x y or z 0:26:42.080,0:26:48.000 and then use our tools to back into well 0:26:45.279,0:26:50.960 who would be a customer of this 0:26:48.000,0:26:52.799 that's interesting so this is the way 0:26:50.960,0:26:54.400 the human brain works 0:26:52.799,0:26:58.799 you know so it's like oh i want to build 0:26:54.400,0:26:58.799 um okay we need something good here 0:26:59.120,0:27:02.559 yeah let's go through a good example 0:27:01.200,0:27:03.760 okay let's go 0:27:02.559,0:27:05.919 you've probably seen you've probably 0:27:03.760,0:27:07.360 seen a thousand of them in the last few 0:27:05.919,0:27:09.440 months 0:27:07.360,0:27:11.039 i don't know look one of one thing i've 0:27:09.440,0:27:13.520 always thought about 0:27:11.039,0:27:14.559 i mean and i didn't have a copy for this 0:27:13.520,0:27:17.360 was 0:27:14.559,0:27:18.559 all these you know anybody with a pool 0:27:17.360,0:27:20.799 oh yeah 0:27:18.559,0:27:22.000 you know anybody that they have a pool 0:27:20.799,0:27:25.279 and they're not using it like 0:27:22.000,0:27:26.720 every day i think so yeah my neighbors 0:27:25.279,0:27:28.480 you're like dude if i had a pool i'd be 0:27:26.720,0:27:29.200 there every day right this is what 0:27:28.480,0:27:31.760 you're thinking 0:27:29.200,0:27:33.200 right and so the problem that i've 0:27:31.760,0:27:35.600 thought about is well why are they not 0:27:33.200,0:27:38.559 using the pool 0:27:35.600,0:27:41.360 and i was like well what's the best like 0:27:38.559,0:27:44.000 what's the best use case of a pool 0:27:41.360,0:27:44.799 in your life what what's your best like 0:27:44.000,0:27:47.039 um 0:27:44.799,0:27:48.000 event that you've had like is it like is 0:27:47.039,0:27:50.720 it personal 0:27:48.000,0:27:51.360 use versus like entertaining people for 0:27:50.720,0:27:54.640 yeah 0:27:51.360,0:27:56.320 look entertaining right pool party yeah 0:27:54.640,0:27:58.320 have you have you had fun at a pool 0:27:56.320,0:28:00.399 party before yeah 0:27:58.320,0:28:02.880 there there are very few experiences in 0:28:00.399,0:28:06.000 life better than a really fun pool party 0:28:02.880,0:28:07.679 right right right and 0:28:06.000,0:28:10.159 they have this asset that's sitting 0:28:07.679,0:28:13.440 there dug into their yard 0:28:10.159,0:28:14.799 and they're never enjoying it and so the 0:28:13.440,0:28:16.559 opportunity is well how do you 0:28:14.799,0:28:18.720 get pool owners to have a better 0:28:16.559,0:28:21.440 experience and the answer is very simple 0:28:18.720,0:28:23.440 it's like pool party on demand 0:28:21.440,0:28:26.000 right so you're out at your pool and 0:28:23.440,0:28:28.080 you're like man i would like a frozen 0:28:26.000,0:28:29.600 margarita right but you don't have a 0:28:28.080,0:28:32.000 margarita machine at your house 0:28:29.600,0:28:34.000 right right you just hit our app and 0:28:32.000,0:28:35.919 then we we deliver you one man right to 0:28:34.000,0:28:38.720 your backyard 0:28:35.919,0:28:39.520 right like i would love to like i love 0:28:38.720,0:28:42.159 uh one of those 0:28:39.520,0:28:42.720 full basketball goals right or i love a 0:28:42.159,0:28:44.559 big 0:28:42.720,0:28:46.720 water slide thing that that shoots into 0:28:44.559,0:28:48.080 the pool rent it on demand you don't 0:28:46.720,0:28:50.000 need to own this stuff 0:28:48.080,0:28:51.120 right and if you like it we'll sell it 0:28:50.000,0:28:53.840 to you right 0:28:51.120,0:28:55.440 so the whole idea was an entire services 0:28:53.840,0:28:57.679 business built around 0:28:55.440,0:28:59.039 throwing pool parties and the 0:28:57.679,0:29:00.000 interesting thing was if you threw 0:28:59.039,0:29:01.360 enough of them 0:29:00.000,0:29:03.600 all the people that you're inviting over 0:29:01.360,0:29:05.840 to your house for the pool party 0:29:03.600,0:29:06.640 will eventually want their own pool and 0:29:05.840,0:29:09.070 right 0:29:06.640,0:29:10.399 we'll build it for him right right 0:29:09.070,0:29:13.039 [Laughter] 0:29:10.399,0:29:13.760 like dude the future is everybody works 0:29:13.039,0:29:16.080 from home 0:29:13.760,0:29:17.200 yeah we're throwing a insane pool 0:29:16.080,0:29:20.240 parties every day 0:29:17.200,0:29:22.960 like at lunch dude i like i like that 0:29:20.240,0:29:25.200 right and then when you're i don't have 0:29:22.960,0:29:26.000 to copy for the landing page you know i 0:29:25.200,0:29:28.080 need the copy 0:29:26.000,0:29:30.559 where's my copy you know right right 0:29:28.080,0:29:31.440 right and how would you plug that into 0:29:30.559,0:29:35.360 the tool 0:29:31.440,0:29:38.840 um okay yeah so i i just pull it up 0:29:35.360,0:29:40.159 so what you would probably do is you 0:29:38.840,0:29:44.399 have 0:29:40.159,0:29:46.159 you have the idea which is pool party 0:29:44.399,0:29:47.600 on demand service or something right 0:29:46.159,0:29:48.399 where and that's kind of how you would 0:29:47.600,0:29:51.600 describe it 0:29:48.399,0:29:53.360 yeah and you may not have a name for 0:29:51.600,0:29:56.399 this yet 0:29:53.360,0:29:59.200 the domain name has to be awesome 0:29:56.399,0:30:01.600 right so you would like the way i would 0:29:59.200,0:30:03.440 do is probably like poolparty.com 0:30:01.600,0:30:05.679 or something you know those would be the 0:30:03.440,0:30:07.279 kinds of domain names you'd want 0:30:05.679,0:30:08.799 but it could be a longer one it could be 0:30:07.279,0:30:10.399 a shorter one whatever 0:30:08.799,0:30:12.640 we want to be able to build the domain 0:30:10.399,0:30:15.120 name availability check into the tool 0:30:12.640,0:30:17.039 it's our name generation tool because 0:30:15.120,0:30:19.679 that's really what you care about 0:30:17.039,0:30:22.000 right it's like that's a great name but 0:30:19.679,0:30:22.000 oh yeah 0:30:24.480,0:30:28.880 and then which in and of itself is a 0:30:26.559,0:30:30.799 great little piece of tech marketing for 0:30:28.880,0:30:33.200 copy.ai would be uh because there's all 0:30:30.799,0:30:35.120 these domain names search tools 0:30:33.200,0:30:37.279 and having a search tool that has cool 0:30:35.120,0:30:39.360 ideas and shows you the availability 0:30:37.279,0:30:40.320 in and of itself it's a cool it'd be 0:30:39.360,0:30:43.440 great 0:30:40.320,0:30:45.520 yeah and i would love to partner with a 0:30:43.440,0:30:46.480 firm like namecheap or something that's 0:30:45.520,0:30:49.520 who i use 0:30:46.480,0:30:51.520 yeah to um to be able to i actually 0:30:49.520,0:30:54.000 tweeted at the ceo he didn't respond yet 0:30:51.520,0:30:55.279 but i was like yo i need your api like 0:30:54.000,0:30:57.120 let's do this 0:30:55.279,0:30:58.399 like i don't even charge you money as an 0:30:57.120,0:31:00.320 affiliate 0:30:58.399,0:31:01.760 i literally just send all this traffic 0:31:00.320,0:31:03.279 over there yeah 0:31:01.760,0:31:05.600 and they'll buy their domains and 0:31:03.279,0:31:07.760 whatever that's going to be coming 0:31:05.600,0:31:10.159 and when you get that that's the tool 0:31:07.760,0:31:13.600 that the domain name market has missed 0:31:10.159,0:31:14.080 totally yep which is the right domain 0:31:13.600,0:31:15.679 and the 0:31:14.080,0:31:18.640 com all that stuff should be taken care 0:31:15.679,0:31:19.279 of for you yep you know so then all you 0:31:18.640,0:31:21.919 have to do is 0:31:19.279,0:31:23.600 you look at it i have a list of 10 you 0:31:21.919,0:31:24.799 pick you pick the one that's like oh 0:31:23.600,0:31:27.679 that's the best one 0:31:24.799,0:31:29.840 yeah i mean the fact that that uh the 0:31:27.679,0:31:32.720 domain companies haven't jumped on this 0:31:29.840,0:31:34.080 haven't just tied in gbt3 is kind of 0:31:32.720,0:31:35.279 surprising now that i think now that i 0:31:34.080,0:31:37.600 think about it 0:31:35.279,0:31:39.279 yeah they haven't yet i don't think they 0:31:37.600,0:31:41.519 probably wouldn't get a license for this 0:31:39.279,0:31:42.960 from gpt3 0:31:41.519,0:31:44.880 i don't think they'd let them into the 0:31:42.960,0:31:46.640 beta program but 0:31:44.880,0:31:48.559 we can do it pretty easily because that 0:31:46.640,0:31:49.360 would just be on the side of our 0:31:48.559,0:31:51.840 platform 0:31:49.360,0:31:52.399 as an api so yeah that's what i'm i'm 0:31:51.840,0:31:54.799 hoping 0:31:52.399,0:31:57.279 yeah that we can get that set up quickly 0:31:54.799,0:32:01.640 so let's say you got like 0:31:57.279,0:32:05.120 poolparty.com or yeah 0:32:01.640,0:32:09.200 bigsplash.com or something you know 0:32:05.120,0:32:12.320 um then you're like okay now i need 0:32:09.200,0:32:13.679 you need some like some copy that 0:32:12.320,0:32:16.320 you hope would resonate so you would 0:32:13.679,0:32:16.320 type in like 0:32:16.399,0:32:22.880 probably i'd probably describe it as um 0:32:19.600,0:32:23.279 we help you you know we help you throw a 0:32:22.880,0:32:27.600 pull 0:32:23.279,0:32:30.640 a fun pool party something like that 0:32:27.600,0:32:32.080 and the gpt3 knows that help 0:32:30.640,0:32:34.000 like when you use the help word as a 0:32:32.080,0:32:36.640 keyword it's all it's all about 0:32:34.000,0:32:37.440 like making it easier alleviating pain 0:32:36.640,0:32:41.200 points 0:32:37.440,0:32:42.559 you know so it'll surface lots and lots 0:32:41.200,0:32:44.799 of these pain points 0:32:42.559,0:32:46.799 for your customers without you even 0:32:44.799,0:32:50.480 telling them anything about it 0:32:46.799,0:32:53.200 okay which is awesome that's crazy 0:32:50.480,0:32:55.279 that's crazy that it surfaces the pain 0:32:53.200,0:32:57.919 points 0:32:55.279,0:32:59.440 it does yeah so we we have a tool called 0:32:57.919,0:33:01.919 pain agitate solution 0:32:59.440,0:33:02.480 which is actually um i think i tested 0:33:01.919,0:33:05.519 that one 0:33:02.480,0:33:08.480 yeah let me see here 0:33:05.519,0:33:10.320 i think that's the one i tested we 0:33:08.480,0:33:11.360 helped i'm gonna type this up we help 0:33:10.320,0:33:13.679 you 0:33:11.360,0:33:13.679 throw 0:33:15.840,0:33:19.440 awesome pool parties 0:33:20.320,0:33:26.799 i'll see if this returns anything 0:33:24.159,0:33:28.159 so you would take basically these pain 0:33:26.799,0:33:29.919 points are really 0:33:28.159,0:33:31.679 it's like the customer hook right this 0:33:29.919,0:33:34.000 is a problem they have 0:33:31.679,0:33:35.760 so these pain points work really well as 0:33:34.000,0:33:39.279 email subject lines 0:33:35.760,0:33:41.440 okay here we go 0:33:39.279,0:33:43.120 let me share my can i share my screen 0:33:41.440,0:33:46.399 it's impossible 0:33:43.120,0:33:48.080 or not so if you do a um if you just do 0:33:46.399,0:33:50.320 a skype screen share it might just pull 0:33:48.080,0:33:53.840 it right in 0:33:50.320,0:33:53.840 yeah i think i pulled that in okay 0:33:55.170,0:34:00.700 [Music] 0:33:57.200,0:34:02.720 no oh this is lit here we go here we go 0:34:00.700,0:34:06.399 [Music] 0:34:02.720,0:34:09.599 there we go all right we got it 0:34:06.399,0:34:12.240 nope all right we got it 0:34:09.599,0:34:13.679 okay so the first result all i did was 0:34:12.240,0:34:15.359 type in 0:34:13.679,0:34:17.119 we help you throw awesome pool parties 0:34:15.359,0:34:20.079 the first result says 0:34:17.119,0:34:21.040 pain having a pool and not using it 0:34:20.079,0:34:23.919 question mark 0:34:21.040,0:34:24.720 why does that happen that's hilarious 0:34:23.919,0:34:26.320 agitate 0:34:24.720,0:34:27.919 we believe the reason some people don't 0:34:26.320,0:34:29.040 get to enjoy their polls is because they 0:34:27.919,0:34:32.079 don't know how to throw 0:34:29.040,0:34:32.079 awesome pool parties 0:34:32.240,0:34:36.240 yep solution pools which is what i call 0:34:35.440,0:34:38.639 this one 0:34:36.240,0:34:39.599 fools provides you with awesome pool 0:34:38.639,0:34:41.119 party ideas plus 0:34:39.599,0:34:42.720 everything you need to organize the 0:34:41.119,0:34:45.040 perfect pool party including swimming 0:34:42.720,0:34:47.200 toys food and drink shopping lists 0:34:45.040,0:34:48.800 head on over to our pools blog that is 0:34:47.200,0:34:50.399 filled with awesome summer cocktail 0:34:48.800,0:34:52.800 recipes entertaining 0:34:50.399,0:34:54.800 decorating tips and handling ideas gives 0:34:52.800,0:34:55.440 you the business model that's the whole 0:34:54.800,0:34:57.280 business 0:34:55.440,0:34:58.560 it gives you the whole business that's 0:34:57.280,0:35:01.680 insane 0:34:58.560,0:35:02.000 yeah i i had not had this product framed 0:35:01.680,0:35:04.320 it 0:35:02.000,0:35:05.520 to me i thought just in terms of you 0:35:04.320,0:35:06.400 have the business that gives you the 0:35:05.520,0:35:09.680 copy 0:35:06.400,0:35:10.560 but no we're literally giving you the 0:35:09.680,0:35:11.920 business 0:35:10.560,0:35:13.920 and we're giving you all the words you 0:35:11.920,0:35:16.240 need to start it 0:35:13.920,0:35:17.359 and i had not run this idea through this 0:35:16.240,0:35:20.800 until we just 0:35:17.359,0:35:20.800 we just mentioned it get it live 0:35:21.760,0:35:24.880 that's so cool so look this is this is 0:35:24.560,0:35:27.839 like 0:35:24.880,0:35:28.960 literally like three slides out of a 0:35:27.839,0:35:31.359 pitch deck 0:35:28.960,0:35:32.960 if you're gonna go raise like 50k to try 0:35:31.359,0:35:36.079 to launch this locally right 0:35:32.960,0:35:38.720 right um so what we're hoping is 0:35:36.079,0:35:40.640 that you'll be able to just pick up 0:35:38.720,0:35:42.000 these different tools to do different 0:35:40.640,0:35:44.560 things so like we might 0:35:42.000,0:35:47.119 look at growth ideas so like well okay 0:35:44.560,0:35:49.040 we've got this business 0:35:47.119,0:35:50.880 how do we grow it like what what do we 0:35:49.040,0:35:55.359 do to grow it let's see here we help 0:35:50.880,0:35:55.359 you throw awesome pool parties 0:35:56.079,0:35:59.760 i don't know what this will return 0:35:57.760,0:36:00.960 either like this 0:35:59.760,0:36:03.040 i'm telling you we don't know how these 0:36:00.960,0:36:05.359 tools work 0:36:03.040,0:36:07.760 we just know that they work that's so 0:36:05.359,0:36:07.760 crazy 0:36:10.079,0:36:14.480 the future is the future is wild look 0:36:13.280,0:36:16.079 this is pretty straightforward right 0:36:14.480,0:36:19.280 build a funnel 0:36:16.079,0:36:22.880 from other sites um 0:36:19.280,0:36:24.720 to ask them to ask their existing users 0:36:22.880,0:36:26.240 for help so like basically you know that 0:36:24.720,0:36:28.560 would just be partner with like 0:36:26.240,0:36:31.200 pool service companies right they have a 0:36:28.560,0:36:34.079 list a customer list with all their 0:36:31.200,0:36:36.079 pools and whatnot it'd be very easy to 0:36:34.079,0:36:39.599 go get like 0:36:36.079,0:36:41.119 10 of those companies on board locally 0:36:39.599,0:36:42.720 right and now you're blasting their 0:36:41.119,0:36:44.800 customer list by the way 0:36:42.720,0:36:46.160 sorry this is the pain agitate tool or 0:36:44.800,0:36:47.760 this is a different this is a different 0:36:46.160,0:36:50.800 tool it's called growth ideas 0:36:47.760,0:36:54.400 ideas got it so this is 0:36:50.800,0:36:56.720 i apologize if uh i'm curious are you 0:36:54.400,0:36:58.079 plugging this in differently and and if 0:36:56.720,0:37:00.400 this is a secret sauce 0:36:58.079,0:37:02.480 i don't mean to pry but okay are you 0:37:00.400,0:37:03.359 plugging this when you pass this off to 0:37:02.480,0:37:05.119 gpg3 0:37:03.359,0:37:07.200 are you doing some specific things to 0:37:05.119,0:37:10.960 tell it hey we want 0:37:07.200,0:37:15.359 uh growth ideas yes we give it a list 0:37:10.960,0:37:18.400 of examples of inputs and outputs 0:37:15.359,0:37:20.640 and then we add in what you said 0:37:18.400,0:37:22.000 and it does pattern recognition through 0:37:20.640,0:37:25.359 this big model 0:37:22.000,0:37:26.640 cool yeah okay so right now it's not 0:37:25.359,0:37:29.200 that complicated 0:37:26.640,0:37:30.560 so but you'll see with these results 0:37:29.200,0:37:34.240 like they're hit or miss 0:37:30.560,0:37:36.560 they're mostly miss this particular one 0:37:34.240,0:37:37.920 so for us to improve the quality of the 0:37:36.560,0:37:39.200 results of every tool 0:37:37.920,0:37:41.920 we're gonna have to add in some 0:37:39.200,0:37:45.119 complexity in our back end 0:37:41.920,0:37:47.839 so over time these results will improve 0:37:45.119,0:37:48.560 okay so you had basically an affiliate 0:37:47.839,0:37:50.160 model 0:37:48.560,0:37:51.839 that would be this first one and then 0:37:50.160,0:37:54.079 the third one would be 0:37:51.839,0:37:55.599 endless amounts of social media 0:37:54.079,0:37:57.440 platforms right 0:37:55.599,0:37:59.200 so if you think about it every time 0:37:57.440,0:38:00.800 there's like a big fun pool party 0:37:59.200,0:38:02.560 somebody's taking pictures and tweeting 0:38:00.800,0:38:04.000 about not tweeting about like instagram 0:38:02.560,0:38:06.960 or facebook right 0:38:04.000,0:38:07.280 this is the kind of business that will 0:38:06.960,0:38:09.200 go 0:38:07.280,0:38:11.119 viral because people are enjoying their 0:38:09.200,0:38:11.920 pools more and they're sharing these 0:38:11.119,0:38:14.240 stories 0:38:11.920,0:38:16.400 oh god yeah the the right the social 0:38:14.240,0:38:19.200 media content component feels like 0:38:16.400,0:38:21.760 content's insane so look that was idea 0:38:19.200,0:38:24.079 growth idea number three 0:38:21.760,0:38:24.079 um 0:38:24.800,0:38:30.000 so cpa that's like targeted ads 0:38:27.920,0:38:31.839 right for for people that are interested 0:38:30.000,0:38:33.040 in pools like that would be like one two 0:38:31.839,0:38:34.640 and three and honestly 0:38:33.040,0:38:36.079 that's probably where i'd start one 0:38:34.640,0:38:36.880 would be the affiliates the second would 0:38:36.079,0:38:39.119 be 0:38:36.880,0:38:40.640 targeting pool owners and the third 0:38:39.119,0:38:45.280 would be the social media 0:38:40.640,0:38:45.280 play on it so you'd have things like 0:38:45.440,0:38:50.960 you know competition for the most 0:38:48.480,0:38:52.079 awesome pool party every week and you 0:38:50.960,0:38:55.280 win something 0:38:52.079,0:38:58.560 so that's such a cool idea so 0:38:55.280,0:39:00.320 that to me is like you're 0:38:58.560,0:39:02.560 the problem you're solving is like how 0:39:00.320,0:39:06.000 do how do people have more fun 0:39:02.560,0:39:08.720 with the existing resources we have 0:39:06.000,0:39:10.400 right that's a huge part of startup 0:39:08.720,0:39:13.119 things that i like i would love to 0:39:10.400,0:39:15.599 invest in but literally no one 0:39:13.119,0:39:17.359 is working on stuff that helps people 0:39:15.599,0:39:18.800 have more fun 0:39:17.359,0:39:20.400 well there's probably a few people 0:39:18.800,0:39:22.880 working for that 0:39:20.400,0:39:26.800 not much not many look at the the big 0:39:22.880,0:39:29.200 startups it's it's mostly around like 0:39:26.800,0:39:31.200 monetizing an asset like uber and with 0:39:29.200,0:39:36.160 your car airbnb with your house 0:39:31.200,0:39:38.640 right but real fun like 0:39:36.160,0:39:40.480 not there's just not enough thought put 0:39:38.640,0:39:43.599 into it like how do humans connect 0:39:40.480,0:39:45.599 how do we enjoy our lives right and 0:39:43.599,0:39:48.560 these are the things i'd invest in it 0:39:45.599,0:39:48.960 right like i would invest in that and so 0:39:48.560,0:39:52.079 now 0:39:48.960,0:39:55.920 one of your listeners can go build it 0:39:52.079,0:39:58.960 i love it right so 0:39:55.920,0:40:01.119 yes we the positioning on the product is 0:39:58.960,0:40:03.359 going to 0:40:01.119,0:40:05.040 is going to change a little bit over 0:40:03.359,0:40:07.359 time so we started with 0:40:05.040,0:40:08.800 very specific marketer use cases where 0:40:07.359,0:40:10.000 they already know what their product is 0:40:08.800,0:40:13.440 already have a business model 0:40:10.000,0:40:15.200 they just need copy to hey here's some 0:40:13.440,0:40:18.319 tools that can help you 0:40:15.200,0:40:18.800 start and grow your business at the same 0:40:18.319,0:40:21.920 time 0:40:18.800,0:40:25.119 yep it's really cool um 0:40:21.920,0:40:25.680 do do people like i played with the tool 0:40:25.119,0:40:27.040 a little bit 0:40:25.680,0:40:30.240 and like you said if someone were hit 0:40:27.040,0:40:31.680 and miss um i think i wasn't 0:40:30.240,0:40:32.880 i didn't quite know how to use what i 0:40:31.680,0:40:33.599 was working with it was a really quick 0:40:32.880,0:40:36.880 test 0:40:33.599,0:40:38.560 but do people use the copy directly 0:40:36.880,0:40:40.079 do they kind of massage it a little bit 0:40:38.560,0:40:43.119 generally speaking 0:40:40.079,0:40:44.560 we don't know okay i mean we all the 0:40:43.119,0:40:46.640 text boxes are edited 0:40:44.560,0:40:48.720 so we for in the beginning we're like 0:40:46.640,0:40:50.640 hey look these are brainstorming ideas 0:40:48.720,0:40:52.800 you take them and make them your own 0:40:50.640,0:40:53.920 yeah so if the text doesn't make sense 0:40:52.800,0:40:55.760 you just fix it like 0:40:53.920,0:40:59.119 edit it and cut out the stuff that 0:40:55.760,0:41:01.119 doesn't make sense yeah a lot of people 0:40:59.119,0:41:02.640 think oh well this is conversion 0:41:01.119,0:41:04.640 optimized text 0:41:02.640,0:41:05.680 i'm just going to put it in raw into my 0:41:04.640,0:41:07.119 ad campaigns 0:41:05.680,0:41:09.200 and i'm like that's probably not a good 0:41:07.119,0:41:11.839 idea right 0:41:09.200,0:41:13.119 like please like it could work but it's 0:41:11.839,0:41:15.520 not 0:41:13.119,0:41:16.400 we are not at a conversion marketer's 0:41:15.520,0:41:18.640 level of 0:41:16.400,0:41:21.200 acceptability by any means yeah but if 0:41:18.640,0:41:22.560 you know your customer 0:41:21.200,0:41:24.720 like if you have the voice of your 0:41:22.560,0:41:26.000 customer in your head and you run our 0:41:24.720,0:41:27.680 tool 0:41:26.000,0:41:29.760 certain pieces of copy or certain 0:41:27.680,0:41:31.200 sections will stand out at you 0:41:29.760,0:41:32.800 and they will be things that you would 0:41:31.200,0:41:35.599 never have thought about on your own 0:41:32.800,0:41:36.880 yeah and that those are the insights 0:41:35.599,0:41:37.200 that you can get out of the platform 0:41:36.880,0:41:40.560 those 0:41:37.200,0:41:41.760 those can be very valuable yeah but yeah 0:41:40.560,0:41:44.160 definitely 0:41:41.760,0:41:44.960 make your edits save the stuff you like 0:41:44.160,0:41:46.720 test out 0:41:44.960,0:41:48.319 different pieces of it we're giving you 0:41:46.720,0:41:51.359 a lot of things to try out 0:41:48.319,0:41:53.839 yeah and um yeah the um 0:41:51.359,0:41:55.839 the platform itself uh did you build it 0:41:53.839,0:41:58.880 with no code at all did you use any 0:41:55.839,0:41:59.680 no code tools we used webflow for the 0:41:58.880,0:42:02.640 front end 0:41:59.680,0:42:04.880 so all of that is webflow we use 0:42:02.640,0:42:06.640 firebase as a backend which is a pretty 0:42:04.880,0:42:09.839 easy to use 0:42:06.640,0:42:10.319 no sql database used by a lot of ios 0:42:09.839,0:42:12.240 apps 0:42:10.319,0:42:13.440 yep to connect the two is just some 0:42:12.240,0:42:16.240 javascript 0:42:13.440,0:42:17.920 embedded into the web flow we'll find it 0:42:16.240,0:42:21.359 so yeah it's like a real app 0:42:17.920,0:42:22.720 yeah that's awesome yeah so it worked it 0:42:21.359,0:42:25.040 got us built fast 0:42:22.720,0:42:27.280 but we're gonna have to like really do 0:42:25.040,0:42:30.880 it you know get some engineers on board 0:42:27.280,0:42:32.560 to make it ability to scale yeah yeah um 0:42:30.880,0:42:34.319 i know you've been posting your your 0:42:32.560,0:42:35.280 revenue figures and and it's growing 0:42:34.319,0:42:38.240 really fast 0:42:35.280,0:42:39.680 um what's kind of the future direction 0:42:38.240,0:42:41.920 for things you mentioned 0:42:39.680,0:42:44.560 hiring some engineers up up and to the 0:42:41.920,0:42:47.040 right yes sir 0:42:44.560,0:42:47.839 more more sort of up than to the right 0:42:47.040,0:42:52.000 okay 0:42:47.839,0:42:52.000 it's time you know yeah 0:42:53.040,0:42:59.440 mostly up we're gonna need look 0:42:56.319,0:43:03.280 when it's two people you need everything 0:42:59.440,0:43:05.280 yeah so we we're trying to we're 0:43:03.280,0:43:07.119 like we're taking this first principles 0:43:05.280,0:43:09.839 approach trying to rethink well how 0:43:07.119,0:43:10.400 should businesses be organized so we've 0:43:09.839,0:43:13.520 had 0:43:10.400,0:43:13.920 hundreds of business ideas and about 12 0:43:13.520,0:43:15.599 of them 0:43:13.920,0:43:17.520 related very specifically to how 0:43:15.599,0:43:20.960 businesses are set up 0:43:17.520,0:43:23.520 all right so the first test case of 0:43:20.960,0:43:25.839 of this new way of forming a business is 0:43:23.520,0:43:28.640 around 0:43:25.839,0:43:30.319 so that company that's not growing that 0:43:28.640,0:43:33.200 has no job openings 0:43:30.319,0:43:33.920 you know it's just kind of absurd right 0:43:33.200,0:43:37.280 and you're like 0:43:33.920,0:43:40.880 wait a second like why is the company 0:43:37.280,0:43:43.440 defining what the job opening is 0:43:40.880,0:43:44.560 and if you're a prospect a prospective 0:43:43.440,0:43:46.000 employee 0:43:44.560,0:43:49.200 how many times you go to a website 0:43:46.000,0:43:53.200 there's no opening for you 0:43:49.200,0:43:55.920 like literally almost every time right 0:43:53.200,0:43:57.599 so yeah the real question is can you add 0:43:55.920,0:43:59.119 value to the company 0:43:57.599,0:44:01.920 and can you charge them less than the 0:43:59.119,0:44:04.480 amount of value you're adding to it 0:44:01.920,0:44:06.319 right so on our website we put a little 0:44:04.480,0:44:09.280 thing in our footer a little form 0:44:06.319,0:44:09.760 it's called work with us we don't care 0:44:09.280,0:44:12.160 whether 0:44:09.760,0:44:14.160 you're an employee a contractor or a 0:44:12.160,0:44:16.079 vendor 0:44:14.160,0:44:18.000 they're all providing some kind of 0:44:16.079,0:44:19.520 service right those are all legal 0:44:18.000,0:44:20.960 constructs 0:44:19.520,0:44:23.200 but at the end of the day it's what is 0:44:20.960,0:44:26.800 the service so we ask 0:44:23.200,0:44:29.760 a few questions like name email 0:44:26.800,0:44:30.240 what service do you want to provide to 0:44:29.760,0:44:33.599 us 0:44:30.240,0:44:36.480 all right so just list it if you have a 0:44:33.599,0:44:38.720 portfolio can you link it in there 0:44:36.480,0:44:39.760 like so we can know that you've done 0:44:38.720,0:44:42.640 this work before 0:44:39.760,0:44:44.960 yeah or your linkedin profile why do you 0:44:42.640,0:44:47.520 want to work with us 0:44:44.960,0:44:48.880 so most people they just they're 0:44:47.520,0:44:50.319 applying because they need money 0:44:48.880,0:44:52.560 right they need money and they don't 0:44:50.319,0:44:55.760 care about the job yeah and then 0:44:52.560,0:44:59.359 they turn around in two years and go oh 0:44:55.760,0:45:02.800 i hate the company i work at you know 0:44:59.359,0:45:03.520 i hate my job oh really why did you take 0:45:02.800,0:45:05.280 the job well 0:45:03.520,0:45:06.880 it was great you know great salary and 0:45:05.280,0:45:09.760 they were really friendly when 0:45:06.880,0:45:11.440 i interviewed with the interview person 0:45:09.760,0:45:14.880 whose job it is to be friendly 0:45:11.440,0:45:15.839 you know so i'm like this whole thing's 0:45:14.880,0:45:17.760 broken 0:45:15.839,0:45:19.040 look at the end of the day the only 0:45:17.760,0:45:22.079 thing that makes sense 0:45:19.040,0:45:25.040 to me is in the future 0:45:22.079,0:45:25.599 everyone loves what they do yep all 0:45:25.040,0:45:27.680 right 0:45:25.599,0:45:30.160 so if you love what they what you do 0:45:27.680,0:45:32.720 what companies do you want to work for 0:45:30.160,0:45:33.359 you name them yeah you go to their 0:45:32.720,0:45:36.400 website 0:45:33.359,0:45:38.000 they'll have a footer with work with us 0:45:36.400,0:45:39.760 you'll tell them why you love their 0:45:38.000,0:45:41.359 company 0:45:39.760,0:45:43.200 and you should we launched this last 0:45:41.359,0:45:45.119 week we've gotten like over 20 0:45:43.200,0:45:46.240 applications through it already we 0:45:45.119,0:45:48.720 didn't even announce it 0:45:46.240,0:45:50.000 we just stuck it in the footer nice you 0:45:48.720,0:45:53.200 should see 0:45:50.000,0:45:54.720 the excitement yeah and the 0:45:53.200,0:45:56.800 passion that's coming through in the 0:45:54.720,0:45:58.480 words they're using to describe why they 0:45:56.800,0:46:00.960 want to work for our company 0:45:58.480,0:46:02.640 yeah and we these are not people we know 0:46:00.960,0:46:03.119 they're something is resonating with 0:46:02.640,0:46:07.359 them 0:46:03.119,0:46:09.760 yeah the next thing is we 0:46:07.359,0:46:11.040 we see your profile we see that you want 0:46:09.760,0:46:15.119 to work with us 0:46:11.040,0:46:18.160 right how much is it going to cost us 0:46:15.119,0:46:19.119 so some people put negotiable that's 0:46:18.160,0:46:22.319 just not enough 0:46:19.119,0:46:25.520 information yeah for us right 0:46:22.319,0:46:29.599 yeah like 0:46:25.520,0:46:31.760 why is it negotiable 0:46:29.599,0:46:33.280 like it should the employee or the 0:46:31.760,0:46:35.359 potential person 0:46:33.280,0:46:36.480 should tell you they should know what 0:46:35.359,0:46:39.040 it's gonna cost 0:46:36.480,0:46:40.480 me to work with it kind of goes back to 0:46:39.040,0:46:42.720 what you said about 0:46:40.480,0:46:43.599 as a founder knowing the value of your 0:46:42.720,0:46:46.319 product but as an 0:46:43.599,0:46:47.119 employee as an individual as a whatever 0:46:46.319,0:46:50.480 knowing 0:46:47.119,0:46:51.839 the value that you create and and being 0:46:50.480,0:46:53.520 able to price it 0:46:51.839,0:46:55.040 it's kind of fundamental it should be 0:46:53.520,0:46:57.920 fundamental to 0:46:55.040,0:47:00.079 to work in general correct so just to 0:46:57.920,0:47:03.520 give an example i've had 0:47:00.079,0:47:06.640 copywriters apply but their rate 0:47:03.520,0:47:10.000 goes from five dollars to 250 0:47:06.640,0:47:13.040 an hour yep so if they both said 0:47:10.000,0:47:14.240 negotiable i'm i'm not even going to 0:47:13.040,0:47:15.680 happen 0:47:14.240,0:47:17.280 yeah i don't know i'm going to have time 0:47:15.680,0:47:20.160 to decipher 0:47:17.280,0:47:22.160 how much value could get spit out so 0:47:20.160,0:47:24.640 once i know the cost 0:47:22.160,0:47:26.000 right it's just like you go to a website 0:47:24.640,0:47:27.599 with for software 0:47:26.000,0:47:29.680 you hit the pricing page like what are 0:47:27.599,0:47:30.160 we talking about order of magnitude 0:47:29.680,0:47:31.920 wiser 0:47:30.160,0:47:33.359 ten dollars a month a hundred yep 0:47:31.920,0:47:36.160 thousand a month yep 0:47:33.359,0:47:37.440 okay now i know the price next this is 0:47:36.160,0:47:40.240 the most important thing 0:47:37.440,0:47:41.760 this is missed by every company on the 0:47:40.240,0:47:45.520 planet 0:47:41.760,0:47:47.200 how how much value do you think you can 0:47:45.520,0:47:49.680 add to our company 0:47:47.200,0:47:52.160 calculate it for calculating it right 0:47:49.680,0:47:55.760 right calculate it 0:47:52.160,0:47:58.000 you would not believe the answers 0:47:55.760,0:47:58.800 you would not believe the answers all 0:47:58.000,0:48:02.480 over the map 0:47:58.800,0:48:06.640 one guy's like i am confident i will add 0:48:02.480,0:48:09.599 at least 125 of what you pay me in value 0:48:06.640,0:48:11.440 i'm like that's honest right yeah that's 0:48:09.599,0:48:14.640 it's pretty honest 0:48:11.440,0:48:16.559 um other people were like they can't 0:48:14.640,0:48:19.760 answer the question 0:48:16.559,0:48:21.359 i'm like interesting one guy is an seo 0:48:19.760,0:48:24.720 conversion expert 0:48:21.359,0:48:27.760 he wrote like a 10 paragraph essay 0:48:24.720,0:48:31.119 with all the numbers in there 0:48:27.760,0:48:33.200 about the value of a post and the value 0:48:31.119,0:48:34.800 of ranking for one of these long tail 0:48:33.200,0:48:37.599 keywords 0:48:34.800,0:48:38.559 he went on and on about it right and i 0:48:37.599,0:48:42.720 was like 0:48:38.559,0:48:44.880 this is the person you want to work with 0:48:42.720,0:48:46.079 right yeah he hit the he hit the vision 0:48:44.880,0:48:47.359 right 0:48:46.079,0:48:49.280 he's telling you how much it's gonna 0:48:47.359,0:48:49.920 cost him and he's structured the offer 0:48:49.280,0:48:52.319 in a way 0:48:49.920,0:48:54.160 that we can we can run a test with him 0:48:52.319,0:48:57.200 for a few hundred dollars 0:48:54.160,0:48:58.640 piece of cake he's self-managed yep 0:48:57.200,0:49:00.559 and he's showing you the value 0:48:58.640,0:49:03.119 proposition and the calculation of it 0:49:00.559,0:49:05.200 so for me i would never have posted a 0:49:03.119,0:49:08.000 job opening for what he's going to do 0:49:05.200,0:49:08.960 right right at all but it's totally 0:49:08.000,0:49:10.720 obvious that 0:49:08.960,0:49:12.160 yeah let's just get him on board and 0:49:10.720,0:49:16.400 like let's try this out 0:49:12.160,0:49:18.160 yep i love it yep so this to me is 0:49:16.400,0:49:19.680 it maybe the most important thing we do 0:49:18.160,0:49:23.200 as a company is 0:49:19.680,0:49:26.559 reimagine how this hiring happens 0:49:23.200,0:49:29.440 and then the last question is 0:49:26.559,0:49:31.119 uh are you of like are you a fun person 0:49:29.440,0:49:33.119 with a good attitude 0:49:31.119,0:49:34.240 that works hard on projects you care 0:49:33.119,0:49:37.200 about 0:49:34.240,0:49:38.240 that's the last question it's true or 0:49:37.200,0:49:42.319 false 0:49:38.240,0:49:45.119 it's true or false you get any falses 0:49:42.319,0:49:46.960 not yet not yet i had we had another 0:49:45.119,0:49:49.200 side project we launched that was like 0:49:46.960,0:49:50.480 people were applying like to move into a 0:49:49.200,0:49:52.960 founder's house 0:49:50.480,0:49:54.160 right i threw uh one of these questions 0:49:52.960,0:49:55.920 in there it was 0:49:54.160,0:49:57.680 are you the type of person that leaves a 0:49:55.920,0:50:00.960 bad review on yelp 0:49:57.680,0:50:03.520 yes or no like that's that's what it was 0:50:00.960,0:50:05.280 and people would say yeah dude and i'm 0:50:03.520,0:50:05.839 like exactly like you want people that 0:50:05.280,0:50:07.680 are gonna 0:50:05.839,0:50:10.000 have standards right like if your 0:50:07.680,0:50:11.839 product sucks you want them to tell you 0:50:10.000,0:50:13.440 like those are the people that do it you 0:50:11.839,0:50:14.800 know they're very valuable 0:50:13.440,0:50:17.200 so you wanted the people that would 0:50:14.800,0:50:19.119 leave a negative review no not 0:50:17.200,0:50:20.960 no not to be accepted into the program 0:50:19.119,0:50:23.040 but just 0:50:20.960,0:50:24.480 for us to give us feedback on it you 0:50:23.040,0:50:28.240 know yeah 0:50:24.480,0:50:29.680 yeah i love it um it's funny when you 0:50:28.240,0:50:32.960 mention seo 0:50:29.680,0:50:33.920 it got me thinking that um 0:50:32.960,0:50:36.319 that could be one of the great 0:50:33.920,0:50:38.880 applications of gpt3 0:50:36.319,0:50:40.160 is to generate all of these long like 0:50:38.880,0:50:41.599 have you thought about doing that for 0:50:40.160,0:50:44.880 yourselves you could generate 0:50:41.599,0:50:47.200 like thousands of long tail keywords 0:50:44.880,0:50:48.400 and landing pages and stuff the way yeah 0:50:47.200,0:50:50.000 the way search works 0:50:48.400,0:50:52.240 is somebody is searching for that 0:50:50.000,0:50:54.800 natively so google 0:50:52.240,0:50:56.319 they see the search request volume and 0:50:54.800,0:50:57.839 then they show it to you as an 0:50:56.319,0:50:59.280 advertiser to get you to want to 0:50:57.839,0:51:02.000 advertise for that right 0:50:59.280,0:51:03.280 so all the seo keyword tools it's like 0:51:02.000,0:51:05.119 how are people 0:51:03.280,0:51:06.720 framing the question that they have and 0:51:05.119,0:51:10.079 the inquiry 0:51:06.720,0:51:13.119 so yes we can do a ton with seo 0:51:10.079,0:51:14.559 but a.i powered content generators are 0:51:13.119,0:51:17.440 going to flood 0:51:14.559,0:51:17.760 the planet with low quality articles you 0:51:17.440,0:51:20.960 could 0:51:17.760,0:51:23.520 yeah okay so what's more important to me 0:51:20.960,0:51:24.800 as like the future of marketing what is 0:51:23.520,0:51:26.559 it well 0:51:24.800,0:51:28.000 it's more about how you find out about 0:51:26.559,0:51:30.160 things like 0:51:28.000,0:51:32.480 search you can either search on google 0:51:30.160,0:51:34.319 or you can be a twitter user and just 0:51:32.480,0:51:36.400 start seeing these things organically 0:51:34.319,0:51:39.920 people mentioning them word of mouth 0:51:36.400,0:51:42.240 i think word mouth is super strong still 0:51:39.920,0:51:43.760 yeah and if i were building a long-term 0:51:42.240,0:51:46.800 marketing strategy 0:51:43.760,0:51:49.599 i might prioritize word of mouth over 0:51:46.800,0:51:50.160 seo all the seo stuff like from what 0:51:49.599,0:51:51.920 i've heard 0:51:50.160,0:51:53.599 google has done a great job eliminating 0:51:51.920,0:51:55.520 a lot of these low quality 0:51:53.599,0:51:56.640 ai generated posts but it's going to be 0:51:55.520,0:51:58.559 a really hard 0:51:56.640,0:52:00.000 battle because the quality just got 0:51:58.559,0:52:02.640 better 0:52:00.000,0:52:04.400 it feels like so much i mean the number 0:52:02.640,0:52:05.920 of times i've googled something 0:52:04.400,0:52:07.680 and i kind of actually it's funny i like 0:52:05.920,0:52:09.280 i'll know something i saw on twitter 0:52:07.680,0:52:11.119 that looked interesting 0:52:09.280,0:52:13.200 but it's new and it doesn't have an 0:52:11.119,0:52:15.520 established you know 0:52:13.200,0:52:17.680 google and i'll try to find it and it's 0:52:15.520,0:52:19.040 impossible to find it's all these seo 0:52:17.680,0:52:20.960 you know things 0:52:19.040,0:52:22.960 yeah and in many ways it feels like 0:52:20.960,0:52:26.480 google is kind of broken 0:52:22.960,0:52:28.400 um but it's they're so dominant that um 0:52:26.480,0:52:30.160 you know and and everything is ads like 0:52:28.400,0:52:32.000 on mobile it'll be like a whole page of 0:52:30.160,0:52:33.920 ads 0:52:32.000,0:52:36.240 so it does feel like in some ways long 0:52:33.920,0:52:39.520 term that's not sustainable 0:52:36.240,0:52:39.520 i would agree with you 0:52:39.680,0:52:42.800 i would agree with you now 0:52:43.119,0:52:52.000 that's google's problem yeah 0:52:46.800,0:52:52.000 and i don't care about their problem 0:52:56.640,0:53:00.000 right good luck to them they got enough 0:52:59.520,0:53:01.760 money 0:53:00.000,0:53:03.599 and smart people like a lot of my 0:53:01.760,0:53:05.920 friends work there 0:53:03.599,0:53:07.910 y'all figure that out man i don't know 0:53:05.920,0:53:09.920 what to tell you 0:53:07.910,0:53:11.599 [Laughter] 0:53:09.920,0:53:13.280 like you're a product manager and you're 0:53:11.599,0:53:14.480 like how many more ads can we fit on 0:53:13.280,0:53:16.400 this page and i'm like 0:53:14.480,0:53:18.079 i don't care like please stop and 0:53:16.400,0:53:20.720 they're like no we want you 0:53:18.079,0:53:22.400 to advertise for your own domain name 0:53:20.720,0:53:23.920 site so when somebody searches for 0:53:22.400,0:53:25.760 copying we want to make sure you 0:53:23.920,0:53:27.119 advertise for it so that your competitor 0:53:25.760,0:53:29.599 doesn't show up above you 0:53:27.119,0:53:31.119 horrible this is disgusting man this is 0:53:29.599,0:53:32.319 why you can't it's why you can't trust 0:53:31.119,0:53:36.000 them with ai tools 0:53:32.319,0:53:37.920 yeah and even their own employees hate 0:53:36.000,0:53:39.440 the fact that they're working for this 0:53:37.920,0:53:42.640 cash flow beast 0:53:39.440,0:53:43.040 they have this insane complex where they 0:53:42.640,0:53:45.440 don't 0:53:43.040,0:53:46.800 they don't feel like proud of the work 0:53:45.440,0:53:47.599 they don't feel proud of the search 0:53:46.800,0:53:50.720 engine 0:53:47.599,0:53:52.800 right but it's stupid that search engine 0:53:50.720,0:53:54.880 has created more value on the planet 0:53:52.800,0:53:57.599 than anything else it's how literally 0:53:54.880,0:53:58.640 how you find knowledge and information 0:53:57.599,0:54:00.720 on the internet 0:53:58.640,0:54:01.760 which is the global human knowledge base 0:54:00.720,0:54:04.880 yeah there's 0:54:01.760,0:54:08.720 almost no more important tool than that 0:54:04.880,0:54:10.640 yeah and for whatever reason my guess is 0:54:08.720,0:54:12.720 that the business model of selling 0:54:10.640,0:54:16.240 advertising is not that 0:54:12.720,0:54:17.440 appealing right and that's why it's hard 0:54:16.240,0:54:20.720 for them to really stay 0:54:17.440,0:54:24.960 focused on the core value prop but what 0:54:20.720,0:54:28.400 gpt 3 is is it's a better search engine 0:54:24.960,0:54:28.400 so here's how it works 0:54:28.480,0:54:32.000 if you have to write an essay for your 0:54:30.960,0:54:34.480 college class 0:54:32.000,0:54:35.920 you'd go to the library and you'd talk 0:54:34.480,0:54:38.079 to the librarian hey 0:54:35.920,0:54:39.280 where can i find information on this 0:54:38.079,0:54:41.440 topic right 0:54:39.280,0:54:43.440 google is that librarian they say oh 0:54:41.440,0:54:46.160 well these are the three books you need 0:54:43.440,0:54:49.920 to check out and this is where they are 0:54:46.160,0:54:53.280 that's their search results yeah gpt-3 0:54:49.920,0:54:56.559 is the librarian you go to they've read 0:54:53.280,0:54:58.160 all the books in the library 0:54:56.559,0:55:01.280 and they are willing to write your paper 0:54:58.160,0:55:01.280 for you right 0:55:02.640,0:55:08.720 this is amazing right 0:55:06.079,0:55:10.720 yeah and you're like okay you actually 0:55:08.720,0:55:11.359 solved my problem google did not solve 0:55:10.720,0:55:14.400 my problem 0:55:11.359,0:55:15.920 google gave me more work to do right but 0:55:14.400,0:55:19.040 you solved my problem 0:55:15.920,0:55:19.440 so that's why it's a better search 0:55:19.040,0:55:22.559 engine 0:55:19.440,0:55:25.760 because it has downloaded like maybe 10 0:55:22.559,0:55:28.960 of the internet okay and pre-trained 0:55:25.760,0:55:31.839 a language prediction model on it right 0:55:28.960,0:55:33.680 so when we're when we're you know 0:55:31.839,0:55:37.599 running 0:55:33.680,0:55:40.720 these requests through copy.ai 0:55:37.599,0:55:44.480 it's just like you gave 0:55:40.720,0:55:47.680 someone the task right so for our pool's 0:55:44.480,0:55:49.200 business it's like you you hired someone 0:55:47.680,0:55:51.200 and said hey 0:55:49.200,0:55:52.720 i own a business that helps people throw 0:55:51.200,0:55:55.680 awesome pool parties 0:55:52.720,0:55:56.480 yep right go write me some copy so what 0:55:55.680,0:55:58.880 they would do 0:55:56.480,0:56:00.720 is they would go to google they would 0:55:58.880,0:56:03.040 search those keywords 0:56:00.720,0:56:04.240 they would find anything on that topic 0:56:03.040,0:56:06.640 that they could 0:56:04.240,0:56:07.839 those words right but then you don't 0:56:06.640,0:56:09.359 want to plagiarize 0:56:07.839,0:56:10.960 so what you'll do is get like four or 0:56:09.359,0:56:13.359 five resources 0:56:10.960,0:56:14.480 and then synthesize bits and pieces from 0:56:13.359,0:56:17.599 each 0:56:14.480,0:56:19.200 to rewrite your own thing yeah this is 0:56:17.599,0:56:20.160 exactly what we did in school when we 0:56:19.200,0:56:23.599 wrote essays 0:56:20.160,0:56:26.240 book reports yeah you did not 0:56:23.599,0:56:28.880 add any knowledge to the global human 0:56:26.240,0:56:31.839 knowledge base with your book report 0:56:28.880,0:56:34.960 right maybe a little if you're lucky no 0:56:31.839,0:56:37.280 you did not do any original research 0:56:34.960,0:56:38.160 right there was no original research 0:56:37.280,0:56:40.799 done right 0:56:38.160,0:56:43.680 most of the time it was literally just a 0:56:40.799,0:56:45.760 process of reading and synthesizing 0:56:43.680,0:56:47.040 and maybe a storytelling component or a 0:56:45.760,0:56:50.319 narrative component 0:56:47.040,0:56:52.559 yeah this gpt3 did it 0:56:50.319,0:56:53.359 does this for you automatically right 0:56:52.559,0:56:56.400 and 0:56:53.359,0:56:58.480 that means that even more 0:56:56.400,0:57:01.040 of what school students do is totally 0:56:58.480,0:57:01.040 obsolete 0:57:01.520,0:57:08.960 yeah yeah so think about it 0:57:05.839,0:57:10.839 i'm an angel investor in early education 0:57:08.960,0:57:13.200 online education 0:57:10.839,0:57:15.119 companies our whole premise 0:57:13.200,0:57:16.559 is that students need to be able to use 0:57:15.119,0:57:19.119 the latest technology 0:57:16.559,0:57:20.720 to their full advantage yeah so if 0:57:19.119,0:57:23.599 you've got wikipedia 0:57:20.720,0:57:25.520 i don't need to like give you different 0:57:23.599,0:57:27.200 topics that just make you 0:57:25.520,0:57:29.040 like and then handicap you by not 0:57:27.200,0:57:31.040 letting you use these tools 0:57:29.040,0:57:32.960 yeah right so the whole point of the 0:57:31.040,0:57:34.960 tool is to empower you to do more 0:57:32.960,0:57:36.079 yeah to be more creative or more 0:57:34.960,0:57:37.520 productive yeah 0:57:36.079,0:57:39.119 our tools are totally focused on 0:57:37.520,0:57:40.960 creativity yeah 0:57:39.119,0:57:42.480 so we want you to do we want you to 0:57:40.960,0:57:42.960 launch that awesome pool parties 0:57:42.480,0:57:46.160 business 0:57:42.960,0:57:46.799 yep which you can now do literally if 0:57:46.160,0:57:49.680 you and i 0:57:46.799,0:57:51.119 said let's do this pool parties business 0:57:49.680,0:57:55.520 for real 0:57:51.119,0:57:58.960 right what what is the road map 0:57:55.520,0:58:01.920 the road map is the thing that 0:57:58.960,0:58:03.839 keeps most people from doing anything 0:58:01.920,0:58:06.240 they don't know what to do first 0:58:03.839,0:58:07.440 right all right let's go through it real 0:58:06.240,0:58:09.119 quick 0:58:07.440,0:58:11.040 okay we want to do the pull pulls 0:58:09.119,0:58:14.720 business right 0:58:11.040,0:58:18.000 pool parties with the z.com is available 0:58:14.720,0:58:20.640 we go we register the domain right 0:58:18.000,0:58:21.680 what are we going to do next up a 0:58:20.640,0:58:23.760 website 0:58:21.680,0:58:26.559 we're gonna go to copy.ai and get some 0:58:23.760,0:58:29.079 words right we're gonna go to wix.com 0:58:26.559,0:58:31.520 to get a template we're gonna go to 0:58:29.079,0:58:32.240 unsplash.com for some royalty-free 0:58:31.520,0:58:36.000 photos 0:58:32.240,0:58:39.680 stock photos and we're going to go to 0:58:36.000,0:58:40.799 like gmail go get a web to get an email 0:58:39.680,0:58:43.680 address 0:58:40.799,0:58:44.240 right poolparties.gmail.com or you can 0:58:43.680,0:58:45.760 pay like 0:58:44.240,0:58:48.160 nine bucks a month and get a custom 0:58:45.760,0:58:50.640 domain name right 0:58:48.160,0:58:51.760 so your tech stack is now like name 0:58:50.640,0:58:55.839 cheap for the domain 0:58:51.760,0:58:58.720 wix copy um 0:58:55.839,0:58:59.359 unsplash that's your stack so what you 0:58:58.720,0:59:02.720 end up with 0:58:59.359,0:59:04.160 is a one-page site with amazing like 0:59:02.720,0:59:08.240 beautiful photos 0:59:04.160,0:59:09.760 right then what do you need 0:59:08.240,0:59:12.319 so you have this webpage that you put up 0:59:09.760,0:59:16.000 that's like hey we throw pool parties 0:59:12.319,0:59:18.079 your mvp is what is basically 0:59:16.000,0:59:19.680 helping someone throw the first pool 0:59:18.079,0:59:23.200 party yeah 0:59:19.680,0:59:26.319 right do you know any do you know 0:59:23.200,0:59:30.160 three people with a pool yep 0:59:26.319,0:59:33.119 locally yeah right you call them or 0:59:30.160,0:59:34.640 text them and say hey we want to throw a 0:59:33.119,0:59:35.920 pool party at your house 0:59:34.640,0:59:37.760 like we want to build a company that 0:59:35.920,0:59:38.240 does this can we like work together on 0:59:37.760,0:59:42.000 this 0:59:38.240,0:59:45.200 yeah one in three will say yes right 0:59:42.000,0:59:47.280 all right so now you got your first 0:59:45.200,0:59:50.240 pool party that you're gonna be throwing 0:59:47.280,0:59:52.400 then it's a brainstorm session 0:59:50.240,0:59:53.920 and i would love to have copy ai tools 0:59:52.400,0:59:56.960 that could help you brainstorm 0:59:53.920,0:59:58.880 insane pool party ideas i'm guessing 0:59:56.960,1:00:00.400 that our startup idea generator could do 0:59:58.880,1:00:02.000 it if you had the right description in 1:00:00.400,1:00:04.319 there 1:00:02.000,1:00:06.799 and so now you have these insane ideas 1:00:04.319,1:00:08.079 well for your website 1:00:06.799,1:00:10.160 what it what are the things people look 1:00:08.079,1:00:14.000 for they look for testimonials 1:00:10.160,1:00:16.720 yep right and then images or video 1:00:14.000,1:00:17.760 or content or a list of like features or 1:00:16.720,1:00:20.640 services or whatever 1:00:17.760,1:00:21.200 that are unique yeah yeah like it's a 1:00:20.640,1:00:23.839 killer 1:00:21.200,1:00:25.200 if you had a killer video and videos 1:00:23.839,1:00:27.119 it's a little bit expensive but if you 1:00:25.200,1:00:30.880 had a killer video of like an 1:00:27.119,1:00:33.520 actual party you know kids having a 1:00:30.880,1:00:34.240 hook party right yeah yeah yeah cool 1:00:33.520,1:00:36.799 basketball 1:00:34.240,1:00:38.400 it's like five on five yeah splashing 1:00:36.799,1:00:41.599 everywhere just some crisp 1:00:38.400,1:00:42.319 30 second uh teaser videos and stuff 1:00:41.599,1:00:43.920 like that 1:00:42.319,1:00:46.000 those would be great those would do 1:00:43.920,1:00:47.359 great yes 1:00:46.000,1:00:49.200 and you could do it on your iphone you 1:00:47.359,1:00:50.400 could record at least the first go 1:00:49.200,1:00:52.960 around your iphone 1:00:50.400,1:00:53.920 right so again the timeline for this 1:00:52.960,1:00:57.680 business 1:00:53.920,1:00:59.599 is like two hours 1:00:57.680,1:01:01.839 three hours and if you had someone with 1:00:59.599,1:01:05.040 a pool that was open this afternoon 1:01:01.839,1:01:05.680 it's like six hours right it's your 1:01:05.040,1:01:08.720 friends 1:01:05.680,1:01:10.960 so now you got three testimonials on 1:01:08.720,1:01:12.559 your website you have 1:01:10.960,1:01:14.720 images and video that you're going to 1:01:12.559,1:01:16.480 start putting on facebook 1:01:14.720,1:01:18.160 figure out the product mix that you're 1:01:16.480,1:01:21.119 going to have a product 1:01:18.160,1:01:21.839 it's a menu so literally your order form 1:01:21.119,1:01:24.799 is just like 1:01:21.839,1:01:26.319 name address like here's our list of 1:01:24.799,1:01:28.720 services and the pricing and then 1:01:26.319,1:01:33.760 schedule your date 1:01:28.720,1:01:33.760 right yep i like it 1:01:33.839,1:01:39.599 so like that project is so fun 1:01:36.960,1:01:40.480 there's zero competition doing that at 1:01:39.599,1:01:43.040 all 1:01:40.480,1:01:44.880 it has this natural virality to it and 1:01:43.040,1:01:47.119 you're solving this problem of 1:01:44.880,1:01:49.200 the vacant pool that's not being used 1:01:47.119,1:01:51.119 yet it's being maintained 1:01:49.200,1:01:52.480 so like that's how you bring joy to the 1:01:51.119,1:01:55.599 world with a business 1:01:52.480,1:01:56.799 and it takes i'm telling you like at 1:01:55.599,1:01:58.640 most six hours 1:01:56.799,1:02:00.400 to get this business off the ground i 1:01:58.640,1:02:00.880 love it and like less than a thousand 1:02:00.400,1:02:03.920 bucks 1:02:00.880,1:02:05.520 yeah and for most people they don't see 1:02:03.920,1:02:07.760 the road map they just 1:02:05.520,1:02:09.039 they've never built in that way before 1:02:07.760,1:02:11.119 right 1:02:09.039,1:02:13.039 and so that to me is more important than 1:02:11.119,1:02:14.160 like having all these tools you can have 1:02:13.039,1:02:17.039 all the tools you want 1:02:14.160,1:02:18.000 like how many website builder apps are 1:02:17.039,1:02:20.160 there 1:02:18.000,1:02:22.079 yep that's a billion yeah how many 1:02:20.160,1:02:22.960 places can you go register a domain name 1:02:22.079,1:02:26.079 like a billion 1:02:22.960,1:02:27.760 yeah you know yeah um so what we what 1:02:26.079,1:02:29.359 we're trying to do is 1:02:27.760,1:02:31.280 along the way we were showing people 1:02:29.359,1:02:31.920 what is the process like to start a 1:02:31.280,1:02:35.039 business 1:02:31.920,1:02:37.200 it doesn't take much money you can 1:02:35.039,1:02:38.079 you can do it and have fun with it with 1:02:37.200,1:02:41.200 your friends 1:02:38.079,1:02:42.880 right and don't like well this one may 1:02:41.200,1:02:46.160 have some liabilities 1:02:42.880,1:02:47.680 right because if you're you're selling 1:02:46.160,1:02:50.480 like big inflatable 1:02:47.680,1:02:51.039 stuff and serving drinks yeah you know 1:02:50.480,1:02:53.520 yeah 1:02:51.039,1:02:54.319 yeah pools can be can be dangerous i 1:02:53.520,1:02:56.000 don't know 1:02:54.319,1:02:57.599 i'd have to think about that one like 1:02:56.000,1:03:00.799 that's when you know you 1:02:57.599,1:03:03.760 you might need the llc set up yeah 1:03:00.799,1:03:05.280 some business insurance but like that's 1:03:03.760,1:03:06.799 just something you gotta get anyway 1:03:05.280,1:03:09.280 yeah so let's say you got this thing 1:03:06.799,1:03:11.680 running right yeah 1:03:09.280,1:03:13.599 and well what do you what do you do from 1:03:11.680,1:03:14.240 there so you've built let's say a local 1:03:13.599,1:03:16.960 business 1:03:14.240,1:03:18.559 and you're crushing it and it's 1:03:16.960,1:03:21.520 everybody's basically one-upping the 1:03:18.559,1:03:24.880 next person to throw a better pool party 1:03:21.520,1:03:25.440 and everybody is just like dripping in 1:03:24.880,1:03:27.119 the city 1:03:25.440,1:03:28.880 because they're just going from one pool 1:03:27.119,1:03:32.319 party the next all summer long 1:03:28.880,1:03:35.599 right then you're like okay 1:03:32.319,1:03:37.440 now what do we go corporate did we 1:03:35.599,1:03:39.200 franchise what do we do 1:03:37.440,1:03:40.720 the franchise opportunity would be 1:03:39.200,1:03:44.480 amazing for this 1:03:40.720,1:03:46.319 yeah right well i mean if 1:03:44.480,1:03:47.680 you're just selling the package online 1:03:46.319,1:03:49.599 you probably just want to sell 1:03:47.680,1:03:51.520 no not the package this is this is full 1:03:49.599,1:03:53.680 service full service 1:03:51.520,1:03:55.520 because these are the best pool parties 1:03:53.680,1:03:58.960 got it got it we're moving up 1:03:55.520,1:04:01.200 yep because if it's self-service look 1:03:58.960,1:04:02.079 everything online you know amazon is 1:04:01.200,1:04:03.520 self-service 1:04:02.079,1:04:05.520 you could have you could do it yourself 1:04:03.520,1:04:07.520 people are just lazy right 1:04:05.520,1:04:08.720 people want to pay money for fun and 1:04:07.520,1:04:10.079 they'll pay for it 1:04:08.720,1:04:12.160 just come and help them out they don't 1:04:10.079,1:04:12.720 mind paying paying a good amount of 1:04:12.160,1:04:15.280 money 1:04:12.720,1:04:16.720 yeah so now you're like okay we're in 1:04:15.280,1:04:19.440 where are you based you're in austin 1:04:16.720,1:04:20.799 yeah so you're in austin look you know 1:04:19.440,1:04:23.839 me pools are in austin 1:04:20.799,1:04:27.280 quite a few a lot yeah 1:04:23.839,1:04:29.839 a lot i have thought about buying pool 1:04:27.280,1:04:31.920 route servicing businesses 1:04:29.839,1:04:33.760 and they're they're like 10 in austin 1:04:31.920,1:04:35.200 that have been for sale 1:04:33.760,1:04:37.119 you're heavy into the you're heavy into 1:04:35.200,1:04:39.280 the pool thing this one 1:04:37.119,1:04:40.720 it wasn't just a random idea no it 1:04:39.280,1:04:44.000 wasn't a random idea look 1:04:40.720,1:04:45.359 this the pool has been some of my best 1:04:44.000,1:04:48.559 memories in my whole life 1:04:45.359,1:04:49.039 yeah like out of the top 20 memories 1:04:48.559,1:04:52.079 probably 1:04:49.039,1:04:53.520 five were at a pool dude i'm having like 1:04:52.079,1:04:55.839 yeah when i was a kid we had a pool in 1:04:53.520,1:04:58.240 the backyard and uh we would swim 1:04:55.839,1:04:59.839 all the time um out here there's a 1:04:58.240,1:05:01.039 community pool that we're at almost 1:04:59.839,1:05:03.760 every day 1:05:01.039,1:05:04.400 during the summer so i'm a huge pool guy 1:05:03.760,1:05:06.799 so look 1:05:04.400,1:05:08.000 here's the other thing everybody's gonna 1:05:06.799,1:05:11.039 be working from home 1:05:08.000,1:05:11.680 yeah office is dead yeah and it needed 1:05:11.039,1:05:15.359 to die 1:05:11.680,1:05:17.680 because it was soulless it sucked the 1:05:15.359,1:05:20.079 vibrancy out of our young people 1:05:17.680,1:05:21.119 that went to work in offices there's 1:05:20.079,1:05:25.039 nothing 1:05:21.119,1:05:27.280 alive in an office everything is dead 1:05:25.039,1:05:28.559 right left over from from the industrial 1:05:27.280,1:05:30.960 age and it sort of made 1:05:28.559,1:05:31.920 yeah it's the centralization made sense 1:05:30.960,1:05:35.119 from the industrial 1:05:31.920,1:05:37.039 age exactly that's not that process does 1:05:35.119,1:05:39.839 not make sense now when you're at home 1:05:37.039,1:05:41.440 you're at your pool like people couldn't 1:05:39.839,1:05:43.599 use their pool the whole week 1:05:41.440,1:05:44.480 because they get home at five or six and 1:05:43.599,1:05:47.599 it's dark 1:05:44.480,1:05:49.359 yeah what's the point that is the 1:05:47.599,1:05:49.680 dumbest thing like your house is like 1:05:49.359,1:05:51.920 way 1:05:49.680,1:05:53.200 awesome right everybody's house is 1:05:51.920,1:05:55.680 cooler than their office 1:05:53.200,1:05:57.599 yep so why are we spending this money on 1:05:55.680,1:06:00.640 this office just to have this 1:05:57.599,1:06:02.640 bs face time yep you know 1:06:00.640,1:06:04.000 with people we don't like it's time 1:06:02.640,1:06:07.520 because everybody took the job for 1:06:04.000,1:06:07.839 money right it's time to have a pool 1:06:07.520,1:06:10.799 party 1:06:07.839,1:06:12.319 like wait a second if i just like shake 1:06:10.799,1:06:13.200 my head and go okay well what what would 1:06:12.319,1:06:17.920 be ideal 1:06:13.200,1:06:19.520 okay the ideal thing would be i don't 1:06:17.920,1:06:22.640 have to commute so that's like 1:06:19.520,1:06:24.160 45 minutes back in my pocket so maybe i 1:06:22.640,1:06:24.799 use that time to go for a run in the 1:06:24.160,1:06:28.000 morning 1:06:24.799,1:06:30.839 yeah go hit the weights yeah 1:06:28.000,1:06:32.480 right and now with my beautiful muscley 1:06:30.839,1:06:34.559 body 1:06:32.480,1:06:36.640 what i would do for lunch i'm gonna sit 1:06:34.559,1:06:38.079 by the pool i'm gonna read maybe a book 1:06:36.640,1:06:40.960 or something i'm gonna get on my phone 1:06:38.079,1:06:41.760 talk to some you know business 1:06:40.960,1:06:44.319 associates 1:06:41.760,1:06:46.079 like do a little twitter work right 1:06:44.319,1:06:47.839 queue up the next podcast 1:06:46.079,1:06:50.000 literally that's the future the future 1:06:47.839,1:06:51.200 is today and this is it 1:06:50.000,1:06:53.359 this is it this is what i've been 1:06:51.200,1:06:56.000 working on for 1:06:53.359,1:06:57.520 the past 10 years of my life is to 1:06:56.000,1:06:59.200 figure out what the future looks like i 1:06:57.520,1:07:01.680 swear to you is this 1:06:59.200,1:07:02.799 in my head i went as far as to get rid 1:07:01.680,1:07:05.440 of all the roads 1:07:02.799,1:07:05.440 in my head 1:07:06.319,1:07:10.000 you won't need to drive anywhere like 1:07:08.160,1:07:10.640 all your stuff will be delivered via 1:07:10.000,1:07:12.400 drone 1:07:10.640,1:07:15.280 right so everybody's house it's just 1:07:12.400,1:07:17.039 grass and it's just trails and [ __ ] 1:07:15.280,1:07:18.799 i'm getting to my friend's house on an 1:07:17.039,1:07:22.000 atv in the suburbs 1:07:18.799,1:07:22.000 in my head yes sir 1:07:22.640,1:07:26.799 like how come we all played like mario 1:07:25.760,1:07:28.720 kart as kids 1:07:26.799,1:07:31.119 right the most fun we ever have in our 1:07:28.720,1:07:33.280 life is like doing go-karts 1:07:31.119,1:07:37.440 and you're telling me that's not street 1:07:33.280,1:07:40.240 legal but a ford f-350 is street legal 1:07:37.440,1:07:41.440 yeah what like if you ask a kid to 1:07:40.240,1:07:44.400 design 1:07:41.440,1:07:45.119 a city that makes sense to them go-karts 1:07:44.400,1:07:47.680 yeah 1:07:45.119,1:07:48.880 it's all go-carts hundred percent yeah 1:07:47.680,1:07:50.559 and atvs 1:07:48.880,1:07:52.000 and the people in the country man 1:07:50.559,1:07:54.640 they've got it right 1:07:52.000,1:07:55.520 they just drive atvs their horses atvs 1:07:54.640,1:07:56.720 dude look 1:07:55.520,1:07:58.720 that's going to be the future of the 1:07:56.720,1:08:02.240 suburbs yeah 1:07:58.720,1:08:06.079 and running trails wild animals 1:08:02.240,1:08:07.440 elk yep i don't know 1:08:06.079,1:08:08.720 you know what i mean it's a very 1:08:07.440,1:08:09.359 different way of living but it's more 1:08:08.720,1:08:12.799 natural 1:08:09.359,1:08:15.200 and people will want it that's my whole 1:08:12.799,1:08:15.920 philosophy look all right you live on a 1:08:15.200,1:08:18.880 street 1:08:15.920,1:08:19.679 yeah last i checked you ever sit on your 1:08:18.880,1:08:22.159 curb 1:08:19.679,1:08:23.199 and just look at all that gravel and 1:08:22.159,1:08:26.880 asphalt 1:08:23.199,1:08:29.520 yep how many acres of concrete 1:08:26.880,1:08:30.159 does it take to connect like 10 houses 1:08:29.520,1:08:31.920 oh man 1:08:30.159,1:08:33.440 it's great it's it's when you sit there 1:08:31.920,1:08:34.080 and think about all the concrete all the 1:08:33.440,1:08:36.880 cement 1:08:34.080,1:08:38.640 it's kind of mind-blowing and what's 1:08:36.880,1:08:40.319 what's the one of the biggest co2 1:08:38.640,1:08:41.359 polluters in the world there's like a 1:08:40.319,1:08:42.960 concrete production 1:08:41.359,1:08:45.279 yeah there's like a shortage of because 1:08:42.960,1:08:46.480 they use sand they use like the silicon 1:08:45.279,1:08:48.480 from sand to 1:08:46.480,1:08:49.839 to produce concrete and there's like a 1:08:48.480,1:08:52.159 shortage 1:08:49.839,1:08:53.120 of sand i heard on a podcast at one 1:08:52.159,1:08:54.960 point 1:08:53.120,1:08:58.319 it's crazy there's places in the world 1:08:54.960,1:08:58.319 where they steal sand 1:08:58.480,1:09:01.839 it doesn't look i'm telling you man if 1:09:00.560,1:09:04.400 you just look at the 1:09:01.839,1:09:05.120 amount of concrete and go what would i 1:09:04.400,1:09:08.159 rather use 1:09:05.120,1:09:11.199 these resources on yeah the answer is 1:09:08.159,1:09:11.199 better pool parties 1:09:11.359,1:09:16.000 right well paul this is a that's a great 1:09:14.880,1:09:19.040 note to uh 1:09:16.000,1:09:20.480 to ed it was a lot of fun talking to you 1:09:19.040,1:09:23.040 talking to you i appreciate your 1:09:20.480,1:09:27.440 enthusiasm is infectious 1:09:23.040,1:09:30.159 and i love how future oriented you are 1:09:27.440,1:09:30.880 dude i'm telling you it's literally next 1:09:30.159,1:09:32.560 week 1:09:30.880,1:09:34.640 is the first week i'll be working from 1:09:32.560,1:09:36.719 home officially oh really 1:09:34.640,1:09:38.239 yeah so that's it the future that i 1:09:36.719,1:09:40.560 would just describe is literally 1:09:38.239,1:09:42.080 one day getting the aids it's not it's 1:09:40.560,1:09:44.159 not futuristic 1:09:42.080,1:09:46.960 we're getting the the two-year-old and 1:09:44.159,1:09:50.080 the six-year-old the little kids atv 1:09:46.960,1:09:52.000 for christmas i love it yeah i'll see if 1:09:50.080,1:09:53.920 i'm sure it can fit me on there yeah 1:09:52.000,1:09:56.000 write that thing around 1:09:53.920,1:09:57.760 well thanks again man where is the best 1:09:56.000,1:09:59.199 place probably twitter but what's your 1:09:57.760,1:10:00.800 twitter handle where's the best place 1:09:59.199,1:10:04.080 for people to find you online 1:10:00.800,1:10:04.080 so paul jacobian 1:10:04.199,1:10:11.280 p-a-u-l-y-a-c-o-u-b-i-a-n 1:10:06.159,1:10:14.159 and twitter is my personal crm platform 1:10:11.280,1:10:16.080 so all my people all my messages flow 1:10:14.159,1:10:18.080 right through there my dms are open 1:10:16.080,1:10:20.080 if you if any of your listeners want to 1:10:18.080,1:10:22.320 be like hey 1:10:20.080,1:10:23.760 cool show bro i'll be like awesome 1:10:22.320,1:10:26.120 thanks man and then give them the fire 1:10:23.760,1:10:29.120 emoji back 1:10:26.120,1:10:29.120 beautiful