0:00:00.080,0:00:04.480
we've only harnessed about 10 of what

0:00:02.000,0:00:08.160
gpt3 is capable of

0:00:04.480,0:00:09.040
so that sounds crazy but we've not hit

0:00:08.160,0:00:11.280
the limits

0:00:09.040,0:00:12.799
on this tool like this this tool gets

0:00:11.280,0:00:17.920
created it's a model

0:00:12.799,0:00:17.920
and you can use it any way you want

0:00:20.320,0:00:29.569
[Music]

0:00:30.160,0:00:33.440
paul how you doing sir i'm great how are

0:00:32.399,0:00:36.480
you doing well

0:00:33.440,0:00:38.640
doing well um so copy that ai

0:00:36.480,0:00:40.000
looks super interesting uh you've been

0:00:38.640,0:00:42.480
uh hockey stick

0:00:40.000,0:00:44.000
growth as a friend on twitter that's

0:00:42.480,0:00:46.559
right um how did you

0:00:44.000,0:00:48.480
um get like what's the origin story of

0:00:46.559,0:00:50.239
it how did you get the thing going

0:00:48.480,0:00:52.320
so my co-founder and i you know we've

0:00:50.239,0:00:53.199
been doing venture capital for the past

0:00:52.320,0:00:54.960
four years

0:00:53.199,0:00:56.399
and we've been making angel investments

0:00:54.960,0:00:58.079
along the side

0:00:56.399,0:00:59.440
and we've been looking for the next big

0:00:58.079,0:01:02.879
thing so

0:00:59.440,0:01:05.280
when gpt3 the ai um

0:01:02.879,0:01:06.080
went into beta mode in july we were all

0:01:05.280,0:01:09.280
over it

0:01:06.080,0:01:11.119
so we saw these demos on twitter that

0:01:09.280,0:01:13.360
just totally blew our minds

0:01:11.119,0:01:14.720
and we're like this is it this is the

0:01:13.360,0:01:17.280
next thing you know

0:01:14.720,0:01:17.759
so you had the smartphone that enabled

0:01:17.280,0:01:20.000
like

0:01:17.759,0:01:21.680
all these millions of apps and like mega

0:01:20.000,0:01:23.439
companies built off the back of that

0:01:21.680,0:01:26.080
platform we thought that this

0:01:23.439,0:01:29.119
this is now good enough for commercial

0:01:26.080,0:01:30.960
use across a wide number of applications

0:01:29.119,0:01:33.439
and the first one that we wanted to look

0:01:30.960,0:01:35.040
into is short form text generation for

0:01:33.439,0:01:37.520
business use cases

0:01:35.040,0:01:38.960
and the most common application of this

0:01:37.520,0:01:41.720
is marketing

0:01:38.960,0:01:43.840
and so we built a site called

0:01:41.720,0:01:46.399
taglines.ai

0:01:43.840,0:01:47.439
in about seven days using the tool using

0:01:46.399,0:01:50.479
the gpt3

0:01:47.439,0:01:51.200
platform launched it on twitter got like

0:01:50.479,0:01:55.200
500

0:01:51.200,0:01:57.600
signups and converted like

0:01:55.200,0:01:59.680
10 to 20 of them into paying accounts

0:01:57.600,0:02:02.000
and we moved the pricing up from like

0:01:59.680,0:02:03.759
three bucks a month to five to ten and

0:02:02.000,0:02:06.399
people kept signing up

0:02:03.759,0:02:08.319
so we knew that the format was at least

0:02:06.399,0:02:09.920
working just for taglines

0:02:08.319,0:02:11.520
so what we wanted to do was build a

0:02:09.920,0:02:13.840
platform of tools

0:02:11.520,0:02:15.440
just like taglines but to do all other

0:02:13.840,0:02:18.800
kinds of marketing

0:02:15.440,0:02:21.360
use cases so now

0:02:18.800,0:02:22.000
we we basically took the tagline's back

0:02:21.360,0:02:25.200
end and front

0:02:22.000,0:02:28.879
end and cloned it and then launched that

0:02:25.200,0:02:31.920
as as copy.ai and this platform we now

0:02:28.879,0:02:34.560
have 19 different tools

0:02:31.920,0:02:36.000
so we do everything from like web page

0:02:34.560,0:02:38.640
landing page text hero

0:02:36.000,0:02:39.680
text blog idea generator blog

0:02:38.640,0:02:43.200
introduction

0:02:39.680,0:02:45.360
writer um with like three copywriting

0:02:43.200,0:02:47.360
techniques that are really great

0:02:45.360,0:02:50.319
um we added in product development

0:02:47.360,0:02:53.120
features like startup idea generator um

0:02:50.319,0:02:54.560
startup name generator like these people

0:02:53.120,0:02:55.200
have played with these like i've played

0:02:54.560,0:02:57.599
with these for

0:02:55.200,0:02:58.400
decades yeah and they're usually not

0:02:57.599,0:03:01.200
very good

0:02:58.400,0:03:02.000
but with gpt3 they're actually really

0:03:01.200,0:03:03.920
pretty good

0:03:02.000,0:03:05.760
and the result quality level is high

0:03:03.920,0:03:08.080
enough to actually

0:03:05.760,0:03:09.680
get people to find real value in the in

0:03:08.080,0:03:11.760
the tools yeah

0:03:09.680,0:03:13.840
so when we we launched this one six

0:03:11.760,0:03:19.040
weeks ago on twitter

0:03:13.840,0:03:21.200
really 2 000 users in the first two days

0:03:19.040,0:03:22.640
and 10 days later we knew we were

0:03:21.200,0:03:26.080
getting like organic

0:03:22.640,0:03:27.280
signups of like almost 300 a day yeah

0:03:26.080,0:03:28.959
and that was coming through word of

0:03:27.280,0:03:31.360
mouth then we start to see these organic

0:03:28.959,0:03:34.480
inventions online

0:03:31.360,0:03:37.599
and then we knew um we basically set our

0:03:34.480,0:03:39.120
initial pricing and started getting the

0:03:37.599,0:03:41.280
conversion rates that would

0:03:39.120,0:03:42.239
make us like venture backable that makes

0:03:41.280,0:03:44.400
us a real business

0:03:42.239,0:03:46.239
and not just a side project that's so

0:03:44.400,0:03:49.280
cool i remember when uh

0:03:46.239,0:03:49.760
gbt3 came out as well and we were all

0:03:49.280,0:03:53.040
seeing

0:03:49.760,0:03:56.159
crazy demos online everything from like

0:03:53.040,0:03:59.120
writing you know writing like fiction

0:03:56.159,0:04:00.319
to like generating html for websites and

0:03:59.120,0:04:01.439
i remember at the time i actually

0:04:00.319,0:04:04.080
applied

0:04:01.439,0:04:05.439
and um i didn't get acc i didn't have a

0:04:04.080,0:04:08.080
very good

0:04:05.439,0:04:09.680
uh you know application form it wasn't

0:04:08.080,0:04:11.519
very specific but i just want to get

0:04:09.680,0:04:13.599
access to start playing with stuff

0:04:11.519,0:04:15.840
but i was thinking at the time like man

0:04:13.599,0:04:17.680
it feels like there's so much

0:04:15.840,0:04:18.959
opportunity for commercialization

0:04:17.680,0:04:21.759
already

0:04:18.959,0:04:23.680
yeah so we we applied for the startup

0:04:21.759,0:04:26.000
idea generator

0:04:23.680,0:04:28.800
and and we got access to it luckily that

0:04:26.000,0:04:31.759
just ended up being one of our tools

0:04:28.800,0:04:32.240
so there are a ton of use cases the ones

0:04:31.759,0:04:34.240
that

0:04:32.240,0:04:35.280
caught the one that caught my eye the

0:04:34.240,0:04:39.040
most

0:04:35.280,0:04:41.520
was sharif shamim describe an app

0:04:39.040,0:04:43.040
and then he gets it to write the react

0:04:41.520,0:04:46.160
code that builds it

0:04:43.040,0:04:49.919
yeah it's like okay how's

0:04:46.160,0:04:52.320
this for load code yeah you know

0:04:49.919,0:04:54.160
yeah forget loco dude just describe what

0:04:52.320,0:04:55.919
you want and then it'll get rendered for

0:04:54.160,0:04:56.400
you and i'm like oh my god this is a

0:04:55.919,0:04:59.040
working

0:04:56.400,0:05:00.479
app like this is this is what it's

0:04:59.040,0:05:03.919
capable of

0:05:00.479,0:05:05.680
so he took on the impossible use cases

0:05:03.919,0:05:07.919
and we tried to take on the very easy

0:05:05.680,0:05:09.520
ones right

0:05:07.919,0:05:12.240
it's it's a great it's one of those

0:05:09.520,0:05:13.600
ideas where so many of the great ideas

0:05:12.240,0:05:14.320
for products and apps are like you look

0:05:13.600,0:05:17.440
at and you go

0:05:14.320,0:05:19.440
oh that's obvious you know

0:05:17.440,0:05:22.080
why did i why did i think of that right

0:05:19.440,0:05:24.880
but like you got it takes the execution

0:05:22.080,0:05:26.560
it takes jumping on it um and working

0:05:24.880,0:05:27.520
through it and stuff like that you know

0:05:26.560,0:05:28.800
so it's a great

0:05:27.520,0:05:30.560
it's a really cool idea and it's a great

0:05:28.800,0:05:33.160
domain it's a really good domain

0:05:30.560,0:05:34.880
thank you yeah we were you know we had

0:05:33.160,0:05:37.199
taglines.ai which was

0:05:34.880,0:05:38.639
as obvious as we could think of but we

0:05:37.199,0:05:40.720
it wasn't registered yet

0:05:38.639,0:05:41.840
so we just went and registered it yeah

0:05:40.720,0:05:43.440
and then we were like okay if we're

0:05:41.840,0:05:45.919
going to do this like what

0:05:43.440,0:05:47.199
what's the naming that you choose for

0:05:45.919,0:05:49.039
something that's going to write lots of

0:05:47.199,0:05:50.320
different types of copy

0:05:49.039,0:05:52.720
and so we were playing around with stuff

0:05:50.320,0:05:54.400
that was available copy ai was taken

0:05:52.720,0:05:55.919
so i didn't even check the website i

0:05:54.400,0:05:57.280
just kept going

0:05:55.919,0:05:59.120
and then my co-founder chris was like

0:05:57.280,0:06:02.240
hey copy ai is like

0:05:59.120,0:06:03.440
for sale for like five grand if we want

0:06:02.240,0:06:04.479
to buy it he's like but more

0:06:03.440,0:06:07.600
interestingly

0:06:04.479,0:06:08.240
you can lease to own for 170 bucks a

0:06:07.600,0:06:12.000
month

0:06:08.240,0:06:14.080
really yeah i was like

0:06:12.000,0:06:15.199
get my whip and my credit card out it

0:06:14.080,0:06:17.280
was like

0:06:15.199,0:06:19.120
this is an amazing domain name so of all

0:06:17.280,0:06:22.560
the things we've done

0:06:19.120,0:06:24.400
so far that decision has been the like

0:06:22.560,0:06:26.319
the biggest competitive advantage we've

0:06:24.400,0:06:26.960
had is just literally the name of the

0:06:26.319,0:06:29.680
site

0:06:26.960,0:06:30.560
you could not get a shorter name right

0:06:29.680,0:06:33.680
for this

0:06:30.560,0:06:36.160
no anywhere even at dot com is longer

0:06:33.680,0:06:37.280
and it doesn't explain that this is ai

0:06:36.160,0:06:40.479
yeah and

0:06:37.280,0:06:42.880
and um so yeah that the name's awesome

0:06:40.479,0:06:45.120
that the name is that it's absolutely

0:06:42.880,0:06:46.880
perfect and so many people do ai domain

0:06:45.120,0:06:50.479
names either just because

0:06:46.880,0:06:52.560
it's a short uh domain um and it looks

0:06:50.479,0:06:53.440
cool or maybe they have some very light

0:06:52.560,0:06:55.440
ai

0:06:53.440,0:06:56.960
right but like that this is the the core

0:06:55.440,0:06:58.240
of your product is there all right so

0:06:56.960,0:07:02.400
here's the weird thing

0:06:58.240,0:07:05.440
we know nothing about ai right we don't

0:07:02.400,0:07:06.720
really understand how gbt3 works right

0:07:05.440,0:07:08.240
you really don't know

0:07:06.720,0:07:10.400
right because they've made it so easy to

0:07:08.240,0:07:13.039
use that you just if you find it useful

0:07:10.400,0:07:13.440
build out tools yeah like you can use it

0:07:13.039,0:07:15.520
yeah

0:07:13.440,0:07:16.639
so we we think we have one of the most

0:07:15.520,0:07:19.919
powerful ai

0:07:16.639,0:07:22.960
applications for like the general public

0:07:19.919,0:07:23.599
yeah and it deserves a dot ai domain

0:07:22.960,0:07:27.039
name but

0:07:23.599,0:07:28.160
we there's no ai in our platform on our

0:07:27.039,0:07:30.639
end which is like

0:07:28.160,0:07:32.880
it's amazing you know because i see ibm

0:07:30.639,0:07:35.199
advertising to me on twitter

0:07:32.880,0:07:37.360
like the future of ai i'm like dude you

0:07:35.199,0:07:40.000
guys haven't even launched a product

0:07:37.360,0:07:41.680
like 30 years you know like yeah yeah

0:07:40.000,0:07:44.479
why are you spending money on these ads

0:07:41.680,0:07:45.039
like we have the platform you know yeah

0:07:44.479,0:07:46.639
it's just

0:07:45.039,0:07:48.560
it's really funny it's it's so

0:07:46.639,0:07:50.080
interesting because you see

0:07:48.560,0:07:51.520
all these products with ai and

0:07:50.080,0:07:52.400
everybody's trying to build things with

0:07:51.520,0:07:54.479
ai

0:07:52.400,0:07:55.440
but then it's like when it really comes

0:07:54.479,0:07:58.479
along

0:07:55.440,0:08:00.479
it's just obvious like when there's a an

0:07:58.479,0:08:02.160
image recognition functionality or some

0:08:00.479,0:08:05.680
ai that really is a

0:08:02.160,0:08:07.039
step change in um the value it creates

0:08:05.680,0:08:09.360
for the end user it's just

0:08:07.039,0:08:11.120
it's totally obvious and it makes all

0:08:09.360,0:08:12.160
the other products and platforms that

0:08:11.120,0:08:14.720
sort of are ai

0:08:12.160,0:08:15.520
light it it just makes it so clear you

0:08:14.720,0:08:17.680
know

0:08:15.520,0:08:19.120
yes at the end of the day the user does

0:08:17.680,0:08:22.400
not care

0:08:19.120,0:08:24.400
what tools are in your tech stack yeah

0:08:22.400,0:08:26.080
they don't care so i tell people it's

0:08:24.400,0:08:26.960
gpt3 they don't care they don't even

0:08:26.080,0:08:28.639
know what that is

0:08:26.960,0:08:30.400
yeah i say it's ai they're like i don't

0:08:28.639,0:08:32.479
really care like what are the results

0:08:30.400,0:08:34.240
yeah yeah right yeah so at the end of

0:08:32.479,0:08:36.560
the day i don't care whether

0:08:34.240,0:08:39.760
the company i'm i'm subscribing to their

0:08:36.560,0:08:42.479
software uses aws or google cloud

0:08:39.760,0:08:43.919
or it uses deep learning techniques for

0:08:42.479,0:08:44.720
machine learning like those are all

0:08:43.919,0:08:47.839
buzzwords

0:08:44.720,0:08:50.160
that that are not really

0:08:47.839,0:08:51.200
that don't really matter like and for

0:08:50.160,0:08:54.560
most

0:08:51.200,0:08:55.040
um mvp products for startups they don't

0:08:54.560,0:08:58.320
need

0:08:55.040,0:09:00.000
ai they really just need like some

0:08:58.320,0:09:01.920
correlation analysis a regression

0:09:00.000,0:09:03.760
analysis and maybe like

0:09:01.920,0:09:05.040
a b testing is all the reinforcement

0:09:03.760,0:09:07.600
learning they need so

0:09:05.040,0:09:09.040
a lot of times it's just overkill for

0:09:07.600,0:09:11.839
for something that's not adding

0:09:09.040,0:09:13.120
real value yeah it's neat how simple and

0:09:11.839,0:09:16.320
elegant your

0:09:13.120,0:09:19.200
product is um and so as far as

0:09:16.320,0:09:21.360
uh having it a dependency on a hard

0:09:19.200,0:09:24.640
dependency on gpt3

0:09:21.360,0:09:26.800
do do you have any guarantees

0:09:24.640,0:09:29.279
that you know you'll continue to be

0:09:26.800,0:09:33.839
supported or anything like that

0:09:29.279,0:09:36.320
no limit on it live it out of prayer

0:09:33.839,0:09:36.880
no no i don't think so if you look at

0:09:36.320,0:09:40.080
the

0:09:36.880,0:09:41.279
the makeup of open ai it's it's

0:09:40.080,0:09:44.320
literally the best

0:09:41.279,0:09:46.959
people on the planet yeah so

0:09:44.320,0:09:47.519
they're ctos greg brockman he's a cto at

0:09:46.959,0:09:49.839
stripe

0:09:47.519,0:09:50.640
he could do anything he wants yeah right

0:09:49.839,0:09:52.880
on the planet

0:09:50.640,0:09:54.399
yeah and he chose to do this yeah sam

0:09:52.880,0:09:57.440
altman was the ceo of

0:09:54.399,0:10:00.640
y combinator again yeah

0:09:57.440,0:10:02.079
insanely you know successful in startups

0:10:00.640,0:10:03.839
could do anything he wants

0:10:02.079,0:10:06.000
and what do they end up wanting to do

0:10:03.839,0:10:10.240
they want to democratize

0:10:06.000,0:10:13.200
access to ai yeah and they don't want

0:10:10.240,0:10:15.279
big big tech companies to end up owning

0:10:13.200,0:10:16.240
these technologies they want to be able

0:10:15.279,0:10:17.920
to create

0:10:16.240,0:10:20.480
you know enable people create companies

0:10:17.920,0:10:24.480
around it and provide that as a service

0:10:20.480,0:10:27.120
so to me our mission fit is like

0:10:24.480,0:10:28.320
identical to their mission fit so i'm

0:10:27.120,0:10:29.519
not worried about

0:10:28.320,0:10:31.920
oh well they're just going to come in

0:10:29.519,0:10:35.040
and build copy ai

0:10:31.920,0:10:36.720
on their own like yeah zero honestly

0:10:35.040,0:10:38.160
zero chance of that and if they did we'd

0:10:36.720,0:10:40.880
find something else to do

0:10:38.160,0:10:41.519
so what we've looked at and the bigger

0:10:40.880,0:10:43.800
question

0:10:41.519,0:10:44.959
i think would be well what is how does

0:10:43.800,0:10:47.760
gpt4

0:10:44.959,0:10:48.880
impact your business because i have no

0:10:47.760,0:10:51.200
idea what it is

0:10:48.880,0:10:54.000
right do you no when you said that i was

0:10:51.200,0:10:56.560
like wait gbt4 is out

0:10:54.000,0:10:58.320
saying whatever the next generation is

0:10:56.560,0:11:01.839
how is that going to impact things

0:10:58.320,0:11:05.200
right and we have no idea so though our

0:11:01.839,0:11:06.560
only like our only framework is

0:11:05.200,0:11:08.800
we're what we're doing is we're trying

0:11:06.560,0:11:11.839
to take the model and

0:11:08.800,0:11:13.680
capture as much value from it for our

0:11:11.839,0:11:17.200
users business needs as we can

0:11:13.680,0:11:20.079
yeah so that's it so four comes out

0:11:17.200,0:11:22.000
it's the same structure right so it

0:11:20.079,0:11:23.279
could make some of our tools obsolete

0:11:22.000,0:11:25.360
but we've got a lot

0:11:23.279,0:11:27.279
and if it makes them better yeah it's

0:11:25.360,0:11:30.160
going to make our platform even stronger

0:11:27.279,0:11:31.760
being built on top of it it is really

0:11:30.160,0:11:33.600
cool that they're democratizing because

0:11:31.760,0:11:34.880
i you know i've thought about ai over

0:11:33.600,0:11:36.320
the years and

0:11:34.880,0:11:37.920
thought about like what are cool

0:11:36.320,0:11:39.680
applications that can be built and

0:11:37.920,0:11:41.600
it's like it's really only the big tech

0:11:39.680,0:11:42.240
companies that have that previous to

0:11:41.600,0:11:45.519
this

0:11:42.240,0:11:47.440
had access to interesting ai stuff i

0:11:45.519,0:11:49.680
mean google gmail building cool

0:11:47.440,0:11:51.279
you know search applications or whatever

0:11:49.680,0:11:53.680
yeah and it's it's awesome that it's

0:11:51.279,0:11:55.920
being democratized

0:11:53.680,0:11:58.079
at the moment i mean this these are like

0:11:55.920,0:12:00.800
these are going to be mega battles

0:11:58.079,0:12:01.519
and i know google and facebook and

0:12:00.800,0:12:04.079
amazon

0:12:01.519,0:12:05.120
they can build better ai tools for their

0:12:04.079,0:12:08.560
use cases

0:12:05.120,0:12:11.519
you know so if we're generating ad posts

0:12:08.560,0:12:12.959
for people that are using google ads

0:12:11.519,0:12:14.079
there's no doubt google is going to come

0:12:12.959,0:12:15.920
out with a better product because they

0:12:14.079,0:12:18.399
have all the conversion metrics and

0:12:15.920,0:12:19.760
data right they do it yeah and facebook

0:12:18.399,0:12:21.839
the same thing

0:12:19.760,0:12:23.120
amazon the same thing on like product

0:12:21.839,0:12:25.200
descriptions

0:12:23.120,0:12:26.160
they know how that impacts your sales

0:12:25.200,0:12:29.120
right

0:12:26.160,0:12:30.720
so at the end of the day and and you've

0:12:29.120,0:12:33.440
seen

0:12:30.720,0:12:34.079
i mean everybody's like scared of ai and

0:12:33.440,0:12:35.440
like what's

0:12:34.079,0:12:37.680
what's gonna happen are these big

0:12:35.440,0:12:40.639
companies gonna own it and dominate it

0:12:37.680,0:12:41.920
these are real real questions people

0:12:40.639,0:12:45.519
have

0:12:41.920,0:12:48.880
and speaking for myself

0:12:45.519,0:12:49.839
i don't trust these those big companies

0:12:48.880,0:12:53.040
with that

0:12:49.839,0:12:56.560
technology and that responsibility

0:12:53.040,0:12:58.160
and so open ai saying hey look don't

0:12:56.560,0:12:59.839
you don't have to trust us we'll we'll

0:12:58.160,0:13:02.959
give everybody access to it

0:12:59.839,0:13:05.279
yeah that to me like i don't know how

0:13:02.959,0:13:08.399
long they can keep that up

0:13:05.279,0:13:09.600
but it means a lot and so when i think

0:13:08.399,0:13:13.680
about our platform

0:13:09.600,0:13:16.079
we're helping people be more creative

0:13:13.680,0:13:17.519
and create business opportunities and

0:13:16.079,0:13:19.839
growth opportunities

0:13:17.519,0:13:21.680
and writing all this text they're

0:13:19.839,0:13:23.920
trusting us with a lot of data

0:13:21.680,0:13:24.880
in this platform that we're generating

0:13:23.920,0:13:29.200
right so

0:13:24.880,0:13:31.839
how do we how do we like make it

0:13:29.200,0:13:33.040
put basically transparency into our core

0:13:31.839,0:13:36.399
values

0:13:33.040,0:13:38.800
how do we put all like gratitude

0:13:36.399,0:13:39.760
empathy with our user base like a lot of

0:13:38.800,0:13:42.079
these folks

0:13:39.760,0:13:44.000
they they don't they've needed help

0:13:42.079,0:13:45.680
forever writing copy

0:13:44.000,0:13:47.360
and because they couldn't write the

0:13:45.680,0:13:49.279
words they needed for their websites or

0:13:47.360,0:13:50.560
ad campaigns or blog posts

0:13:49.279,0:13:52.639
they haven't been able to grow their

0:13:50.560,0:13:55.279
businesses like they would like

0:13:52.639,0:13:56.720
so we're approaching it very much from

0:13:55.279,0:13:59.199
the entrepreneurs

0:13:56.720,0:14:00.000
standpoint of let's solve your business

0:13:59.199,0:14:01.920
problems

0:14:00.000,0:14:03.199
you want to create these great companies

0:14:01.920,0:14:05.519
and you need a lot of help

0:14:03.199,0:14:06.399
and you can't afford alternatives right

0:14:05.519,0:14:07.680
now

0:14:06.399,0:14:09.760
so we're going to give you these tools

0:14:07.680,0:14:11.199
that you need yeah and if you

0:14:09.760,0:14:13.360
and if you play with them and you like

0:14:11.199,0:14:16.079
the results that helps us

0:14:13.360,0:14:17.760
make our tools better yeah so over time

0:14:16.079,0:14:19.279
it's like

0:14:17.760,0:14:21.360
i can't even imagine what tools are

0:14:19.279,0:14:23.920
going to be launching so we've got

0:14:21.360,0:14:25.120
four tools in development right now that

0:14:23.920,0:14:27.040
are all mind-blowing

0:14:25.120,0:14:28.320
like no they'll be our best tools we

0:14:27.040,0:14:29.839
have

0:14:28.320,0:14:31.839
and i'm telling everybody i'm like look

0:14:29.839,0:14:32.560
we're only at we've only harnessed about

0:14:31.839,0:14:37.440
10

0:14:32.560,0:14:39.199
of what gpt-3 is capable of so

0:14:37.440,0:14:40.880
that sounds crazy but we've not hit the

0:14:39.199,0:14:42.800
limits on this tool

0:14:40.880,0:14:44.880
like this this tool gets created it's a

0:14:42.800,0:14:46.160
model and you can use it any way you

0:14:44.880,0:14:49.519
want

0:14:46.160,0:14:51.120
and the results are as good as as the

0:14:49.519,0:14:54.160
instructions you give it

0:14:51.120,0:14:57.920
to give you back what you want so

0:14:54.160,0:14:59.120
unlike most models that are data centric

0:14:57.920,0:15:01.920
to

0:14:59.120,0:15:03.199
code like basically your coding is in

0:15:01.920,0:15:06.480
words instead of

0:15:03.199,0:15:09.199
syntax right which means

0:15:06.480,0:15:10.800
the new engineer is the copywriter it's

0:15:09.199,0:15:14.720
the creative person

0:15:10.800,0:15:18.399
that gives it better instructions so

0:15:14.720,0:15:19.279
you are going to see that creative

0:15:18.399,0:15:22.720
people have been

0:15:19.279,0:15:24.320
trapped not having power

0:15:22.720,0:15:27.120
like within the organizations that they

0:15:24.320,0:15:29.839
work in they're not decision makers

0:15:27.120,0:15:31.199
they're like feeding ideas and stuff up

0:15:29.839,0:15:32.240
to someone else who's making the

0:15:31.199,0:15:34.959
decision

0:15:32.240,0:15:36.639
this is going to get flipped the creator

0:15:34.959,0:15:39.839
is now going to be able to create

0:15:36.639,0:15:43.199
much faster and things that are

0:15:39.839,0:15:46.720
beyond your wildest imagination so

0:15:43.199,0:15:48.639
when this comes to marketing you tell me

0:15:46.720,0:15:52.560
what percentage of ads

0:15:48.639,0:15:53.680
are just crappy i listened to a podcast

0:15:52.560,0:15:55.360
recently on um

0:15:53.680,0:15:56.880
yeah freakonomics where they talked

0:15:55.360,0:15:59.600
about like does

0:15:56.880,0:16:00.079
advertising even work at all and then

0:15:59.600,0:16:03.600
some people

0:16:00.079,0:16:04.959
have studies on it and stuff and um it's

0:16:03.600,0:16:06.800
i've been thinking about that for weeks

0:16:04.959,0:16:09.040
now because i don't i mean

0:16:06.800,0:16:11.360
i don't like ads you know i don't most

0:16:09.040,0:16:13.839
ads i see i don't really love

0:16:11.360,0:16:15.440
um right so a large percentage i would

0:16:13.839,0:16:17.839
say

0:16:15.440,0:16:18.560
exactly so what what i've been thinking

0:16:17.839,0:16:20.959
too is

0:16:18.560,0:16:22.639
like you know ibm's running all these

0:16:20.959,0:16:23.600
ads they're spending millions of dollars

0:16:22.639,0:16:25.120
doing this

0:16:23.600,0:16:28.079
yet at the same time they're laying off

0:16:25.120,0:16:31.279
10 000 of their employees at a time

0:16:28.079,0:16:33.279
wow right so wait what happened well

0:16:31.279,0:16:34.800
your ads don't work you don't actually

0:16:33.279,0:16:37.920
know how to communicate

0:16:34.800,0:16:39.360
with a prospective customer your work

0:16:37.920,0:16:41.600
you are not communicating

0:16:39.360,0:16:43.600
anything like they want to see it your

0:16:41.600,0:16:46.959
messaging does not resonate

0:16:43.600,0:16:49.519
how many ad agencies have you seen

0:16:46.959,0:16:53.279
have twitter accounts and they tweet

0:16:49.519,0:16:55.680
stuff out and it gets zero engagement

0:16:53.279,0:16:58.560
like literally every single ad agency

0:16:55.680,0:17:02.639
gets zero engagement on their posts

0:16:58.560,0:17:04.160
right doesn't that surprise like

0:17:02.639,0:17:05.760
why are you trying to think why am i

0:17:04.160,0:17:08.640
trusting you with my money

0:17:05.760,0:17:10.319
right i don't i don't know if i follow

0:17:08.640,0:17:12.000
too many ad agencies but

0:17:10.319,0:17:13.360
uh so i'll take your words i've had to

0:17:12.000,0:17:16.640
look into it but like

0:17:13.360,0:17:18.880
literally most most corporate

0:17:16.640,0:17:20.000
social media accounts get no engagement

0:17:18.880,0:17:22.880
on any of their posts

0:17:20.000,0:17:24.319
yeah and so i'm like look the reason why

0:17:22.880,0:17:26.319
none of these ads work is because

0:17:24.319,0:17:28.000
the messaging isn't right there's

0:17:26.319,0:17:30.400
nothing interesting about the message

0:17:28.000,0:17:32.160
and no one cares yeah it's very simple

0:17:30.400,0:17:33.760
yeah so you can you can pay as much

0:17:32.160,0:17:34.960
money to promote a message that's not

0:17:33.760,0:17:36.960
working as you want

0:17:34.960,0:17:38.559
but literally all of these platforms

0:17:36.960,0:17:39.440
give you the opportunity to test your

0:17:38.559,0:17:41.520
messaging

0:17:39.440,0:17:43.120
to see if it resonates with the audience

0:17:41.520,0:17:46.480
that follows you

0:17:43.120,0:17:49.200
and if it does then promote it you know

0:17:46.480,0:17:51.440
yep and instead no it's just pump

0:17:49.200,0:17:53.200
pummeling us with webinars and like

0:17:51.440,0:17:56.000
things we don't care about right

0:17:53.200,0:17:57.360
just seven things about whatever blog

0:17:56.000,0:18:00.400
posts that are all like

0:17:57.360,0:18:02.160
seo driven yeah like nobody has time to

0:18:00.400,0:18:04.000
read this stuff or like

0:18:02.160,0:18:05.200
any of it there's nothing there's no

0:18:04.000,0:18:07.039
truth in

0:18:05.200,0:18:08.400
this and there's no story in what

0:18:07.039,0:18:11.360
they're trying to tell us

0:18:08.400,0:18:13.200
yeah so my whole goal was and this is

0:18:11.360,0:18:15.360
this is very important so

0:18:13.200,0:18:16.640
when you're building a gpt3 powered

0:18:15.360,0:18:18.720
copywriter

0:18:16.640,0:18:21.120
the core things people want are things

0:18:18.720,0:18:23.360
to help them write their ads

0:18:21.120,0:18:24.400
in my opinion the future of marketing is

0:18:23.360,0:18:27.520
not ad driven

0:18:24.400,0:18:27.520
it's all organic

0:18:27.679,0:18:31.120
like your customers can deliver your

0:18:29.520,0:18:32.960
message for you if you get it right

0:18:31.120,0:18:34.799
better than anyone else

0:18:32.960,0:18:36.720
and if you're elon musk you don't have

0:18:34.799,0:18:39.280
to advertise to sell a car

0:18:36.720,0:18:40.400
right how are you going to compete with

0:18:39.280,0:18:42.960
him

0:18:40.400,0:18:44.400
yeah you know yeah you could you could

0:18:42.960,0:18:47.600
have three mbas

0:18:44.400,0:18:50.480
and be the ceo it would not matter right

0:18:47.600,0:18:52.000
yeah there's no way he'll crush you in

0:18:50.480,0:18:55.600
any industry he comes into

0:18:52.000,0:18:59.360
because he has unlimited

0:18:55.600,0:19:00.480
power of like captivated basically human

0:18:59.360,0:19:02.400
vision

0:19:00.480,0:19:04.240
across the planet well it's an

0:19:02.400,0:19:06.000
innovation i mean he keeps innovating

0:19:04.240,0:19:07.520
well he does innovate too but even

0:19:06.000,0:19:08.000
without that if he's like yo i'm

0:19:07.520,0:19:11.039
watching

0:19:08.000,0:19:13.360
a candy store online

0:19:11.039,0:19:14.640
it would sell out well yeah yeah because

0:19:13.360,0:19:16.160
he's just the brand that he's like the

0:19:14.640,0:19:17.120
tequila thing like they're just the

0:19:16.160,0:19:19.600
brand that he's built

0:19:17.120,0:19:21.120
it's yeah but that's what that's how

0:19:19.600,0:19:21.840
business should be done it's way more

0:19:21.120,0:19:25.600
fun

0:19:21.840,0:19:27.440
right like he's he did get that

0:19:25.600,0:19:28.640
right but then like his projects are

0:19:27.440,0:19:31.760
insane right

0:19:28.640,0:19:34.960
right like his technical projects and i

0:19:31.760,0:19:37.039
i'm kind of like i wish that they

0:19:34.960,0:19:38.000
weren't so insane so that other people

0:19:37.039,0:19:40.720
will be inspired

0:19:38.000,0:19:42.400
to build companies right but it's hard

0:19:40.720,0:19:44.160
to inspire me when you're like building

0:19:42.400,0:19:46.000
launching rockets to mars i'm like

0:19:44.160,0:19:47.440
what am i supposed to do right yeah i

0:19:46.000,0:19:50.720
just feel stupid

0:19:47.440,0:19:53.520
yeah you know so like i

0:19:50.720,0:19:54.960
i don't know i think i've wanted to have

0:19:53.520,0:19:56.320
some kind of project to help people

0:19:54.960,0:19:56.960
start their companies and not feel

0:19:56.320,0:19:59.039
stupid

0:19:56.960,0:20:01.200
the whole time yeah and so i've been

0:19:59.039,0:20:03.679
building in public to show people like

0:20:01.200,0:20:04.960
hey i'm we're running into problems too

0:20:03.679,0:20:06.720
and we ask

0:20:04.960,0:20:08.960
the audience for help which is like

0:20:06.720,0:20:11.120
twitter and then they help you

0:20:08.960,0:20:12.159
yeah and the more people that follow you

0:20:11.120,0:20:15.360
in the project

0:20:12.159,0:20:17.679
like they will not let you fail and what

0:20:15.360,0:20:20.159
i realize is when i'm online

0:20:17.679,0:20:21.039
i'm when i'm scrolling through my feed

0:20:20.159,0:20:24.240
i'm looking for

0:20:21.039,0:20:25.919
opportunities where i can be helpful

0:20:24.240,0:20:28.240
and that's when i engage that's when i

0:20:25.919,0:20:30.720
post and

0:20:28.240,0:20:32.080
there are millions of people looking for

0:20:30.720,0:20:33.679
ways to be helpful and

0:20:32.080,0:20:35.280
and i think not enough companies

0:20:33.679,0:20:38.559
recognize that

0:20:35.280,0:20:39.919
and so they don't ask anyone to help

0:20:38.559,0:20:41.440
right and then you go to their website

0:20:39.919,0:20:43.919
and they might have a careers page and

0:20:41.440,0:20:46.080
it says no job postings right

0:20:43.919,0:20:47.440
nothing yeah and then you go and look on

0:20:46.080,0:20:49.280
linkedin

0:20:47.440,0:20:51.440
at their employee headcount growth and

0:20:49.280,0:20:54.320
it's zero it's just flatlined

0:20:51.440,0:20:55.840
yeah so how is it you're not growing as

0:20:54.320,0:20:58.880
a company

0:20:55.840,0:21:01.840
and you don't need help right

0:20:58.880,0:21:02.799
yeah of course you need help you're not

0:21:01.840,0:21:05.760
growing man

0:21:02.799,0:21:07.280
yeah you know what i mean so i don't

0:21:05.760,0:21:08.000
know i have a very different perspective

0:21:07.280,0:21:10.080
coming at it from

0:21:08.000,0:21:11.600
as an investor yeah who's very

0:21:10.080,0:21:13.039
interested in growth and mostly

0:21:11.600,0:21:15.600
interested in

0:21:13.039,0:21:18.000
in seeing the future get built faster

0:21:15.600,0:21:21.120
the thing that disappoints me the most

0:21:18.000,0:21:22.640
is how many founders imitate someone

0:21:21.120,0:21:24.720
else's business

0:21:22.640,0:21:26.080
when they're starting their own it's

0:21:24.720,0:21:26.880
like well i'm gonna do that with this

0:21:26.080,0:21:30.000
feature

0:21:26.880,0:21:31.280
and i'm like why

0:21:30.000,0:21:33.200
this is not you're not starting a

0:21:31.280,0:21:34.559
business you're just you're me too you

0:21:33.200,0:21:35.120
know you just want to be a founder or

0:21:34.559,0:21:37.360
something

0:21:35.120,0:21:40.080
it's nothing to do with the project tell

0:21:37.360,0:21:41.679
me something that's interesting

0:21:40.080,0:21:43.760
right yeah you have an interesting

0:21:41.679,0:21:45.600
perspective as uh

0:21:43.760,0:21:46.799
an investor i think it's somewhat rare

0:21:45.600,0:21:49.039
i'd imagine for

0:21:46.799,0:21:50.480
uh somebody to be an investor and then

0:21:49.039,0:21:52.960
to get back into

0:21:50.480,0:21:54.320
building their own business it's way

0:21:52.960,0:21:57.440
easier this way

0:21:54.320,0:22:01.120
yeah yeah

0:21:57.440,0:22:02.159
it's i won't lie i mean it's an unfair

0:22:01.120,0:22:05.200
advantage

0:22:02.159,0:22:08.720
right yeah and it's

0:22:05.200,0:22:11.840
in in a different way so you have

0:22:08.720,0:22:12.240
like i've read and listened to all these

0:22:11.840,0:22:14.320
pod

0:22:12.240,0:22:15.679
startup podcasts advice from all these

0:22:14.320,0:22:17.039
people

0:22:15.679,0:22:19.919
and then at the end of the day it was

0:22:17.039,0:22:22.799
like three things of advice or

0:22:19.919,0:22:24.400
two pieces of advice that really

0:22:22.799,0:22:27.440
mattered

0:22:24.400,0:22:29.760
more than anything else and

0:22:27.440,0:22:31.360
across like hundreds of hours of

0:22:29.760,0:22:33.919
research and study

0:22:31.360,0:22:36.240
one of them was keith for boy from

0:22:33.919,0:22:38.400
founders fun he's like

0:22:36.240,0:22:39.360
yeah you know most most startups really

0:22:38.400,0:22:42.159
fail because

0:22:39.360,0:22:43.600
they're all looking at like all these

0:22:42.159,0:22:45.360
little incremental improvements he's

0:22:43.600,0:22:47.360
like what you have to focus on is a 10x

0:22:45.360,0:22:49.039
improvement and only work on these order

0:22:47.360,0:22:50.880
of magnitude improvements to your

0:22:49.039,0:22:53.120
product and if you can do that

0:22:50.880,0:22:54.080
a few times he's like you will be you

0:22:53.120,0:22:57.200
will have built something

0:22:54.080,0:22:58.799
great i was like well that makes

0:22:57.200,0:23:00.640
that makes a lot of sense that makes

0:22:58.799,0:23:02.960
sense right yeah

0:23:00.640,0:23:04.320
so like on our website it's not pixel

0:23:02.960,0:23:06.960
perfect design

0:23:04.320,0:23:08.240
yeah so we focus the entire thing on the

0:23:06.960,0:23:10.559
quality of the words

0:23:08.240,0:23:11.280
coming out the end when you hit generate

0:23:10.559,0:23:13.520
that's it

0:23:11.280,0:23:15.360
that's all we focused on yep and adding

0:23:13.520,0:23:17.520
tools

0:23:15.360,0:23:19.120
so that's one the second thing that

0:23:17.520,0:23:21.679
founders miss

0:23:19.120,0:23:23.679
is they don't understand the value of

0:23:21.679,0:23:27.760
what they're building

0:23:23.679,0:23:29.679
so value has to be calculated

0:23:27.760,0:23:31.600
if you cannot calculate the value of the

0:23:29.679,0:23:33.679
product you want to build

0:23:31.600,0:23:34.960
you're not going to have any signal or

0:23:33.679,0:23:36.400
understanding of whether people are

0:23:34.960,0:23:38.000
going to buy it

0:23:36.400,0:23:40.080
so when we looked at our tool we said

0:23:38.000,0:23:41.279
okay we could do unlimited copywriting

0:23:40.080,0:23:44.320
what's that worth

0:23:41.279,0:23:46.240
well one copywriter's

0:23:44.320,0:23:47.600
hour of work is like 100 bucks if you go

0:23:46.240,0:23:50.159
through an agency

0:23:47.600,0:23:51.679
the minimum spend is like 10 hours a

0:23:50.159,0:23:55.120
month

0:23:51.679,0:23:56.400
that's a 1 000 right yeah we knew we

0:23:55.120,0:23:58.240
could do it at a 50

0:23:56.400,0:24:00.000
a month price point just on a monthly

0:23:58.240,0:24:03.360
basis and 35 a month

0:24:00.000,0:24:04.880
if you paid the whole year that's a 20x

0:24:03.360,0:24:08.240
improvement

0:24:04.880,0:24:10.320
in a 30x improvement on just price

0:24:08.240,0:24:11.679
yeah the fact that it generates this

0:24:10.320,0:24:14.880
copy for you in

0:24:11.679,0:24:16.559
five or six seconds anything you want

0:24:14.880,0:24:19.279
and you get to pick what you like

0:24:16.559,0:24:20.159
like a creative director with that's

0:24:19.279,0:24:22.799
another

0:24:20.159,0:24:25.760
10x improvement yeah stack them that's

0:24:22.799,0:24:27.520
like a 200x improvement yeah

0:24:25.760,0:24:30.240
and it's unlimited so if you need a team

0:24:27.520,0:24:31.760
of people it's again like

0:24:30.240,0:24:33.200
that's before you even get into well

0:24:31.760,0:24:35.120
what are what are the tools or what are

0:24:33.200,0:24:37.919
the features or all this other stuff

0:24:35.120,0:24:40.480
yeah the core value is very clear so if

0:24:37.919,0:24:44.000
you're generating a 10x improvement

0:24:40.480,0:24:45.679
you can charge one x of it and it's very

0:24:44.000,0:24:46.000
obvious to the customer that there's

0:24:45.679,0:24:48.320
value

0:24:46.000,0:24:49.679
in it for them oh yeah that makes sense

0:24:48.320,0:24:53.760
so like if

0:24:49.679,0:24:55.600
we're and you know i'm seeing now people

0:24:53.760,0:24:56.960
they had some business idea they never

0:24:55.600,0:24:57.600
did anything with it and then they use

0:24:56.960,0:25:00.240
our tool

0:24:57.600,0:25:01.600
in 15 minutes they have all the copy

0:25:00.240,0:25:02.080
they need for their landing page to

0:25:01.600,0:25:04.320
launch

0:25:02.080,0:25:05.440
that's really cool the value to them if

0:25:04.320,0:25:08.400
that business works

0:25:05.440,0:25:10.000
is in the millions yeah right and this

0:25:08.400,0:25:10.480
is the tool that unlocked it and we have

0:25:10.000,0:25:12.159
like

0:25:10.480,0:25:13.679
a seven day free trial where they can

0:25:12.159,0:25:14.559
just go get all the copy they need for

0:25:13.679,0:25:17.120
the first

0:25:14.559,0:25:18.960
month and a half or two months yeah and

0:25:17.120,0:25:21.279
yeah no that is really cool

0:25:18.960,0:25:22.799
like you talked about how uh like a

0:25:21.279,0:25:26.159
non-technical person

0:25:22.799,0:25:27.919
can uh can use the tool to create things

0:25:26.159,0:25:29.520
they wouldn't have been able to create

0:25:27.919,0:25:30.799
and then on the flip side like a

0:25:29.520,0:25:32.799
technical person

0:25:30.799,0:25:34.799
who might have had problems creating a

0:25:32.799,0:25:37.760
landing page and value pro

0:25:34.799,0:25:38.880
all those kinds of things can get that

0:25:37.760,0:25:41.440
done really quickly

0:25:38.880,0:25:43.679
yes the technical person is very good at

0:25:41.440,0:25:47.200
building a product

0:25:43.679,0:25:49.039
and quantifying pieces of that they have

0:25:47.200,0:25:51.200
a hard time

0:25:49.039,0:25:52.640
connecting with a potential customer

0:25:51.200,0:25:53.279
that they've never interacted with

0:25:52.640,0:25:56.080
before

0:25:53.279,0:25:56.720
yeah so our text is like trying to

0:25:56.080,0:25:59.520
predict

0:25:56.720,0:26:01.360
what their customer is going what's

0:25:59.520,0:26:04.400
going to resonate with their customer

0:26:01.360,0:26:08.240
yeah it's a great bridge tool

0:26:04.400,0:26:10.320
um that could allow you to avoid

0:26:08.240,0:26:12.559
interviewing a lot of customers before

0:26:10.320,0:26:14.240
you build anything

0:26:12.559,0:26:15.679
so most people they have an idea and

0:26:14.240,0:26:16.559
they're like oh i got this great startup

0:26:15.679,0:26:18.720
idea

0:26:16.559,0:26:21.760
right you ever hear somebody have an

0:26:18.720,0:26:23.679
idea after they've interviewed 50 people

0:26:21.760,0:26:25.120
no because who wants to interview 50

0:26:23.679,0:26:27.039
people

0:26:25.120,0:26:28.559
right nobody's like yo i'm thinking

0:26:27.039,0:26:29.600
about interviewing 50 people what do you

0:26:28.559,0:26:32.000
think

0:26:29.600,0:26:33.520
yeah you're like no yeah so this is a

0:26:32.000,0:26:35.760
very human flow

0:26:33.520,0:26:37.279
like we're allowing we're hoping to

0:26:35.760,0:26:38.480
allow people to have this very human

0:26:37.279,0:26:42.080
flow which is

0:26:38.480,0:26:45.279
hey i think it'd be cool to do x y or z

0:26:42.080,0:26:48.000
and then use our tools to back into well

0:26:45.279,0:26:50.960
who would be a customer of this

0:26:48.000,0:26:52.799
that's interesting so this is the way

0:26:50.960,0:26:54.400
the human brain works

0:26:52.799,0:26:58.799
you know so it's like oh i want to build

0:26:54.400,0:26:58.799
um okay we need something good here

0:26:59.120,0:27:02.559
yeah let's go through a good example

0:27:01.200,0:27:03.760
okay let's go

0:27:02.559,0:27:05.919
you've probably seen you've probably

0:27:03.760,0:27:07.360
seen a thousand of them in the last few

0:27:05.919,0:27:09.440
months

0:27:07.360,0:27:11.039
i don't know look one of one thing i've

0:27:09.440,0:27:13.520
always thought about

0:27:11.039,0:27:14.559
i mean and i didn't have a copy for this

0:27:13.520,0:27:17.360
was

0:27:14.559,0:27:18.559
all these you know anybody with a pool

0:27:17.360,0:27:20.799
oh yeah

0:27:18.559,0:27:22.000
you know anybody that they have a pool

0:27:20.799,0:27:25.279
and they're not using it like

0:27:22.000,0:27:26.720
every day i think so yeah my neighbors

0:27:25.279,0:27:28.480
you're like dude if i had a pool i'd be

0:27:26.720,0:27:29.200
there every day right this is what

0:27:28.480,0:27:31.760
you're thinking

0:27:29.200,0:27:33.200
right and so the problem that i've

0:27:31.760,0:27:35.600
thought about is well why are they not

0:27:33.200,0:27:38.559
using the pool

0:27:35.600,0:27:41.360
and i was like well what's the best like

0:27:38.559,0:27:44.000
what's the best use case of a pool

0:27:41.360,0:27:44.799
in your life what what's your best like

0:27:44.000,0:27:47.039
um

0:27:44.799,0:27:48.000
event that you've had like is it like is

0:27:47.039,0:27:50.720
it personal

0:27:48.000,0:27:51.360
use versus like entertaining people for

0:27:50.720,0:27:54.640
yeah

0:27:51.360,0:27:56.320
look entertaining right pool party yeah

0:27:54.640,0:27:58.320
have you have you had fun at a pool

0:27:56.320,0:28:00.399
party before yeah

0:27:58.320,0:28:02.880
there there are very few experiences in

0:28:00.399,0:28:06.000
life better than a really fun pool party

0:28:02.880,0:28:07.679
right right right and

0:28:06.000,0:28:10.159
they have this asset that's sitting

0:28:07.679,0:28:13.440
there dug into their yard

0:28:10.159,0:28:14.799
and they're never enjoying it and so the

0:28:13.440,0:28:16.559
opportunity is well how do you

0:28:14.799,0:28:18.720
get pool owners to have a better

0:28:16.559,0:28:21.440
experience and the answer is very simple

0:28:18.720,0:28:23.440
it's like pool party on demand

0:28:21.440,0:28:26.000
right so you're out at your pool and

0:28:23.440,0:28:28.080
you're like man i would like a frozen

0:28:26.000,0:28:29.600
margarita right but you don't have a

0:28:28.080,0:28:32.000
margarita machine at your house

0:28:29.600,0:28:34.000
right right you just hit our app and

0:28:32.000,0:28:35.919
then we we deliver you one man right to

0:28:34.000,0:28:38.720
your backyard

0:28:35.919,0:28:39.520
right like i would love to like i love

0:28:38.720,0:28:42.159
uh one of those

0:28:39.520,0:28:42.720
full basketball goals right or i love a

0:28:42.159,0:28:44.559
big

0:28:42.720,0:28:46.720
water slide thing that that shoots into

0:28:44.559,0:28:48.080
the pool rent it on demand you don't

0:28:46.720,0:28:50.000
need to own this stuff

0:28:48.080,0:28:51.120
right and if you like it we'll sell it

0:28:50.000,0:28:53.840
to you right

0:28:51.120,0:28:55.440
so the whole idea was an entire services

0:28:53.840,0:28:57.679
business built around

0:28:55.440,0:28:59.039
throwing pool parties and the

0:28:57.679,0:29:00.000
interesting thing was if you threw

0:28:59.039,0:29:01.360
enough of them

0:29:00.000,0:29:03.600
all the people that you're inviting over

0:29:01.360,0:29:05.840
to your house for the pool party

0:29:03.600,0:29:06.640
will eventually want their own pool and

0:29:05.840,0:29:09.070
right

0:29:06.640,0:29:10.399
we'll build it for him right right

0:29:09.070,0:29:13.039
[Laughter]

0:29:10.399,0:29:13.760
like dude the future is everybody works

0:29:13.039,0:29:16.080
from home

0:29:13.760,0:29:17.200
yeah we're throwing a insane pool

0:29:16.080,0:29:20.240
parties every day

0:29:17.200,0:29:22.960
like at lunch dude i like i like that

0:29:20.240,0:29:25.200
right and then when you're i don't have

0:29:22.960,0:29:26.000
to copy for the landing page you know i

0:29:25.200,0:29:28.080
need the copy

0:29:26.000,0:29:30.559
where's my copy you know right right

0:29:28.080,0:29:31.440
right and how would you plug that into

0:29:30.559,0:29:35.360
the tool

0:29:31.440,0:29:38.840
um okay yeah so i i just pull it up

0:29:35.360,0:29:40.159
so what you would probably do is you

0:29:38.840,0:29:44.399
have

0:29:40.159,0:29:46.159
you have the idea which is pool party

0:29:44.399,0:29:47.600
on demand service or something right

0:29:46.159,0:29:48.399
where and that's kind of how you would

0:29:47.600,0:29:51.600
describe it

0:29:48.399,0:29:53.360
yeah and you may not have a name for

0:29:51.600,0:29:56.399
this yet

0:29:53.360,0:29:59.200
the domain name has to be awesome

0:29:56.399,0:30:01.600
right so you would like the way i would

0:29:59.200,0:30:03.440
do is probably like poolparty.com

0:30:01.600,0:30:05.679
or something you know those would be the

0:30:03.440,0:30:07.279
kinds of domain names you'd want

0:30:05.679,0:30:08.799
but it could be a longer one it could be

0:30:07.279,0:30:10.399
a shorter one whatever

0:30:08.799,0:30:12.640
we want to be able to build the domain

0:30:10.399,0:30:15.120
name availability check into the tool

0:30:12.640,0:30:17.039
it's our name generation tool because

0:30:15.120,0:30:19.679
that's really what you care about

0:30:17.039,0:30:22.000
right it's like that's a great name but

0:30:19.679,0:30:22.000
oh yeah

0:30:24.480,0:30:28.880
and then which in and of itself is a

0:30:26.559,0:30:30.799
great little piece of tech marketing for

0:30:28.880,0:30:33.200
copy.ai would be uh because there's all

0:30:30.799,0:30:35.120
these domain names search tools

0:30:33.200,0:30:37.279
and having a search tool that has cool

0:30:35.120,0:30:39.360
ideas and shows you the availability

0:30:37.279,0:30:40.320
in and of itself it's a cool it'd be

0:30:39.360,0:30:43.440
great

0:30:40.320,0:30:45.520
yeah and i would love to partner with a

0:30:43.440,0:30:46.480
firm like namecheap or something that's

0:30:45.520,0:30:49.520
who i use

0:30:46.480,0:30:51.520
yeah to um to be able to i actually

0:30:49.520,0:30:54.000
tweeted at the ceo he didn't respond yet

0:30:51.520,0:30:55.279
but i was like yo i need your api like

0:30:54.000,0:30:57.120
let's do this

0:30:55.279,0:30:58.399
like i don't even charge you money as an

0:30:57.120,0:31:00.320
affiliate

0:30:58.399,0:31:01.760
i literally just send all this traffic

0:31:00.320,0:31:03.279
over there yeah

0:31:01.760,0:31:05.600
and they'll buy their domains and

0:31:03.279,0:31:07.760
whatever that's going to be coming

0:31:05.600,0:31:10.159
and when you get that that's the tool

0:31:07.760,0:31:13.600
that the domain name market has missed

0:31:10.159,0:31:14.080
totally yep which is the right domain

0:31:13.600,0:31:15.679
and the

0:31:14.080,0:31:18.640
com all that stuff should be taken care

0:31:15.679,0:31:19.279
of for you yep you know so then all you

0:31:18.640,0:31:21.919
have to do is

0:31:19.279,0:31:23.600
you look at it i have a list of 10 you

0:31:21.919,0:31:24.799
pick you pick the one that's like oh

0:31:23.600,0:31:27.679
that's the best one

0:31:24.799,0:31:29.840
yeah i mean the fact that that uh the

0:31:27.679,0:31:32.720
domain companies haven't jumped on this

0:31:29.840,0:31:34.080
haven't just tied in gbt3 is kind of

0:31:32.720,0:31:35.279
surprising now that i think now that i

0:31:34.080,0:31:37.600
think about it

0:31:35.279,0:31:39.279
yeah they haven't yet i don't think they

0:31:37.600,0:31:41.519
probably wouldn't get a license for this

0:31:39.279,0:31:42.960
from gpt3

0:31:41.519,0:31:44.880
i don't think they'd let them into the

0:31:42.960,0:31:46.640
beta program but

0:31:44.880,0:31:48.559
we can do it pretty easily because that

0:31:46.640,0:31:49.360
would just be on the side of our

0:31:48.559,0:31:51.840
platform

0:31:49.360,0:31:52.399
as an api so yeah that's what i'm i'm

0:31:51.840,0:31:54.799
hoping

0:31:52.399,0:31:57.279
yeah that we can get that set up quickly

0:31:54.799,0:32:01.640
so let's say you got like

0:31:57.279,0:32:05.120
poolparty.com or yeah

0:32:01.640,0:32:09.200
bigsplash.com or something you know

0:32:05.120,0:32:12.320
um then you're like okay now i need

0:32:09.200,0:32:13.679
you need some like some copy that

0:32:12.320,0:32:16.320
you hope would resonate so you would

0:32:13.679,0:32:16.320
type in like

0:32:16.399,0:32:22.880
probably i'd probably describe it as um

0:32:19.600,0:32:23.279
we help you you know we help you throw a

0:32:22.880,0:32:27.600
pull

0:32:23.279,0:32:30.640
a fun pool party something like that

0:32:27.600,0:32:32.080
and the gpt3 knows that help

0:32:30.640,0:32:34.000
like when you use the help word as a

0:32:32.080,0:32:36.640
keyword it's all it's all about

0:32:34.000,0:32:37.440
like making it easier alleviating pain

0:32:36.640,0:32:41.200
points

0:32:37.440,0:32:42.559
you know so it'll surface lots and lots

0:32:41.200,0:32:44.799
of these pain points

0:32:42.559,0:32:46.799
for your customers without you even

0:32:44.799,0:32:50.480
telling them anything about it

0:32:46.799,0:32:53.200
okay which is awesome that's crazy

0:32:50.480,0:32:55.279
that's crazy that it surfaces the pain

0:32:53.200,0:32:57.919
points

0:32:55.279,0:32:59.440
it does yeah so we we have a tool called

0:32:57.919,0:33:01.919
pain agitate solution

0:32:59.440,0:33:02.480
which is actually um i think i tested

0:33:01.919,0:33:05.519
that one

0:33:02.480,0:33:08.480
yeah let me see here

0:33:05.519,0:33:10.320
i think that's the one i tested we

0:33:08.480,0:33:11.360
helped i'm gonna type this up we help

0:33:10.320,0:33:13.679
you

0:33:11.360,0:33:13.679
throw

0:33:15.840,0:33:19.440
awesome pool parties

0:33:20.320,0:33:26.799
i'll see if this returns anything

0:33:24.159,0:33:28.159
so you would take basically these pain

0:33:26.799,0:33:29.919
points are really

0:33:28.159,0:33:31.679
it's like the customer hook right this

0:33:29.919,0:33:34.000
is a problem they have

0:33:31.679,0:33:35.760
so these pain points work really well as

0:33:34.000,0:33:39.279
email subject lines

0:33:35.760,0:33:41.440
okay here we go

0:33:39.279,0:33:43.120
let me share my can i share my screen

0:33:41.440,0:33:46.399
it's impossible

0:33:43.120,0:33:48.080
or not so if you do a um if you just do

0:33:46.399,0:33:50.320
a skype screen share it might just pull

0:33:48.080,0:33:53.840
it right in

0:33:50.320,0:33:53.840
yeah i think i pulled that in okay

0:33:55.170,0:34:00.700
[Music]

0:33:57.200,0:34:02.720
no oh this is lit here we go here we go

0:34:00.700,0:34:06.399
[Music]

0:34:02.720,0:34:09.599
there we go all right we got it

0:34:06.399,0:34:12.240
nope all right we got it

0:34:09.599,0:34:13.679
okay so the first result all i did was

0:34:12.240,0:34:15.359
type in

0:34:13.679,0:34:17.119
we help you throw awesome pool parties

0:34:15.359,0:34:20.079
the first result says

0:34:17.119,0:34:21.040
pain having a pool and not using it

0:34:20.079,0:34:23.919
question mark

0:34:21.040,0:34:24.720
why does that happen that's hilarious

0:34:23.919,0:34:26.320
agitate

0:34:24.720,0:34:27.919
we believe the reason some people don't

0:34:26.320,0:34:29.040
get to enjoy their polls is because they

0:34:27.919,0:34:32.079
don't know how to throw

0:34:29.040,0:34:32.079
awesome pool parties

0:34:32.240,0:34:36.240
yep solution pools which is what i call

0:34:35.440,0:34:38.639
this one

0:34:36.240,0:34:39.599
fools provides you with awesome pool

0:34:38.639,0:34:41.119
party ideas plus

0:34:39.599,0:34:42.720
everything you need to organize the

0:34:41.119,0:34:45.040
perfect pool party including swimming

0:34:42.720,0:34:47.200
toys food and drink shopping lists

0:34:45.040,0:34:48.800
head on over to our pools blog that is

0:34:47.200,0:34:50.399
filled with awesome summer cocktail

0:34:48.800,0:34:52.800
recipes entertaining

0:34:50.399,0:34:54.800
decorating tips and handling ideas gives

0:34:52.800,0:34:55.440
you the business model that's the whole

0:34:54.800,0:34:57.280
business

0:34:55.440,0:34:58.560
it gives you the whole business that's

0:34:57.280,0:35:01.680
insane

0:34:58.560,0:35:02.000
yeah i i had not had this product framed

0:35:01.680,0:35:04.320
it

0:35:02.000,0:35:05.520
to me i thought just in terms of you

0:35:04.320,0:35:06.400
have the business that gives you the

0:35:05.520,0:35:09.680
copy

0:35:06.400,0:35:10.560
but no we're literally giving you the

0:35:09.680,0:35:11.920
business

0:35:10.560,0:35:13.920
and we're giving you all the words you

0:35:11.920,0:35:16.240
need to start it

0:35:13.920,0:35:17.359
and i had not run this idea through this

0:35:16.240,0:35:20.800
until we just

0:35:17.359,0:35:20.800
we just mentioned it get it live

0:35:21.760,0:35:24.880
that's so cool so look this is this is

0:35:24.560,0:35:27.839
like

0:35:24.880,0:35:28.960
literally like three slides out of a

0:35:27.839,0:35:31.359
pitch deck

0:35:28.960,0:35:32.960
if you're gonna go raise like 50k to try

0:35:31.359,0:35:36.079
to launch this locally right

0:35:32.960,0:35:38.720
right um so what we're hoping is

0:35:36.079,0:35:40.640
that you'll be able to just pick up

0:35:38.720,0:35:42.000
these different tools to do different

0:35:40.640,0:35:44.560
things so like we might

0:35:42.000,0:35:47.119
look at growth ideas so like well okay

0:35:44.560,0:35:49.040
we've got this business

0:35:47.119,0:35:50.880
how do we grow it like what what do we

0:35:49.040,0:35:55.359
do to grow it let's see here we help

0:35:50.880,0:35:55.359
you throw awesome pool parties

0:35:56.079,0:35:59.760
i don't know what this will return

0:35:57.760,0:36:00.960
either like this

0:35:59.760,0:36:03.040
i'm telling you we don't know how these

0:36:00.960,0:36:05.359
tools work

0:36:03.040,0:36:07.760
we just know that they work that's so

0:36:05.359,0:36:07.760
crazy

0:36:10.079,0:36:14.480
the future is the future is wild look

0:36:13.280,0:36:16.079
this is pretty straightforward right

0:36:14.480,0:36:19.280
build a funnel

0:36:16.079,0:36:22.880
from other sites um

0:36:19.280,0:36:24.720
to ask them to ask their existing users

0:36:22.880,0:36:26.240
for help so like basically you know that

0:36:24.720,0:36:28.560
would just be partner with like

0:36:26.240,0:36:31.200
pool service companies right they have a

0:36:28.560,0:36:34.079
list a customer list with all their

0:36:31.200,0:36:36.079
pools and whatnot it'd be very easy to

0:36:34.079,0:36:39.599
go get like

0:36:36.079,0:36:41.119
10 of those companies on board locally

0:36:39.599,0:36:42.720
right and now you're blasting their

0:36:41.119,0:36:44.800
customer list by the way

0:36:42.720,0:36:46.160
sorry this is the pain agitate tool or

0:36:44.800,0:36:47.760
this is a different this is a different

0:36:46.160,0:36:50.800
tool it's called growth ideas

0:36:47.760,0:36:54.400
ideas got it so this is

0:36:50.800,0:36:56.720
i apologize if uh i'm curious are you

0:36:54.400,0:36:58.079
plugging this in differently and and if

0:36:56.720,0:37:00.400
this is a secret sauce

0:36:58.079,0:37:02.480
i don't mean to pry but okay are you

0:37:00.400,0:37:03.359
plugging this when you pass this off to

0:37:02.480,0:37:05.119
gpg3

0:37:03.359,0:37:07.200
are you doing some specific things to

0:37:05.119,0:37:10.960
tell it hey we want

0:37:07.200,0:37:15.359
uh growth ideas yes we give it a list

0:37:10.960,0:37:18.400
of examples of inputs and outputs

0:37:15.359,0:37:20.640
and then we add in what you said

0:37:18.400,0:37:22.000
and it does pattern recognition through

0:37:20.640,0:37:25.359
this big model

0:37:22.000,0:37:26.640
cool yeah okay so right now it's not

0:37:25.359,0:37:29.200
that complicated

0:37:26.640,0:37:30.560
so but you'll see with these results

0:37:29.200,0:37:34.240
like they're hit or miss

0:37:30.560,0:37:36.560
they're mostly miss this particular one

0:37:34.240,0:37:37.920
so for us to improve the quality of the

0:37:36.560,0:37:39.200
results of every tool

0:37:37.920,0:37:41.920
we're gonna have to add in some

0:37:39.200,0:37:45.119
complexity in our back end

0:37:41.920,0:37:47.839
so over time these results will improve

0:37:45.119,0:37:48.560
okay so you had basically an affiliate

0:37:47.839,0:37:50.160
model

0:37:48.560,0:37:51.839
that would be this first one and then

0:37:50.160,0:37:54.079
the third one would be

0:37:51.839,0:37:55.599
endless amounts of social media

0:37:54.079,0:37:57.440
platforms right

0:37:55.599,0:37:59.200
so if you think about it every time

0:37:57.440,0:38:00.800
there's like a big fun pool party

0:37:59.200,0:38:02.560
somebody's taking pictures and tweeting

0:38:00.800,0:38:04.000
about not tweeting about like instagram

0:38:02.560,0:38:06.960
or facebook right

0:38:04.000,0:38:07.280
this is the kind of business that will

0:38:06.960,0:38:09.200
go

0:38:07.280,0:38:11.119
viral because people are enjoying their

0:38:09.200,0:38:11.920
pools more and they're sharing these

0:38:11.119,0:38:14.240
stories

0:38:11.920,0:38:16.400
oh god yeah the the right the social

0:38:14.240,0:38:19.200
media content component feels like

0:38:16.400,0:38:21.760
content's insane so look that was idea

0:38:19.200,0:38:24.079
growth idea number three

0:38:21.760,0:38:24.079
um

0:38:24.800,0:38:30.000
so cpa that's like targeted ads

0:38:27.920,0:38:31.839
right for for people that are interested

0:38:30.000,0:38:33.040
in pools like that would be like one two

0:38:31.839,0:38:34.640
and three and honestly

0:38:33.040,0:38:36.079
that's probably where i'd start one

0:38:34.640,0:38:36.880
would be the affiliates the second would

0:38:36.079,0:38:39.119
be

0:38:36.880,0:38:40.640
targeting pool owners and the third

0:38:39.119,0:38:45.280
would be the social media

0:38:40.640,0:38:45.280
play on it so you'd have things like

0:38:45.440,0:38:50.960
you know competition for the most

0:38:48.480,0:38:52.079
awesome pool party every week and you

0:38:50.960,0:38:55.280
win something

0:38:52.079,0:38:58.560
so that's such a cool idea so

0:38:55.280,0:39:00.320
that to me is like you're

0:38:58.560,0:39:02.560
the problem you're solving is like how

0:39:00.320,0:39:06.000
do how do people have more fun

0:39:02.560,0:39:08.720
with the existing resources we have

0:39:06.000,0:39:10.400
right that's a huge part of startup

0:39:08.720,0:39:13.119
things that i like i would love to

0:39:10.400,0:39:15.599
invest in but literally no one

0:39:13.119,0:39:17.359
is working on stuff that helps people

0:39:15.599,0:39:18.800
have more fun

0:39:17.359,0:39:20.400
well there's probably a few people

0:39:18.800,0:39:22.880
working for that

0:39:20.400,0:39:26.800
not much not many look at the the big

0:39:22.880,0:39:29.200
startups it's it's mostly around like

0:39:26.800,0:39:31.200
monetizing an asset like uber and with

0:39:29.200,0:39:36.160
your car airbnb with your house

0:39:31.200,0:39:38.640
right but real fun like

0:39:36.160,0:39:40.480
not there's just not enough thought put

0:39:38.640,0:39:43.599
into it like how do humans connect

0:39:40.480,0:39:45.599
how do we enjoy our lives right and

0:39:43.599,0:39:48.560
these are the things i'd invest in it

0:39:45.599,0:39:48.960
right like i would invest in that and so

0:39:48.560,0:39:52.079
now

0:39:48.960,0:39:55.920
one of your listeners can go build it

0:39:52.079,0:39:58.960
i love it right so

0:39:55.920,0:40:01.119
yes we the positioning on the product is

0:39:58.960,0:40:03.359
going to

0:40:01.119,0:40:05.040
is going to change a little bit over

0:40:03.359,0:40:07.359
time so we started with

0:40:05.040,0:40:08.800
very specific marketer use cases where

0:40:07.359,0:40:10.000
they already know what their product is

0:40:08.800,0:40:13.440
already have a business model

0:40:10.000,0:40:15.200
they just need copy to hey here's some

0:40:13.440,0:40:18.319
tools that can help you

0:40:15.200,0:40:18.800
start and grow your business at the same

0:40:18.319,0:40:21.920
time

0:40:18.800,0:40:25.119
yep it's really cool um

0:40:21.920,0:40:25.680
do do people like i played with the tool

0:40:25.119,0:40:27.040
a little bit

0:40:25.680,0:40:30.240
and like you said if someone were hit

0:40:27.040,0:40:31.680
and miss um i think i wasn't

0:40:30.240,0:40:32.880
i didn't quite know how to use what i

0:40:31.680,0:40:33.599
was working with it was a really quick

0:40:32.880,0:40:36.880
test

0:40:33.599,0:40:38.560
but do people use the copy directly

0:40:36.880,0:40:40.079
do they kind of massage it a little bit

0:40:38.560,0:40:43.119
generally speaking

0:40:40.079,0:40:44.560
we don't know okay i mean we all the

0:40:43.119,0:40:46.640
text boxes are edited

0:40:44.560,0:40:48.720
so we for in the beginning we're like

0:40:46.640,0:40:50.640
hey look these are brainstorming ideas

0:40:48.720,0:40:52.800
you take them and make them your own

0:40:50.640,0:40:53.920
yeah so if the text doesn't make sense

0:40:52.800,0:40:55.760
you just fix it like

0:40:53.920,0:40:59.119
edit it and cut out the stuff that

0:40:55.760,0:41:01.119
doesn't make sense yeah a lot of people

0:40:59.119,0:41:02.640
think oh well this is conversion

0:41:01.119,0:41:04.640
optimized text

0:41:02.640,0:41:05.680
i'm just going to put it in raw into my

0:41:04.640,0:41:07.119
ad campaigns

0:41:05.680,0:41:09.200
and i'm like that's probably not a good

0:41:07.119,0:41:11.839
idea right

0:41:09.200,0:41:13.119
like please like it could work but it's

0:41:11.839,0:41:15.520
not

0:41:13.119,0:41:16.400
we are not at a conversion marketer's

0:41:15.520,0:41:18.640
level of

0:41:16.400,0:41:21.200
acceptability by any means yeah but if

0:41:18.640,0:41:22.560
you know your customer

0:41:21.200,0:41:24.720
like if you have the voice of your

0:41:22.560,0:41:26.000
customer in your head and you run our

0:41:24.720,0:41:27.680
tool

0:41:26.000,0:41:29.760
certain pieces of copy or certain

0:41:27.680,0:41:31.200
sections will stand out at you

0:41:29.760,0:41:32.800
and they will be things that you would

0:41:31.200,0:41:35.599
never have thought about on your own

0:41:32.800,0:41:36.880
yeah and that those are the insights

0:41:35.599,0:41:37.200
that you can get out of the platform

0:41:36.880,0:41:40.560
those

0:41:37.200,0:41:41.760
those can be very valuable yeah but yeah

0:41:40.560,0:41:44.160
definitely

0:41:41.760,0:41:44.960
make your edits save the stuff you like

0:41:44.160,0:41:46.720
test out

0:41:44.960,0:41:48.319
different pieces of it we're giving you

0:41:46.720,0:41:51.359
a lot of things to try out

0:41:48.319,0:41:53.839
yeah and um yeah the um

0:41:51.359,0:41:55.839
the platform itself uh did you build it

0:41:53.839,0:41:58.880
with no code at all did you use any

0:41:55.839,0:41:59.680
no code tools we used webflow for the

0:41:58.880,0:42:02.640
front end

0:41:59.680,0:42:04.880
so all of that is webflow we use

0:42:02.640,0:42:06.640
firebase as a backend which is a pretty

0:42:04.880,0:42:09.839
easy to use

0:42:06.640,0:42:10.319
no sql database used by a lot of ios

0:42:09.839,0:42:12.240
apps

0:42:10.319,0:42:13.440
yep to connect the two is just some

0:42:12.240,0:42:16.240
javascript

0:42:13.440,0:42:17.920
embedded into the web flow we'll find it

0:42:16.240,0:42:21.359
so yeah it's like a real app

0:42:17.920,0:42:22.720
yeah that's awesome yeah so it worked it

0:42:21.359,0:42:25.040
got us built fast

0:42:22.720,0:42:27.280
but we're gonna have to like really do

0:42:25.040,0:42:30.880
it you know get some engineers on board

0:42:27.280,0:42:32.560
to make it ability to scale yeah yeah um

0:42:30.880,0:42:34.319
i know you've been posting your your

0:42:32.560,0:42:35.280
revenue figures and and it's growing

0:42:34.319,0:42:38.240
really fast

0:42:35.280,0:42:39.680
um what's kind of the future direction

0:42:38.240,0:42:41.920
for things you mentioned

0:42:39.680,0:42:44.560
hiring some engineers up up and to the

0:42:41.920,0:42:47.040
right yes sir

0:42:44.560,0:42:47.839
more more sort of up than to the right

0:42:47.040,0:42:52.000
okay

0:42:47.839,0:42:52.000
it's time you know yeah

0:42:53.040,0:42:59.440
mostly up we're gonna need look

0:42:56.319,0:43:03.280
when it's two people you need everything

0:42:59.440,0:43:05.280
yeah so we we're trying to we're

0:43:03.280,0:43:07.119
like we're taking this first principles

0:43:05.280,0:43:09.839
approach trying to rethink well how

0:43:07.119,0:43:10.400
should businesses be organized so we've

0:43:09.839,0:43:13.520
had

0:43:10.400,0:43:13.920
hundreds of business ideas and about 12

0:43:13.520,0:43:15.599
of them

0:43:13.920,0:43:17.520
related very specifically to how

0:43:15.599,0:43:20.960
businesses are set up

0:43:17.520,0:43:23.520
all right so the first test case of

0:43:20.960,0:43:25.839
of this new way of forming a business is

0:43:23.520,0:43:28.640
around

0:43:25.839,0:43:30.319
so that company that's not growing that

0:43:28.640,0:43:33.200
has no job openings

0:43:30.319,0:43:33.920
you know it's just kind of absurd right

0:43:33.200,0:43:37.280
and you're like

0:43:33.920,0:43:40.880
wait a second like why is the company

0:43:37.280,0:43:43.440
defining what the job opening is

0:43:40.880,0:43:44.560
and if you're a prospect a prospective

0:43:43.440,0:43:46.000
employee

0:43:44.560,0:43:49.200
how many times you go to a website

0:43:46.000,0:43:53.200
there's no opening for you

0:43:49.200,0:43:55.920
like literally almost every time right

0:43:53.200,0:43:57.599
so yeah the real question is can you add

0:43:55.920,0:43:59.119
value to the company

0:43:57.599,0:44:01.920
and can you charge them less than the

0:43:59.119,0:44:04.480
amount of value you're adding to it

0:44:01.920,0:44:06.319
right so on our website we put a little

0:44:04.480,0:44:09.280
thing in our footer a little form

0:44:06.319,0:44:09.760
it's called work with us we don't care

0:44:09.280,0:44:12.160
whether

0:44:09.760,0:44:14.160
you're an employee a contractor or a

0:44:12.160,0:44:16.079
vendor

0:44:14.160,0:44:18.000
they're all providing some kind of

0:44:16.079,0:44:19.520
service right those are all legal

0:44:18.000,0:44:20.960
constructs

0:44:19.520,0:44:23.200
but at the end of the day it's what is

0:44:20.960,0:44:26.800
the service so we ask

0:44:23.200,0:44:29.760
a few questions like name email

0:44:26.800,0:44:30.240
what service do you want to provide to

0:44:29.760,0:44:33.599
us

0:44:30.240,0:44:36.480
all right so just list it if you have a

0:44:33.599,0:44:38.720
portfolio can you link it in there

0:44:36.480,0:44:39.760
like so we can know that you've done

0:44:38.720,0:44:42.640
this work before

0:44:39.760,0:44:44.960
yeah or your linkedin profile why do you

0:44:42.640,0:44:47.520
want to work with us

0:44:44.960,0:44:48.880
so most people they just they're

0:44:47.520,0:44:50.319
applying because they need money

0:44:48.880,0:44:52.560
right they need money and they don't

0:44:50.319,0:44:55.760
care about the job yeah and then

0:44:52.560,0:44:59.359
they turn around in two years and go oh

0:44:55.760,0:45:02.800
i hate the company i work at you know

0:44:59.359,0:45:03.520
i hate my job oh really why did you take

0:45:02.800,0:45:05.280
the job well

0:45:03.520,0:45:06.880
it was great you know great salary and

0:45:05.280,0:45:09.760
they were really friendly when

0:45:06.880,0:45:11.440
i interviewed with the interview person

0:45:09.760,0:45:14.880
whose job it is to be friendly

0:45:11.440,0:45:15.839
you know so i'm like this whole thing's

0:45:14.880,0:45:17.760
broken

0:45:15.839,0:45:19.040
look at the end of the day the only

0:45:17.760,0:45:22.079
thing that makes sense

0:45:19.040,0:45:25.040
to me is in the future

0:45:22.079,0:45:25.599
everyone loves what they do yep all

0:45:25.040,0:45:27.680
right

0:45:25.599,0:45:30.160
so if you love what they what you do

0:45:27.680,0:45:32.720
what companies do you want to work for

0:45:30.160,0:45:33.359
you name them yeah you go to their

0:45:32.720,0:45:36.400
website

0:45:33.359,0:45:38.000
they'll have a footer with work with us

0:45:36.400,0:45:39.760
you'll tell them why you love their

0:45:38.000,0:45:41.359
company

0:45:39.760,0:45:43.200
and you should we launched this last

0:45:41.359,0:45:45.119
week we've gotten like over 20

0:45:43.200,0:45:46.240
applications through it already we

0:45:45.119,0:45:48.720
didn't even announce it

0:45:46.240,0:45:50.000
we just stuck it in the footer nice you

0:45:48.720,0:45:53.200
should see

0:45:50.000,0:45:54.720
the excitement yeah and the

0:45:53.200,0:45:56.800
passion that's coming through in the

0:45:54.720,0:45:58.480
words they're using to describe why they

0:45:56.800,0:46:00.960
want to work for our company

0:45:58.480,0:46:02.640
yeah and we these are not people we know

0:46:00.960,0:46:03.119
they're something is resonating with

0:46:02.640,0:46:07.359
them

0:46:03.119,0:46:09.760
yeah the next thing is we

0:46:07.359,0:46:11.040
we see your profile we see that you want

0:46:09.760,0:46:15.119
to work with us

0:46:11.040,0:46:18.160
right how much is it going to cost us

0:46:15.119,0:46:19.119
so some people put negotiable that's

0:46:18.160,0:46:22.319
just not enough

0:46:19.119,0:46:25.520
information yeah for us right

0:46:22.319,0:46:29.599
yeah like

0:46:25.520,0:46:31.760
why is it negotiable

0:46:29.599,0:46:33.280
like it should the employee or the

0:46:31.760,0:46:35.359
potential person

0:46:33.280,0:46:36.480
should tell you they should know what

0:46:35.359,0:46:39.040
it's gonna cost

0:46:36.480,0:46:40.480
me to work with it kind of goes back to

0:46:39.040,0:46:42.720
what you said about

0:46:40.480,0:46:43.599
as a founder knowing the value of your

0:46:42.720,0:46:46.319
product but as an

0:46:43.599,0:46:47.119
employee as an individual as a whatever

0:46:46.319,0:46:50.480
knowing

0:46:47.119,0:46:51.839
the value that you create and and being

0:46:50.480,0:46:53.520
able to price it

0:46:51.839,0:46:55.040
it's kind of fundamental it should be

0:46:53.520,0:46:57.920
fundamental to

0:46:55.040,0:47:00.079
to work in general correct so just to

0:46:57.920,0:47:03.520
give an example i've had

0:47:00.079,0:47:06.640
copywriters apply but their rate

0:47:03.520,0:47:10.000
goes from five dollars to 250

0:47:06.640,0:47:13.040
an hour yep so if they both said

0:47:10.000,0:47:14.240
negotiable i'm i'm not even going to

0:47:13.040,0:47:15.680
happen

0:47:14.240,0:47:17.280
yeah i don't know i'm going to have time

0:47:15.680,0:47:20.160
to decipher

0:47:17.280,0:47:22.160
how much value could get spit out so

0:47:20.160,0:47:24.640
once i know the cost

0:47:22.160,0:47:26.000
right it's just like you go to a website

0:47:24.640,0:47:27.599
with for software

0:47:26.000,0:47:29.680
you hit the pricing page like what are

0:47:27.599,0:47:30.160
we talking about order of magnitude

0:47:29.680,0:47:31.920
wiser

0:47:30.160,0:47:33.359
ten dollars a month a hundred yep

0:47:31.920,0:47:36.160
thousand a month yep

0:47:33.359,0:47:37.440
okay now i know the price next this is

0:47:36.160,0:47:40.240
the most important thing

0:47:37.440,0:47:41.760
this is missed by every company on the

0:47:40.240,0:47:45.520
planet

0:47:41.760,0:47:47.200
how how much value do you think you can

0:47:45.520,0:47:49.680
add to our company

0:47:47.200,0:47:52.160
calculate it for calculating it right

0:47:49.680,0:47:55.760
right calculate it

0:47:52.160,0:47:58.000
you would not believe the answers

0:47:55.760,0:47:58.800
you would not believe the answers all

0:47:58.000,0:48:02.480
over the map

0:47:58.800,0:48:06.640
one guy's like i am confident i will add

0:48:02.480,0:48:09.599
at least 125 of what you pay me in value

0:48:06.640,0:48:11.440
i'm like that's honest right yeah that's

0:48:09.599,0:48:14.640
it's pretty honest

0:48:11.440,0:48:16.559
um other people were like they can't

0:48:14.640,0:48:19.760
answer the question

0:48:16.559,0:48:21.359
i'm like interesting one guy is an seo

0:48:19.760,0:48:24.720
conversion expert

0:48:21.359,0:48:27.760
he wrote like a 10 paragraph essay

0:48:24.720,0:48:31.119
with all the numbers in there

0:48:27.760,0:48:33.200
about the value of a post and the value

0:48:31.119,0:48:34.800
of ranking for one of these long tail

0:48:33.200,0:48:37.599
keywords

0:48:34.800,0:48:38.559
he went on and on about it right and i

0:48:37.599,0:48:42.720
was like

0:48:38.559,0:48:44.880
this is the person you want to work with

0:48:42.720,0:48:46.079
right yeah he hit the he hit the vision

0:48:44.880,0:48:47.359
right

0:48:46.079,0:48:49.280
he's telling you how much it's gonna

0:48:47.359,0:48:49.920
cost him and he's structured the offer

0:48:49.280,0:48:52.319
in a way

0:48:49.920,0:48:54.160
that we can we can run a test with him

0:48:52.319,0:48:57.200
for a few hundred dollars

0:48:54.160,0:48:58.640
piece of cake he's self-managed yep

0:48:57.200,0:49:00.559
and he's showing you the value

0:48:58.640,0:49:03.119
proposition and the calculation of it

0:49:00.559,0:49:05.200
so for me i would never have posted a

0:49:03.119,0:49:08.000
job opening for what he's going to do

0:49:05.200,0:49:08.960
right right at all but it's totally

0:49:08.000,0:49:10.720
obvious that

0:49:08.960,0:49:12.160
yeah let's just get him on board and

0:49:10.720,0:49:16.400
like let's try this out

0:49:12.160,0:49:18.160
yep i love it yep so this to me is

0:49:16.400,0:49:19.680
it maybe the most important thing we do

0:49:18.160,0:49:23.200
as a company is

0:49:19.680,0:49:26.559
reimagine how this hiring happens

0:49:23.200,0:49:29.440
and then the last question is

0:49:26.559,0:49:31.119
uh are you of like are you a fun person

0:49:29.440,0:49:33.119
with a good attitude

0:49:31.119,0:49:34.240
that works hard on projects you care

0:49:33.119,0:49:37.200
about

0:49:34.240,0:49:38.240
that's the last question it's true or

0:49:37.200,0:49:42.319
false

0:49:38.240,0:49:45.119
it's true or false you get any falses

0:49:42.319,0:49:46.960
not yet not yet i had we had another

0:49:45.119,0:49:49.200
side project we launched that was like

0:49:46.960,0:49:50.480
people were applying like to move into a

0:49:49.200,0:49:52.960
founder's house

0:49:50.480,0:49:54.160
right i threw uh one of these questions

0:49:52.960,0:49:55.920
in there it was

0:49:54.160,0:49:57.680
are you the type of person that leaves a

0:49:55.920,0:50:00.960
bad review on yelp

0:49:57.680,0:50:03.520
yes or no like that's that's what it was

0:50:00.960,0:50:05.280
and people would say yeah dude and i'm

0:50:03.520,0:50:05.839
like exactly like you want people that

0:50:05.280,0:50:07.680
are gonna

0:50:05.839,0:50:10.000
have standards right like if your

0:50:07.680,0:50:11.839
product sucks you want them to tell you

0:50:10.000,0:50:13.440
like those are the people that do it you

0:50:11.839,0:50:14.800
know they're very valuable

0:50:13.440,0:50:17.200
so you wanted the people that would

0:50:14.800,0:50:19.119
leave a negative review no not

0:50:17.200,0:50:20.960
no not to be accepted into the program

0:50:19.119,0:50:23.040
but just

0:50:20.960,0:50:24.480
for us to give us feedback on it you

0:50:23.040,0:50:28.240
know yeah

0:50:24.480,0:50:29.680
yeah i love it um it's funny when you

0:50:28.240,0:50:32.960
mention seo

0:50:29.680,0:50:33.920
it got me thinking that um

0:50:32.960,0:50:36.319
that could be one of the great

0:50:33.920,0:50:38.880
applications of gpt3

0:50:36.319,0:50:40.160
is to generate all of these long like

0:50:38.880,0:50:41.599
have you thought about doing that for

0:50:40.160,0:50:44.880
yourselves you could generate

0:50:41.599,0:50:47.200
like thousands of long tail keywords

0:50:44.880,0:50:48.400
and landing pages and stuff the way yeah

0:50:47.200,0:50:50.000
the way search works

0:50:48.400,0:50:52.240
is somebody is searching for that

0:50:50.000,0:50:54.800
natively so google

0:50:52.240,0:50:56.319
they see the search request volume and

0:50:54.800,0:50:57.839
then they show it to you as an

0:50:56.319,0:50:59.280
advertiser to get you to want to

0:50:57.839,0:51:02.000
advertise for that right

0:50:59.280,0:51:03.280
so all the seo keyword tools it's like

0:51:02.000,0:51:05.119
how are people

0:51:03.280,0:51:06.720
framing the question that they have and

0:51:05.119,0:51:10.079
the inquiry

0:51:06.720,0:51:13.119
so yes we can do a ton with seo

0:51:10.079,0:51:14.559
but a.i powered content generators are

0:51:13.119,0:51:17.440
going to flood

0:51:14.559,0:51:17.760
the planet with low quality articles you

0:51:17.440,0:51:20.960
could

0:51:17.760,0:51:23.520
yeah okay so what's more important to me

0:51:20.960,0:51:24.800
as like the future of marketing what is

0:51:23.520,0:51:26.559
it well

0:51:24.800,0:51:28.000
it's more about how you find out about

0:51:26.559,0:51:30.160
things like

0:51:28.000,0:51:32.480
search you can either search on google

0:51:30.160,0:51:34.319
or you can be a twitter user and just

0:51:32.480,0:51:36.400
start seeing these things organically

0:51:34.319,0:51:39.920
people mentioning them word of mouth

0:51:36.400,0:51:42.240
i think word mouth is super strong still

0:51:39.920,0:51:43.760
yeah and if i were building a long-term

0:51:42.240,0:51:46.800
marketing strategy

0:51:43.760,0:51:49.599
i might prioritize word of mouth over

0:51:46.800,0:51:50.160
seo all the seo stuff like from what

0:51:49.599,0:51:51.920
i've heard

0:51:50.160,0:51:53.599
google has done a great job eliminating

0:51:51.920,0:51:55.520
a lot of these low quality

0:51:53.599,0:51:56.640
ai generated posts but it's going to be

0:51:55.520,0:51:58.559
a really hard

0:51:56.640,0:52:00.000
battle because the quality just got

0:51:58.559,0:52:02.640
better

0:52:00.000,0:52:04.400
it feels like so much i mean the number

0:52:02.640,0:52:05.920
of times i've googled something

0:52:04.400,0:52:07.680
and i kind of actually it's funny i like

0:52:05.920,0:52:09.280
i'll know something i saw on twitter

0:52:07.680,0:52:11.119
that looked interesting

0:52:09.280,0:52:13.200
but it's new and it doesn't have an

0:52:11.119,0:52:15.520
established you know

0:52:13.200,0:52:17.680
google and i'll try to find it and it's

0:52:15.520,0:52:19.040
impossible to find it's all these seo

0:52:17.680,0:52:20.960
you know things

0:52:19.040,0:52:22.960
yeah and in many ways it feels like

0:52:20.960,0:52:26.480
google is kind of broken

0:52:22.960,0:52:28.400
um but it's they're so dominant that um

0:52:26.480,0:52:30.160
you know and and everything is ads like

0:52:28.400,0:52:32.000
on mobile it'll be like a whole page of

0:52:30.160,0:52:33.920
ads

0:52:32.000,0:52:36.240
so it does feel like in some ways long

0:52:33.920,0:52:39.520
term that's not sustainable

0:52:36.240,0:52:39.520
i would agree with you

0:52:39.680,0:52:42.800
i would agree with you now

0:52:43.119,0:52:52.000
that's google's problem yeah

0:52:46.800,0:52:52.000
and i don't care about their problem

0:52:56.640,0:53:00.000
right good luck to them they got enough

0:52:59.520,0:53:01.760
money

0:53:00.000,0:53:03.599
and smart people like a lot of my

0:53:01.760,0:53:05.920
friends work there

0:53:03.599,0:53:07.910
y'all figure that out man i don't know

0:53:05.920,0:53:09.920
what to tell you

0:53:07.910,0:53:11.599
[Laughter]

0:53:09.920,0:53:13.280
like you're a product manager and you're

0:53:11.599,0:53:14.480
like how many more ads can we fit on

0:53:13.280,0:53:16.400
this page and i'm like

0:53:14.480,0:53:18.079
i don't care like please stop and

0:53:16.400,0:53:20.720
they're like no we want you

0:53:18.079,0:53:22.400
to advertise for your own domain name

0:53:20.720,0:53:23.920
site so when somebody searches for

0:53:22.400,0:53:25.760
copying we want to make sure you

0:53:23.920,0:53:27.119
advertise for it so that your competitor

0:53:25.760,0:53:29.599
doesn't show up above you

0:53:27.119,0:53:31.119
horrible this is disgusting man this is

0:53:29.599,0:53:32.319
why you can't it's why you can't trust

0:53:31.119,0:53:36.000
them with ai tools

0:53:32.319,0:53:37.920
yeah and even their own employees hate

0:53:36.000,0:53:39.440
the fact that they're working for this

0:53:37.920,0:53:42.640
cash flow beast

0:53:39.440,0:53:43.040
they have this insane complex where they

0:53:42.640,0:53:45.440
don't

0:53:43.040,0:53:46.800
they don't feel like proud of the work

0:53:45.440,0:53:47.599
they don't feel proud of the search

0:53:46.800,0:53:50.720
engine

0:53:47.599,0:53:52.800
right but it's stupid that search engine

0:53:50.720,0:53:54.880
has created more value on the planet

0:53:52.800,0:53:57.599
than anything else it's how literally

0:53:54.880,0:53:58.640
how you find knowledge and information

0:53:57.599,0:54:00.720
on the internet

0:53:58.640,0:54:01.760
which is the global human knowledge base

0:54:00.720,0:54:04.880
yeah there's

0:54:01.760,0:54:08.720
almost no more important tool than that

0:54:04.880,0:54:10.640
yeah and for whatever reason my guess is

0:54:08.720,0:54:12.720
that the business model of selling

0:54:10.640,0:54:16.240
advertising is not that

0:54:12.720,0:54:17.440
appealing right and that's why it's hard

0:54:16.240,0:54:20.720
for them to really stay

0:54:17.440,0:54:24.960
focused on the core value prop but what

0:54:20.720,0:54:28.400
gpt 3 is is it's a better search engine

0:54:24.960,0:54:28.400
so here's how it works

0:54:28.480,0:54:32.000
if you have to write an essay for your

0:54:30.960,0:54:34.480
college class

0:54:32.000,0:54:35.920
you'd go to the library and you'd talk

0:54:34.480,0:54:38.079
to the librarian hey

0:54:35.920,0:54:39.280
where can i find information on this

0:54:38.079,0:54:41.440
topic right

0:54:39.280,0:54:43.440
google is that librarian they say oh

0:54:41.440,0:54:46.160
well these are the three books you need

0:54:43.440,0:54:49.920
to check out and this is where they are

0:54:46.160,0:54:53.280
that's their search results yeah gpt-3

0:54:49.920,0:54:56.559
is the librarian you go to they've read

0:54:53.280,0:54:58.160
all the books in the library

0:54:56.559,0:55:01.280
and they are willing to write your paper

0:54:58.160,0:55:01.280
for you right

0:55:02.640,0:55:08.720
this is amazing right

0:55:06.079,0:55:10.720
yeah and you're like okay you actually

0:55:08.720,0:55:11.359
solved my problem google did not solve

0:55:10.720,0:55:14.400
my problem

0:55:11.359,0:55:15.920
google gave me more work to do right but

0:55:14.400,0:55:19.040
you solved my problem

0:55:15.920,0:55:19.440
so that's why it's a better search

0:55:19.040,0:55:22.559
engine

0:55:19.440,0:55:25.760
because it has downloaded like maybe 10

0:55:22.559,0:55:28.960
of the internet okay and pre-trained

0:55:25.760,0:55:31.839
a language prediction model on it right

0:55:28.960,0:55:33.680
so when we're when we're you know

0:55:31.839,0:55:37.599
running

0:55:33.680,0:55:40.720
these requests through copy.ai

0:55:37.599,0:55:44.480
it's just like you gave

0:55:40.720,0:55:47.680
someone the task right so for our pool's

0:55:44.480,0:55:49.200
business it's like you you hired someone

0:55:47.680,0:55:51.200
and said hey

0:55:49.200,0:55:52.720
i own a business that helps people throw

0:55:51.200,0:55:55.680
awesome pool parties

0:55:52.720,0:55:56.480
yep right go write me some copy so what

0:55:55.680,0:55:58.880
they would do

0:55:56.480,0:56:00.720
is they would go to google they would

0:55:58.880,0:56:03.040
search those keywords

0:56:00.720,0:56:04.240
they would find anything on that topic

0:56:03.040,0:56:06.640
that they could

0:56:04.240,0:56:07.839
those words right but then you don't

0:56:06.640,0:56:09.359
want to plagiarize

0:56:07.839,0:56:10.960
so what you'll do is get like four or

0:56:09.359,0:56:13.359
five resources

0:56:10.960,0:56:14.480
and then synthesize bits and pieces from

0:56:13.359,0:56:17.599
each

0:56:14.480,0:56:19.200
to rewrite your own thing yeah this is

0:56:17.599,0:56:20.160
exactly what we did in school when we

0:56:19.200,0:56:23.599
wrote essays

0:56:20.160,0:56:26.240
book reports yeah you did not

0:56:23.599,0:56:28.880
add any knowledge to the global human

0:56:26.240,0:56:31.839
knowledge base with your book report

0:56:28.880,0:56:34.960
right maybe a little if you're lucky no

0:56:31.839,0:56:37.280
you did not do any original research

0:56:34.960,0:56:38.160
right there was no original research

0:56:37.280,0:56:40.799
done right

0:56:38.160,0:56:43.680
most of the time it was literally just a

0:56:40.799,0:56:45.760
process of reading and synthesizing

0:56:43.680,0:56:47.040
and maybe a storytelling component or a

0:56:45.760,0:56:50.319
narrative component

0:56:47.040,0:56:52.559
yeah this gpt3 did it

0:56:50.319,0:56:53.359
does this for you automatically right

0:56:52.559,0:56:56.400
and

0:56:53.359,0:56:58.480
that means that even more

0:56:56.400,0:57:01.040
of what school students do is totally

0:56:58.480,0:57:01.040
obsolete

0:57:01.520,0:57:08.960
yeah yeah so think about it

0:57:05.839,0:57:10.839
i'm an angel investor in early education

0:57:08.960,0:57:13.200
online education

0:57:10.839,0:57:15.119
companies our whole premise

0:57:13.200,0:57:16.559
is that students need to be able to use

0:57:15.119,0:57:19.119
the latest technology

0:57:16.559,0:57:20.720
to their full advantage yeah so if

0:57:19.119,0:57:23.599
you've got wikipedia

0:57:20.720,0:57:25.520
i don't need to like give you different

0:57:23.599,0:57:27.200
topics that just make you

0:57:25.520,0:57:29.040
like and then handicap you by not

0:57:27.200,0:57:31.040
letting you use these tools

0:57:29.040,0:57:32.960
yeah right so the whole point of the

0:57:31.040,0:57:34.960
tool is to empower you to do more

0:57:32.960,0:57:36.079
yeah to be more creative or more

0:57:34.960,0:57:37.520
productive yeah

0:57:36.079,0:57:39.119
our tools are totally focused on

0:57:37.520,0:57:40.960
creativity yeah

0:57:39.119,0:57:42.480
so we want you to do we want you to

0:57:40.960,0:57:42.960
launch that awesome pool parties

0:57:42.480,0:57:46.160
business

0:57:42.960,0:57:46.799
yep which you can now do literally if

0:57:46.160,0:57:49.680
you and i

0:57:46.799,0:57:51.119
said let's do this pool parties business

0:57:49.680,0:57:55.520
for real

0:57:51.119,0:57:58.960
right what what is the road map

0:57:55.520,0:58:01.920
the road map is the thing that

0:57:58.960,0:58:03.839
keeps most people from doing anything

0:58:01.920,0:58:06.240
they don't know what to do first

0:58:03.839,0:58:07.440
right all right let's go through it real

0:58:06.240,0:58:09.119
quick

0:58:07.440,0:58:11.040
okay we want to do the pull pulls

0:58:09.119,0:58:14.720
business right

0:58:11.040,0:58:18.000
pool parties with the z.com is available

0:58:14.720,0:58:20.640
we go we register the domain right

0:58:18.000,0:58:21.680
what are we going to do next up a

0:58:20.640,0:58:23.760
website

0:58:21.680,0:58:26.559
we're gonna go to copy.ai and get some

0:58:23.760,0:58:29.079
words right we're gonna go to wix.com

0:58:26.559,0:58:31.520
to get a template we're gonna go to

0:58:29.079,0:58:32.240
unsplash.com for some royalty-free

0:58:31.520,0:58:36.000
photos

0:58:32.240,0:58:39.680
stock photos and we're going to go to

0:58:36.000,0:58:40.799
like gmail go get a web to get an email

0:58:39.680,0:58:43.680
address

0:58:40.799,0:58:44.240
right poolparties.gmail.com or you can

0:58:43.680,0:58:45.760
pay like

0:58:44.240,0:58:48.160
nine bucks a month and get a custom

0:58:45.760,0:58:50.640
domain name right

0:58:48.160,0:58:51.760
so your tech stack is now like name

0:58:50.640,0:58:55.839
cheap for the domain

0:58:51.760,0:58:58.720
wix copy um

0:58:55.839,0:58:59.359
unsplash that's your stack so what you

0:58:58.720,0:59:02.720
end up with

0:58:59.359,0:59:04.160
is a one-page site with amazing like

0:59:02.720,0:59:08.240
beautiful photos

0:59:04.160,0:59:09.760
right then what do you need

0:59:08.240,0:59:12.319
so you have this webpage that you put up

0:59:09.760,0:59:16.000
that's like hey we throw pool parties

0:59:12.319,0:59:18.079
your mvp is what is basically

0:59:16.000,0:59:19.680
helping someone throw the first pool

0:59:18.079,0:59:23.200
party yeah

0:59:19.680,0:59:26.319
right do you know any do you know

0:59:23.200,0:59:30.160
three people with a pool yep

0:59:26.319,0:59:33.119
locally yeah right you call them or

0:59:30.160,0:59:34.640
text them and say hey we want to throw a

0:59:33.119,0:59:35.920
pool party at your house

0:59:34.640,0:59:37.760
like we want to build a company that

0:59:35.920,0:59:38.240
does this can we like work together on

0:59:37.760,0:59:42.000
this

0:59:38.240,0:59:45.200
yeah one in three will say yes right

0:59:42.000,0:59:47.280
all right so now you got your first

0:59:45.200,0:59:50.240
pool party that you're gonna be throwing

0:59:47.280,0:59:52.400
then it's a brainstorm session

0:59:50.240,0:59:53.920
and i would love to have copy ai tools

0:59:52.400,0:59:56.960
that could help you brainstorm

0:59:53.920,0:59:58.880
insane pool party ideas i'm guessing

0:59:56.960,1:00:00.400
that our startup idea generator could do

0:59:58.880,1:00:02.000
it if you had the right description in

1:00:00.400,1:00:04.319
there

1:00:02.000,1:00:06.799
and so now you have these insane ideas

1:00:04.319,1:00:08.079
well for your website

1:00:06.799,1:00:10.160
what it what are the things people look

1:00:08.079,1:00:14.000
for they look for testimonials

1:00:10.160,1:00:16.720
yep right and then images or video

1:00:14.000,1:00:17.760
or content or a list of like features or

1:00:16.720,1:00:20.640
services or whatever

1:00:17.760,1:00:21.200
that are unique yeah yeah like it's a

1:00:20.640,1:00:23.839
killer

1:00:21.200,1:00:25.200
if you had a killer video and videos

1:00:23.839,1:00:27.119
it's a little bit expensive but if you

1:00:25.200,1:00:30.880
had a killer video of like an

1:00:27.119,1:00:33.520
actual party you know kids having a

1:00:30.880,1:00:34.240
hook party right yeah yeah yeah cool

1:00:33.520,1:00:36.799
basketball

1:00:34.240,1:00:38.400
it's like five on five yeah splashing

1:00:36.799,1:00:41.599
everywhere just some crisp

1:00:38.400,1:00:42.319
30 second uh teaser videos and stuff

1:00:41.599,1:00:43.920
like that

1:00:42.319,1:00:46.000
those would be great those would do

1:00:43.920,1:00:47.359
great yes

1:00:46.000,1:00:49.200
and you could do it on your iphone you

1:00:47.359,1:00:50.400
could record at least the first go

1:00:49.200,1:00:52.960
around your iphone

1:00:50.400,1:00:53.920
right so again the timeline for this

1:00:52.960,1:00:57.680
business

1:00:53.920,1:00:59.599
is like two hours

1:00:57.680,1:01:01.839
three hours and if you had someone with

1:00:59.599,1:01:05.040
a pool that was open this afternoon

1:01:01.839,1:01:05.680
it's like six hours right it's your

1:01:05.040,1:01:08.720
friends

1:01:05.680,1:01:10.960
so now you got three testimonials on

1:01:08.720,1:01:12.559
your website you have

1:01:10.960,1:01:14.720
images and video that you're going to

1:01:12.559,1:01:16.480
start putting on facebook

1:01:14.720,1:01:18.160
figure out the product mix that you're

1:01:16.480,1:01:21.119
going to have a product

1:01:18.160,1:01:21.839
it's a menu so literally your order form

1:01:21.119,1:01:24.799
is just like

1:01:21.839,1:01:26.319
name address like here's our list of

1:01:24.799,1:01:28.720
services and the pricing and then

1:01:26.319,1:01:33.760
schedule your date

1:01:28.720,1:01:33.760
right yep i like it

1:01:33.839,1:01:39.599
so like that project is so fun

1:01:36.960,1:01:40.480
there's zero competition doing that at

1:01:39.599,1:01:43.040
all

1:01:40.480,1:01:44.880
it has this natural virality to it and

1:01:43.040,1:01:47.119
you're solving this problem of

1:01:44.880,1:01:49.200
the vacant pool that's not being used

1:01:47.119,1:01:51.119
yet it's being maintained

1:01:49.200,1:01:52.480
so like that's how you bring joy to the

1:01:51.119,1:01:55.599
world with a business

1:01:52.480,1:01:56.799
and it takes i'm telling you like at

1:01:55.599,1:01:58.640
most six hours

1:01:56.799,1:02:00.400
to get this business off the ground i

1:01:58.640,1:02:00.880
love it and like less than a thousand

1:02:00.400,1:02:03.920
bucks

1:02:00.880,1:02:05.520
yeah and for most people they don't see

1:02:03.920,1:02:07.760
the road map they just

1:02:05.520,1:02:09.039
they've never built in that way before

1:02:07.760,1:02:11.119
right

1:02:09.039,1:02:13.039
and so that to me is more important than

1:02:11.119,1:02:14.160
like having all these tools you can have

1:02:13.039,1:02:17.039
all the tools you want

1:02:14.160,1:02:18.000
like how many website builder apps are

1:02:17.039,1:02:20.160
there

1:02:18.000,1:02:22.079
yep that's a billion yeah how many

1:02:20.160,1:02:22.960
places can you go register a domain name

1:02:22.079,1:02:26.079
like a billion

1:02:22.960,1:02:27.760
yeah you know yeah um so what we what

1:02:26.079,1:02:29.359
we're trying to do is

1:02:27.760,1:02:31.280
along the way we were showing people

1:02:29.359,1:02:31.920
what is the process like to start a

1:02:31.280,1:02:35.039
business

1:02:31.920,1:02:37.200
it doesn't take much money you can

1:02:35.039,1:02:38.079
you can do it and have fun with it with

1:02:37.200,1:02:41.200
your friends

1:02:38.079,1:02:42.880
right and don't like well this one may

1:02:41.200,1:02:46.160
have some liabilities

1:02:42.880,1:02:47.680
right because if you're you're selling

1:02:46.160,1:02:50.480
like big inflatable

1:02:47.680,1:02:51.039
stuff and serving drinks yeah you know

1:02:50.480,1:02:53.520
yeah

1:02:51.039,1:02:54.319
yeah pools can be can be dangerous i

1:02:53.520,1:02:56.000
don't know

1:02:54.319,1:02:57.599
i'd have to think about that one like

1:02:56.000,1:03:00.799
that's when you know you

1:02:57.599,1:03:03.760
you might need the llc set up yeah

1:03:00.799,1:03:05.280
some business insurance but like that's

1:03:03.760,1:03:06.799
just something you gotta get anyway

1:03:05.280,1:03:09.280
yeah so let's say you got this thing

1:03:06.799,1:03:11.680
running right yeah

1:03:09.280,1:03:13.599
and well what do you what do you do from

1:03:11.680,1:03:14.240
there so you've built let's say a local

1:03:13.599,1:03:16.960
business

1:03:14.240,1:03:18.559
and you're crushing it and it's

1:03:16.960,1:03:21.520
everybody's basically one-upping the

1:03:18.559,1:03:24.880
next person to throw a better pool party

1:03:21.520,1:03:25.440
and everybody is just like dripping in

1:03:24.880,1:03:27.119
the city

1:03:25.440,1:03:28.880
because they're just going from one pool

1:03:27.119,1:03:32.319
party the next all summer long

1:03:28.880,1:03:35.599
right then you're like okay

1:03:32.319,1:03:37.440
now what do we go corporate did we

1:03:35.599,1:03:39.200
franchise what do we do

1:03:37.440,1:03:40.720
the franchise opportunity would be

1:03:39.200,1:03:44.480
amazing for this

1:03:40.720,1:03:46.319
yeah right well i mean if

1:03:44.480,1:03:47.680
you're just selling the package online

1:03:46.319,1:03:49.599
you probably just want to sell

1:03:47.680,1:03:51.520
no not the package this is this is full

1:03:49.599,1:03:53.680
service full service

1:03:51.520,1:03:55.520
because these are the best pool parties

1:03:53.680,1:03:58.960
got it got it we're moving up

1:03:55.520,1:04:01.200
yep because if it's self-service look

1:03:58.960,1:04:02.079
everything online you know amazon is

1:04:01.200,1:04:03.520
self-service

1:04:02.079,1:04:05.520
you could have you could do it yourself

1:04:03.520,1:04:07.520
people are just lazy right

1:04:05.520,1:04:08.720
people want to pay money for fun and

1:04:07.520,1:04:10.079
they'll pay for it

1:04:08.720,1:04:12.160
just come and help them out they don't

1:04:10.079,1:04:12.720
mind paying paying a good amount of

1:04:12.160,1:04:15.280
money

1:04:12.720,1:04:16.720
yeah so now you're like okay we're in

1:04:15.280,1:04:19.440
where are you based you're in austin

1:04:16.720,1:04:20.799
yeah so you're in austin look you know

1:04:19.440,1:04:23.839
me pools are in austin

1:04:20.799,1:04:27.280
quite a few a lot yeah

1:04:23.839,1:04:29.839
a lot i have thought about buying pool

1:04:27.280,1:04:31.920
route servicing businesses

1:04:29.839,1:04:33.760
and they're they're like 10 in austin

1:04:31.920,1:04:35.200
that have been for sale

1:04:33.760,1:04:37.119
you're heavy into the you're heavy into

1:04:35.200,1:04:39.280
the pool thing this one

1:04:37.119,1:04:40.720
it wasn't just a random idea no it

1:04:39.280,1:04:44.000
wasn't a random idea look

1:04:40.720,1:04:45.359
this the pool has been some of my best

1:04:44.000,1:04:48.559
memories in my whole life

1:04:45.359,1:04:49.039
yeah like out of the top 20 memories

1:04:48.559,1:04:52.079
probably

1:04:49.039,1:04:53.520
five were at a pool dude i'm having like

1:04:52.079,1:04:55.839
yeah when i was a kid we had a pool in

1:04:53.520,1:04:58.240
the backyard and uh we would swim

1:04:55.839,1:04:59.839
all the time um out here there's a

1:04:58.240,1:05:01.039
community pool that we're at almost

1:04:59.839,1:05:03.760
every day

1:05:01.039,1:05:04.400
during the summer so i'm a huge pool guy

1:05:03.760,1:05:06.799
so look

1:05:04.400,1:05:08.000
here's the other thing everybody's gonna

1:05:06.799,1:05:11.039
be working from home

1:05:08.000,1:05:11.680
yeah office is dead yeah and it needed

1:05:11.039,1:05:15.359
to die

1:05:11.680,1:05:17.680
because it was soulless it sucked the

1:05:15.359,1:05:20.079
vibrancy out of our young people

1:05:17.680,1:05:21.119
that went to work in offices there's

1:05:20.079,1:05:25.039
nothing

1:05:21.119,1:05:27.280
alive in an office everything is dead

1:05:25.039,1:05:28.559
right left over from from the industrial

1:05:27.280,1:05:30.960
age and it sort of made

1:05:28.559,1:05:31.920
yeah it's the centralization made sense

1:05:30.960,1:05:35.119
from the industrial

1:05:31.920,1:05:37.039
age exactly that's not that process does

1:05:35.119,1:05:39.839
not make sense now when you're at home

1:05:37.039,1:05:41.440
you're at your pool like people couldn't

1:05:39.839,1:05:43.599
use their pool the whole week

1:05:41.440,1:05:44.480
because they get home at five or six and

1:05:43.599,1:05:47.599
it's dark

1:05:44.480,1:05:49.359
yeah what's the point that is the

1:05:47.599,1:05:49.680
dumbest thing like your house is like

1:05:49.359,1:05:51.920
way

1:05:49.680,1:05:53.200
awesome right everybody's house is

1:05:51.920,1:05:55.680
cooler than their office

1:05:53.200,1:05:57.599
yep so why are we spending this money on

1:05:55.680,1:06:00.640
this office just to have this

1:05:57.599,1:06:02.640
bs face time yep you know

1:06:00.640,1:06:04.000
with people we don't like it's time

1:06:02.640,1:06:07.520
because everybody took the job for

1:06:04.000,1:06:07.839
money right it's time to have a pool

1:06:07.520,1:06:10.799
party

1:06:07.839,1:06:12.319
like wait a second if i just like shake

1:06:10.799,1:06:13.200
my head and go okay well what what would

1:06:12.319,1:06:17.920
be ideal

1:06:13.200,1:06:19.520
okay the ideal thing would be i don't

1:06:17.920,1:06:22.640
have to commute so that's like

1:06:19.520,1:06:24.160
45 minutes back in my pocket so maybe i

1:06:22.640,1:06:24.799
use that time to go for a run in the

1:06:24.160,1:06:28.000
morning

1:06:24.799,1:06:30.839
yeah go hit the weights yeah

1:06:28.000,1:06:32.480
right and now with my beautiful muscley

1:06:30.839,1:06:34.559
body

1:06:32.480,1:06:36.640
what i would do for lunch i'm gonna sit

1:06:34.559,1:06:38.079
by the pool i'm gonna read maybe a book

1:06:36.640,1:06:40.960
or something i'm gonna get on my phone

1:06:38.079,1:06:41.760
talk to some you know business

1:06:40.960,1:06:44.319
associates

1:06:41.760,1:06:46.079
like do a little twitter work right

1:06:44.319,1:06:47.839
queue up the next podcast

1:06:46.079,1:06:50.000
literally that's the future the future

1:06:47.839,1:06:51.200
is today and this is it

1:06:50.000,1:06:53.359
this is it this is what i've been

1:06:51.200,1:06:56.000
working on for

1:06:53.359,1:06:57.520
the past 10 years of my life is to

1:06:56.000,1:06:59.200
figure out what the future looks like i

1:06:57.520,1:07:01.680
swear to you is this

1:06:59.200,1:07:02.799
in my head i went as far as to get rid

1:07:01.680,1:07:05.440
of all the roads

1:07:02.799,1:07:05.440
in my head

1:07:06.319,1:07:10.000
you won't need to drive anywhere like

1:07:08.160,1:07:10.640
all your stuff will be delivered via

1:07:10.000,1:07:12.400
drone

1:07:10.640,1:07:15.280
right so everybody's house it's just

1:07:12.400,1:07:17.039
grass and it's just trails and [ __ ]

1:07:15.280,1:07:18.799
i'm getting to my friend's house on an

1:07:17.039,1:07:22.000
atv in the suburbs

1:07:18.799,1:07:22.000
in my head yes sir

1:07:22.640,1:07:26.799
like how come we all played like mario

1:07:25.760,1:07:28.720
kart as kids

1:07:26.799,1:07:31.119
right the most fun we ever have in our

1:07:28.720,1:07:33.280
life is like doing go-karts

1:07:31.119,1:07:37.440
and you're telling me that's not street

1:07:33.280,1:07:40.240
legal but a ford f-350 is street legal

1:07:37.440,1:07:41.440
yeah what like if you ask a kid to

1:07:40.240,1:07:44.400
design

1:07:41.440,1:07:45.119
a city that makes sense to them go-karts

1:07:44.400,1:07:47.680
yeah

1:07:45.119,1:07:48.880
it's all go-carts hundred percent yeah

1:07:47.680,1:07:50.559
and atvs

1:07:48.880,1:07:52.000
and the people in the country man

1:07:50.559,1:07:54.640
they've got it right

1:07:52.000,1:07:55.520
they just drive atvs their horses atvs

1:07:54.640,1:07:56.720
dude look

1:07:55.520,1:07:58.720
that's going to be the future of the

1:07:56.720,1:08:02.240
suburbs yeah

1:07:58.720,1:08:06.079
and running trails wild animals

1:08:02.240,1:08:07.440
elk yep i don't know

1:08:06.079,1:08:08.720
you know what i mean it's a very

1:08:07.440,1:08:09.359
different way of living but it's more

1:08:08.720,1:08:12.799
natural

1:08:09.359,1:08:15.200
and people will want it that's my whole

1:08:12.799,1:08:15.920
philosophy look all right you live on a

1:08:15.200,1:08:18.880
street

1:08:15.920,1:08:19.679
yeah last i checked you ever sit on your

1:08:18.880,1:08:22.159
curb

1:08:19.679,1:08:23.199
and just look at all that gravel and

1:08:22.159,1:08:26.880
asphalt

1:08:23.199,1:08:29.520
yep how many acres of concrete

1:08:26.880,1:08:30.159
does it take to connect like 10 houses

1:08:29.520,1:08:31.920
oh man

1:08:30.159,1:08:33.440
it's great it's it's when you sit there

1:08:31.920,1:08:34.080
and think about all the concrete all the

1:08:33.440,1:08:36.880
cement

1:08:34.080,1:08:38.640
it's kind of mind-blowing and what's

1:08:36.880,1:08:40.319
what's the one of the biggest co2

1:08:38.640,1:08:41.359
polluters in the world there's like a

1:08:40.319,1:08:42.960
concrete production

1:08:41.359,1:08:45.279
yeah there's like a shortage of because

1:08:42.960,1:08:46.480
they use sand they use like the silicon

1:08:45.279,1:08:48.480
from sand to

1:08:46.480,1:08:49.839
to produce concrete and there's like a

1:08:48.480,1:08:52.159
shortage

1:08:49.839,1:08:53.120
of sand i heard on a podcast at one

1:08:52.159,1:08:54.960
point

1:08:53.120,1:08:58.319
it's crazy there's places in the world

1:08:54.960,1:08:58.319
where they steal sand

1:08:58.480,1:09:01.839
it doesn't look i'm telling you man if

1:09:00.560,1:09:04.400
you just look at the

1:09:01.839,1:09:05.120
amount of concrete and go what would i

1:09:04.400,1:09:08.159
rather use

1:09:05.120,1:09:11.199
these resources on yeah the answer is

1:09:08.159,1:09:11.199
better pool parties

1:09:11.359,1:09:16.000
right well paul this is a that's a great

1:09:14.880,1:09:19.040
note to uh

1:09:16.000,1:09:20.480
to ed it was a lot of fun talking to you

1:09:19.040,1:09:23.040
talking to you i appreciate your

1:09:20.480,1:09:27.440
enthusiasm is infectious

1:09:23.040,1:09:30.159
and i love how future oriented you are

1:09:27.440,1:09:30.880
dude i'm telling you it's literally next

1:09:30.159,1:09:32.560
week

1:09:30.880,1:09:34.640
is the first week i'll be working from

1:09:32.560,1:09:36.719
home officially oh really

1:09:34.640,1:09:38.239
yeah so that's it the future that i

1:09:36.719,1:09:40.560
would just describe is literally

1:09:38.239,1:09:42.080
one day getting the aids it's not it's

1:09:40.560,1:09:44.159
not futuristic

1:09:42.080,1:09:46.960
we're getting the the two-year-old and

1:09:44.159,1:09:50.080
the six-year-old the little kids atv

1:09:46.960,1:09:52.000
for christmas i love it yeah i'll see if

1:09:50.080,1:09:53.920
i'm sure it can fit me on there yeah

1:09:52.000,1:09:56.000
write that thing around

1:09:53.920,1:09:57.760
well thanks again man where is the best

1:09:56.000,1:09:59.199
place probably twitter but what's your

1:09:57.760,1:10:00.800
twitter handle where's the best place

1:09:59.199,1:10:04.080
for people to find you online

1:10:00.800,1:10:04.080
so paul jacobian

1:10:04.199,1:10:11.280
p-a-u-l-y-a-c-o-u-b-i-a-n

1:10:06.159,1:10:14.159
and twitter is my personal crm platform

1:10:11.280,1:10:16.080
so all my people all my messages flow

1:10:14.159,1:10:18.080
right through there my dms are open

1:10:16.080,1:10:20.080
if you if any of your listeners want to

1:10:18.080,1:10:22.320
be like hey

1:10:20.080,1:10:23.760
cool show bro i'll be like awesome

1:10:22.320,1:10:26.120
thanks man and then give them the fire

1:10:23.760,1:10:29.120
emoji back

1:10:26.120,1:10:29.120
beautiful