As an eCommerce entrepreneur, you may be wondering what technology platform you need to choose to build your online business on top of.
You may be evaluating various different eCommerce platforms, looking at the features they support, etc.
But taking a step back, the very first piece of software you need to look at is Excel! You need to build the core model for your business - what are your numbers? Cost of acquisition? Operations costs? What is the price competition in your category? What will your margins be?
This can all be done in Excel, and is really where you lay the groundwork for your business.
Once you know that your numbers make sense, you can move on to the details of evaluating platforms, etc.